1. Create an Eective Business Brochure

2. Business marketing involves a lot of work and includes a variety of printed business materials to get your products and services in front of potential customers. These marketing materials may include posters, EDDM, yers, postcards and printed brochures. A brochure must be clear and properly outline what your business is about.A poorly designed brochure only confuses and frustrates potential customers making them choose a competitor. 3. The following slides will explain how to design a brochure that will represent your company, products and services. ! By following these simple tips, your brochure will serve as an effective marketing and sales tool. ! ! ! 4. Headline Incorporating a headline not only will appear on the front of the brochure, but it must be directed towards your targeted audience. A mistake that often occurs by business is by having their lead display basic company information.You must create a lead that grabs the customers attention, making them want to continue to read the brochure. If not, they will probably throw it away. 5. Basic Information When designing the brochure, its important to include the standard company information.This information may include the business name, contact information, logo and a tagline, if available. ! The text include in the brochure should be brief and to the point. Try to include quality images of products and services offered by the company. 6. Simplicity No one likes to be confused. It can be easy to include an abundant amount of information regarding your business, products and services. Including a lot of information may make it difcult for customers to understand your business point, making them confused. Focus on what your audience will be interested in rather than including unwanted amounts of text making it cluttered. 7. Choice of Words There is no need to show off your use of words.The goal of the brochure is to allow the reader to understand the information given to them without having them to reach for a dictionary. Make it simple to read. ! ! ! ! 8. Call-to-Action The call-to-action will help the customer move forward and contact you. Dont rely that customers will understand what their next move is suppose to be - make it easy for them to understand what the next move is.These call to actions can include call now or receive free shipping this month. This will entice them to reach out to you and sometimes customers need reasons to call. 9. Quality Paper Stock paper stock is important as it can help with the presentation of the brochure. Choose an online printing company that can offer high quality paper stock that isnt too imsy. Using a high quality paper stock with a glossy nish will help the brochure stand out. If youre handing out a thin brochure, it may have customers think that you put little to no thought into the design of creating an effective brochure. 10. It doesnt matter if your business is big or small, the information in the these slides will assist you in creating an effective brochure. It will not only look good, it will properly represent your company and ultimately impress potential customers. ! Contact Primo Cards today by calling 888-822-5815 and get your brochures printed y a professional printing company. Other printed products include business cards, roll labels and more.