design july & august 2012

July - August 2012

INTERVIEWCascadesrsquo Hubert Bolduc on innovation

FSC CERTIFIEDVoluntary regs can help drive new business

GREEN WALLSBeauty Meets Functionality

Design Changing the way our World Looks G

REE

N R

OO

FS

LIVING WALLS

OLYM

PIC

S

Letter from the managing editor

3

Our JulyAugust issue of THE GREEN ECONOMY is our first issue to high-light beautiful design Not just the inclusion of recycling bins but signifi-cant and fundamental changes to how we do business and what we look like We find ourselves headlong in a major market transition and we are facing it with style and grace Incorporating beauty in our business solu-tions is a step toward providing innovative solutions for businesses in the marketplace

The London 2012 Olympic Organizing Committee chose to take a bold step and build stadiums and venues that will allow East London to con-tinue to capitalize on their use long after the athletes and newscasters vacate Olympic Village Green walls provide gains in air quality employee health and satisfaction while their creative beauty is changing the vision of our city-scapes Hotels are recognizing that lsquogoing greenrsquo decreases their overhead and attracts a growing customer base that values sustainability Individual companies are coming up with beautiful ndash and sustainable ndash products that are efficient and cost-effective

THE GREEN ECONOMY continues to bring the voices of our business community together Our readership is growing exponentially while our connections in social media like Twitter LinkedIn and Facebook continue to expand We are anxious to show you our new iPad and Android app that we are planning for the fall

Louise Coolidge Managing Editor


4 Features

06 TGE on the Web

19 FSCForest Stewardship Council principals are becoming part of more businesses

20 House in a BoxPop it open and live in it A new idea called Eco-Pak

22 The FutureDubai envisions a future that may be dreaming or not

Stay Connected Join the Conversation

Each month THE GREEN ECONOMY posts questions to be included in the next issue

of the eMagazine Questions are posted on Facebook our Linkedin group and our

monthly eNewsletter

You can respond by sending letters to editortheGreenEconomycom or joining any of the

social networks listed below Some letters are edited for brevity Readers must include

name title and affiliation

TGEink Follow us

TGEFlash News we follow

Green Econ

Green Economy Group

Our RSS

5

THE GREEN ECONOMYJuly - August | 2012

THIS ISSUE

Design

08 Living WallsIn spite of the somewhat disturbing name living walls are just that alive with beautifully planned plants that turn out to keep employees healthy along with a host of other benefits

14 London OlympicsLondon Olympics are taking the lead with innovative programs that ensure a long life after 2012

24 Cascadesrsquo Hubert BolducIn the paper industry natural resource management drives innovation

30 Green Hotels Hotels are attracting mainstream visitors with cost saving measures that are beautiful as well as smart

6

TGE On theImportant posts this month

REFF WALL STREET THE RENEWABLE ENERGY

FINANCE FORUM HELD AT THE WALDORF ASTORIA

IN NEW YORK ON JUNE 19-20 Combating a year of what was termed scoffing and scorn in the media about clean tech the REFF focused not on the good news but the real news And that is billions in investment a military dedicated to energy security initiatives to heal the crumbling United States energy infrastructure and new financing models To quote Dragnetrsquos Sergeant Friday ldquoJust the Facts Marsquomrdquo could well be the title of this yearrsquos event

Acore (American Council on Renewable Energy announced the launch of EnergyFactCheckorg and other speakers reviewed opportunities in finance public policy and much more We review the two day event Moregtgt

ARDOUR CAPITALlsquoS ANNUAL FINANCING EVENT

IN NEW YORK CITY Where does a burgeoning industry find financing and what is clean tech anyway The answer to the first is Featuring 38 companies ranging in size and developmental stage their annual event included digital energy and smart grid technologies financing vehicles retrofits transportation fuel and much more The event is notable because the investors who attend are not clean tech devotees but companies looking for new opportunities and mdash as important mdash information Former Governor Pataki talked about energy prices and trends in finance and government Jigar Shaw was bullish on solar but not such a fan of government support Moregtgt

