designex 2014 post show report

1 | 2014 Post Show Report

POST SHOW REPORT2014

Name

designEX

Date

28 - 30 May, 2014

Location

Sydney Exhibition Centre, Glebe Island

Show profile

For the past 26 years designEX has been Australia’s premier interiors, design ideas and architecture event.

This year the show had a new home at the Sydney Exhibition Centre in Glebe Island. designEX is an industry platform from which to share inspiration and innovation – a platform where design is celebrated, design leaders are honoured, the young and new can learn, flourish and grow and cutting edge ideas and practices are showcased. The program included a comprehensive seminar series, a number of new design features including our entrance feature by Studio Design UK, The Connection, The greenroom, WORKOPOLIS by futurespace, NEST 14 and The Other Hemisphere.

Website

www.designex.info

All research results taken from 2014 designEX visitor database and post-show surveys.

Number of Attendees

10,309


3 | 2014 Post Show Report 2014 Post Show Report | 3

1,000 2,000 3,000 4,000

4,966

The number of industry professionals through the door on our busiest day, Friday 30 May, 2014

2,000 4,000 6,000 8,000 10,000

The number of industry professionals who attended designEX 2014

200 400 600 800 1000

1,060

Total number of seminar participants

of exhibitors feel they achieved their goals of increasing product or brand recognition at designEX 2014

94%

of exhibitors surveyed were satisfied or very satisfied with the quality of visitors that attended

100%

10,309

43,000+Total reach of the 2014 designEX campaign


designEX 2014 was proudly supported bySTRATEGIC PARTNERS

EVENT PARTNERS

PRODUCT PARTNERS

ASSOCIATION PARTNERS

MEDIA PARTNERS


14Now in its 3rd year, NEST 14 returned to Sydney,

unveiling previously unseen furniture, lighting and objects by leading independent designers.

Curated by Anne-Maree Sargeant, one of Australia’s leading design consultants, NEST

14 showcased the work of key players within Australia’s burgeoning independent design

scene including Christopher Boots, Jonathon Ingram, Andrew Simpson, DesignByThem, André

Hnatojko from Lab De Stu, Gregory Bonasera & Anthony Raymond from Porcelain Bear, Oliver

MacLatchy from Wood Melbourne, Kristian Aus from Autumn Products, Something Beginning

With, Tasmanian designer Duncan Meerding, Rowen Wagner , Arthur Koutoulas, Fold Theory

and Jye Edwards.

NEST

designEX 2014 Post Show Report | 5

“The NEST feature is such a beautiful showcase of Australian talent. designEX always does a great job in supporting local, independent designers.”

– designEX 2014 visitor

Andrew Simpson’s Incalmo glass vase

Something Beginning With

Oliver MacLatchy

Asher Abergel

The Future of Design

“I was particularly thrilled with the speaker series. The program was full of relevant and thought provoking content, and the speakers were very inspiring.”


Partnering with architects, leading designers, journalists and inspiring international guest speakers, designEX 2014 speaker series delivered a diverse and insightful program of seminars, discussions and presentations across each of the show’s three days.

The designEX Speaker Series moved to a new level this year with keynote speaker, international trend forecaster Li Edelkoort, wowing the sold out crowd with her 2016 forecast. Alastair Parvin from London firm Architecture 00 inspired with his vision of democratic urban design. Leah Heiss from Elastic Field promoted the role for designers in trans-disciplinary projects. In total, over 40 speakers, from three seminar streams across three days fuelled exciting conversations and expansive thinking.



Following a showing at Ventura Lambrate in Milan, designEX was thrilled to host the Australian version of The Other Hemisphere.

Australian designer and curator, Sarah K was joined by Dutch practice Organisation in Design, in curating the second survey exhibition of contemporary Australian and New Zealand design. Contributers included; David Moreland from David Moreland Design, New Zealand industrial designer Nathan Goldsworthy, inventor, designer and part time explorer Elliat Rich, The Fortynine Studio, Porcelain Bear, &company, GROUPWORK, Supercyclers and Melbourne design studio Dowel Jones. The Other Hemisphere is proudly sponsored by designEX.

