desktop display: leaderboard advertising units formats and appears throughout the site on both...

DIGITAL TECHNICAL SPECIFICATIONS

Desktop Display: Advertising Units

Medium RectangleThe Medium Rectangle (ROS) is one of our main display formats and appears throughout the site on both landing pages and story pages. It is a great placement to use when targeting a specific audience(s) through our key content channel. The Medium Rectangle is available in the top, middle and lower areas of the page.

Dimensions: 300x250px (width x height)

Half Page The Half Page (ROS) is our biggest fixed display format and features on the right hand side of all landing pages and story pages. It is a great placement to use when targeting a specific audience(s) through our key content channels.


LeaderboardThe Leaderboard (ROS) is one of our main display formats and is available on all story pages and sub-section landing pages. This placement is great to use when targeting a specific audience(s) through our key content channels.


Max file size 80KB – GIF/JPG/PNG 100KB – HTML5

File Types GIF, JPG, PNG HTML5

(HTML5 creative must be 3rd party served) 3rd Party redirect tags

(Please supply JavaScript tags)Notes

An active click-through URL must be provided Creatives require a 1 pixel border or background

to differentiate them from other content Continuous looping is accepted for standard

display advertisingDelivery

3 working days [email protected]

MEDIUM RECTANGLE

HALF PAGE

LEADERBOARD

Specifications


Homepage: Ad UnitsStandard MREC

Dimensions: 300x250px File Size: 80KB (max)

Side Panels (two units) Dimensions: 160x1500px File Size: 100KB each (max)

Super King Side Panels Dimensions: 600x1500px File Size: 100KB (max)

Pushdown Banner Dimensions: 950x120px File Size: 80KB (max)

Page Takeover A buyout of all the standard display formats

on the page

Specifications


File Types GIF/JPG/PNG HTML5







MEDIUM RECTANGLE

SIDE PANEL

SIDE PANEL

PUSHDOWN BANNER


Homepage: Side Panels

Specifications

Dimensions (width x height) 160x1500px each unit Left and Right executions must be

supplied All images, logos and text must

sit between 55–760px high on the panel

If running in conjunction with the pushdown banner, the Side Panels sit under the navigation bar. Please move all logo/copies/images down by 40px to align with pushdown banner.

File Size 100KB each side

File Types GIF, JPEG, PNG, 3rd party redirects

Notes All supplied creative must be

static (animation is not allowed) Side panels do not scroll with the

page An active click-through URL must

be supplied

Delivery 5 working days [email protected]









SIDE PANEL

SIDE PANEL


Homepage: Super King Side Panels

Specifications

Dimensions (width x height) 600x1500px each unit Left and Right executions must be

supplied All images can be full size (edges

can be bled to fade out however all branding & text should sit within 160px wide (from content) and in-between 55-760px high to accommodate lower screen resolutions.

If running in conjunction with the pushdown banner, the Super King Side Panels sit under the navigation bar. Please move all logo/copies/images down by 40px to align with pushdown banner.

File Size 100KB each side

File Types GIF, JPEG, PNG, 3rd party redirects

Notes All supplied creative must be static

(animation is not allowed) Side panels do not scroll with the

page An active click-through URL must

be supplied


BILLBOARD

Branding & text zone: 160px wide and in-between 55-760px high

SUPER KING SIDE PANEL

SUPER KING SIDE PANEL

Branding & text zone:

160px wide and in-between

55-760px high


BILLBOARD

Homepage: BillboardThe Billboard unit is a premium ad space that can be bought on our main homepage below the navigation bar, the positioning and dimensions are consistent with the IAB standard. HTML5 can be used to ensure optimal delivery for different device types.

Billboard cannot be booked in conjunction with any Pushdown banners or side panels, a standard medium rectangle (300x250px) must be provided to run in the top rectangle spot in conjunction with the Billboard.

The Billboard may be static or animated, and may include a video (either YouTube or locally hosted).

Specifications

Click to Close Button The close button must not be built

as part of the creative as this functionality will be rendered by the ad server. The close button dimensions are 64x20px (width x height) and will appear on the top right hand corner of the Billboard unit.

