MANAGEMENT OF BIG BASKET

Founders:

Hari Menon

V.S. Sudhakar

Vipul Parekh

Abhinay Choudhary

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___________Head Quarters: Banglore , Karnataka, India

Industry: InternetType: Private

Services: E-Commerce (Online grocery)

Founded: 2011 year

Area Served: India

DETAIL ANALYSIS OF BIG BASKET-The online grocery store

Presented by:VinodCharanSourabhSai kiran Ram babuKrishna tejaSri ram

Competitors of Big Basket

Average online grocery shopping in India

INDEX

About the company

Target Segment

Complete Process

Strategies

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Online grocer Big Basket has raised $50 million (Rs 315 crore) from its existing investors led by Bessemer Venture Partners even as the Bangalore-headquartered startup has mandated Citigroup to raise $150 million (Rs 950 crore

FINANCIAL AND MARKET SHARE OF BIG BASKET

Big Basket said it would exit the current financial year with a revenue run rate of $400 million, a four-fold jump from the $100 million in August. "Our revenue run rate projection for the next financial year, FY17, is $1 billion," Hari Menon, CEO, Big Basket, told TOI.

Big Basket's private labels bring in about 33% revenue at the moment, which may touch 40% by the end of this financial year. This is crucial in Big Basket's valuation numbers as top internet investors pour over the company's books

HOW THEY ARE DIFFERENT FROM OTHERS

Supplier side module - A team looks into approaching new suppliers (Say HUL, Nestle etc companies), and adding them to Big Basket system.

Here we have several points to prove that they are completely different from others.

Category Managers - This team takes care of individual categories end-to-end. For example, category manager of dairy products will add new suppliers, will see how much sales is coming from thsi category, will see what marketing he can do to increase sales, will see if a customer is not happy then how to respond etc.

•Logistics team - This is perhaps most important team in BB, and most innovative and most efficient too (Across e-commerce this team will win best customer-experience award surely).

•This team has "pickers", who take your order and go around the warehouse "picking" up stuff for your order and putting them in one basket. They give these baskets to the van-person, who puts them in regional vans (based on highly algorythmic intelligent self-learning systems that calculate which van should take how many orders and what route it will take to minimise fuel consumption, time and effort)

BIG BASKET OFFERS

Thank you