designing great presentations
DESCRIPTION
Great presentations are the result of combining relevant content and beautiful design. Too often, we’re surrounded by decks that are hard to understand and aren’t visually pleasing. In this class, you’ll learn how to design a great presentation. By going deep into the strategy, content, and design aspects of creating a top notch presentation, you’ll learn how you can utilize different aspects of a presentation to better motivate, persuade, and inform your audience, all while knocking their socks off.TRANSCRIPT
DESIGNING GREAT PRESENTATIONSby Andre Plaut
@andreplaut [email protected]
HELLOI’m really excited to create some kick-ass presentations with all of you.
AGENDA
DESIGNSTRATEGY CONTENT
!3
AGENDA
DESIGNSTRATEGY CONTENT
PRESENTATION CANVAS
KNOW YOUR AUDIENCE
KNOW YOUR OBJECTIVES
!4
AGENDA
DESIGNSTRATEGY CONTENT
STORYTELLING
OUTLINING YOUR PRESENTATION
!5
AGENDA
DESIGNSTRATEGY CONTENT
PRESENTATION PRO TIPS
BEST DESIGN PRACTICES
WHAT NOT TO DO
!6
INTRODUCTIONSLet’s (briefly) get to know each other.
INTRODUCTIONS
HI! MY NAME IS
!8
I’M A
I WANT TO
your current day job
what you’re looking to learn today
your name
INTRODUCTIONS
WHY ARE WE HERE?!9
INFORMATIVE & UGLY MEANINGLESS & PRETTY
THESE ARE BAD.
INTRODUCTIONS !10
STRATEGY
CONTENT
DESIGN
STRATEGY allows you to define your goals and the goals of your audience. When done right, this is what makes your presentation smart.
CONTENT represents the actual topics of your presentation, as well as how they are presented and structured. This makes your presentation effective.
DESIGN defines how your presentation looks and feels. It should be on brand and relevant to the theme of the presentation. This makes your presentation beautiful.
STRATEGYWhat are your needs, and the needs of your audience?
!12STRATEGY
STRATEGY
WHAT’S IN IT FOR THEM?
WHAT’S IN IT FOR YOU?&
!13STRATEGY
STRATEGY
WHAT’S IN IT FOR THEM?
WHAT’S IN IT FOR YOU?&
Know Your Audience
Know your Objectives
KNOW YOUR AUDIENCE !14
“Know your audience.” - Everyone
KNOW YOUR AUDIENCE !15
What does knowing your audience really mean?
KNOW YOUR AUDIENCE !16
CONTEXT
PREVIOUS EXPERIENCES
PERSONAL & PROFESSIONAL NEEDS
VALUES
KNOW YOUR AUDIENCE !17
CONTEXTPREVIOUS EXPERIENCES
PERSONAL & PROFESSIONAL NEEDS VALUES
Are you using terminology your audience understands? (hint: no acronyms!)
Why are you speaking to your audience now? Where does your presentation fall within their day / week / life?
Does your audience already have an opinion on your topic?
KNOW YOUR AUDIENCE !18
CONTEXTPREVIOUS EXPERIENCES
PERSONAL & PROFESSIONAL NEEDS VALUES
Does your presentation clearly address or solve a real problem that your audience has?
Does it demonstrate empathy for their current situation?
What’s in it for your audience? Is that made clear?
Have you explained what you’re about to talk about and why?
KNOW YOUR AUDIENCE !19
CONTEXTPREVIOUS EXPERIENCES
PERSONAL & PROFESSIONAL NEEDS VALUES
Are you utilizing the audience’s existing knowledge & previous experiences?
What is your audience’s expertise? Are you doing it justice?
KNOW YOUR AUDIENCE !20
CONTEXTPREVIOUS EXPERIENCES
PERSONAL & PROFESSIONAL NEEDS VALUES
What drives your audience on a daily-basis?
How does your message fit within the audience’s values?
If it doesn’t, how will you convince them you’re right?
KNOW YOUR AUDIENCE !21
GETTING TO KNOW YOUR AUDIENCE
INTERVIEW STAKEHOLDERSSpeak with your audience before preparing the presentation, or find people who fit the same persona.
GET IN THEIR SHOESAttend the same things they attend, shadow someone for a day, learn what their day to day is like.
CREATE A PERSONASegment your audience into groups with similar interests & context, and create a fictional personal that represents that segment.