“I have been really impressed with this year’s exhibition. The space is fantastic

and really complemented the great design stands. I will definitely be making

the trip to Melbourne next year.”


2014 Post Show Report | 7

The Other Hemisphere

designEX visitors were spoiled for choice with our selection of pop up bars and cafés on the show floor. These included St ALi pop up café, Young Henrys Beer Barn, Mount Langi Ghiran Wine Bar and Carl Hansen and Son Cafe by CULT designed by George Livissianis.


“As an interior designer, designEX offers an unparalleled opportunity to see a wide range of high quality design and products in the one place. It’s an invaluable resource.”


Bars & Cafés


VIP Breakfast Tour

Social SpacesdesignEX networking eventsdesignEX held a number of networking events throughout the show including the VIP function at Art Equity, the pre show press conference where invited members of the media had exclusive access to Lidewij Edelkoort and finally the designEX After Dark party held on the show floor.

designEX 2014 Stand AwardsAfter a hiatus of two years, the designEX Stand Awards returned by popular demand. Established to support & celebrate excellent stand design and identify innovative new products, the awards covered 8 categories, including Best Stand, Best New Australian Product and recognition of Innovation and Sustainable designs. KE-ZU, Karndean Designflooring and Work-Shop by MGDC took top honours in the 2014 designEX stand awards. Anomaly picked up both the Manufactured in Australia and Sustainable Product Award, Tait took home the Designed in Australia award & Kaynemaile was awarded top honours for innovation.

VIPs were offered an exclusive tour around the show floor to meet the designers and manufacturers behind some of the great new products and processes designEX had to offer this year.


“The exhibitors this year are of such a high standard, it’s very inspiring. I can’t wait to see how they will top it next year!”


“designEX is always a highlight- I always leave feeling motivated and inspired to share the design ideas I’ve seen on the show floor.”


“We have exhibited at many other shows, but nothing compares to designEX. It was amazing. The visitors are legitimately interested and

we have created great leads.”

– Tim Woods, 3M Australia

“We’ve custom built a new stand for this year and have had a great response from visitors. Our aim was to showcase our product to the

architectural community and we have definitely been able to do that. This is our 5th year exhibiting and have already signed up for next year.”

– Huford Hardwood Floors

“This is our first exhibition at designEX and we have used it as a platform to launch our business. It has been fantastic and we have generated

enough business to keep us booked up for next two months! We have also received great exposure to the media. We will be back next year.”

– Michael Slavica, Enviro Friendly Tiles

“designEX has been an amazing platform to gauge the design industry’s reaction to our new product. The response has been remarkable and

we expect the exposure will lead to a successful launch.”

– Sandra Lesko, Director, Yellow Goat DesignTestimonials


11 | 2014 Post Show Report 2014 Post Show Report | 11

Key Visitor ProfileVisitors by Occupation:

Visitors by Industry Sector: Residential Commercial

Industrial Designer: 3%

Student: 7%

Project Manager: 6%

Property developer: 3%Buyer/Retailer: 7%

Interior Designer: 24%

Decorator: 6%

Architect: 14%

Builder: 6%

Single-Fit < $1 Million: 11%

Single-Fit > $1 Million: 6%

Multi Residential: 8%

Volume Built: 2%

Residential: 17%

Retail: 7%

Educational: 4%

Hospitality: 5%

Workplace: 6%

Healthcare: 11%


Architectural and Building:

Furniture:

Bathrooms, Kitchens & Appliances

Decorative, Finishes, Paint & Coatings:

Textiles and Furnishings:

Tile, Stone and Flooring:

The products designEX visitors came to see:

50%25%

46%

26%

41%

32%

34%

15%

“This is our third time exhibiting at designEX and we will be back next year. There is a great mix of exhibitors and the high standard of design is inspiring. We are very happy with the presence of so many good design firms.”

– Bernadette Van Wijk, Mosa tiles


designEX’s official PR Partner, Flaunt Marketing, has been working to keep our audience up to date with the latest from guest bloggers, interviews with key thought leaders, industry news releases and promotion of exhibitor launches taking place onsite.

