desert valley group ~ listing presentation
DESCRIPTION
Cascade Sothebys International RealtyTRANSCRIPT
D E S E R T VA L L E Y G R O U PPam Mayo-Phillips & Brook Havens
FA R M, R A NC H & R EC R E AT ION
Pam Mayo-Phillips & Brook Havens
OLD MILL OFFICE
650 SW BOND STREET, SUITE 100
BEND, OR 97702
PAM: 541.480.1513 | BROOK: 541.604.0788
cascadesothebysrealty.com | desertvalleygroup.com
PRINCIPAL BROKERS
FARM | RANCH | RECREATION | RESIDENTIAL | ACREAGE
Trusted experience in Bend, Eastern & Central Oregon. A commitment
to accurate market knowledge has earned us the reputation as Central
Oregon’s team to call. Skillful, distinctive and consistent marketing, that
is recognizable and custom tailored for each of our unique properties,
gives us an edge over our competition. Our team has years of experience,
knowledge of water rights, land use laws and land development. With
each and every client we strive to provide the most accurate market
information, utilize new technology, professionalism and focused hands
on customer service throughout the entire buying or selling process.
Desert Valley Group offers you expertise in farm, ranch, recreation,
residential and acreage properties.
Dedicated to the Extraordinary
Who We AreLand is the foundation for a sense of place. It determines the
shape of cities, the taste of cuisine, and the boundaries of
recreation. From southern Washington to southern Oregon,
from our pristine coastline to the eastern hills, our brokerage
covers a range of nearly 100,000 square miles. We are experts
in this place. We are ranchers, riders, and recreationalists.
Andy Warhol said that “land really is the best art.” We agree,
and we are proud to say that in this art world, we are life-
long connoisseurs. You may not find us in the office - we will
be out driving back roads, walking land, and dreaming up
new possibilities. We are out curating art, ready to match our
extraordinary expertise with your unique vision.
Our Brand HeritageThe Sotheby’s International Realty® brand harnesses the
worldwide recognition and prestige of the Sotheby’s name.
Auctioneers since 1744 with a fine tradition of marketing
the world’s most cherished possessions, Sotheby’s is now an
innovative global art business serving the most discerning
clientele. Sotheby’s International Realty benefits from this
tradition and innovation through equity in the Sotheby’s brand
name and marketing collaboration.
Our Brand HeritageLorem ipsum dolor sit amet, eam no oratio quaestio
consequuntur, eum quando dicunt mandamus ut. Ex dictas
nostrum per, singulis comprehensam ius an, enim nihil cu
vim. Vero omittam mea at. Oblique gubergren usu an. Possim
deserunt reprehendunt cu has, sed eripuit adipisci partiendo
ei, quo in posse dolorem intellegebat. Mel etiam sensibus
expetenda te, an eos quas tempor convenire. Vidit dicit
tamquam an qui. Vix fabulas labores et, an sed quaerendum
adversarium. Alterum corpora mediocrem.
The Cascade StoryA little over a decade ago, Cascade Sotheby’s International Realty opened its
doors in Central Oregon. In the years since, the firm acquired more than double
the market share of its next nearest competitor.
In 2016, Cascade Sotheby’s International Realty achieved 1 billion in sales, putting the brokerage among the top 25 Sotheby’s International Realty affiliates in the world.Listings are presented throughout our 11 locations in Oregon and SW
Washington.
Public RelationsOur public relations support team uses their considerable expertise and
connections to position our global network and prestigious brand as the voice
of luxury real estate. Properties that have international relevance, historical
significance or uniqueness can be showcased throughout the many media outlets
we have relationships with, increasing exposure to the brand and driving traffic to
our listings.
High-Resolution PhotographyWith more than 90% of potential property buyers beginning
their search online, it has never been more important to market
your property using the highest-quality photography. At
Cascade Sotheby’s International Realty, we hire professional
photographers for every listing at every price point – no
exceptions. When marketing land, we incorporate the highest-
quality drone photography to give clients a bird’s-eye view.