KNOW YOUR AUDIENCE !22
OBAMA FOR AMERICA 2012Research notes, sketches, & scribbles
!23KNOW YOUR OBJECTIVES
YOU WILL NEVER MEET YOUR AUDIENCE’S NEEDS WITHOUT UNDERSTANDING YOUR OWN NEEDS FIRST.
!24KNOW YOUR OBJECTIVES
YOU WILL NEVER MEET YOUR AUDIENCE’S ANYONE’S NEEDS WITHOUT UNDERSTANDING YOUR OWN NEEDS FIRST.
General unsolicited life advice.
!25KNOW YOUR OBJECTIVES
WHAT IMPACT DO YOU WANT TO HAVE ON YOUR AUDIENCE?
MOTIVATE PERSUADE INFORM INSPIRE
!26KNOW YOUR OBJECTIVES
PRESENTER OBJECTIVES
AUDIENCE SEGMENTS
What does your presentation need to accomplish?
What does your audience need from your presentation?
PRESENTATION CONTENTHow will your presentation fit both needs?
AUDIENCE OBJECTIVES
What describes your audience & their environment?
INSPIREINFORMPERSUADEMOTIVATE
INSPIREINFORMPERSUADEMOTIVATE
!27KNOW YOUR OBJECTIVES
PRESENTER OBJECTIVES
AUDIENCE SEGMENTS
What does your presentation need to accomplish?
What does your audience need from your presentation?
PRESENTATION CONTENTHow will your presentation fit both needs?
AUDIENCE OBJECTIVES
What describes your audience & their environment?
Inspire new volunteers
Get volunteers to sign-up
Confidence
Accurate data reporting
Repeat sign-ups
Family & friends referral
Convincing non-supporters
Nervous new volunteers
History of Obama campaign
Filling out a walk sheet
Connecting with Voters
Existing volunteers looking to connect with others
Sharing personal stories
Volunteer sign-up sheets
MotivationVolunteering opportunities
Small group introductions
Create connections between volunteers
WORKSHOP CASE STUDY !28
OneMarket
!29WORKSHOP CASE STUDY
PRESENTER OBJECTIVES
AUDIENCE SEGMENTS
What does your presentation need to accomplish?
What does your audience need from your presentation?
PRESENTATION CONTENTHow will your presentation fit both needs?
AUDIENCE OBJECTIVES
What describes your audience & their environment?
Developers
Investors
Consumers
INSPIREINFORMPERSUADEMOTIVATE
DEFINE YOUR STRATEGY !30
NOW IT’S YOUR TURN:DEFINE YOUR STRATEGY
10 MINUTES DEFINE A RESEARCH STRATEGY FOR YOUR PRESENTATION
START FILLING OUT THE PRESENTATION CANVAS BASED ON WHAT YOU ALREADY KNOW
IDENTIFY APPROPRIATE RESEARCH METHODS
GENERATE AN INITIAL PRESENTATION STRATEGY
!31STRATEGY
WHAT’S IN IT FOR THEM?
STRATEGY
WHAT’S IN IT FOR YOU?&
Know Your Audience
Know your Objectives
CONTENTHow will this presentation reach your strategic objectives?
CONTENT !33
PRESENTATION CONTENTHow will your presentation fit both needs?
Confidence
Repeat sign-ups
Family & friends referral
History of Obama campaign
Filling out a walk sheet
Connecting with Voters
Sharing personal stories
Volunteer sign-up sheets
Motivation
Small group introductions
CONTENT !34
PRESENTATION CONTENTHow will your presentation fit both needs?
Confidence
Repeat sign-ups
Family & friends referral
History of Obama campaign
Filling out a walk sheet
Connecting with Voters
Sharing personal stories
Volunteer sign-up sheets
Motivation
Small group introductions
WHAT CONTENT DO YOU NEED?
CONTENT !35
PRESENTATION CONTENTHow will your presentation fit both needs?
Confidence
Repeat sign-ups
Family & friends referral
History of Obama campaign
Filling out a walk sheet
Connecting with Voters
Sharing personal stories
Volunteer sign-up sheets
Motivation
Small group introductions
WHAT CONTENT DO YOU NEED?
HOW WILL YOU PRESENT THAT
CONTENT?
STORYTELLING !36
Filling out a walk sheetSharing personal stories Volunteer sign-up sheets
HOW WILL YOU ORGANIZE YOUR CONTENT SO THAT IT TELLS A STORY?
