Desgining Your Restaurant Pertemuan 20

Matakuliah : G0424 – Hotel and Restaurant ManagementTahun : 2008

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Topics

• Determining location• Designing your space

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Learning Outcomes

• Students are able to determine the location and the design of the restaurant. (C3)

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Location Criteria

• Demographic of the area : age, occupation, religion, nationality, race, family size, educational level, average income, market population,

• Visibility from a major highway• Accessibility from a major highway• Number of potential customers passing by the restaurant• Distance from potential market• Desirabiltiy of surroundings• Competition

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Knockout Criteria

• Proper zoning• Drainage, Sewage, Utilities• Minimal size• Short lease• Excessive traffic speed• Accessibility from a highway or street• Visibility from both sides of the street

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Other Location Criteria

• Market population – suburb, ‘nook n cranny’, mall• Familiy income• Growth or decline of the area – downtown vs.

suburb• Competition from comparable restaurants• The restaurant row or cluster concept - correct

no. of seats

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Which one is the best location?A

B

C D

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Which one is the best location?E F

G

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Determining design criteria

• Two main component in restaurant design• A restaurant is the same as a theater• The stage setting – ‘the props’, calles the front of

the house• The back stage – the back of the house (30-50%

of the total floor)

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Front of the house

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Back of the house

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Design and Theme

• Design correlated with the theme and reflected in each area– The exterior– The entrance– The holding area– The bar or beverage area– The dining area (incl. table arrangement)– The kitchen– Receiving area (incl. access for deliveries)– Storage– Trash area

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Exterior

Entrance

Holding Area

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Bar or Beverage Area Dining Area

Kitchen Receiving Area

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Designing your space

Space is the major issues because• It costs money• To maintain a balance between the crowd and the

tables• A more spacious restaurant with too high average

check

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Review and Discussion

1. What kind of restaurant location can exist without parking?

2. What colors would you suggest for a high-end style Indonesian restaurant?