designtechnology

Logos, a new thing?

…meaning; ‘the cosmic reason that gives order to the world’

1960, the need for a visual presence

1980, into our subconscious…

So recognisable…

designtechnology

Why are some logos more memorable than others?

…repetition, how?

Test yourself….

designtechnology

Evolution of logos

…only making minor tweaks…

Others require a different approach….

designtechnology

Designing a logo: Characteristics of a successful logo

…its not all about cash…

A few common traits:

• Adaptable

• Communicate

• Convey something…

designtechnology

Designing a logo: Tried and tested formulas

Combine an organic, flamboyant graphic with a geometric backdrop

Or

Combine a geometric shapes to create a powerful language

designtechnology

Designing a logo: Help designing a logo

When designing any logo, try and stick to the acronym…

SECRET

designtechnology

What is corporate Identity (ID)?

Consistent visual appearance…

Central is the logo…

Meticulous design system…

designtechnology

A brief history of branding…

Manufacturers were finding it difficult to sell their products…

A method of persuasion…

Some of the earliest brands…

designtechnology

What then, is a brand?

Adding meaning or value…

Guarantee of genuineness…

A badge of trustworthiness…

A pledge of performance…

How do they create a brand?

designtechnology

Why is it s important?

Depicting your brands identity or qualities…

Consumers purchase the brand and not the product…

designtechnology

How valuable is brand?

Purchasing the brand name and not just the company…

• To deliver the message of the brand clearly• To confirm the credibility of the brand• To make an emotional connection with the target audience• To motivate the target audience into buying• To create a loyal audience