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graphic designPROGRAM IN

USFSP

TABLE OF CONTENTS

CH. 1 // ABOUT THE PROGRAM // 7

CH. 2 // APPLYING TO THE PROGRAM // 12

CH. 3 // COURSE REQUIREMENTS // 14

what is graphic design?

Is there an artwork for a favorite band whose

design speaks to you? Do you find yourself

admiring the opening title

sequences in movies… maybe more than the movie itself?

Studying logos,

noticing fonts?

More than likely, there was an amazing graphic

designer behind the scenes. Graphic designers make communication visible. They give visual form to

information by combining words and images into

important and persuasive messages. Graphic design-ers develop the images that

give voice to the world around us.

Using their raw materials – the ability to think, draw,

write, speak, and design – students in the USFSP Graphic Design Program learn the skills to solve specific visual problems. The study of typography, design concepts, and digi-tal technology develops an understanding of the tradi-tion, practice, and process of

graphic design.

WHAT IS THE USFSP GD PROGRAM? about the program

CH 1

The University of South Florida St. Petersburg is a premier graduate urban institution and a member of the University of South Florida System. The university is recognized for its vibrant community of scholars who engage and improve its community and the world. USF St. Peters-burg offers its students a close-knit community that fosters superior learning and personal growth.

In the fall of 2002, the Program in Graphic Design welcomed its first class of BFA students. The program currently attracts a significant number of students locally, nationally and inter-nationally. Our students are dedicated to the critical and creative design process, while they are challenged to investigate new ways of solving complex, multi-layered visual problems.

Our design courses are based on the studio model of education where students work together, examine outcomes, listen to informal lectures, and engage in passionate discussions. Ours is an active, participatory learning and making environment. The atmosphere is creative and re-laxed while the projects are complex and demanding. Students supplement their course work with additional projects from both community and university organizations.

The faculty of practicing professionals and experienced educators is committed to develop-ing, in their students, a personal visual vocabulary based on the formal principles of design, conceptual and critical thinking skills, typographic excellence and the application of advanced digital technologies.

Students graduate from the program with the skills, passion and imagination to become ac-complished designers who are ready to challenge perceptions, redefine problems and embrace a diverse cultural audience. Our students prepare for employment in many creative venues including, but not limited to, design studios, corporate design departments, agencies, produc-tion areas and new media design offices. With our small class size, one-on-one instruction, professional academic advisors and award-winning design faculty, the Program in Graphic Design at USF St. Petersburg provides its students with the best of all worlds; the intimate and personalized instruction of a private design school with the academic rigor of a premier research intensive university.

Our program is housed in the Florida Center for Teachers, a building with a lovely interior garden courtyard, a lounge area and wireless internet access. The program shares the building with the Department of Journalism and Media Studies and the Florida Humanities Council. The Program in Graphic Design is also privileged to have an association with the world-renowned Poynter Institute for Media Studies. Our students have been invited to the visit the Institute, attend important lectures and workshops and have had courses taught by Poynter design faculty.

Our students have 24-hour access to their own dedicated print lab that includes 3 large format color printers, a large format b&w laser printer, a photocopy machine, light tables, and scanners. The department also maintains an extensive collection of available tools such as digital still cameras, digital video cameras and state–of–the–art professional studio lighting equipment.

FACILITY

ABOUT

SHERAMY BUNDRICK //associate professor of art history, coordinator of program in graphic designbundrick@mail.usf.edu

Prof. Bundrick (B.A., Emory University, 1992, Ph.D., Emory University, 1998) teaches History of Visual Arts I and II, Classical Mythology, and upper-level courses in the art of the ancient Mediterranean (Greece, Rome, Egypt/Near East) at the University of South Florida St Peters-burg. In 2004, she received an Award for Teaching Excellence from the USFSP College of Arts and Sciences for the 2003 calendar year.

Prof. Bundrick's research specialty is ancient Greek art and iconography. Her book, Music and Image in Classical Athens (Cambridge University Press, 2005), considers the representation of music and musicians in fifth-century B.C. Athenian art and relates the images to larger musicological and sociocultural developments within the city. Prof. Bundrick has also made a recent foray into historical fiction: her first novel, Sunflowers: A Novel of Vincent van Gogh, will be published by Avon/HarperCollins in October 2009. Interweaving fact and fiction in the style of Tracy Chevalier and Susan Vreeland, Sunflowers explores the last two years of van Gogh’s life through the eyes of Rachel, a Provençal prostitute known to history as the girl to whom Vincent gave the piece of his ear on 23 December 1888.