Coverage of designEX 2014 has appeared in over 40 publications including: Australian Design Review, Specifier + Product News, Artichoke, The Age - Home Style, Home Design Newsletter, Vogue Living, The Design Files, Yellowtrace, The Interiors Addict, DAMn magazine, The Australian, InfoLink, Belle, Specifier, Inside, Green Magazine and more.

designEX 2014 PR Campaign

Press attendance for 2014 was increased

by 44% from 2013 44%



Our 2015 marketing campaign is already underway.There are a number of opportunities for designEX exhibitors and sponsors to get involved throughout the year – and extend your presence in the market.

Extend your marketing campaign

6 www.designEX.info

The Winnipeg Skating Shelters by Patkau Architects, www.patkau.ca

photo © James Dow / Patkau Architects

Under the umbrella theme of ‘The Future of Design,’ each of the three days will focus on different elements of the forward-facing factors shaping design in the future; forecasts and design trends, technology and digital design, and collaboration for health and well-being.

Opening the programme, keynote speaker, Lidewij

Edelkoort spearheads this focus with the highly

anticipated delivery of her future design trends for 2016

and beyond, bringing a societal perspective to the architecture

and design discussion. ‘Embryonic Architecture’ with the

associated notions of incubating, gestation and nurturing is a new vision

for the 21st century with a return to purity and amplification of human feeling.

The afternoon session will see, Margo Konings and Margriet Vollenberg lead a

panel comprised of leading design writer David Harrison, curator Sarah K and designers Henry

Wilson and Adam Cornish to discuss the benefits and challenges for designers participating in international design events, sharing their experience as organisers, curators and participants respectively. Exploring what drives so many designers to travel, the panel will also discuss what their perceptions maybe as to the cultural impact of these fairs on the hosting city or country.

Following their presentation, the panel will be joined by Justin Northrop and Nicholas Travers of Melbourne based practice, Techné Architects as they discuss their design approach in the fields of residential and hospitality design and how both sectors of work are often influenced and inspired by each other in their studio.

Continuing on Thursday the discussions consider the theme of technology, this day of talks centres on designers who use technology as an inherent part of their innovation, experimentation and day to day work in ways that bring various factors of production closer together.

The programme has been curated by architect and designer Tomek Archer of Tomahawk Studios and Archer Breakspear in a series of sessions that present speakers from a mix of disciplines who can all provide alternative perspectives on architecture, design, manufacturing, construction and technology.

On the final day at designEX, the tone of the programme shifts to look at how a rigorous focus on organisational and employee wellbeing fosters creativity and innovation, and how exciting new collaborations between design and industries are driving fresh innovation, often in unlikely areas.

With this topic in mind, Melbourne-based artist and designer, Leah Heiss, will discuss how she uses advanced technologies to develop human-scale projects. Collaborating with a range of disciplines including nanotechnology, medicine, manufacturing and computer science, Leah’s work is bridging the gap between science and design.

But it’s not just future trends that have our panels focus but also the future generation of design as our Student and Recent Graduate Programme brings a full roster of practical sessions and talks to younger designers:

Joining them will be Melbourne manufacturer Tait, as they build the case for teaming up with young talent to bring benefits to manufacturing business. Studio Design UK, the team who created the entrance experience for this year’s designEX share their experiences of designing in temporary spaces and marketing across borders. While Melbourne collaborative studio, Assemble explore low impact medium density development and the future of Australian capital cities and self-taught paper engineer Benja Harney shares his passion for paper.

� e 3-day programme of world class content welcomes some of design’s most expansive thinkers and aims to present inspirational content,

new ideas, as well as learning outcomes that provide useful, practical tools for practice.

THEFUTURE FUTURE OFDESIGNDESIGN

Speaker Series

18 DESIGNEX 2014

Accelerating advances in technology and materials have seen the average kitchen and bathroom become anything but.Less defined by their function these living spaces have become more design-centric and, by incorporating sustainable products and surfaces, are getting tough on waste.