Third Party Ad Serving Third party ad serving is now

accepted for the Billboard unit. All video Billboard units must be

third party ad served.

Third Party Supported Providers Doubleclick, Adslot & Sizmek

Notes All creative subject to final

Fairfax Media approval. Please enquire with your Account

Manager if you need Fairfax Media to produce the assets for you.

Dimensions (width x height) 970x250px – image backup/

background image(s)

Format JPG, GIF, PNG and HTML5

File Size 100KB max

Animation Set to loop 2x or 3x max. Animation should not loop

indefinitely

Tracking URL or imps/click trackers

Video Billboard 30 seconds max duration

Polite Load File Size 100KB Initial Load 1.5MB Max Polite Load

When a user clicks “Close”, the ad will disappear, page content will push up, and a “Show Ad” button will remain.


BILLBOARD

Run of Section: BillboardRunning a high impact campaign has never been so simple.

Introducing a new way to utilise the premium Billboard real estate on Stuff.co.nz. Serving on article pages with a flexible CPM model provides the best of all solutions in one place — impact, reach and flexibility.

Billboard cannot be booked in conjunction with any Pushdown banners or side panels.

The Billboard may be static or animated.

Specifications

Third Party Ad Serving Third party ad serving is now

accepted for the Billboard unit.

Third Party Supported Providers Doubleclick, Adslot & Sizmek

Notes This execution does not include click

to close button Runs on Article and sub sectional

landing pages only Billboard only, not bundled with

Rectangle Video Billboard execution not

accepted at this time All creative subject to final

Fairfax Media approval. Please enquire with your Account

Manager if you need Fairfax Media to produce the assets for you.

Dimensions (width x height) 970x250px – image backup/

background image(s)

Format JPG, GIF, PNG and HTML5

File Size 100KB max

Animation Set to loop 2x or 3x max. Animation should not loop

indefinitely

Tracking URL or imps/click trackers

Polite Load File Size 100KB Initial Load 1.5MB Max Polite Load


Homepage: Top PointerThe Homepage is a prime advertising space as it receives a large amount of exposure as readers enter the site. Weather being at the top of the page is a premium sponsorship placement.

Specifications

Dimensions (width x height) Stuff Homepage 120x60px Masthead Homepage 150x25px

Format (Static Image) JPG, PNG or static GIF

File size 5KB (max)

Notes for Both Ad Units An active click-through URL

must be provided


TOP POINTER


Rich Media: Expandable Pushdown BannerA large horizontal rectangle expandable ad that sits above the webpage. A 100% SOV placement

Specifications

Dimensions (width x height) 950x120px (Collapsed) 950x300px (Expanded)

Expansion Control Click to expand/click to close, rollover

to expand (one second hover) roll off to close or auto initiate upon request

Max Expansion Time 10 seconds if auto initiated expansion

and no user interaction 15 seconds if user initiated expansion

and no user interaction 30 seconds if user initiated

containing a video and no user interaction

Frequency Cap 1UB per day or 3UB per week if auto

initiated No frequency cap if user initiated

Max initial file size 80KB

Max main file size 250KB

Controls Obvious close button. Once closed the ad must not auto-

expand again without express interaction from the user.

Creative Dispatch Creative must be sent to us via 3rd

party Javascript tags. We will not accept raw creatives files for expandable executions

Format File Types dependent on 3rd Party

requirements

Max # of Loops No Looping

Transparency Can have transparent areas but these

must not be clickable










EXPANDABLE PUSHDOWN BANNER

(Expanded)


Rich Media: Standard Expandable Ad

COLLAPSED

EXPANDED

Standard ad unit which expands beyond the confines of the standard display space to double the size.

Specifications

Expansion Control Click to expand/click to close, rollover to expand

(one second hover) roll off to close or auto initiate upon request.

Max Expansion Time 10 seconds if auto initiated expansion and

no user interaction 15 seconds if user initiated expansion and

no user interaction 30 seconds if user initiated containing a video

and no user interaction

Frequency Cap 1UB per day or 3UB per week if auto initiated No frequency cap if user initiated



Controls Obvious close button on top right hand side. Once closed ad must not auto-expand again

without express interaction from the user.

