Designing for an

immersive mobile

experienceMark D’Cunha, P.Eng.

Who remembers the History of

Mobile? iPhone was the first immersive

phone platform (2007)

Incumbents at that time:

Nokia - Symbian phones

Microsoft – Windows Mobile

phones

Samsung, Motorola

RIM – Blackberry phones

(immersive email/messaging)Source: knowyourmobile.com

Human Factors How humans interact with elements of a system

The activity being done

The demands on the user

Mobile Considerations:

Sight – screen size and field of vision is important

(smartphone, tablet, desktop, big screen TV)

Sound – richness of sound increases immersion (surround

sound, headphones, speakers, mono)

Imagination – the human imagination can magnify or ridicule the

experience

What is an Immersive Experience The sensation of being surrounded by a completely other

reality (Murray)

The perceptual illusion of non-mediation (Telepresence)

How do you measure immersion? Variation in heart rate

Perspiration

Pupil dilation

Galvanic skin response

Facial electroymyography

Anecdotal evidence:

How intuitive is it

Addictive nature

Amount of time spent

Strategies A consistent experience (predictable)

Meaningful tasks (relevant)

A match between the user’s expectation and the

environment’s conventions (intuitive)

These strategies are the most powerful elements in an

immersive design. They create a flowing experience.

Tactics Highly visual

Often involves Social

Presence-based

Sensory presence

Challenge-based presence

Imaginative presence

Immersive Interface