Having served the world for 130 years, the standard flush toilet has not only been given an eco-friendly facelift but a complete design rethink. The Bidet Shop is a trailblazer in sourcing the very latest in bidet toilet suites and electric and natural water bidets. Their new luxury range are super water saving, tankless suites featuring highly efficient Torpedo flushing and are auto open, auto close, auto flush and pretty much auto everything without ever compromising on contemporary aesthetics.

When it comes to being quietly efficient, Schweigen, sets new benchmarks designing Australia’s most efficient rangehoods with whisper quiet extraction. Their revolutionary silent rangehood concept removes the motor from the canopy and places it externally outside

Bathrooms & Kitchens

the building. The Schweigen IsoDrive motors are also among the most energy efficient in the market, requiring just 62 watts of power to run, compared to the more standard which use a minimum of 180 watts. Their new Klasse line of ceiling and cassette rangehoods presented at designEX are designed to function in large open plan living areas and their Paradigma model is the first modular suction system designed to be inconspicuous in the kitchen ceiling with an aesthetic similar to a ceiling light.

Easy Bathroom Solutions was established by Lorenzo Giberti, an Italian native, who sources only the highest quality European and Australian bathroom products. Their exquisite range of basins, baths, showers and custom made vanities are exclusively imported directly from Novello in Italy; a long-standing brand in the bathroom furniture field. Novello not only offer a high aesthetic but bring a conceptual freedom to bathroom design with the opportunity to customise elements of their products. Novello’s latest collections are highly versatile, thanks to their modular elements and a selection of variety of available finishes. They are shown alongside a core line-up of premium brands including Victoria Albert, Novellini, Sussex, Parisi, Gracott, Toto, Paco Jaanson, Karol, and Platypus.

Austaron surfaces are the exclusive Australian suppliers of – Samsung Staron® Solid Surfaces, Acrylic Couture, Dekolin, Melapia and iMotion – which offer up a myriad of applications and design possibilities. Dekolin can be

used in a seemingly endless number of applications including decorative ceilings, art features, lighting and wall partitions and can be fabricated into just about any shape, allowing for an infinite variety of horizontal and vertical surfacing solutions for residential and commercial applications. Acrylic Couture® is an acrylic glass which can achieve remarkable effects through extravagant inlays and artistic colour combinations. The acrylic glass can be encased around all sorts of materials including metallic fabrics and feathers, capturing the movement of the material so that it appear as if frozen in time.

Lamicolor import quality chemically resistant high pressure laminates, scratch proof compact laminates, E0 Melamine faced board, Quadra and Streamline Benchtops. They will be demonstrating the considerable benefits of fire-retardant splashbacks in their product range. These Duropal Pyroex kitchen splashbacks are made of 4mm fire-retardant compact HPL and as they require no special tooling are easy to install. They are suitable for damp and wet areas or wherever outstanding durability is essential such as wall protection. In addition they suit applications for furniture and installation elements, particularly when low material cross-sections or open edge solutions are required as part of fire protection concepts.

Schweigen, Paradigma Kitchen

Schweigen

Schweigen

Austaron surfaces

Austaron surfaces

Luxury bidets

Novello

16 17

Feature

Interiors

Textiles & Furnishings

Workplace

Surface & Finishes, Kitchens & Bathrooms

Architecture

Tile & Stone

Featured Exhibitor

FLOORPLAN

KEY

3M Australia 746About Space 110Actisafe 239Alex Zanda 240Altamira TDA12Aneeta Window Systems 156Anitech 370Anomaly 344Architectural WindowSystems 568Artbank 119Astec Paints MarrickvilleTrading Centre 362Astor Metal Finishes 440Austaron Surfaces 294Australian Tile Council,NSW Division 695Big Ass Fans 310Birrus Matting Systems 441Boral Plasterboard 374Boyac Contract/Creation Baumann TDA16Brilliant Lighting 218Bristile Roofi ng 544Bromley Interiors 402Brun Kitchens 395C.R. Laurence Australia 174Canohm 438Cavalier Bremworth 514CCF Industries 698CDK Stone 484Changzhou Ouya 446Collins & Kent International 512Colortile 388Convex Engineering 262Coopers Store 439Corium Leather 528Cosentino Australia 380