Creative Dispatch Creative must be sent to us via 3rd party

Javascript tags. We will not accept raw creatives files for expandable executions

Format File Types dependent on 3rd Party requirements


Transparency Can have transparent areas but these must not

be clickable


Section Collapsed Expanded Direction

Homepage 300x250px 600x250px Left

ROS ATF 300x250px 600x250px Left

Story pages 728x90px 728x180px Down

ROS HP 300x600px 600x600px Left

Dimensions (width x height)


Rich Media: Over the Page Expandable AdExpands out from Top Rectangle, Half page and Leaderboard to cover most of the page (excludes the Side Panels).

Specifications

Expansion Control Click to expand/click to close, rollover to expand

(one second hover) roll off to close or auto initiate upon request

Max Expansion Time 10 seconds if auto initiated expansion and

no user interaction 15 seconds if user initiated expansion and

no user interaction 30 seconds if user initiated containing a video

and no user interaction

Frequency Cap If auto initiated 1UB per day or 3UB per week No frequency cap if user initiated



Controls Obvious close button on right hand side. Once closed ad must not auto-expand again

without express interaction from the user.

Creative Dispatch Creative must be sent to us via 3rd party

Javascript tags. We will not accept raw creatives files for expandable execution

Format File Types dependent on 3rd Party requirements


Transparency Can have transparent areas but these must not

be clickable


Size Collapsed Expanded Direction

300x250px 300x250px950x700px

(max)Left

728x90px 728x90px950x550px

(max)Down

300x600px 300x600px950x600px

(max)Left

Dimensions (width x height)

Over the Page Expandable Ad – Expanded

Over the Page Expandable Ad – Collapsed


Rich Media: In-Banner Video AdA display size ad that has a large file size. A Polite Ad can serve larger files without disturbing the loading of the page content. It utilises sequential downloading to display a smaller file while the main file is downloading.

Up to three videos can be contained within the one ad. Each video must be no larger than normal specs. The first video can play automatically (if 30 seconds long) but the others must be user initiated. Video must be muted and remain that way regardless of pause/play status unless sound is turned on expressly by the user.

Specifications

Dimensions (width x height) 300x250px 300x600px

Max Video Length 30 seconds:

Can auto play with no sound 60 seconds:

Must be click initiated.

Max initial load file size: 80KB

Max Video file size 30 seconds: 1.5MB 60 seconds: 3MB

Controls Obvious play, pause and

mute buttons Volume control is recommended

but not necessary

Serving 3rd Party

Format Files types dependent on

3rd Party requirements

Max # of loops No looping



Desktop Native: Sponsored Content

Specifications

Sponsored content appears alongside premium editorial

Desktop native is not ad served, rather it is editorially inserted into the agreed section landing page

Clients can provide their own content or Fairfax Media can write it (P.O.A.)

Sponsored content on Stuff.co.nz is labelled as ‘sponsored’ via a small grey badge. The byline is always ‘SPONSORED CONTENT BY CLIENT X’

Ad Creative 1 x story: max 500 words 1 x high resolution landscape image

(can incorporate multiple images, depending on content/images)

1 x mp4 video file (optional) Max 2 links to client site

Video Specs 1 x mp4 video file (optional) H264 less than 50mb YouTube and Vimeo links can be used

and added to our system Optional thumbnail at 640x360px as well

Delivery Client supplied: 5 working days Fairfax Media creating: 10 working days [email protected]

Sponsored content is inserted into editorial sections, where it behaves just like true editorial stories, e.g. it is pushed through whatever section it is in by stories that are published afterwards.


Video Pre-RollsA Pre-Roll refers to a commercial online video that appears prior to actual main video content playing. A Pre-Roll often closely resembles a traditional television commercial and is usually between 15-30 seconds in duration and has an accompanying ad under the video player.