Web

7

PRIMUS GREEN ENERGY SHOWCASED THEIR

DROP-IN GASOLINE PILOT PLANT for producing an innovative alternative gasoline just five years after the companyrsquos inception Distinguishing their product from competitors the fuel is compatible with traditional car mdash and aircraft mdash engines by not requiring any modifications Funded solely by IC Green Energy a branch of Israel Corporation Primus has raised $40 million over the past five years Dr Yom-Tov Samia Chief Executive and President of IC Green Energy said he would like to see more partners from the public and private sectors including the US Moregtgt

ORIGINOIL INC AND PARIS-BASED ENNESYS

ENGAGED IN A JOINT VENTURE to test OriginOilrsquos newly-introduced entry-level Algae Appliance The program will demonstrate that algae can help achieve eco-sustainability for large building complexes by generating oil from algae while helping with water purification After building utility scale custom systems for Australia the company is now adding a standard entry-level production harvester that is compact and self-contained Moregtgt

THE GREEN ECONOMY reviews industry news and events for a general business audience Please send press releases or requests for coverage to editortheGreenEconomycom We review all requests daily and will reply promptly if your release is of interest to our readers We are nonpartisan and will not publish material that is politically motivated contains biased or unsubstantiated information or is libelous in nature For our privacy and editorial policies please see our website at httptheGreenEconomycomabout us For advertising and sponsorship opportunities please email salestheGreenEconomycom or call 6095200056

8

lsquoLiving Wallrsquo conjures up images of the wall behind Al Pacino in The Devilrsquos Advocate the movie depicting Mr Pacino as the Devil and the wall a swirling mass of people writhing in ecstasy and agony But for companies like SAP and ING Direct Living Walls are a vibrant attraction that draws all the right attention while saving money and making work a better place

The concept was initiated by Stanley Hart White in the 1930s But he may have gotten inspiration from the buildings like those that gave lsquoIvy League Collegesrsquo their name It can be a short leap from an ivy covered cottage to the famous living wall of the Museacutee du Quai Branly in Paris France

LIVING WALLS

9

Museacutee du Quai Branly Photo by LaurenClemson

Longest Living Wall in the US Longwood Gardens PA

Photo by Louise Coolidge

NOT lsquoTHE DEVILrsquoS ADVOCATErsquo

10

Patrick Poiraud

Coughing Fat igue

37 30

Internal Living WallsWhile Living Walls have been a popular feature in European public buildings for some time they have been adopted more slowly in the United States

For designers like Patrick Poiraud principal at Green over Grey a com-pany that specializes in Living Walls itrsquos a matter of art and aesthetics and improving the work experience ldquoOur greatest goal is to create art and to do it in the most sustainable way possible We want to reintro-duce nature into peoplersquos livesrdquo

His approach is supported by a report from the University of Norway which indicates that plant environments improve physical and mental health by providing soothing visual input reducing noise and filtering pollution In a double blind study mdash comparing results from employeesrsquo questionnaires both with and without plants mdash scientists found complaints about coughing and fatigue were reduced by 37 and 30 respectively The sum of all symptoms was 23 lower during the period when subjects had plants in their offices compared to the control group who had none

Mr Poiraudrsquos web site has a chart which outlines all the additional ben-efits coming from Living Walls

11

SAP Corporate Offices Photo Courtesy Grey into Green

Edmonton International Airport Alberta Canada

12

Living Walls have other financial benefits such as providing a jump on Cap lsquon Trade programs mdash in the US and Canada mdash that could put a price on carbon emissions Since Living Walls are great absorbers of Carbon Dioxide and emitters of Oxygen they qualify for carbon credits