Prof. Bundrick has received grants from the Samuel H. Kress Foundation, the Fulbright Foundation, and the USF Interdisciplinary Center for Hellenic Studies, and before coming to Florida, she spent a year at The Metropolitan Museum of Art as a Andrew W. Mellon Research Fellow (2000-01).

NEIL MATTHIESSEN // assistant professor of graphic designmatthiessen@mail.usf.edu

Neil Matthiessen received his BFA from The University of Montana, MA from West Virginia University and an MFA from the Minneapolis College of Art and Design. Prior becoming As-sistant Professor at USF St Pete Neil has taught at Arkansas State University, Brown College (Mendota Heights, MN) and The Art Institute International (Minneapolis Minnesota). Neil has created environmental, print and web designs for companies such as Medtronic, Toro, Carlson Companies and Coke. He currently serves on the XCD AIGA board. the Center for the Study of Political Graphics in Los Angles, California.

Neil has exhibited his work nationally and internationally. Most recently Neil is included in a traveling show, “The Posters of Discontent”, which includes designers from around the world including England, Turkey, Iran, Israel and the Netherlands. Neil’s work is also included in collections at SangMyung University, Chonan, Korea, Eastern Michigan Univer-sity and the Center for the Study of Political Graphics in Los Angles, California.

MATT NORMAND // assistant professor of graphic designnormand@mail.usf.edu

Matt Normand received a BFA from Eastern Michigan University in 1996 and an MFA from the California Institute of the Arts in 2003. He worked as a senior designer at Prologue Films and a designer at Organic Online, while keeping busy with perpetual freelance work to include photography, print, web, and motion graphics. Before becoming an Assistant Pro-fessor at USF, Matt taught as an adjunct Instructor at the College for Creative Studies in Detroit, a teacher assistant for Jeff Keedy at CalArts, and as an instructor at the Ringling College of Art and Design in Sarasota.

FACULTY

Matt has received awards from the Type Directors Club, the Art Director’s Club, and Adobe. His award winning Practicum series is featured in “Earthquakes and Aftershocks,” a travel-ing exhibition of posters from CalArts. His motion graphics (Digital Media II) curriculum is featured in Steven Heller’s book Teaching Motion Design. He designed the PSAs and other broadcast elements for the Sarasota Film Festival in the Spring of 2006 and 2008. Matt has launched an online store that features his own product line of sketchbooks, journals, and appointment books made from recycled materials, www.papergeist.com.

PHIL MCCOLLAM //instructor of graphic designmccollam@mail.usf.edu

Phil McCollam is a cross-media designer and theoricizer specializing in illustration and awe-some.

Phil received his MFA from the University of Minnesota (Duluth campus) in 2008 after defending his thesis on personal branding, individualism and self-awareness. He has shown nationally and internationally within a variety of academic institutions, traditional galleries and alternative art spaces. Phil has also used his sweet skills for theatre productions, perfor-mance works and collaborative artworks, producing interactive multimedia projections, web sites and promotional materials.

ERIKA GREENBERG-SCHNEIDER //adjunct professor of arterika@bleuacier.com

Ms. Greenberg-Schneider received her B.A. from Amherst College in the first co-ed graduating class and her Masters from S.U.N.Y. Albany in sculpture and printmaking.

Erika lived and worked in France for 20 years, becoming a Master Printer in Intaglio and Lithography for Atelier Franck Bordas, and then Director and Master Printer of the Gallery Maeght print studios in Paris and St. Paul. Erika also served as a consultant and faculty member to the City of Paris for their experimental art school based on Thierry De Duve’s philosophy “Faire Ecole.” Motivated by her desire to share knowledge across disciplines she has taught regularly at the university level. Upon returning to the United States in 1998, she was Master Printer of Intaglio at USF/Graphicstudio and a Visiting Professor in Drawing and Printmaking at USF Tampa.

Erika currently owns and operates Bleu Acier Inc. in Tampa, an active fine art print atelier, gallery and live-in loft. She continues to design and fabricate a wide range of projects includ-ing artist’s books, monographs, portfolios and collections. As a collaborative Master Printer, she has worked with artists such as Matta, Dubuffet, Pierre Alechinsky, Dominique Labauvie, Max Neumann, Bernar Venet, Beverly Pepper, Georg Baselitz, Chuck Close, Robyn Voshardt/Sven Humphrey, Paula Scher, Abbott Miller/Ellen Lupton, and Sylvie Eyberg.

