"design is the product's dna" by michael rawling

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DESIGN IS IN PRODUCT DNA MICHAEL RAWLING

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Title position here Your title sit over it YOUR HOST TODAY…

MIKE RAWLINGLEAD UX AT UNRULY.CO, LONDON:

TEAM-OF-ONE & UX COACH:INTERACTION DESIGNER, UI ENGINEER, UI DESIGNER, UX RESEARCH, USER RESEARCH, TEST PARTICIPANT RECRUITER, USABILITY TESTER, MICRO-COPY WRITER, TRAINER, MENTOR ETC…

UX history dating back to ’98 – pre “UX”!!! Consulted, designed, engineered, leader of, coached, trained big & small teams and initiatives for:.. Tesco, Wiley Publishing, Camelot, Konami, LoveFilm and Granada Television, ITV and Unruly.co…

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ABOUT UNRULY.CO

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WARNING - MAY CONTAIN UNRULY CULTURE…

...and of course, err, creative cultural appropriation and mixing…;)

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Title position here Your title sit over it WHO’S HERE?

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Title position here Your title sit over it THIS EVENING…

•  THE PROBLEM WITH PRODUCT DESIGN

•  A SOLUTION

•  SOME TECHNIQUES TO MAKE THAT HAPPEN

The details are not the details. They make the design.

C.Eames

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Title position here Your title sit over it PRODUCT DESIGN & DEV IS BROKEN…

{NOTES}:•  AGENCY DESIGN PROCESS SEPARATE FROM •  TECH AND DESIGN TEAMS SPEAK DIFFERENT LANGUAGES•  SOMETIMES PRODUCT DEVELOPMENT CAN’T DELIVER WHAT 3RD PARTY DESIGN AGENCIES PROVIDE THAT’S BEEN

SIGNED OFF WITH CLIENT•  WE DESIGN AND BUILD THE MOST BEAUTIFUL THING THAT CLIENT WANTS, USERS DON’T WANT IT AFTER ALL…•  TECHNICALLY ORIENTATED COMPANIES ( - START-UPS - ) BUILT PRODUCT AND THEN GET ‘DESIGN’ IN TO POLISH IT•  PRODUCT DESIGN IS CONTINUOUS AND MORE LIKE FARMING THAN BUILDING CONSTRUCTION•  I HAVE HEARD *DESIGNERS* USE THE METAPHOR OF DESIGN AS THE INTERIOR DECORATION IS HOW DESIGN

RELATES TO THE REST OF THE PRODUCT – THIS IS VASTLY INCORRECT – AND MORE AKIN TO BUILDING ARCHITECT!

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Title position here Your title sit over it THE PROBLEM

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THE PROBLEM

Fails with modern software products that: •  immediately updateable client<>server applications, like SAAS, •  regularly updated model, like Apps or phone OS software

http://www.akamai.com/html/technology/dataviz1.html

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THE PROBLEM

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THE PROBLEM Worst case, teams often have to… •  Design first:

gain client sign-off then pass an PSD ‘spec’ to ‘dev’ then leave…

•  Build/dev first: get in design to ‘skin’ the product after it’s essentially finished…

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SIGNS OF A SOLUTION?

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Title position here Your title sit over it A SOLUTION

But we can learn some things from product and industrial design of complex products like automotive design where successful exterior body designers also work closely with handling, engine, fluid and air dynamics and NVH teams:

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It goes both ways – •  ‘Design’ can’t be just an afterthought of engineering team but equally,•  Design can’t work in a vacuum, leaving engineers unable to fulfil the

designers visions…

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Title position here Your title sit over it A SOLUTION?

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‘Continuous Delivery’ & ’Continuous Integration’

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A SOLUTION ‘Continuous Delivery’ & ’Continuous Integration’

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Title position here Your title sit over it COULD THIS WORK FOR DESIGN?

So..

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Continuous Creative Integration

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IN PRACTICE…

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COLOCATION IN TIME AND SPACE

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Title position here Your title sit over it THROWING IDEAS AT EACH OTHER

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Title position here Your title sit over it CROSS-DISCIPLINARY PAIRING…

https://www.linkedin.com/groups/Pair-design-3315113.S.5968946180594364420

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Title position here Your title sit over it START SIMPLY BUT BOLDLY Set Vision in text and general design feel - at most!! •Understand Audience •Identify core principles and guidelines •Start a list of potential features. •That’s it..

