Designer Event PlanningLee Yi Wing111124828

Background• One of the first Fashion House in Paris

• The world’s oldest running couture fashion house • Alber Elbaz is the house’s art director

The Latest 2013/14 FW Collection – Happiness with Nature

Target Customers

• In high incoming level• Every age range people

• Willing to buy high quality costume

Alber Elbaz’s Past

Interviews

• The New York Times Magazine

• Interview Magazine

• Vogue Magazine• New York

Magazine

AnalysisThe Media interviewed with Alber Elbaz

• Well-Know• International

• Mostly interview his career and with the latest season of LANVIN

Details of Interview• Date : Weekday (2nd April)

• Time : 1500 – 2000• Venue : Kowloon Park, Ferry and Tram

• Venue Set-up :

1)Booked the tram hire service and the catering service.

• Media : City Magazine (Individual) ELLE HK Magazine (Individual)

Reasons of choosing Kln Park

• A comfy Environment for relaxing

• For matching his 2013 FW collection for LANVIN (Bir

ds, Butterfly) Colour Garden for interview• To give him another inspir

ation (roses)

Reason of Choosing Ferry• One of a Hong Kong scenic spot

• Visit the harbor to know what Pearl of the Orient is

Reason of Travelling at the Tram

• To know more about Hong Kong• Relax

• Give him more inspiration of HK

Rundown

• First 2hr in Kln Park - 1hr Interview with EL

LE HK Magazine- 1hr tour in Kln Park

• 0.5 hr for changing outfit and venue

• 0.5 hr for ferry• 0.5 hr for venue

• 2 hr for tram tour – a little party and interview

with City magzaine (Whitty Street Tram Depot > Causeway Bay > Happy Valley > Whitty

Street )

Tour in Kln Park• Bird Lake

• Chinese Garden • Aviary

Spots are related to his 2013 FW collection – nature and there are all full of sense of

culture.

• The famous magazine for designers• The oldest trendy lifestyle monthly

magazine in HK

Reason• It proves what Hongk

ongers have been through so they can write what suit for hongk

ongers• Big range of target c

ustomers including students

• Lots of artistic photography

Interview Covered Area

• What Lanvin means for him• Words for Hongkongers

• Point of view for Hong Kong

• A international Magazine• One of a fabulous fashion magazine in the

world

Reason • Popular

• Graceful passage

Interview Covered Area

• The reason of nature for fashion

• The future of him and Lanvin

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