Our Brand HeritageLorem ipsum dolor sit amet, eam no oratio quaestio
consequuntur, eum quando dicunt mandamus ut. Ex dictas
nostrum per, singulis comprehensam ius an, enim nihil cu
vim. Vero omittam mea at. Oblique gubergren usu an. Possim
deserunt reprehendunt cu has, sed eripuit adipisci partiendo
ei, quo in posse dolorem intellegebat. Mel etiam sensibus
expetenda te, an eos quas tempor convenire. Vidit dicit
tamquam an qui. Vix fabulas labores et, an sed quaerendum
adversarium. Alterum corpora mediocrem.
Global Media Partnerships: Unparalleled ReachWith an emphasis on brand exclusivity, cutting-edge
advertising technologies, strategic positioning, social
traffic drivers and video content integration, the Sotheby’s
International Realty® brand utilizes hand-selected media
powerhouses whose innovation, experience and international
impact allow our brand to successfully connect with a global
consumer.
Our Brand HeritageLorem ipsum dolor sit amet, eam no oratio quaestio
consequuntur, eum quando dicunt mandamus ut. Ex dictas
nostrum per, singulis comprehensam ius an, enim nihil cu
vim. Vero omittam mea at. Oblique gubergren usu an. Possim
deserunt reprehendunt cu has, sed eripuit adipisci partiendo
ei, quo in posse dolorem intellegebat. Mel etiam sensibus
expetenda te, an eos quas tempor convenire. Vidit dicit
tamquam an qui. Vix fabulas labores et, an sed quaerendum
adversarium. Alterum corpora mediocrem.
Search Engine MarketingSearch engine marketing provides us with the opportunity
to target a specific and qualified consumer. With more than 90% of potential buyers searching for properties online, it is essential that the Sotheby’s
International Realty® brand presence is prominent on search
engines. Our search engine marketing strategy targets the real
estate intender who has already visited sothebysrealty.com
through “re-marketing” – showing a display ad specifically to
the user when they visit thousands of other websites.
Strategic Advertising PartnershipsCascade Sotheby’s International Realty has spent more than a decade developing
strategic partnerships with publications, journals, newspapers, and digital media
companies both regional and national. These affiliations create powerful exposure
opportunities for our brokers in the marketing of their properties. In addition,
consistent brand marketing campaigns in local and regional media enhance brand
awareness and solidify Cascade Sotheby’s International Realty’s reputation as the
premier luxury firm of the region.
Regional Property AdvertisingConsistent property advertising in the largest newspapers in our
markets, driving traffic and awareness between Portland Metro,
The Oregon Coast and Central Oregon (including Capital Press
and Central Oregon Rancher)
Our Brand HeritageLorem ipsum dolor sit amet, eam no oratio quaestio
consequuntur, eum quando dicunt mandamus ut. Ex dictas
nostrum per, singulis comprehensam ius an, enim nihil cu
vim. Vero omittam mea at. Oblique gubergren usu an. Possim
deserunt reprehendunt cu has, sed eripuit adipisci partiendo
ei, quo in posse dolorem intellegebat. Mel etiam sensibus
expetenda te, an eos quas tempor convenire. Vidit dicit
tamquam an qui. Vix fabulas labores et, an sed quaerendum
adversarium. Alterum corpora mediocrem.
Social MediaContent marketing is the way consumers seek information.
Social media is a vital tool in this space for luxury brands to
provide content to their loyal following as well as to attract new
connections. Influential, well-connected buyers like to engage
directly with their favorite brands. We are not simply “posting”
on social media. We are nurturing a highly engaged group of
opinion-makers with exclusive content on Facebook, YouTube,
Twitter, Instagram, LinkedIn, and our very own lifestyle blog.
Our Brand HeritageLorem ipsum dolor sit amet, eam no oratio quaestio
consequuntur, eum quando dicunt mandamus ut. Ex dictas
nostrum per, singulis comprehensam ius an, enim nihil cu
vim. Vero omittam mea at. Oblique gubergren usu an. Possim
deserunt reprehendunt cu has, sed eripuit adipisci partiendo
ei, quo in posse dolorem intellegebat. Mel etiam sensibus
expetenda te, an eos quas tempor convenire. Vidit dicit
tamquam an qui. Vix fabulas labores et, an sed quaerendum
adversarium. Alterum corpora mediocrem.