External Living WallsWith the rise of high-rise dwelling and the interest in sustainable building practices cities are thinking about how to add more biodiversity to their environment External Living Walls have a host of advantages unique to their environment they absorb and filter storm runoff reduce pollution in local water systems and add biodiversity to ecologically challenged urban areas ldquoWith more and more people moving to cities we have to find new and innovative ways to better incorporate nature into our ev-eryday livesrdquo Mr Poiraud added Businesses that support public spaces and work environments becoming infused with beauty and sustainability will benefit In addition clients that have robust sustainability or lsquogreenrsquo initiatives want a visual indicator that reflects their company policy

DreamersAnd living walls are not without their dreamers In a marriage of Living Walls and Green Roofs plans for vertical farms are on the drawing boards One of the most ambitious is Gordan Graffrsquos design begun while a Masters of Architecture student at Waterloo University in Canada He developed the concept for a 58-story agricultural tower called the Sky Farm for his home city of Toronto With 8 million square feet of growing area equal to over 180 acres the building would have the potential to provide enough food for 35000 citizens per year Because of the build-ingrsquos large floor plates plants would be grown primarily with artificial lighting which in turn uses nearly 82 million kilowatts of power per year equivalent to 8000 households The plan is for 50 of this need to be provided by bio-fuel from the plant waste producing less carbon dioxide than other fuels

For now the more practical uses of Living Walls are expanding brighten-ing street corners and office towers alike

13

One PNC Plaza New York NY Mingo Designs

Temporary installation at the national convention of the American Institute of

Architects Boston June 2008 Young Architects Boston Group

Sky Farm by Gordon Graft

14

Millions around the globe will eagerly watch the London Olympics this July when starting pistols signal thousands of athletes to participate in 36 intensely competitive events While all of the traditions associated with the Olympics will be on full display London 2012 will sport some noticeable changes that align with one of the worldrsquos most pressing concerns sustainability

By Kelly Velocci Special to THE GREEN ECONOMY

Photograph by Rich

16

Now not only do the Games represent athletic skill but

they are a source of tremendous pride for

the host city While London can boast

holding the Olympics a record three times

their current plans are taking a new direction

In 2007 two years after London won the bid to host the Olympics former Prime Minister Tony Blair said the London 2012 Olympic Games had the potential to become a ldquocutting edge example of sustainabilityrdquo London is the first host city to track its carbon footprint commit to zero waste and pledge to construct new venues that would have a future use decades after the Games Such policies exemplify Londonrsquos focus on sustainable practices and design

However it is after the excite-ment has left the Olympic Village and the worldrsquos attention is no longer on East London that Blairrsquos statement will truly be put to the test If the 2012 games are able to escape the fate of many previ-ous Olympic venues ndash lack of use or being simply torn down ndash their example will be one to follow

Successfully designing an Olympic Village that addresses the long-term needs of East London and its people is a diffi-cult feat One in fact that many

Dating back to 776 BC the Olympics are rooted in a centuries-old traditions of skill camaraderie and competition The modern Games began again in earnest in the 20th century in a very different world where separate countries vie for the rights to hold the Games in their premier cities

Photo by Fabio Montale

Ten FSC Forest Stewardship Counci l Pr incipals

17

former host cities have been unable to conquer By learning from prior hosts London 2012 has worked to ensure that the result of the Games is not one of massive waste

At the forefront of this sustainable mission is the London Organizing Committee of the Olympics and Paralympic Games (LOCOG) that has implemented a sustainability guide Towards a One Planet 2012 Focusing on the notion that the world should oper-ate within its means the guidersquos sustainability prac-tices encompass nearly every aspect of the iconic event including venues travel food and waste

As a result the London 2012 Games has helped pro-mote a new international standard for sustainable events ISO 20121 an extension of the ISO 14001 for environmental management that is more famil-iar in the European Union than LEED (Leadership in Environmental Design) popular in the United States Both LOCOG and the Olympic Delivery Authority (ODA) adopted the standard during the planning of the Games

Designing with the future in mind several venues were constructed to allow for partial or complete deconstruction This will enable the buildings to fulfill the needs of future events that are unlikely to require the same capacity as the Olympic Games