Key benefits The viewer is often more engaged as the video is

linked to on-demand content Video content is clickable so viewers can act

on a call to action Availability across both desktop and mobile

Specifications

Ad Duration Desktop: 15 or 30 seconds Mobile: 15 seconds only

File Size 15 seconds: 1.5MB max 30seconds: 3MB max

File Type .flv or mp4

Bit Rates 128kbps-700kbps

Resolution (width x height) 640x360px

Colour Depth 32-bit

Key Frames Every 1 second

Frames Rate 15–24 frames per second

Codec for video asset submission H.264/AAC

Aspect Ratio 4:3 (standard screen) or

16:9 (wide screen) Coloured bands may be added

around the ad.

Companion Banner 620x45, static JPG, GIF or PNG 40KB max A click-through URL is required.

Note 30sec Pre-Roll can be skipped after 15sec on desktop. If supplying creative through a redirect tag, please make sure you set the 15 second skippability at your end.



Mobile Display: Web Banner

MOBILE WEB BANNER

MOBILE WEB/APP

RECTANGLE

Mobile Display: Web/App Rectangle

Specifications

Dimensions (width x height) 320x50px

File size 40KB (max)

Formats JPG, PNG or GIF Creatives require a 1 pixel border or background

to differentiate them from other content

Ad Capabilities Click to URL

Requirements Click-through URL


Note Animated ads should only contain 3 frames

Specifications



Formats JPG,PNG or GIF HTML5

(HTML5 creative must be 3rd party served) Creatives require a 1 pixel border or background





Note Animated ads should only contain 3 frames


Mobile Display: On Load Interstitial (OLI) All Platforms

Specifications – Static

Dimensions (width x height) Mobile:

– 320x460px Portrait* – 480x300px Landscape

Tablet: – 768x1004px Portrait – 1024x748px Landscape

All four sizes must be supplied

*On iPhone Mobile Web properties that the creative is above 15 pixels is not viewable and below 365 pixels is covered on load and is not visible until the user scrolls down to view.

We suggest that any branding or material essential to the execution is placed within this range so that it is viewable at first glance.

File Size Mobile: 80KB (max) Tablet: 150 KB (max)

Formats Static format accepted only If 3rd party served, please supply DoubleClick

Internal Redirect Tags for all four sizes



Specifications – Animated

Note: The following specifications are only applicable for the Premium Animated OLI product. Please enquire with your account manager regarding the investment requirements.

Specifications as per the above, with following additional allowances:

File Size 200KB (max)

Format Animated GIF


Mobile Display: Animated On Load Interstitial (OLI)

Specifications

Dimensions (width x height) Mobile:

– 320x460px Portrait* – 480x300px Landscape

Tablet: – 768x1004px Portrait – 1024x748px Landscape

All four sizes must be supplied

*On iPhone Mobile Web properties that the creative is above 15 pixels is not viewable and below 365 pixels is covered on load and is not visible until the user scrolls down to view.

We suggest that any branding or material essential to the execution is placed within this range so that it is viewable at first glance.


Format Animated GIF If 3rd party served, please supply DoubleClick

Internal Redirect Tags for all four sizes





Mobile Display: Tablet Leaderboard

Specifications



Formats JPG, PNG or GIF HTML5 (HTML5 creative must be

3rd party served) Creatives require a 1 pixel border or background




LEADERBOARD


Mobile Native: Sponsored Content

Specifications

Sponsored Content Ad Creative 1x headline: max 5 words 1x story intro: max 12 words 1x image: 600x400px high res, jpeg,

max file size 45kb, no text on image

Sponsored Article

1x story: max 500 words 1x landscape image: 618x360px,

no text on images 1x mp4 video file (optional), H264,

max 50mb, frame size: 640x360px Max 2 links to client site

Delivery Supplying content: 5 working days Fairfax creating: 10 working days [email protected]

Position your brand through editorial styled sponsored articles.

Facts Appears in editorial stream Impression is counted as soon as ad loads in page The ad type shares a rotation which starts in

position 7 and runs for a max. recurrence of 5, every 7 positions

Delivery prioritised by how many impressions or clicks live campaigns have to deliver at any one point in time

Allocated ad positions can not be booked Available on: iPad, Android, iPhone and

mobile web Clearly labelled: sponsored content

Behaviour User clicks on any part of the ad Directs users straight to the sponsored content

piece within a Stuff article template Clients can hyperlink from the sponsored content

piece to their own web properties


Mobile Native: Sponsored Video

Specifications

Sponsored Video Ad Creative 1x headline: max 5 words 1x story intro: max 12 words 1x image: 600x400px, high res jpeg, 45KB max 1x URL: Destination landing page

Sponsored Video Mp4 format 45 seconds minimum length and

3 minutes maximum length, file size max 10MB


Showcase your brand through the power of video. Mobile native Sponsored Video ads behave differently to pre-roll in that they are channel for telling stories, not playing TVCs.