Cotswold Furniture 320Cotswold Furniture 319Creative Drain Solutions 545CULT 210Curtain Hardware Company 742Dalat Outdoor 433Damien Minton Gallery 100De Poortere 626Design Institute of Australia 650Designer Pinboards 108Designer Rugs 410Domus Textiles TDA10Dry-Treat 489Dulux 173Dulux 562Dune 480EC Group 318Elliott Clarke & Co TDA1Elsafe Australia 132Enomatic Australia 730Enzie Space SavingStairs Pty Ltd 158Esthec 550Europe Imports 588Fink & Co 205Floored! Australia 452Formed Vision 758Foshan Louis ValentinoCeramic Co. 782Furnishing IndustryAssociation of Australia 326

Gosford Quarries 788GRM / Biowood Australia 155Gummerson/Hoad/J.W Design TDA15Havwoods 220Heart Ethical 627Hongde Imp 584Hurford Hardwood 444In The Sac TDA5International FloorcoveringsAustralia 739Jetmaster Fireplaces 768Jiasen 762Karndean Design Flooring 462Kaynemaile 649KBDI 183KE-ZU 238KE-ZU 234Knauf Plasterboard 668KNX Engineering 538KriskaDECOR 634Lamicolor 180Laticrete 488Linak Australia Pty Ltd 140

L’Offi cina by Vincenzo 774Manhattan 109Mapei 688Massey 340Metro Frameless GlassSystems 266Mobi Contract 418Mosa Tile 361Noirot Australia 450Novello 177Nufurn Commercial Furniture 338Oak Life Flooring 425Pasco / Buzon 770Planit 288Plusspec / Ruby Sketch 443Polyfl or Australia 674Polyx Global 579

EXHIBITOR STAND

EXHIBITOR STAND

EXHIBITOR STAND

EXHIBITOR STAND

EXHIBITOR STAND EXHIBITOR STAND EXHIBITOR STAND

Safetyline Jalousie 368Scandinavian Wallpaper& Decor 737Schweigen Home Appliances 290Sefar 638Seneca Textiles TDA9Silverwood 779Slice Veneers 866SMG Stone 693Sofas International 725Solatube Australia 551Spectolumen 113Spineless Classics 115Stormtech 651Superior Curtain Hardware 632

Swiftspace 231Taipei Adaptive City -Design in Motion 556Tait 211Taubmans Paints 350Tec-Led Lighting 426Tejas Borja 552Telegram Open House 738The Bidet Shop 287Tigger Hall Design 532Tongue N Groove Flooring 526Tovo Lighting 118Trimtex Australia 727United Artworks 104United LED 867Vincent Buda & Co 482Westbury Textiles TDA6Wollombi Sandstone 890Work-Shop by MGDC 510Xavier & Me 207Yellow Goat Design 533

Raffl es College of Designand Commerce 434Real Flame 580Renaissance 187RLA Polymers 594Rongguan 872Ronghuafu Artifi cial Stone 783Ruum Furniture Design 325

www.designEX.info DESIGNEX 2014

Correct at time of printing

Facebook (9140+ Likes): 81% increase in likes in 2014

Instagram (2570+ Followers): Over 2200+ pictures uploaded with #designEX #designEX14

Twitter (1220+ Followers): 1,550+ clicks and retweets of @designEXshow

*Correct at time of printing


Kobe JohnsExhibition Manager 02 9275 9226 [email protected]

Kate MirabitoExhibition Sales Executive 02 9275 9210 [email protected]

Hayley DrinanExhibition Sales Executive 02 9275 9233 [email protected]

Meg GoldSales and Sponsorship Manager 02 9275 9234 [email protected]

Justine BeltrameExhibition Co-ordinator 02 9275 9207 [email protected]

Rebekah Murphy Head of Business Marketing 03 9261 4502 [email protected]

Stephanie Bleakley Marketing Manager 03 9261 4513 [email protected]


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