Designer Evolution

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On June 3, 2014 I presented at Cornell d:tech. I shared key learning from my evolution as a designer. From being a traditional designer to a web designer and finally to a design thinker. Enjoy.

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<ul><li> 1. H E L L O </li></ul> <p> 2. DesignerX3GUY LAUFER @ G U Y L A U F E R | G U Y L A U F E R . C O M 3. THE FUTURE IS IN PRINT " " 4. CHAPTER ONE BECOMINGA DESIGNER 5. rst chapter BECOMINGA DESIGNER Huge gap The tools not relevant Timeline ADinosaurs 6. File rst chapter BECOMINGA DESIGNER Quit Huge gap Tools are not relevant Timeline ADinosaurs 7. rst chapter BECOMINGA DESIGNER Huge gap Tools are not relevant Timeline ADinosaurs Therst newspaper adver2sement. First adver2sing agencyin Philadelphia. Beginsbuying therightto place adver2singin religious magazines. 10minutesof radio2meto anyonewho wouldpay$100. Radio surpasses magazinesasa sourceof adver2sing revenue. NBC'stelecas2ng. TherstTVspots, featuringaBulova watchthat2cks for60seconds THEINTERNETBECOMESAREALITYAS5MILLIONUSERSWORLDWIDE GETONLINE. 1993 1704 1843 1867 1922 1938 1941 *hYp://adage.com/ar2cle/special-report-the-adver2sing-century/ad-age-adver2sing-century-2meline/143661/ 8. rst chapter BECOMINGA DESIGNER Huge gap Tools are not relevant Timeline ADinosaurs 9. CHAPTER TWO BECOMINGA DIGITAL DESIGNER *GeneralAssembly 10. USER vs. VIEWER second chapter BECOMINGA DIGITAL DESIGNER Viewer vs. User Design For Web Is Deferent No Final Product Thinking In Sequence Team Structure The Process Measurement Display Change *GeneralAssembly 11. DO NOT SEEK PRAISE. SEEK FEEDBACK. second chapter BECOMINGA DIGITAL DESIGNER Viewer vs. User Design For Web Is Deferent No Final Product Thinking In Sequence Team Structure The Process Measurement Display Change 12. second chapter BECOMINGA DIGITAL DESIGNER Viewer vs. User Design For Web Is Deferent No Final Product Thinking In Sequence Team Structure The Process Measurement Display Change 13. TRADITIONAL creative director art director copy DIGITAL creative director digital art director Copy Digital producer designer ash designer programmer front end &amp; Back end UX second chapter BECOMINGA DIGITAL DESIGNER Viewer vs. User Design For Web Is Deferent No Final Product Thinking In Sequence Team Structure The Process Measurement Display Change 14. second chapter BECOMINGA DIGITAL DESIGNER Viewer vs. User Design For Web Is Deferent No Final Product Thinking In Sequence Team Structure The Process Measurement Display Change 15. second chapter BECOMINGA DIGITAL DESIGNER Viewer vs. User Design For Web Is Deferent No Final Product Thinking In Sequence Team Structure The Process Measurement Display Change *GeneralAssembly 16. second chapter BECOMINGA DIGITAL DESIGNER Viewer vs. User Design For Web Is Deferent No Final Product Thinking In Sequence Team Structure The Process Measurement Display Change 17. second chapter BECOMINGA DIGITAL DESIGNER Viewer vs. User Design For Web Is Deferent No Final Product Thinking In Sequence Team Structure The Process Measurement Campaigns Change 18. from to second chapter BECOMINGA DIGITAL DESIGNER Viewer vs. User Design For Web Is Deferent No Final Product Thinking In Sequence Team Structure The Process Measurement Campaigns Change 19. KOTTERS CHANGE MODEL second chapter BECOMINGA DIGITAL DESIGNER Viewer vs. User Design For Web Is Deferent No Final Product Thinking In Sequence Team Structure The Process Measurement Campaigns Change 20. second chapter BECOMINGA DIGITAL DESIGNER Viewer vs. User Design For Web Is Deferent No Final Product Thinking In Sequence Team Structure The Process Measurement Campaigns Change 21. second chapter BECOMINGA DIGITAL DESIGNER Viewer vs. User Design For Web Is Deferent No Final Product Thinking In Sequence Team Structure The Process Measurement Campaigns Change 22. second chapter BECOMINGA DIGITAL DESIGNER 23. CHAPTER THREE BECOMINGA DESIGNTHINKER 24. PROBLEM SOLVING USING CREATIVITY IN A FRAMEWORK Designisnothowthingslooksbutrather howthingswork SteveJobs third chapter BECOMINGA DESIGNTHINKER What is Design Thinking? New language Examples DMO Digital isn't magic Summary Last slide 25. third chapter BECOMINGA DESIGNTHINKER What is Design Thinking? New language Examples DMO Digital isn't magic Summary Last slide 4DsDiscover &gt; Dene &gt; Design &gt; Deliver 26. Partners:DanaGoren|QortniWilliams third chapter BECOMINGA DESIGNTHINKER What is Design Thinking? New language Examples DMO Digital isn't magic Summary Last slide 27. third chapter BECOMINGA DESIGNTHINKER What is Design Thinking? New language Examples DMO Digital isnt magic Summary Last slide GLOBAL DIGITAL PROGRAM 23,000 employees 120 countries 28. FOUNDATION CREATIVE ACCOUNT STRATEGY X third chapter BECOMINGA DESIGNTHINKER What is Design Thinking? New language Examples DMO Digital isnt magic Summary Last slide 29. DIGITAL ISNT MAGIC third chapter BECOMINGA DESIGNTHINKER What is Design Thinking? New language Examples DMO Digital isnt magic Summary Last slide 30. L A S T S L I D E </p>

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