LUCY TRIMARCO //adjunct faculty in artltrimarc@mail.usf.edu

Lucy Trimarco received both her BA and MA degrees from the USF Tampa. Trained in print-making Ms. Trimarco was a collaborative lithographer at the Styria Studio in Soho, New York for a number of major artists including; James Rosenquist, Robert Rauschenberg, Claes Old-enberg and Roy Lichtenstein. She has been an artist–in–residence at for Pinellas County Arts Council and the Salvador Dali Museum in St. Petersburg.

ANNE JEFFREY //adjunct faculty in art historyajeffrey@mail.usf.edu

Anne Jeffrey teaches Contemporary Issues in Art and 20th Century Art History for the Uni-versity of South Florida. Last year she developed a web-based Introduction to Art class that she continues to teach for USF Tampa and Sarasota. She also teaches the telecourse Art of the Western World. In 2000 and 2002 Ms Jeffrey taught 19th Century Art History in Paris for the USF Summer in Paris Program. She holds an MA in Art History, from USF, specializing in contemporary art; she co-authored The Art Lovers’ Guide to Florida (1999) and in 2003 curated the exhibition Artists’ Marks for the Museum of Fine Art, St. Petersburg, FL.

CYNDIE COLLINS //director of advising, advisor for the program in graphic designcollins@mail.usf.edu

Ms. Collins, who also serves the campus as the Director of Advising, has a bachelor’s degree from USF in Fine Arts and a master’s degree from USF in Counseling. As an undergraduate, Ms. Collins was a recipient of the Marie Selby Fine Arts Scholarship and emphasized paint-ing in her studio degree. As a graduate student, Ms. Collins concentrated on adult and higher education counseling. She has served in advising at USF Tampa and St. Petersburg since 1983. Ms. Collins works with students in all stages of the degree process from considering admission to meeting graduation requirements

CH 2

HOW DO I GET IN? applying to the program

Be sure to get all your pre-req’s done on time and your application/portfolio in

before the last minute. Follow the appli-cation and portfolio directions closely as many applicants miss minor details that

can risk your acceptance.

Before applying to the program in the spring semester of your sophomore year, you must have completed the pre-requisite classes before hand or be in the process of completing them prior to starting the program. The application process is intensive but if done right, can be very rewarding and worthwhile.

ARH 2050 History of Visual Arts I //ARH 2051 History of Visual Arts II //ART 2201 C Concepts + Practices I OR ART 1201 Design I //ART 2203 C Concepts + Practices II OR ART 1203 DESIGN II //ART 2301 C Beginning Drawing //ART 3301 C Intermediate Drawing // MMC 3602 Mass Communication and Society //

Art studio elective (3), e.g. painting, photography, mixed media, ceramics, etc. 2000-level or above course in media/computer skills (prefer Macintosh-based computer skills course) Recommended: (ART 4930) Macintosh Design Applications (offered in summer)

Download and complete the applicant information form and include it with your portfolio. This form MUST accompany your application. Portfolios should consist of 10 visual art pieces that show a range of media and conceptual thought. Applicants are also required to include a printed document that provides a brief description of each of the pieces represented.

Be sure to test and review your presentations before submitting your CDs. All digital media will be viewed via an Apple computer. Please be certain that your files are readable. Files that cannot be opened will not be considered.

Portfolio Evaluation //• Concept, execution and the presentation of art work.• Conceptual understanding of art and design principles.• The application of art and design principles to critically evaluate and solve assigned proj-

ects.• Examples of drawing methods and the evidence of ease with a variety of image–making

materials.• A knowledge of art and design influences and history.

APPLICATION

PRE-REQ’S

WHAT CLASSES WILL I TAKE? course requirements

CH 3

GRA 2206C Typography // This foundational course explores the structure of letter forms and lettering. This course provides information about the importance of type in the context of graphic design and application for printed and electronic media.

VIC 3001 Intro to Visual Communications // PR: MMC 2100 and MMC 3602. Survey of visual communication theory, techniques and contemporary application in the visual media. Critical examination of visual communication in newspapers, magazines, television, motion pictures and new media.