VideoPotential buyers are engaging with video in every element
of their online experience—on websites, social networks,
and their connected TVs. Research tells us that the longer
consumers are on a website, the more likely they are to take
action and inquire about a property. Video, including high-
quality drone footage, provides a truly immersive and engaging
experience for the consumer and remains the cornerstone of
our content strategy.
Matterport 3D RenderingsPhotos and video used to be flat. Virtual Tours a slideshow
of pictures already displayed in a listing. The Matterport Pro
3D Camera is a next-gen device that captures color and depth.
We leverage cutting-edge technology and powerful cloud
processing so anyone can quickly make immersive digital
experiences out of real-world environments.
Three Powerful Websitessothebysrealty.com
Attracts more consumers to search, view
and inquire than any other luxury real estate
website.
2016 was the best year in the history of
sothebysrealty.com with over 21 million visits,
a 54% increase over 2015, and 45 million
property detail page views.
55% of visitors are from outside the U.S.
cascadesir.com Offers a global connection with local expertise.
Visitors receive rich regional content for the
Pacific Northwest.
Local properties are showcased using stunning
photography and high-definition video.
desertvalleygroup.com
Online Marketing Summary
Number of Views - Last 4 Weeks
Top CitiesCity Property Views
Portland, OR 1,708Bend, OR 519Salem, OR 361
Vancouver, WA 286Seattle, WA 280
Beaverton, OR 213Eugene, OR 212
New York, NY 153Los Angeles, CA 137
Denver, CO 134
Terms UsedProperty Views - Occurs when a consumer views the fullproperty detail page for your listing on a marketing website.
Top Cities - The cities from which the greatest number ofconsumers live that are viewing your listing.
- indicates that the traffic reported by the site includestraffic from mobile applications.
*Although your property listing is being displayed on these websites, weare currently unable to track the property views and inquiries for thesewebsites.
August 11, 2016 - February 28, 201716400 Jordan Rd SISTERS, OR 97759, USMLS # 201608213 $24,000,000Property Id: DMGB9E
Pam Mayo-PhillipsCascade Sotheby's International Realty650 SW Bond StreetSuite 100Bend, OR 97702, USAgent Phone: 541-480-1513Office Phone: [email protected]://www.cascadesothebysrealty.com/
Website Traffic ComparisonWebsite Property Views
Zillow 182,129
SothebysRealty.com 22,892
realtor.com 2,449
JamesEdition 2,368
Trulia 1,706
Wall Street Journal/MansionGlobal 330
LuxuryEstate.com 300Juwai 108Homes.com 72PropGOLuxury Network 31HomeAdverts 28
HomeFinder.com 11
Real-Buzz 10NY Times 4USAA 2CountryLife 1FreedomSoft 0ImagesWork by CirclePix 0SearchALLProperties by L2L 0Shelterr.com 0
Total 212,441
Sotheby's International Realty and the Sotheby's International Realty logo are registered (or unregistered) service marks used with permission. EachOffice is Independently Owned and Operated. The information set forth on this report is based upon information which we consider reliable, butbecause it has been supplied by third parties, we cannot represent that it is accurate or complete, and it should not be relied upon as such. Theofferings are subject to errors, omissions, changes, and are subject to timing of delivery and updates of reporting metrics and related data.
Our Brand HeritageLorem ipsum dolor sit amet, eam no oratio quaestio
consequuntur, eum quando dicunt mandamus ut. Ex dictas
nostrum per, singulis comprehensam ius an, enim nihil cu
vim. Vero omittam mea at. Oblique gubergren usu an. Possim
deserunt reprehendunt cu has, sed eripuit adipisci partiendo
ei, quo in posse dolorem intellegebat. Mel etiam sensibus
expetenda te, an eos quas tempor convenire. Vidit dicit
tamquam an qui. Vix fabulas labores et, an sed quaerendum
adversarium. Alterum corpora mediocrem.
