Lisa Colton lisa@see3.com

@lisacolton @darimonline

TWITTER

The Social Media Academy is generously funded through a grant from

Produced by

MobileConciseConversational

About Twitter

• History• Billion users• 100 daily active users• 60% of users access through mobile• 29% millennials (15-34) and growing

Twitter Vocabulary

@ denotes username

RT = “ReTweet”

MT = “Modified Tweet”

DM = Direct Msg

# denotes hashtag

ESTABLISHING YOUR ACCOUNT

Username, image, description.

Listening on Twitter:Mentions

When people are talking TO you or ABOUT you.

Based on your settings and tools, you’ll get a notification when someone mentions you

WHO TO FOLLOW?• Other Early Childhood programs• Your staff, Rabbi• Your families, members• Community orgs (Jewish, media, etc.)• Content you might want to RT (@URJ,

@PBSparents, etc.)

BUILD YOUR COMMUNITY

SEARCHESSaved searches (including hashtags) you want to revisit.

- Common terms- Common misspelling of your name (darim instead of @darimonline)

- Conferences (#Biennia13, )- Conversations (#jed21)

HASHTAGSAnyone can start one!Check first!

Keep brief, and intuitive.Use in tweet, or add to end

#jedchat #JED21 #FF#NAEYC#NJECN

Be Social.

VS.

Find Your Voice

Your goals &

objectives

Their goals &

objectives

Add Value

Mobile Twitter

Cross Platforms: Wrong Idea

Cross Platforms: Right Idea

Know where you’re going, and that it’s a blog

Know where you’re going, what’s there, and that it’s useful

Empower others to share their engagement with you and to promote you!

Key Building Blocks for Success

• Be social, not a bullhorn.• Be helpful, and people will help you.• Find your voice, and have personality.• What do you want to be known for? Build it.• Be a good listener.• Be part of the network, and use it.• Participate regularly.• Thank people! X

Put It Together!Take a moment to craft another tweet

(approx 140 characters, but we won’t count)

• Adds value through content or being a platform for valuable conversation;

• Hits the sweet spot in your Venn diagram – mission centric and really important to your intended audience;

• Has a unique voice, personality, and will grab attention;

• Reflects your personal and/or professional brand.