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UX COACH

UX Coach: mentor, train and coach to help the team to help themselves – so they themselves are immersed in user intelligence and knowledge

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UX COACHING

UX Coach: Most difficult skill is to give away knowledge in this context but… Don’t worry, no one else can do your job (however much they think they can)

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Title position here Your title sit over it UX OR DESIGNER = FACILITATOR

Don’t be a Lone Ranger – Seek to marinade the whole team in user intel Do deputise team members in research activities:

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USER INTEL UX or product designers present always to marinade the team in user intel throughout

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Title position here Your title sit over it NURTURING EMPATHY

PERSONA WORKSHOPS: WHOLE TEAM INVOLVED

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Title position here Your title sit over it ARE YOU ‘AGILE’?

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TECHNIQUES

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As {persona name} I would like to…so that…

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Title position here Your title sit over it NURTURING EMPATHY PERSONA STICKERS ON STORY CARDS

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Title position here Your title sit over it OK, SO HOW?

Goodbye design phase……….design, synthesis and development get going together

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MORE WAYS TO COMMUNICATE

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CAN’T DRAW WON’T DRAW

(PROGRAMMER:…)•  “I CAN’T DRAW – LET ALONE ‘DESIGN’!”

•  “DESIGN IS FLUFFY!”•  “DESIGNERS DON’T KNOW SH*T”

•  “I’M NOT A DESIGNER”

•  “WTF?”

LATER…•  “…BUT THAT’S NOT THE BEST DESIGN”•  “..I WON’T DO IT LIKE THAT…”

•  “THAT’S JUST TOO WACKY/UNUSABLE/UNUSUAL/CUSTOM/ETC…”

•  “I COULD DO BETTER…”

“I CAN’T DRAW”

OK, SO HOW?

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DARK SECRET OF INTERACTION DESIGN…

OK, SO HOW?

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ENTER: DESIGN CHARRETTES*!!

•  ALLEGEDLY BASED REGULAR CRITIQUES AT AN ART ACADEMY IN PARIS – POSSIBLY BEAUX ARTS (ALSO CALLED ‘DESIGN STUDIO’)

•  ABOUT REGULAR ‘CRITIQUES’

•  STUDENTS RACE TO FINISH…

•  USEFUL AND EFFECT URGENCY IN THE PROCESS!

*SINCE THEN DOCUMENTED IN LEAN UX, BY JEFF GOTTHELF

OK, SO HOW?

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INITIAL CHARRETTE PHASE

OK, SO HOW?

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Title position here Your title sit over it OK, SO HOW?

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OK, SO HOW?

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MAKING INTERACTIVE PRODUCTS

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Title position here Your title sit over it MAKING IT REAL

“Prototyping: where the wheels touch down on the tarmac”

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Title position here Your title sit over it STATIC DOESN’T CUT IT Goodbye Design Phase! Static design and doesn’t cut it: design straight into prototypes Axure or HTML or POP or whatever tool.. #nopsd

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Title position here Your title sit over it SUPER LOW RES PROTOTYPING

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Title position here Your title sit over it TURN UP THE RESOLUTION

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PROTOTYPES Prototypes become testable living breathing document for: •usability/ux testing and user validation AND….

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PROTOTYPES Prototypes become testable living breathing document for: •usability/ux testing and user validation And Client sign off!!

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GUIDELINES & PRINCIPLES

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SET OUT GUIDELINES …Branding Guidelines?

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SET OUT GUIDELINES …Branding Guidelines? Interaction guidelines like the BBC’s…??

http://www.bbc.co.uk/gel

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BEYOND BRANDING GUIDELINES, BEYOND INTERACTION GUIDELINES: LIVE UX GUIDELINES

SET OUT GUIDELINES

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Actually sit with engineers to actually code this with them…

SET OUT GUIDELINES

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TESTING

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OK, SO HOW?

Many people show *clients*: …the results of testing or design but involving them in it is critical AND…

Many people show their team of: *Devs, engineers, testers, product owner.. ….the results of testing or design but actually involving them in it is critical too…

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Title position here Your title sit over it ENGAGING ALL IN UX…

You and team members and run design experiments…

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Title position here Your title sit over it UX COACHING…

You and team members design experiments..

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Title position here Your title sit over it ENGAGING ALL IN UX…

ENGAGE TEAM WITH TESTING…

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Title position here Your title sit over it USER RESEARCH

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USER RESEARCH

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USER RESEARCH

RESEARCH

Micro surveys and team administered feedback tools

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SO!

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DO THIS EVERY DAY OR WEEK

•  Colocation in time and space •  - with close collaboration! •  UX Coach •  Communicate:

•  Drafting Together: in charrettes •  Prototype the product itself •  Beyond brand guidelines: live ux guidelines •  Test Together

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QUESTION & ANSWER

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THANKS FOR LISTENING!

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Anyone else I forgot!!

Sony PlaystationThe NY transit auth.The WachowskisJeff GothelfJon InnesThoughtworksManalo BlahnikJaguarDisneyBentleyRyan GoslingClint EastwardEtc…