design thinking for u.s. homebuilding organizations
DESCRIPTION
A new perspective offered to leaders in the U.S. Homebuilding Industry: Design ThinkingTRANSCRIPT
DESIGN THINKING FOR HOMEBUILDERS
IN THE MIDST OF A HOUSING CRISIS?
Opportunity1999-2005
U.S. Homebuilders
Opportunity?
Life is Good…
OPPRTUNITY
Much to Celebrate…
If You Build it , They Will Come…
2006-????
U.S. Homebuilders
All Signs Point to Disaster…
The Survivors…
We Want Answers
Why did this happen?
• Following the “HERD”?• De-regulation?• SILO Thinking?• Caught up in “Euphoria”?• Speculation?• Greed?
Who is responsible?• Builders?• Consumers?• Lenders?• Developers?• Investors?• Banks?
Now What?
Stop Following the HERD!
Choose a different direction and plan your way out!
“The Herd” Planning Style (SILOS)…1999-2008
=Sales
Land Dev.
Construction
Finance
Purchasing
Marketing
“That’ll Fit” Planning Method
If You Design it, They Will Come…2009-Future
Land Dev.
Land Acq.
Purchasing
Construction
Marketing
Finance
sales
• Clearly Defines Problems
• Gathers Information• Makes Keen
Observations• Shares and Displays
Findings• Brainstorms & Votes• Provides Solutions• Creates Plans & Builds
Mock-ups
=
Design Thinking Homebuilding
“Decision is a risk rooted in the courage of being free.” -Paul Tillich
Change Your Tomorrow…
Choose: Design Thinking Homebuilding