Property DistributionStrategic placement and unique positioning of your home’s best features are
critical in securing the right audience to not only preview your home online,
but to take the next step in their home search. The Sotheby’s International
Realty® brand partners with and distributes properties to the most significant
media companies and real estate-focused websites in the world in order to
increase exposure and drive the online consumer back to the rich content on
sothebysrealty.com. To measure results of this exposure, the brand provides
a property report including view and inquiry statistics for each partner site to
effectively illustrate the activity a property receives online. This keeps our
homeowners informed of your marketing efforts every step of the way.
Farm & Ranch Listing DistributionShowcasing your Farm and Ranch property in relevant, lifestyle specific sites.
These sites are catered to the Farm and Ranch lifestyle.
Apple TVApple TV is found in 24 million homes and with our innovative
Apple TV app families can share the experience of discovering
Sotheby’s International Realty® brand properties from the comfort
of their couch or home theater room. Apple TV allows the
Sotheby’s International Realty brand to present our curated high
definition videos and photography on a screen larger than ever
before. Unique to our app, users can explore properties via our
visual lifestyle search and keep track of your favorite properties
and recent searches. The app is designed to truly immerse the
consumer in the Sotheby’s International Realty brand.
Our Brand HeritageLorem ipsum dolor sit amet, eam no oratio quaestio
consequuntur, eum quando dicunt mandamus ut. Ex dictas
nostrum per, singulis comprehensam ius an, enim nihil cu
vim. Vero omittam mea at. Oblique gubergren usu an. Possim
deserunt reprehendunt cu has, sed eripuit adipisci partiendo
ei, quo in posse dolorem intellegebat. Mel etiam sensibus
expetenda te, an eos quas tempor convenire. Vidit dicit
tamquam an qui. Vix fabulas labores et, an sed quaerendum
adversarium. Alterum corpora mediocrem.
eGalleryThe Sotheby’s International Realty® eGallery is displayed on
high-definition screens in Sotheby’s International Realty and
Sotheby’s auction house locations around the world. It is an
exclusive, real time, dynamic property slideshow designed to
provide worldwide reach for the select upper-tier properties
represented by our network.
Distinctive LifestylesAt the foundation of the Sotheby’s International Realty brand
is our focus on lifestyle. With a more visual search experience,
consumers are able to explore varied lifestyles and associated
properties from Farm & Ranch to Beach, Mountain, Ski,
Metropolitan, and Golf. 50% of all users on SIR.com are searching by lifestyle.
Single Property WebsitesA single property website showcases your property with rich content,
including photography slideshows, high-definition video, and local
area information. A unique URL can be used in advertising and
promotion to provide a direct path to your listing.
Email MarketingEmail use worldwide will top 3 billion users
by 2020. It is now more important than ever
to provide high-value content to consumers
through email marketing. Cascade Sotheby’s
International Realty uses beautiful templates
combined with engaging and relevant content
to showcase properties and keep the Sotheby’s
International Realty brand top of mind with
clients.
Our Brand HeritageLorem ipsum dolor sit amet, eam no oratio quaestio
consequuntur, eum quando dicunt mandamus ut. Ex dictas
nostrum per, singulis comprehensam ius an, enim nihil cu
vim. Vero omittam mea at. Oblique gubergren usu an. Possim
deserunt reprehendunt cu has, sed eripuit adipisci partiendo
ei, quo in posse dolorem intellegebat. Mel etiam sensibus
expetenda te, an eos quas tempor convenire. Vidit dicit
tamquam an qui. Vix fabulas labores et, an sed quaerendum
adversarium. Alterum corpora mediocrem.
Property Brochures & Direct Mail PiecesCascade Sotheby’s International Realty uses world-class brand
marketing in print and digital environments to elevate your
impression to prospective buyers. We market your property
using professional brochures and direct mail pieces on heavy
stock with high-gloss UV coating. Property brochures can be
sent to network offices anywhere in the world, where they will
be put on display for walk-in clients.