Connecting with VotersHistory of Obama campaign
Small group introductions
INTRODUCTIONS THE “WHY”NEW VOLUNTEER SKILLS NEXT STEPS
STORYTELLING !37
LET’S TALK ABOUT TWO TYPES OF STORIES:
WHAT IS VS. WHAT COULD BE
TRADITIONAL NARRATIVE ARC
STORYTELLING !38
TRADITIONAL NARRATIVE ARC
GREAT FOR:Business meetingsPersuading an audienceIntroducing a new conceptHollywood blockbuster
LINEAR LOGICAL FAMILIAR
THE ELEMENTS:
SITUATIONWhat’s the current situation?
COMPLICATIONDescribe the tension / problem.
QUESTIONWhat is the question in response to the problem?
ANSWERSuggested answer to resolve the tension / problem.
RESOLUTIONHow does the story wind down and end?
TRADITIONAL NARRATIVE ARC !39
WHAT’S THE NARRATIVE ARC OF LITTLE RED RIDING HOOD?
S C Q A R
TRADITIONAL NARRATIVE ARC !40
WHAT’S THE NARRATIVE ARC OF APPLE’S 1984 COMMERCIAL?
S C Q A R
TRADITIONAL NARRATIVE ARC !41
WHAT’S THE NARRATIVE ARC OF ONEMARKET?
S C Q A R
Inspirational speechesMotivating an audienceIntroducing a new productLeading a revolution
STORYTELLING !42
WHAT IS VS. WHAT COULD BE
NON-LINEAR ASPIRATIONAL
THE ELEMENTS:
GREAT FOR:
WHAT ISThe current undesirable situation.
WHAT COULD BE
The future situation that could exist if we all believe in it. This is your call to action.
THE REWARD
A utopian future where the original problem of “what is” no longer exists
WHAT IS VS. WHAT COULD BE !43
THE ORIGINAL iPHONE ANNOUNCEMENT BY STEVE JOBS
APPLE PRODUCT TIMELINE
“WE ARE CALLING IT iPHONE”
COMPARING COMPETITORS
REVOLUTIONARY UI
PHYSICAL KEYBOARDS MULTI-TOUCH “BABY
SOFTWARE”
...
Reference: Resonate by Nancy Duarte
WHAT IS VS. WHAT COULD BE !44
WHY & WHAT
Reference: Resonate by Nancy Duarte
WHAT IS VS. WHAT COULD BE THE REWARD
This part addresses why your audience
should care.
This part tells them
what to do now that
they do care.
WHAT IS VS. WHAT COULD BE !45
WHAT’S THE STORY OF ONEMARKET?
OUTLINING YOUR PRESENTATION !46
DON’T TOUCH KEYNOTE YET!
Outline your presentation before you begin designing. Think through talking points, transitions, and structure.
OUTLINE YOUR PRESENTATION !47
NOW IT’S YOUR TURN:OUTLINE YOUR PRESENTATION
10 MINUTES TEST DIFFERENT STORYTELLING METHODS FOR YOUR PRESENTATION
START OUTLINING YOUR PRESENTATION
IDENTIFY THE STORYTELLING METHOD YOUR PRESENTATION WILL TAKE
IDENTIFY THE CONTENT AND FLOW OF YOUR PRESENTATION
DESIGNWhat will your presentation look & feel like?
DESIGN !49
WHY DOES DESIGN MATTER?
“We took the text and reset it in Gotham, downloaded the O logo, and put it together in minutes. ‘Wow,’ my
daughter said. ‘It looks like Obama’s actually going to be there!’ Exactly.”
- Michael Bierut
DESIGN !50
THE WORST PRESENTATION
DESIGN MISTAKES.
WORST PRESENTATION DESIGN MISTAKES !51
Stocks tumbled Tuesday -- with the Nasdaq taking a pounding -- as the political standoff in Washington continued and the partial government shutdown stretched into its eighth day.
TOO MUCH TEXT.The Dow Jones industrial average fell 159.71 points, or 1.1%, to 14,776.53 and the Standard & Poor's 500 index dropped 20.67 points, or 1.2% to 1,655.45. It was the 11th loss in the last 14 days, and the S&P 500's biggest drop in six weeks.
The Nasdaq composite plunged 75.54 points, or 2%, to 3,694.83. Anxiety over an Oct. 17 deadline to raise the nation's debt ceiling is starting to eat away at investor sentiment as compromise in Washington remains absent, says Pat Adams, a portfolio manager at Choice Investment Management.
• Aside from the theatrics in Washington, investors will also be paying close attention Tuesday to the unofficial start of the third-quarter earnings season.