In order to receive certification the management of the forest must meet FSC standards (see below) Such standards include monitoring the impact on indigenous people and plantations in the surround-ing area as well as the environment

As the athletes leave the Olympic Village medals in tow exuding pride or disappointment this sum-merrsquos games will be a testament to both world-class Olympic athletes and the city of London In their quest to design for the future the 2012 Games has the potential to become the new standard for future host cities

1 Compliance with laws and FSC Principles ndash to comply with all laws regulations treaties conventions and agreements together with all FSC Principles and Criteria

2 Tenure and use rights and responsibilities ndash to define document and legally establish long-term tenure and use rights

3 Indigenous peoplesrsquo rights ndash to identify and uphold indigenous peoplesrsquo rights of ownership and use of land and resources

4 Community relations and workerrsquos rights ndash to maintain or enhance forest workersrsquo and local communitiesrsquo social and economic well-being

5 Benefits from the forest ndash to maintain or enhance long term economic social and environmental benefits from the forest

6 Environmental impact ndash to maintain or restore the ecosystem its biodiversity resources and landscapes

7 Management plan ndash to have a management plan

implemented monitored and documented

8 Monitoring and assessment ndash to demonstrate progress towards management objectives

9 Maintenance of high conservation value forests ndash to maintain or enhance the attributes which define such forests

10 Plantations ndash to plan and manage plantations in accordance with FSC Principles and Criteria

18

Olympic StadiumThe most sustainable and lightweight Olympic stadium built to date the structure sits within a hollowed bowl-shape in the ground As much as 800000 tons of soil were excavated for its construc-tion much of which was cleaned and used in other locations throughout the Olympic Park The sta-dium was built using approximately 11000 tons of steel 31000 tons less than that used to construct the 2008 Beijing Olympic stadium the Birdrsquos Nest The stadium currently holds 80000 seats but will be partially deconstructed at the conclusion of the games The lower tier holds 25000 permanent seats and the upper tier contains 55000 temporary seats

Unlike traditional stadiums vendors will not be housed inside the venue but in temporary facilities known as pods along the outside of the stadium This design feature allowed for less construction such as mechanical ventilation and fire-suppression equipment The stadium will be the host of the 2015 International Association of Athletics Federation (IAAF) World Championships

Aquatics Center Distinguished by its wave-shaped roof the aquatics center will be a permanent structure in East London The 17500 seat center houses two competition pools one for swimming and the other for diving as well as a warm-up pool After the games the centerrsquos east and west lsquowingsrsquo will be disassembled reducing the capacity to 2500 The seats are rented and will be returned after the games Similarly the steel braces supporting the temporary seating were designed to enable their use in future projects once it is deconstructed In the future the center is pro-jected to draw 800000 annual visitors and will be used as a community pool and an arena for elite swimmers

The stadium will be the host of the 2015 IAAF World Championships

The seats are rented and will be returned after the games

19

Basketball Arena

Fashioned in orange and black to symbolize a bas-ketball this 12000-seat arena will be completely disassembled at the end of the Games A minimum of two-thirds of the structure can be recycled or reused It is constructed of six individual pieces which will allow for varied future use the portal frame and the PVC envelope the seating and the seating bowl the interior fit-out the mechanical and electrical work and the foundations A possible future for the portal frame and textured shell may be at the 2016 Olympic Games in Brazil according to Architectural Record Similar to the main stadium the arenarsquos additional services such as the warm-up court security and catering are housed outside of the facility

Velodrome Cycling TrackOne of the most sustainable and iconic venues of the London 2012 Games the venue is crafted of Forest Stewardship Council (FSC) wood The build-ing is equipped with a natural ventilation system which reduces the demand for air conditioning Similarly the structurersquos design emits natural light which decreases the need for artificial lighting A glass wall separating the upper and lower seating tiers will give spectators a 360 degree view of the surrounding Olympic Park The roof of the venue collects rainwater which is expected to reduce the demand for water by 70 At the conclusion of the Games the Lee Valley Regional Park Authority will take ownership of the venue to be used by athletes and the local community

