design at the heart of sweden’s innovation success?
TRANSCRIPT
Design at the Heart of Sweden’s Innovation Success?
----- Products, social networks, and ecosystems
Professor Robin TeiglandStockholm School of Economicswww.slideshare.net/eteigland
@robinteiglandApril 2017
Sweden – World’s 2nd most innovative economy
https://www.bloomberg.com/news/articles/2017-01-17/sweden-gains-south-korea-reigns-as-world-s-most-innovative-economies
2017
Stockholm – a unicorn breeding ground
Unicorns: Private companies valued at more than USD 1
bln
DESIGN at the heart of Sweden’s innovation success?
1. Design product first
for user’s need, then
technology as an enabler
2. Design social
networks
Design = An innovation process
DESIGN at the heart of Sweden’s innovation success?
1. Design product first
for user’s need, then technology
as an enabler
2. Design social
networks
Design = An innovation process
The User First, then the Technology
LinkedIn Stockholm Economic Graph 2015
Stockholm’s top industriesStockholm’s unique skills
Products and services are becoming increasingly more complex…
..and it will only continue
9http://www.slideshare.net/janschmiedgen/design-thinkingbootcamp
Opportunity: What does she need?
Design Thinking-Focus on a verb, not a noun-“To do” what?
-Why does she need to do this?-How does she want to feel?
-Do not start with the technology!-Technology is the enabler.Adapted from Stanford University d.school
“We always overestimate the change that will occur in the next two years and underestimate the change that
will occur in the next ten.”- Bill Gates, The Road Ahead, 1996
Scenario Thinking
DESIGN at the heart of Sweden’s innovation success?
1. Design product first
for user’s need, then
technology as an enabler
2. Design social
networks
Design = An innovation process
Design your social networks
1. Build relationships across diverse networks
2. Ask “What if?” and test basic assumptions
3. Go from “Problem Solver” -> “Solution Finder”
4. Ensure access to resources, not ownership
Boundary spanner
DESIGN at the heart of Sweden’s innovation success?
1. Design product first
for user’s need, then
technology as an enabler
2. Design social
networks
Design = An innovation process
SWEDEN’SInnovation Ecosystem
https://www.weforum.org/reports/entrepreneurial-ecosystems-around-globe-and-company-growth-dynamics/
Formal and informal networks across
all types of boundaries enable knowledge sharing and innovation
Hierarchy Network
X
Strong “pay-it-forward” culture
“Stockholm has accumulated a high degree of entrepreneurial experience that continues to be fed back into the ecosystem.”
- Stockholm entrepreneur
“I really think that there is something special here in Stockholm that I haven’t seen anywhere in the world. I came here with no networks and less than six months later, I have an extensive network in the Stockholm startup community.”
- Hong Kong entrepreneur
DESIGN at the heart of Sweden’s innovation success?
1. Design product first
for user’s need, then
technology as an enabler
2. Design social
networks
Design = An innovation process
Robin [email protected]
www.slideshare.net/[email protected]
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