designing a superwoman’s journey - gender and diversity in gamification
TRANSCRIPT
Designing a Superwoman’s Journey Gender and Diversity in Gamification
Sabrina Bruehwiler Gamification Consultant & Designer Twitch / Twitter: @User_Adventure #gamificationgirl Instagram / Facebook: @useradventure LinkedIn: https://www.linkedin.com/in/sbruehwiler/ Octalysis Group - www.octalysisgroup.com #octalysis
November 28, 2017
World’s leading Gamification and Human Focused Design Company
Today I’ve got a Quest just for you!
Game: who is the real person?
A: Is she real?
TalkativeAffectionate Supportive
Taking Care
Creative IntelligentPatient Emotional
B: Or her?
Taking Charge
Agressive
Courageous AmbitiousEasy-Going
Let’s pick!Which is most likely the real person?
there is no right or wrong!
Taking Care
A
Taking Charge
BVs.
What the studies show?Perceived characteristics associated with women or men (US Study)
Male
2000Female
Gallup, 2001
B
A
B - Kat ‘mystik’ Gunn …is the world’s most successful female pro gamer
No worries, I am biased too…
And here is why…
Our brain - Neuroscience
Stereotyping
To manage the huge amount of information, our brain is filtering the most important information and creates shortcuts.
This all happens in the back of our mind - it sees patterns you’ve been exposed to. So you act in a way and you don’t even know it, You’re acting unconsciously.
Shortcuts - step 1
How we grow up
cute
socialsensitive
sweetadorablesupportive
fashionpink
strong
leader
hard
driven confident
logical
sporty
cars
For girlsFor Boys
cool
caring
All Girls
courageous
ambitious
agressive
Shortcut - step 2 …we need to build games that girls like…
cute
socialsensitivesweet
adorable
supportive
fashionpink
caring
talkative
But… …didn’t we forget something?
We design the wrong way around!
Women come in all shapes and forms
Good Gamification doesn’t start with our gender… …it starts with our
Core Drives!
What are Core Drives?
• Creator of the Octalysis Framework
• Founder of the Octalysis Group
• Author of Actionable Gamification - Beyond Points Badges and Leaderboards
YU-kai Chou
And this is how Octalysis Design can help…
Yes we are different than males, but… there is a
Difference between Gender based and gender biased design
The 8 core drives of female empowerment
The 8 core drives of female empowerment
Vanessa
Avoidance
Ownership
Empowerment
Meaning
Unpredictability
Accomplishment
Scarcity
Social Influence
Christina
Avoidance
Ownership
Empowerment
Meaning
Unpredictability
Accomplishment
Scarcity
Social Influence
There’s no one size fits all!
Sum-up what you can do now?
1. Be aware of your bias - make decisions outside of it!
2. Make it a game - How many times a day do you act based on your bias?
3. Provide alternative associations
4. Create Awareness!
What I want to change!
Empowering females in the Township of Alexandria in Johannesburg - give them a future with Gamification!
get in touch with me if you’d like to be part of it: [email protected]
Support Superwomen In South Africa
Thank You!
Sabrina Bruehwiler Gamification Consultant & Designer Twitch / Twitter: @User_Adventure #gamificationgirl Instagram / Facebook: @useradventure LinkedIn: https://www.linkedin.com/in/sbruehwiler/ Octalysis Group - www.octalysisgroup.com #octalysis