A possible future for the portal frame and textured shell may be at the 2016 Olympic Games in Brazil

The building is equipped with a natural ventilation system reducing the demand for air conditioning

20

Imagine unpacking your house And then living in it

The helicopter descends leaving a shipping container at your location Within hours the house begins to emerge as you take components from the container eventually leaving the packaging as part of the house

Thatrsquos the vision of James Greenrsquos Eco-Pak He selected Coates Design to help reinvent the pos-sibilities of container housing with an architecturally pleasing multi-level container housing Both sus-tainable and economical the Eco-Pak is modular housing right out of the box

This innovative concept begins with out-of-date shipping containers whose lifespan in the trans-portation industry typically ranges between 10-15 years Once the containers reach retirement they are refurbished cleaned and filled with the neces-sary framework for construction

Aircraft structural engineer James Green and sea-soned architect Matthew Coates combined their expertise to create Eco-Pak Distinguishing their product from competitors the shipping container acts as part of the framework with the remainder of the structure extending beyond the container says Green The framework for construction including the flooring windows and support beams are pack-aged directly in the container itself Such packaging reduces the cost of shipping the materials sepa-rately and enables the container to act as both the mode of transportation and part of the foundation

of the home ldquoThe design is based on sustainability using eco-friendly materials with both the container and the steel framework capable of being recycled at a later daterdquo said Green

According to Green the containers will be clad with either wood or metal depending on the environ-ment of the homersquos location Customization is pos-sible in both the inside and outside of the home including the form of insulation A ldquoskinrdquo is put on the outside of the container that enables it to be concealed and blend in with the greater structure However Green says customers can opt to not have the shipping container concealed

The Eco-Pak does not require elaborate construc-tion According to Green ldquosimple toolsrdquo can be used for assembly This is made possible because the framework that comes inside is bolted directly onto the container without the need for welding Due to the ease of construction Coates explained that the Eco- Pak is a viable option for emergency shelter in addition to long-term housing ldquoThey can be erected in a day or two for quick shelter use such as after a hurricanerdquo said Coates

21

Traditional shipping container architecture uses the container as the sole structure of the home and has seen minimal success However the Eco-Pak poten-tially conquers many of the obstacles often associ-ated with such architecture including high pricing space and comfort

Shipping container transportation is the most carbon efficient form of transit according to World

Shipping By shipping containers to ports located throughout the world affordable housing such as the Eco-Pak is a sustainable solution for many locations

Buyers may choose an international and domes-tic version of the Eco-Pak Both versions will offer customers a choice of container size The domes-tic version is projected to offer either a ldquoturn-keyrdquo

option or just the container while the international version will begin with only shipping the container itself with guidelines to finish the home

Green found himself driven to create the Eco-Pak while constructing a home in Turkey Since then he has received a patent for his innovative design Coates an architect specializing in sus-tainable design says he was attracted to Greenrsquos project because of it po-tential The Eco-Pak is currently under development with the prototype pro-jected to be complete by 2013

22

From realistic projects like the Atkins Design and Consultancy Grouprsquos so-called lsquoLighthouse Towerrsquo to 600 foot Ferris Wheels and man-made islands ldquoDubairdquo still plans for a huge future

According to recent reports from Bing Maps Dubai is still building in spite of rumors to the contrary But really there can only be so many wealthy Arab exiles who can afford to flee to Dubai as Arabian Money pointed out adding that Dubai is becoming a cheaper city with average house prices down 62 per cent from the peak Some of the tallest residen-tial buildings in the world will be completed within two to three years while office vacancy rates are above 40 per cent and rising

Counting chickens before they hatch is rarely a good idea However it hasnrsquot seemed to stop dreamers in Dubai

23

One of the more realistic projects may be the lsquoLighthouse Towerrsquo Focusing on energy and water conservation mdash es-sential in a desert city mdash the tower has LEED (Leadership in Environmental Design) points to spare Located in a 110 acre zone at the Dubai International Financial Center at 400 meters it will be the 18th tallest building in the world