• After the closing bell, aluminum maker Alcoa and fast-foot chain Yum Brands will report. • Analysts are expecting companies in the S&P 500 to grow their earnings 4.3% vs. the same quarter a year ago.
On Saturday, he signed several such bills, most prominently legislation stopping local law officers from detaining immigrants and transferring them to federal authorities unless they have committed certain serious crimes. And he agreed in August to let non-citizens monitor polls for elections.Some legal scholars had said that the measure raised profound questions about what rights and responsibilities belonged to citizens alone, and a number of newspapers published editorials urging the governor to veto the bill after the Democratic-controlled Legislature passed it, with most Republicans opposing it.
WORST PRESENTATION DESIGN MISTAKES !52
LOW QUALITY / STOCK IMAGES.
WORST PRESENTATION DESIGN MISTAKES !53
SUBPRIME LENDING• Aside from the theatrics in
Washington, investors will also be paying close attention Tuesday to the unofficial start of the third-quarter earnings season.
• After the closing bell, aluminum maker Alcoa and fast-foot chain Yum Brands will report.
• Analysts are expecting companies in the S&P 500 to grow their earnings 4.3% vs. the same quarter a year ago.
WORST PRESENTATION DESIGN MISTAKES !54
WORST PRESENTATION DESIGN MISTAKES !54
IRRELEVANT TRANSITIONS & ANIMATIONS
DESIGN !55
WHY ARE THESE MISTAKES SO BAD?
DESIGN !56
WHY ARE THESE MISTAKES SO BAD?
BECAUSE THEY TAKE YOUR AUDIENCE OUT OF YOUR
PRESENTATION, MAKING IT HARDER FOR THEM (AND YOU) TO
ACHIEVE THE DESIRED OUTCOME.
DESIGN !57
WHAT MAKES A PRESENTATION’S DESIGN GREAT?
CLEAR BRANDINGCLEAN LAYOUT & HIERARCHYPUTS THE FOCUS ON THE PRESENTERSIMPLIFIES THE MAIN POINTSENGAGES THE AUDIENCE EMOTIONALLY
CLEAR BRANDING !58
CREATE A STYLE GUIDE
Clarendon
Snell Roundhand
Obama for America 2012
CLEAR BRANDING !59
CREATE A STYLE GUIDE
TW CEN MTGeorgia
THIS PRESENTATION
CLEAR BRANDING !60
CREATE A STYLE GUIDE
Apple GENERAL ASSEMBLY
CLEAR BRANDING !61
CREATE A STYLE GUIDE
Apple GENERAL ASSEMBLY
CONFIDENTIAL
CLEAN LAYOUT & HIERARCHY !62
USING GRIDS, MASTERS & ALIGNMENT
CLEAN LAYOUT & HIERARCHY !63
USING GRIDS, MASTERS & ALIGNMENT
CLEAN LAYOUT & HIERARCHY !64
USING GRIDS, MASTERS & ALIGNMENT
CLEAN LAYOUT & HIERARCHY !65
USING GRIDS, MASTERS & ALIGNMENT
MASTERS
ALIGNMENT GUIDES
CLEAN LAYOUT & HIERARCHY !66
USING S, MASTER
BULLETS ADD SUPPORTING EVIDENCE TO THE HEADER.
HEADLINES GIVE THE AUDIENCE
THE BIG PICTURE
ASDF
SDFASD
ASDFDSAFA
ASDFSADFSAF
GLOBAL HEADER: YOU ARE HERE.
IMAGES REPRESENT & SIMPLIFY THE BIGGER POINT
AFRICA REPRESENTS OUR LARGEST MARKET OPPORTUNITY
THE OPPORTUNITY !67
• 163 MILLION NEW INTERNET USERS
• STILL ONLY 16% OF THE POPULATION IN AFRICA
• LARGEST INTERNET ADOPTION REGION OF THE WORLD
0
45
90
135
180
2001 2012(m
illio
ns)
• INTERNET USE IN AFRICA INCREASED BY 3,000% IN 12 YEARS.
0
45
90
135
180
2001 2012
!68THE OPPORTUNITY
AFRICA REPRESENTS OUR LARGEST MARKET OPPORTUNITY
• 163 MILLION NEW INTERNET USERS
• STILL ONLY 16% OF THE POPULATION IN AFRICA
• LARGEST INTERNET ADOPTION REGION OF THE WORLD
• INTERNET USE IN AFRICA INCREASED BY 3,000% IN 12 YEARS.
