Design

Lisa Gualtieri, PhD, ScM, Course DirectorTufts University School of Medicine

July 18, 2012

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Where we are

Competitive analysis

Personas

SWOT

Goals

Technology

Content

Design

Evaluation

New digital strategy

Existing digital strategy

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Hot or Not

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Fish Choices

Updated 12/06/2010• Click to download a pocket guide that you can bring with

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Fish intake advice for pregnant women

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• The fish with the highest amount of omega-3 fatty acids is Pacific herring.

• All fish has some amount omega-3; but fatty fish like mackerel, lake trout, sardines, albacore tuna and salmon are the best sources. Pacific oysters are also a good source.

Tips

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User experience design for health websites

• Starting point: target user population goals (current and emerging) and constraints– Develop personas and scenarios– As needed use focus groups, surveys, interviews, …

• Three types of use– Initial use– Repeat use– Active or participatory use

• Initial use leads to repeat use• Social media can lead to active use

Initial use: order and describe

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Initial use: persona-based

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I have chronic pain

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My child has chronic pain

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The key to design (and evaluation)1. Appeal: online presence is reduced to an

immediate reaction since it is so easy to leave– Hot or Not– Useful or Not– Helpful or Not

2. Usability: can tasks be accomplished with reasonable ease including navigation

3. Effectiveness at achieving intended educational, support, or health-related goals

– Hardest to measure

Group crit: appeal

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