The design calls for a LEED platinum rated low-carbon com-mercial building with energy generation embedded in the faccedilade and passive solar architecture mdash windows and shades designed for heat and cooling efficiency mdash embedded in the design Energy production includes three large 225 kW wind turbines with the freedom to yaw mdash move with wind direction mdash and 4000 solar panels The tower will reduce its overall energy consumption by 65 and its water consumption by 40 in comparison to an equivalent building At the build-ingrsquos base a four story glass lobby will house an environmen-tal visitor center

Is Dubai crazy to be completing its towers Will most devel-opers end up bankrupt and the banks own the real estate Arabian Money speculates that the city will have a mag-nificent infrastructure ready for the next oil boom available at low cost If they are counting new residents before they come only the future will tell who they will be and what new businesses they will found in the futuristic city

Imag

es from Forum

Skyscraper

24

PaperBuilding market share through sustainable innovation

INTERVIEW

CASCADESrsquo HUBERT BOLDUC

25

A multibillion dollar industry paper has a myriad of uses A crucial and necessary product yet its

consumption of energy water and pulp are increasingly costly

For Cascades business success in this challenging market is designing new products and formulating long term goals To enhance the process they use the unique tactic of inviting and implementing comments and ideas from outside stakeholders


26Cascades the Canadian based paper company has a unique ap-proach to product development and long range planning They talk with NGOs and governmen-tal agencies aligning company goals with expectations Hubert Bolduc VP of Communication and Public Affairs talked with THE GREEN ECONOMY about the companyrsquos recent report mdash Sustainable Development (SD) mdash and how those goals are fueling product and process innovation

HistoryCascades is a company dedi-cated to careful resource man-agement dating back to 1964 when the Lemaire brothers started using recycled paper managing energy and conserv-ing water When current ex-ecutives led by President and CEO Alain Lemaire wanted to look five and ten years ahead to see what Cascades could be doing to expand that vision they took the unusual step of asking NGOs in the United States and Canada to critically appraise how and where Cascades could do better Based on the feed-back the company developed a series of benchmarks that de-fined goals for new products for

engaging their employees and for reaching out to communities surrounding their paper-making facilities The company then set about meeting those targets along with hiring an indepen-dent NGO to monitor and vali-date their findings

The approach has seeped into every facet of operations and has produced a culture of trans-parency and honesty accord-ing to Mr Bolduc Cascades backed up that claim with a public report that documents progress in reaching their goals

accompanied by clear graphics that assess their success on a project-by-project basis

Product InnovationWhen asked about successes Mr Bolduc talked with excitement

about new product innovation As an example he mentioned an intelligent antibacterial hand towel mdash launched in Canada in 2010 and scheduled to launch in the US later this year mdash that reduces risk of infection from sinks and door handles by 999

Cascades Recycled Paper Plant 1964

Adirondack chair from recycled

plastic

28

for 30 minutes after using Aimed at hospitals and doctorsrsquo offices Cascades is making inroads into a notoriously conservative market increasing market share exponentially (Product image on article first page)

ldquoThe lsquoDark Greenrsquo people swear by Cascaderdquo said Mr Bolduc ldquoThe lsquoLight Greensrsquo are ready to make an effort to buy a sustain-able product but where we have difficulty is fighting the percep-tion that lsquogreenrsquo means not high quality There is an impression that recycled is not as good as something else and we have to fight thatrdquo

Solving Industry ChallengesAnother innovation is the award-winning NorShield a re-cyclable cardboard container that can be used to replace the

paraffin-coated water-proof card-board used to ship perishables Putting the issue in perspective Lily Kelly Program Associate and Interim Director of the Coalition for Resource Recovery (CoRR) a division of Global Green USA said that there is $200 million in annual revenue lost from the

sale of valuable recyclable old corrugated cardboard (OCC) Combined with the expense of lsquotipping feesrsquo mdash that is the price for hauling away un-recyclable material mdash it represents a sizable sum not to mention the problems for already overburdened munici-pal landfills For grocery stores

narrow margins prevent training employees in procedures Nor do they have the additional staff time and floor space needed to separate recyclable from non-recyclable cardboard As a result much recyclable product is sent to the landfill costing thousands per store For restaurants CoRR

estimates that a fast food chain with 100 restau-rants could be saving $131482 per year (See chart)

