design thinking = creative confidence
TRANSCRIPT
Design Thinking = Creative Confidence
Roy VergaraMobile UX Designer
Tony EckersleyMobile UX Designer
Who are we?
(30 seconds)
Warm-up Exercise
Rediscovering your creative confidence
Creativity
“I’m just not the creative type.”
State of Create Study
What is it?A global benchmark study on attitudes and beliefs about creativity
Globally, Japan is regarded the most creative
country1 in 4 living up
to their creative potential
25% of time at
work creating
Creativity is a mindset
Case study
Design thinking
PrototypeIdeateDefineEmpathize
Design thinking process
Test
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Thomas Edison
It's common to think of design as aesthetics
or usability
“The process of good product design is centered around
empathy and is built on deep research with real people in their natural environment.”
- Jon Kolko
Observe
Engage
Immerse
Ways to gain empathy
Do Work
Mobile first
Building from the bottom up
“We really need to shift now to start thinking about building mobile first. This is an even bigger shift than the PC revolution.”
-Kevin Lynch, CTO Adobe
Mobile Stats10 Million
shared users58%
of all American adults own a smartphone
900 Million Android
users
More Mobile Stats 10 Million
shared users5 Billion
Phone users
900 Million Android
users
Mobile overview
Mobile has been a big part in pushing design thinking forward
Cog in the wheel
Bigger push for design thinking companies
`Mobile
overview
Where do great apps (or any product) come from?
Our process
Empathize
Define
When I favorite things, I try to keep items of relevance in sequence. For example – I’ll delete the older relevant item below in the sequence to add it next to the relevant item I just added in favorites.
Quotes
“Once, I had to tap back across screens to find the item I saw a few moments back. I eventually found that item in some recommendation.“When looking for products on a smartphone, I add relevant and interesting items to my Favorites in the app. I come back to it later to get opinions on it or look at it on a bigger screen.“
Ideate
[picture of post its]
Prototype
Test
Applying this to your work
Design Sprint Iterate
Ask why?30 circles exercise
The 30 Circles Exercise
Train yourself to get stuck
• Creates the “getting stuck feeling”
• Explores how “unstuck” happens &
feels
• Triggers your conceptual “box” and
demonstrates how our brain utilizes
rules or schemas when problem
solving
• It lowers your fear of getting stuck
Let go of your fears and begin practicing creative confidence today