Lower Deschutes River House is nestled on the banks of one of the most incredibly diverse fishing rivers in the Western United States. Fisherman come to the Deschutes River to experience the world famous Steelhead Runs in the summer and fall, Spring/Fall Runs of Chinook Salmon and the Red Band 5DLQERZ�WURXW�0D\�'HFHPEHU��7KH�SURSHUW\�LV�����DFUHV�ZLWK�����IW�RI�HDVLO\�accessible private river frontage and access to 1.5 miles of river downstream EHIRUH�WKH�SXEOLF�ERDW�ODXQFK��3URSHUW\�LV�/RFDWHG�LQ�&HQWUDO�2UHJRQ�DERXW����minutes north of Madras and an easy drive to Portland or Bend.
6202 NW Vanora Dr Madras, OR$1,650,000.
PRIVATE ACCESS DESCHUTES RIVER FRONT CUSTOM HOME
Property & Home Features:Single Level 2402 sf Home 3 bed, 3 bath with Quality Finishes
Bedroom Suites w/ Screened Porches, Hardwood floors, Rock Fireplace Shop-1600 sf with RV Parking & Guest Quarters Private Landscaped Yard with Outdoor Kitchen & Firepit Property Fenced, Gated & Easement for Boat Launch Shown By Appointment Only - MLS 201404029
Sotheby’s International Realty and the Sotheby’s International Realty logo are registered (or unregistered) service marks used with permission. Sotheby’s International Realty Affiliates LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each Office Is Independently Owned And Operated. If your property is listed with a real estate broker, please disregard. It is not our intention to solicit the offerings of other real estate brokers. We are happy to work with them and cooperate fully.
Pam Mayo-PhillipsC:541-480-1513, O:541-923-1376pam.mayo-phillips@sothebysrealty.comwww.desertvalleygroup.com
Brook HavensC: [email protected]
Cascade Sotheby’s International Realty650 SW Bond Street Suite 100 Bend, Oregon 97702
LOWER DESCHUTES RIVER HOUSE $1,650,000.
Our Brand HeritageLorem ipsum dolor sit amet, eam no oratio quaestio
consequuntur, eum quando dicunt mandamus ut. Ex dictas
nostrum per, singulis comprehensam ius an, enim nihil cu
vim. Vero omittam mea at. Oblique gubergren usu an. Possim
deserunt reprehendunt cu has, sed eripuit adipisci partiendo
ei, quo in posse dolorem intellegebat. Mel etiam sensibus
expetenda te, an eos quas tempor convenire. Vidit dicit
tamquam an qui. Vix fabulas labores et, an sed quaerendum
adversarium. Alterum corpora mediocrem.
Art & Home MagazineThis large format magazine enriches readers with sophisticated
content related to the art and real estate world, now including a
digital version under sothebys.com. Sotheby’s Magazine | Art
& Home features editorial showcasing Sotheby’s International
Realty® brand properties and also includes a property gallery,
providing an advertising opportunity that targets the Sotheby’s
clientele.
C A S C A D E S OT H E BY S R E A LT Y.CO M
Portland MetroLake OswegoSouthwest Washington Oregon Coast Central Oregon Farm, Ranch & Vineyard
Art
Walks
Extraordinary art & lifestyle in Oregon and Southwest Washington
Spring 2017
FINE FLORALS Painter Barbara Slater will be showcased at First Friday in Bend. page 42
Cascade LivingCascade Living celebrates the fusion of Pacific Northwest
home, art, and living. Distributed quarterly to more than 450
locations throughout the Pacific Northwest and beyond, this
world-class, upscale home and lifestyle magazine provides
incredible brand exposure and opportunities to showcase
properties.
Each issue will have a section devoted to our Farm & Ranch
division.
D IS TRIBU TI O N
35,000
M A RK E TS
Central Oregon
Portland Metro
Lake Oswego
Oregon Coast
SW Washington
AUD IEN CE
Household Income: $150K+ Median Age: 36+ College Educated
Frequent Travelers
Our Brand HeritageLorem ipsum dolor sit amet, eam no oratio quaestio
consequuntur, eum quando dicunt mandamus ut. Ex dictas
nostrum per, singulis comprehensam ius an, enim nihil cu
vim. Vero omittam mea at. Oblique gubergren usu an. Possim
deserunt reprehendunt cu has, sed eripuit adipisci partiendo
ei, quo in posse dolorem intellegebat. Mel etiam sensibus
expetenda te, an eos quas tempor convenire. Vidit dicit
tamquam an qui. Vix fabulas labores et, an sed quaerendum
adversarium. Alterum corpora mediocrem.