The size of the market is cons iderable

Produce according to CoRR rep-resents 49 of the OCC market For Cascades the long term goal is to address not just that market but also design a product that will withstand the slushing ndash adding slushy ice ndash needed for perishables such as fish and poul-try which represents another 12

Restaurant Costs of using coated OCC(Old Corrugated Cardboard)

Waxed Boxes per Day 10 25

Wax Boxes per Year 3650 9125

Cost to Landfill (tip fee) $160 $402

OCC Lost Revenue $365 $912

Potential profit per location $526 $1315

50 Locations $26296 $65741

100 Locations $52592 $131482

Waterproof recyclable winter rose protector

29

to 46 of the market for coated containers

One-Step BeyondSome suggestions took an added commitment A potential pitfall for the company came when sev-eral NGOs expressed a desire for all of Cascadesrsquo virgin fiber to be FSC certified Since the company uses more recycled fiber than most of their competitors they ldquodidnrsquot want to go thererdquo But as Mr Bolduc said ldquoIf we wanted to continue to be a leader we real-ized we had to So we went back to the executive committee and made the recommendation And now that is what we dordquo

EmployeesMr Bolduc said that the com-pany has met half their objec-tives which he thinks is not good enough One of the areas he

mentioned is employee work sat-isfaction and the way the employ-ees engage in their communities In one instance the company was surprised to find that United States workers were not as wor-ried about water and recycling as Canadians but were concerned with health and safety an issue in which Cascades believed they were very engaged He followed up by adding that ten years ago Cascades had one of the worst ratings as a great place to work but is now better than the indus-try average

In general while Cascades has a great reputation in Quebec being considered a model and rating Number One in public opinion polls Mr Bolduc looks to extend that goodwill across Canada and the US He believes that students and others who might like to work for the company arenrsquot as familiar with Cascades as they could be ndash particularly with their

profit-sharing which began in 1967

When asked why Mr Bolduc is so honest about the companyrsquos failings as well as successes he said that it is due to the company culture starting at the top with President Lemaire

ldquoYou know many companies look backward They see what their successes are and then they create a report that shows what great progress they have made We donrsquot do thatrdquo

By imagining their future mdash with help from many sources mdash Cascades is determined to make the plan for the future a reality If their growing market share is a reflection of that desire to be a leader then Cascadesrsquo approach to product innovation is paying off

Recycled Tissue

Compostable Kitchen Compost Bag

Once a luxury for eco-conscious tourists green hits the main stream

GREEN


31

While travel for business hasnrsquot returned to pre-2009 levels sometimes a trip to Chicago or New York is inevitable As hotels seek to reduce costs while attracting cost conscious ndash but lucrative ndash business travellers they are finding lsquogreenrsquo can meet both goals

Signs to re-use towels or to alert hotel staff not to change sheets every night can make visitors feel that they are lsquodoing their partrsquo in conserving water In drought stricken areas such approaches are becoming necessities One example is the Hotel Andaluz in drought parched Albuquerque New Mexico The hotel cut its water use from 730000 gallons a month to 300000 after a $30 million remodel The hotel is meeting that goal using lsquooxygen-assistedrsquo low-flow shower heads (which add air to the water to give it the feel of higher water pressure) and low-flow toilets along with a rainwater collection system to irrigate all of its landscaping The hotel can heat about 60 of their water from a thermal solar hot water system sensors turn off lights when no one is in the room the hotel benefits from beautiful fluorescent and LED light and much more The hotel is applying for gold LEED (Leadership in Design) status (in had previously aimed for silver) and when it receives the certification will be one of the first historically reno-vated gold LEED hotels in the US