(mill
ions
)
0
45
90
135
180
2001 2012
!68THE OPPORTUNITY
AFRICA REPRESENTS OUR LARGEST MARKET OPPORTUNITY
• 163 MILLION NEW INTERNET USERS
• STILL ONLY 16% OF THE POPULATION IN AFRICA
• LARGEST INTERNET ADOPTION REGION OF THE WORLD
• INTERNET USE IN AFRICA INCREASED BY 3,000% IN 12 YEARS.
(mill
ions
)
PERSUADE INFORM
PUTS THE FOCUS ON THE PRESENTER !69
A PICTURE IS WORTH A THOUSAND WORDS.
So, leave the words to the presenter.
!70
AFRICA REPRESENTS OUR LARGEST MARKET OPPORTUNITY
THE OPPORTUNITY
!71
AFRICA REPRESENTS OUR LARGEST MARKET OPPORTUNITY
THE OPPORTUNITY
!71
AFRICA REPRESENTS OUR LARGEST MARKET OPPORTUNITY
THE OPPORTUNITY
MOTIVATE INSPIRE
!71
AFRICA REPRESENTS OUR LARGEST MARKET OPPORTUNITY
THE OPPORTUNITY
MOTIVATE INSPIRE
!72
SIMPLIFY, SIMPLIFY, SIMPLIFY.
SIMPLIFIES THE MAIN POINT
!73
REMOVE EVERYTHING THAT ISN’T ABSOLUTELY NECESSARY.
SIMPLIFIES THE MAIN POINT
Ask yourself, “how does this impact the audience?”
ENGAGE THE AUDIENCE EMOTIONALLY !74
YOU CAN BREAK THE RULES.*
* But only for good reasons.
ENGAGE THE AUDIENCE EMOTIONALLY !75
ENGAGE THE AUDIENCE EMOTIONALLY !75
OneMarket
DESIGN YOUR PRESENTATION !76
NOW IT’S YOUR TURN:DESIGN YOUR PRESENTATION
10 MINUTES OPEN UP KEYNOTE OR POWERPOINT AND CREATE ONE OR TWO SAMPLE SLIDES
CREATE A SIMPLE STYLE GUIDE WITH COLORS AND FONTS
CREATE SIMPLE MASTER SLIDES THAT CAN BE USED AND REUSED FOR EVERYTHING
IDENTIFY DESIGN ELEMENTS THAT REPRESENT YOUR BRAND BEST
EXTRA: PRESENTATION PRO TIPSA beautiful presentation can’t do much without a great presenter.
!78
ALWAYS USE A PRESENTER REMOTE.
PRESENTATION PRO TIPS
!79
BECOME FAMILIAR
WITH PRESENTER
DISPLAY.
PRESENTATION PRO TIPS
!80
PREPARE HOWEVER WORKS BEST FOR YOU.
PRESENTATION PRO TIPS
!81
WANT TO KNOW THE SUPER SECRET WAY TO BE
A GREAT PRESENTER?
PRESENTATION PRO TIPS
!82SUPER SECRET WAY TO BE A GREAT PRESENTER
BE HUMAN.
!82SUPER SECRET WAY TO BE A GREAT PRESENTER
BE HUMAN.Connect with people.Show that you care.
!82SUPER SECRET WAY TO BE A GREAT PRESENTER
BE HUMAN.Connect with people.Show that you care.
Throw in some Gilmore Girls references.
THANK YOU.
@andreplaut [email protected]
KEEP THE CONVERSATION GOING
http://slidesha.re/17jnQxMDOWNLOAD THIS PRESENTATION
http://bit.ly/16AFYCzDOWNLOAD THE PRESENTATION CANVAS
CREDITS !84
http://designmodo.com/linecons-free/LINECONS BY SERGEY SHMIDT
http://365psd.com/day/89/POST-IT NOTES BY THOMAS RICCIARDIELLO
http://jjg.net/elements/pdf/elements.pdfELEMENTS OF USER EXPERIENCE BY JESSE JAMES GARRETT
http://iynque.deviantart.com/art/iOS-7-Icons-Updated-378969049APPLE iOS 7 ICONS (PSD) BY ANDREW WILLIAMS
http://bit.ly/17hL9bbMICROSOFT’S 2011 CORPORATE SOCIAL INVESTMENT REPORT: ONE MICROSOFT, ONE AFRICA
http://www.foxxdeals.com/logitech-professional-presenter-r800-remote-control-910-001350LOGITECH PROFESSIONAL PRESENTER R800 REMOTE CONTROL