Facts Appears in editorial stream Impression is counted as soon as ad loads in page The ad type shares a rotation which starts in

position 7 and runs for a max. recurrence of 5, every 7 positions

Delivery prioritised by how many impressions or clicks live campaigns have to deliver at any one point in time


mobile web Clearly labelled: sponsored video

Behaviour User clicks on any part of ad to play video Video plays within device player in full screen

mode User can not click through to client site while

video is in play When video has completed or when user ends the

video before completion by clicking on the ‘done’ button (iOS) or back button (Android), the ad will re-load with a replay icon on the image.

Users can then either click on the image/replay icon to watch the video again OR click on the ad headline or intro text to go through to client site. Clear CTA will be built into ad creative.


Mobile Native: Promoted Offers

Specifications

Promoted Offer Ad Creative 1x headline: max 5 words 1x story intro: max 12 words 1x image: 600x400px high res JPG,

45KB max file size URL: Destination landing page with external

tracking capability


Perfect if your brand needs to promote large bursts of activity over short time frames and to promote a sale or event.

Facts Appears in editorial stream Ad served to Homepage feed and articles

accessed via the homepage feed Impression counted as soon as ad loads in page The ad type will be locked in the 7th position

and have 100% SOV Delivery prioritised by how many impressions

or clicks live campaigns have to deliver at any one point in time


mobile web Clearly labelled: promoted offers

Behaviour User clicks on any part of the ad Directs users straight off-site to client site to

complete campaign objective


Mobile Native: Suggested App Download

Specifications

Suggested App Ad Creative 1x headline: max 5 words 1x story intro: max 12 words 1x image: 600x400px high res JPG,

45KB max file size 1x iOS click through url 1x Android click through url 1 mobile web click through url


Perfect mechanism to drive app downloads and improve app store rankings. Facts

Appears in editorial stream Widget position appears in position 12 and runs for

a max. recurrence of 2, every 12 positions Widget supports multiple ads from multiple clients

on a carousel Sold on a CPC basis Clicks are counted each time a user clicks on any

ad position on the carousel Ad positioning on carousel is determined by how

many clicks live campaigns have to deliver at any point in time

Available on: iPad, Android, iPhone and mobile web

Clearly labelled: suggested apps Can be platform targeted from mobile web

Behaviour User clicks on any part of the ad Directs users straight off-site to respective app

store for users to either consciously download or open (in the cases they already have the app installed on their device).


Mobile Native: Premium Widget

Client Hosting

Client can include as many creatives on the carousel as they want.

Technical Specifications Creative dimensions: 530x240px Image format: .jpg 45kb max Product image: Fit to cell Headline: Fit to cell Price point Call to action Advertiser logo: Fit to cell NO transparent backgrounds

Creative is then hosted on client’s secure FTP along with the JSON feed (saved as a .json file)

JSON powered carousel ideal for advertisers looking to drive e-commerce activity. Client supplied feed. Facts

Appears in editorial stream Widget position appears in position 19 and at

intervals of 7 Impressions are counted as soon as ad loads in

page and/or each time a user swipes the carousel ‘Click’ = defined as each time a user clicks through to

client site from any ad position within the carousel Content within widget prioritised by feed

configuration Available on: iPad, Android, iPhone and mobile web Clearly labelled: suggested deals

Behaviour

User clicks on any image within the carousel Directs users straight off-site to client site to

complete campaign objective

Fairfax Media Hosting

Client can include as many creatives on the carousel as they want.

Technical Specifications Creative dimensions: 530x240px Image format: .jpg 45kb max Product image: Fit to cell Headline: Fit to cell Price point Call to action Advertiser logo: Fit to cell NO transparent backgrounds

Creative is then supplied to Fairfax Media for JSON build and asset hosting.