Another retrofit is The Orchard Garden Hotel the first hotel in San Francisco to achieve LEED certification Its owner Mrs SC Huang is devoted to creating an environmentally safe and sustainable hotel ldquoMrs SC Huang pursued a LEED certification for several important reasonsrdquo said Stefan Muumlhle general man-ager ldquoStudies prove that LEED certified buildings have lower operating costs higher employee productivity and happier healthier occupants Wersquore extremely proud to set a national example by being one of the first to open the next generation of hotelsrdquo The hotel

32

boasts unusual but elegant comforts like Egyptian cotton linen on the beds real feather down pillows super-insulated rooms and a rooftop garden While the ambiance is warm and relaxed it contains state-of-the-art facilities

While operating hotels are gradually buying into sustainable practices as sound business new hotels being built are clearly the next generation Many designs include a myriad of clean technologies and architectural appointments that marry environmental sustainability with beautiful design

One example is the newly built Hotel Indigo the first sustainably built hotel in downtown San Diego A new addition to the Indigo Boutique hotel chain the new building earned their LEED certification by implementing a waste management plan to recycle non-hazardous materials and divert waste in the construction along with a package of savings such as two green roofs with native plants and shrubbery that reduce storm water runoff and aid in heating and cooling a robust recycling and composting program along with eco-friendly food and beverage contain-ers low VOC paints and carpets for better indoor air quality and ample natural day lighting to help op-timize energy efficiency Staff can use installed bike racks and shower facilities for those who bike to work

On a truly grand scale the new Omni Hotel in Dallas opened in 2011 with construction practices and ar-chitectural designs that earned it a LEED gold cer-tification ldquoThe Omni Dallas Hotel is living up to its expectations in every wayrdquo said Mayor Michael S Rawlings ldquoWe promised to create a hotel that added to downtown development and brought in more convention business all in a sustainable manner and we are proud that with great teamwork we have sur-passed our goal for LEED certificationrdquo From reused timber for interior design to a massive cistern to cap-ture rainwater run-off the Omni combines environ-mentally responsible design with beauty

33

Another large hotel The Epic Hotel in Miami sits at the edge of the Miami River and Biscayne Bay Sustainable practices like the use of non-toxic cleaning products and a restaurant that serves in-house purified water continue the attention to environmental concerns ini-tiated with water and energy conservation and low-impact construction materials The Epic is owned by the Kimpton Hotel chain noted for their green poli-cies Kimpton is notable for being a forerunner in the hospitality industry for their innovative EarthCare pro-gram which combines green tips for travelers earth friendly cleaning products reduced parking rates for hybrid vehicles local produce and a lot more

Is such a focus on stainability good business According to Market Metrix Hospitality Indextrade Kimpton has the highest customer satisfaction scores (93+) and emotional attachment scores (89) of any hotel company operating in the United States This kind of customer loyalty does indeed bring rewards in an industry where repeat customers are the key to long term sustainable success

Green Meeting The Environmental Protection Agencyrsquos

Green Meetings Initiative Green Hotel practices

Green Hotels Association Green Hotels and Responsible Tourism

Initiative Information for Hotels

Ecogreen Hotel

ldquoReally enjoyed the latest issue of THE GREEN ECONOMY mdash great stuff The content reminds me of the reports McKinsey sends outrdquo

Arthur DobelisCEO EVIVIO

THE GREEN ECONOMY349 Fifth AvenueNew York NY 10016

Editorial 2127494620EditortheGreenEconomycomSales 609-520-0056SalestheGreenEconomycomwwwtheGreenEconomycomTwitter TGEinkTwitter TGEexecwwwfacebookcomGreenEcon

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THIS ISSUE

Design





6








Web

7






8



LIVING WALLS

9





10

Patrick Poiraud

Coughing Fat igue

37 30





11



12





13





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Photograph by Rich

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