A True Global NetworkThe Sotheby’s International Realty® network is an exclusive association of high-
quality residential brokerage companies throughout the world. Additionally, a
Global Referral System connects the Sotheby’s International Realty network to
facilitate the thousands of referrals that occur annually among our offices.
880 offices in 70 countries.
OUR WEST COAST NETWORK INCLUDES:
OREGON | 9 OFFICES | 205 AGENTS Portland, Central Oregon, Oregon Coast
CALIFORNIA | 104 OFFICES | 3,303 AGENTS San Diego, Los Angeles, San Francisco
WASHINGTON | 16 OFFICES | 307 AGENTS Seattle, Bellevue, Tacoma
Significant SalesPatterson Ranch | Sisters | $6,500,000.
Tailwind Farm Equestrian Estate | Bend | $2,400,000.
Tumalo Custom Home on Acreage | Bend | $1,875,000.
Odin Falls Home on Acreage | Redmond | $1,120,000.
Desert Valley Group has completed 70 successful transactions, both listing and
buying sides, from January 1, 2016-September 15, 2017, with prices ranging from
$200,000 - $8,050,000 in Central and Eastern Oregon.
Patterson Ranch Tailwind Farm Equestrian Estate
Tumalo Custom Home on Acreage Odin Falls Home on Acreage
S O L D VO LUME | L A S T 1 2 M O N T HS
Cascade Sotheby’s International Realty
outsold its nearest competitor by over
$18 million in 20+ acre residential properties
in the past 12 months
T R A NS AC T I O NS | L A S T 1 2 M O NT HS
Cascade Sotheby’s International Realty
closed nearly double the transactions of its
nearest competitor in 20+ acre farm/residential
properties, in the past 12 months
Dol
lar A
mou
nts i
n M
illion
sN
umbe
r of T
rans
actio
nsD
ollar
Am
ount
s in
Milli
ons
AC T I V E VO LUME | A S O F 3/ 2 9/17
Cascade Sotheby’s International Realty
has more than double the current inventory,
by volume, than its nearest competitor in
10+ acre farm/residential properties
Ranking Reports
Built on centuries of tradition and dedicated to innovation,
the Sotheby’s International Realty® brand artfully unites
connoisseurs of life with their aspirations through a deeply
connected global network of exceptional people.
Inviting. Discreet. Savvy. Refined.
Offi ce LocationsOLD MILL BEND541.383.7600650 SW Bond Street, Ste. 100Bend, OR 97702
DOWNTOWN BEND541.383.7600821 NW Wall StreetBend, OR 97701
SUNRIVER541.593.2122Sunriver Village Building 5Sunriver, OR 97707
SISTERS541.593.4277431 East Cascade AvenueSisters, OR 97759
FARM, RANCH & RECREATION DIVISION541.323.2505650 SW Bond StreetBend, OR 97701
PORTLAND503.420.86001321 NW Hoyt StreetPortland, OR 97209
LAKE OSWEGO503.420.8600310 N State Street, Ste. 102Lake Oswego, OR 97034
VANCOUVER360.419.5600400 E. Mill Plain Blvd, #305Vancouver, WA 98660
VINEYARD DIVISION503.420.86001321 NW Hoyt StreetPortland, OR 97209
CANNON BEACH503.436.9000130 North Hemlock, Ste. 1Cannon Beach, OR 97110
MANZANITA503.368.6609467 LanedaManzanita, OR 97130
GEARHART503.738.5100587 Pacific WayGearhart, OR 97138
WE ARE OREGON
WE ARE WASHINGTON
WE ARE THE PACIFIC NORTHWEST.
PORTLANDLAKE OSWEGO
VANCOUVERCANNON BEACH
MANZANITAGEARHART
BENDSISTERS
SUNRIVER