GRA 3110 Graphic Design // This course explores the application of formal design principles to visual problem solving through typography, layout, and web design. Students will apply conventional and electronic tools and techniques to the graphic design process.

GRA 3735 Multimedia Systems I // This course introduces multimedia systems and focuses on their use as tools in the production of digital multimedia. Content covers all key hard-ware, navigation, and operating components.

ARH 4430 Nineteenth Century Art // A comprehensive study of nineteenth century painting, sculpture and architecture in America and Europe. Gender/multicultural issues and method-ologies in 19th century art are emphasized.

The Graphic Design degree offers students a sequence of rigorous courses

that balance critical thinking and pragmatic experience complimented by the enriched experience of the liberal arts environment of the University of

South Florida St. Petersburg.

GRA 3104 Computer Graphics // This course is the continuation of Graphic Design I. The coursework emphasizes the utilization of electronic media for visual problem solving. Students will increase their skill with web based design and photo-editing software.

PGY 3801C Digital Media I // This course builds upon the concepts introduced in Introduc-tion to Multimedia Systems and focuses upon digital photographic creation and editing.

ART 4925 Media Workshop: Production // This upper level technology course will develop in-depth understanding of graphic software and print production techniques. Students will review software programs, file preparation requirements, and print production standards.

ARH 4724 History of Graphic Design // This course surveys the design profession and the graphic design discipline. Students will explore graphic styles from the turn of the century to contemporary works, highlighting the innovations of influential designers throughout his-tory.

Support Course // One exit class in Major Works or Literature/Writing.

SPRING SEMESTER

FALL SEMESTER

PGY 4802C Digital Media II // This course builds upon the concepts introduced in Digital Media I and focuses upon digital photographic, web and digital video creation.

ART 4634C Visual Design for the Internet // This upper level course builds upon the concepts students encountered in the introductory level graphic design courses and focuses upon web content creation and annimation techniques.

ART 4930C Graphic Design: Senior Studio // Advanced problems in graphic design, advertis-ing, and multimedia visual communication systems will be discussed and assigned as proj-ects. Focus is upon efficient and effective use of technology in the design production process

ARH 4450 Twentieth Century Art History // A comprehensive study of painting, sculpture and architecture from Cezanne to the present in Europe and the United States. Required of all art majors.

Support Course // One exit class in Major Works or Literature/Writing.

ART 4955C Senior Studio/Portfoilio // This course covers the organization and presentation of a design/advertising/graphic portfolio and appropriate related materials. Emphasis is upon portfolio development, professional production, and self promotional skills.

GRA 4945 Professional Practicum // Students fine-tune their portfolios, create self promo-tional print and digital projects and develop their resumes. Includes feild trips to studios, agencies, corporate graphic departments and marketing firms.

GRA 4940 Internship // On site supervised work experience in an educational, graphic studio, advertising agency, or corporate environment.

ARH 3475C Contemporary Issues in Art // Focuses upon the productions, themes and pro-cesses of artists working in the present timeThis course will investigate the relationship of materials and media used by contemporary artists to the subject and content of artists’ productions/products as well as conceptual processes.

B.F.A. in Art Studio with a Concentration in Graphic Design // General Education* (24) Exit Requirements** (3 cr. included in program) (6) Art Requirements (87) Elective Credits (3)

TOTAL 120 HOURS

*Please note that 12 hours of General Education requirements are satisfied by the Art School curriculum and that the actual total hours in General Education remains 36 as state-man-dated.

**Please note that 3 hours of the Exit requirement must be an art history course which is also used to fulfill the major. This ensures that the required total of 9 exit hours is satisfied within the 120 hours.

TOTAL HOURS

SPRING SEMESTER

FALL SEMESTER

Think you’re ready to apply & want to know more?

Contact us!find more information on our website // http://www.stpt.usf.edu/graphicdesign/GD_FrmSet_.html

or contact a faculty member // sheramy bundrick bundrick@mail.usf.educyndie collins collins@mail.usf.edu

failure

instinct

discoveries

experiment

refreshingugly

intelligence

communicationfamily

beauty

family

interactart

createdesigndream

loveevolve

perserverance

experience

inspire

failure

instinct

discoveries

experiment

refreshingugly

intelligence

communicationfamily

beauty

family

interactart

createdesigndream

loveevolve

perserverance

experience

inspire