Lead Time 5 working days

Notes An annual fee of $1,500 applies in all instances

where Fairfax Media hosts Clients must have a fully mobile optimised

e-commerce channel

[{“iframe_url”: “http://static2.clientx.co.nz/clientdev/production/iframes/clientx/womens.jpg”,“click_url”: “https://ad.doubleclick.net/ddm/clk/302601643;129537404;v”},{“iframe_url”: “http://static2.clientx/clientdev/production/iframes/clientx/mens.jpg”,“click_url”: “https://ad.doubleclick.net/ddm/clk/302603226;129537404;u”

Client then supplies Fairfax Media with 1x JSON URL, e.g. www.clientwebsitex.co.nz/clientdev/production/iframes/clientx/clientx.json which is uploaded to our native mobile ad server.

JSON Feed Example},{“iframe_url”: “http://static2.clientx/clientdev/production/iframes/clientx/girls.jpg”,“click_url”: “https://ad.doubleclick.net/ddm/clk/302601644;129537404;w”},{“iframe_url”: “https://static2.stuff.co.nz/clientdev/production/iframes/clientx/boys.jpg”,“click_url”: “https://ad.doubleclick.net/ddm/clk/302601745;129537404;y”}]


Cross Platform Display: Leaderboard

MEDIUM RECTANGLE

Specifications



Formats GIF, JPG, PNG HTML5





Cross Platform Display: Medium Rectangle

Specifications



Formats GIF, JPG, PNG HTML5





LEADERBOARD


Text Ads: Special Offers

Specifications


File size 2KB (max)

Format JPG, PNG or Static GIF

Text Up to three lines, approx. 26 characters

per line (including spaces)

Notes Should not use block lettering

e.g. LIMITED TIME ONLY. Should not use bolding e.g. limited time only. An active click-through URL must be provided


Special Offers is one of our main domestic text formats and is available sitewide, including the home-page. Unlike our other text formats, the Special Offer placement includes both a static image and text.


Content Sponsorship: Section/Sub-Section Sponsorship

Specifications


File size 5KB (max)

File type Static JPG

Note An active click-through URL must be provided


The Section Sponsorship includes a sponsorship logo and relevant banner advertising for a specific section or sub-section:

A Section Sponsorship buy includes a sponsorship logo on the relevant Homepage strap, at the top of the section and also on the section headlines box.

A Subsection Sponsorship buy includes a sponsorship logo at the top of the subsection, and also the story pages.

LOGO


Content Sponsorship: Top Strip

Specifications

Dimensions (width x height) 275x23px or 300x25px

File size 5KB

File Type Static JPG

Note An active click-through URL must be provided


The Top Strip is another popular domestic advert format. It is located on the right hand side of the page under the Section Nav Bar and is available site wide.

LOGO


Content Sponsorship: Advertorial Section Nav Pointer

Specifications


File size 5KB

File Type Static JPG

Note 5px wide of the left is used to

accommodate the curve of the nav, in effect making the space 81px wide, 29px high (not including the small space in the top left corner). Images must be PNG32, with the left area transparent (apart from the top curve) and the top right curve negative space transparent as well.


The Section Nav Pointer is a great pointer that appears on the section landing page that the Advertorial is housed in, and can be bought out as a fixed placement per week. The pointer forms part of a sponsored content package and has great reach as it is in a premium position.

POINTER


Content Sponsorship: Advertorial Narrow Pointer

Specifications

The Narrow Pointer is a great driver that appears on the section landing page that the sponsored content hub is housed in, and can be bought out as a fixed placement per week. (subject to availability and current advertising commitments) This can be changed over the period of the content partnership; should be kept up to date and relevant to entice readers to the sponsored content hub.

Title Image 300x65px (width x height) The title image can

contain a combination of the following – brand logo, background images, and one line of text for a title or slogan

A hyperlink can be assigned to this image

Intro 100 characters approx

with spaces Two lines of text maximum

Main Image 280x210px (width x height) A hyperlink can be assigned

to this image

Image Caption “Sponsored content by

[brand name]”

File Types JPEG – static image

Notes This can be changed over

the period of the content partnership

Should be kept up to date and relevant to entice readers to the sponsored content hub



General Technical Info All advertising must conform to Fairfax

Digital’s Terms and Conditions Creatives must not be sent in two parts

e.g. text for a textlink in one e-mail and the clickthrough URL in another. The creative must be received whole in one e-mail.

There is a limit of four rotating creatives per standard display advert.

Any special flight instructions must be included with the creative.

All creatives must click through to a new window.

Creatives must not contain strobing effects. Ads should be designed with performance

on older computers in mind. Only static creatives (.jpg or animated .gif)

are accepted for Newsletters. Standard Flash and Rich Media are not compatible with all e-mail programs.

Any 3rd Party costs are to be paid for by the advertiser.

Fairfax Digital will not accept advertisements that mislead the user. For example, advertisements that look or act like Windows dialogue boxes, error messages or editorial content.

Creatives with a white background must have a one-pixel wide border.

Fairfax Digital reserves the right to reject creatives that require a high percentage of CPU resources (i.e. resulting in a CPU spike).

All creative submissions are subject to reasonable approval by Fairfax Media. We may require that material is corrected or amended to conform to style, or for other genuine reasons.

XML creatives can be supported either by running the creative through a third party redirect supplier or via a physical .swf . In both instances we will need the domain for the XML file that the ad will be referencing and an example of the actionscript.

Click URLs have a limit of 254 characters. To ensure that ads are properly rendered

in app. All creative assets (such as landing

page, advertiser’s redirect, tracking pixels) must be secure (https). Accepted Data Formats

GIF JPEG 3rd Party redirect tags

(please supply JavaScript tags) HTML5

Fairfax Media accepts HTML5 creative in the form of third party ad tags (e.g. DoubleClick and Sizmek). We provide a more relaxed file size limit for HTML5 creatives — maximum 80KB for desktop and mobile campaigns. Please traffic a backup image (max 40KB) for your HTML5 creative as particular browsers (e.g. IE9 and below) don’t support HTML5 fully.

Instruction and Material Deadline We must receive all creative materials and information from the Customer in accordance with our advertising material guidelines set out below:

All Rich Media digital advertising is due no later than 5 working days prior to commencement of a campaign as set out in the insertion order.

All Standard digital advertising is due no later than 3 working days prior to commencement of a campaign as set out in the insertion order.

Any late delivery of creative material resulting in the delay of a campaign is the responsibility of the Customer. For invoicing purposes, the campaign will be deemed to have begun on the original start date specified in the insertion order.

Fairfax reserves the right to charge an additional processing fee of $150+GST, where creative material is delivered after 3pm the day prior to campaign commencement specified in the insertion order for the relevant placement. Such charges are non-commission bearing, and must be paid upon receipt of invoice in line with Fairfax payment terms and conditions.

For the avoidance of doubt in relation to Fairfax advertising operation service times, support hours have been defined to be between the hours of 8.30am–5pm Monday to Friday (excluding public holidays).

Except where the Customer provides the creative materials directly to Fairfax for Fairfax to upload and host for publication, the Customer must provide, or ensure that an external advertising resource provides, all creative material from an HTTPS (secure browsing) server and/or domain which is using a commercial CA-signed certificate, and using current industry best-practice encryption algorithms and key sizes. Bandwith Detection

The purpose of bandwidth detection is to block a larger file size ad from users who have slow internet connections but to still show the ad to users with faster internet connections. A 500KB ad should be setup to block internet connections slower than 500KBPS. For connections slower than 500KBPS a standard display ad should be served. Bandwidth detection can be done via most 3rd party ad servers. Polite Ads

A display ad that has a larger file size. A polite ad can serve larger files without disturbing the loading of the page content. It utilises sequential downloading to display a smaller file while the main file is downloading. All polite load ads are third party adserved.

All creative submissions are to be emailed to:

[email protected]

Please use the following subject line for all creative submissions advertiser name / campaign name

Please ensure that the start and end date are included in the email when submitting material.

Delivery Details

desktop display: leaderboard advertising units formats and appears throughout the site on both...

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