dentistry news journal - nov. 25, 2012 - new york
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Dentistry News Journal - Nov. 25, 2012 - New York - distributed during the first day at the Greater New York Dental MeetingTRANSCRIPT
Sunday
November 25, 2012
1st EDITIONNew York City • FREE
Dentistry News Journal spoke with Don Khouri from For-tune Management. Khouri is an Executive Coach, spe-cializing in helping dentists grow their practice.
Q: Let’s cut to the chase. What’s the biggest mistakedentists repeatedly make that prevents them from
creating a multi-million-dollarpractice?
FM: The two BIGGEST thingsthat get in the way: One, notconveying the value of dentistryas an urgent investment. Sure,
Family-owned and headquartered in Cleveland, since1921, Vitamix is the No. 1 trusted blender among profes-sional chefs and the nation’s largest coffee, smoothie andrestaurant chains. With features on “The Chew,” “MarthaStewart,” “Dr. Oz,” “Dr. Phil” and Food Network’s“Chopped All Stars,” Vitamix is quickly becoming ahousehold name as well. Fourth-generation President andCEO, Jodi Berg, said of the company’s success, “Whenthe economy gets difficult, we go back to what is reallyimportant to us. We go back to taking care of ourselves,
and that’s what [Vi-tamix is] all about.”
With the ability
Research demonstrates that stress and improper dentalforces associated with the muscles, nerves, tendons, andligaments in the mouth, jaw, neck, and face area con-tribute to chronic headaches, migraines, and other symp-
toms. These collectively can beattributed to conditions described asdentomandibular sensorimotor dys-function. Until recently, dentists havebeen unable to objectively assessthese forces or systematically treatand monitor patients who experiencepainful symptoms from muscle andforce dysfunction.
TruDenta System Offers SpecialShow Pricing for New Book
Beathe Smith is the CEO for Sunn Pharmaceuticals
Q: Please tell us about yourself.
A: I enjoy people and reallywant to give back to my commu-nity and the people around me,my family and friends are veryimportant to me. I want to giveGod the glory for my fabulouslife! I feel so blessed to be able
Sunn Pharmaceuticals Will Pre-Launch the New SK-800 at GNYDM
You won’t believe the value! With amazing pricing forcomparable products to the industry leaders like Kavo,Dentsply, and 3M, Johnson-Promident has become the go-to alternative for small dental equipment and accessories.Come see, test and sample for yourself at Booth #2907!
For almost 40 years,Johnson-Promident hasbeen the trusted source forhandpieces, replacementparts, and accessories. Thecompany has focused on
Johnson-Promident the go-to Alternative for Small DentalEquipment and Accessories
From a new leadership team with literally decades of den-tal experience to exciting new products to an ongoingcommitment to professional education, DenMat is ad-vancing its long-standing tradition of bringing powerfulclinical and practice-building solutions to dentists.
As the innovator of the definitive thin veneer, LUM-INEERS, DenMat holds a unique “space of mind” posi-tion in the patient market that identifies the company with
high quality smilemakeovers. LUMINEERSis perhaps the most singleconsumer-recognizedbrand in clinical dentistry;in fact, it’s the No. 1 pa-
The New DenMat
Q: Ken, please tell us a little about Piezosurgery?
A: Certainly! Piezosurgery’s patented technology utilizesultrasonic piezoelectric micro-vibra-tions to safely and precisely cut bonewith virtually no risk of harming adja-cent delicate anatomy such as nerves,membranes or arteries. Piezosurgery isthe trademarked name of the surgicaltechnology pioneered by Dr. TomasoVercellotti and Mectron Medical Tech-
DNJ Speaks with Ken Hasty, VicePresident of Sales and Marketingfor Piezosurgery IncorporatedCall Lares Research and you’ll notice the first DIFFER-
ENCE right away. It begins when you speak with one oftheir professional account managers. Each has more than15 years of experience selling and servicing Lares hand-pieces, and their knowledge is unsurpassed. They are prosat determining exactly what handpiece connections, backends, head sizes, swivel couplers, etc. you need to makeyour practice run efficiently — at the very best price com-
bination Lares offers.After you’ve placed
your order with theirknowledgeable salesstaff, the second DIF-
Lares Research Dares to be Different
Vitamix is Not Your Typical Blender
When you hire R&F, you hire a team of trusted advisorsincluding Michael Wiener, D.D.S. who will guide and in-form you through every step of the planning, design andbuilding stages to insure your project moves alongsmoothly. R&F is redefining the office design industry,providing a full-service design/build team to handle every
phase of the process while workingclosely with your dental supply company.In fact, they have excellent working rela-tionships with many dental supply com-panies, such as Schein, Benco andPaterson, to name just a few.
Their team is led by Rudy Fasano Sr.
Your Design/Build Solution: R&FBuilding and Remodeling, LLC
Fortune Management Helps YouTransform Your Dental Practice
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KAT Implants, LLC has launched the dis-tribution of Really Wide Implants. ReallyWide Implants are a part of the rapidlygrowing KAT Implants System that priorto introduction of Really Wide Implantsincluded implants ranging in diameterfrom 2.5 to 5.0 millimeters. The shape ofReally Wide Implants (implants are pro-vided in 6.5 and 8.0 millimeter diametersand in 6.0, 8.0 and 10.0 millimeterlengths) is ideally suited for immediate
1st Edition • Sunday, November 25, 20124
An independent publication not affiliated with any other organization
Gary CoxPublisher
Steve CoxSenior Associate Publisher
Michael HarrisNational Sales Director
Rhonda BakerFernando Barrera
Don BomeislJames MartinJohn McQuaig
Bill MorrisDeborah YarbroughAssociate Publishers
Valerie WilsonArt Director
Elena CruzEditor
Monique CarterTiffany WebsterAdministration
Dentistry News Journal is published by Source Group LLC ©2012.
All rights reserved.Business License #45-4600703
6979 East Broadway Blvd., Suite 109Tucson, AZ 85710
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molar replacement because these im-plants were designed with this specificapplication in mind.
Statistically, the first molars are themost common teeth that are lost due todecay or periodontal disease, and the re-placement of the first molars with im-plants is the most common site of theimplant surgery in the patient’s mouth.Although the placement of the implantsin healed molar sites is a common prac-tice in implant dentistry, the immediateplacement of the implant in a fresh ex-traction site offers substantial benefits tothe patients, surgical and restorative
New Product Highlight— Really Wide Implants
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NEW YORK – Nov. 25, 2012 – “Withfewer people presently insured and/orable to afford all of the dental care theyneed, and the challenges (and costs) ofobtaining new patients increasing every
day, broader, more intelligent ap-proaches to maximizing the potential ofyour existing patient base are becomingmore and more essential.”(DDM/NY“With an Eye on Dental Marketing”-
March, 2011) In response to today’s economic
environment, Arlington Dental ofPoughkeepsie, N.Y., will be intro-ducing the “best new opportunity tocome along in years” for dentists whowish to become more diverse, multi-faceted service providers, offering awider range of essential treatments tocurrent and potential patients.
• Grow your dental practice • Secureyour patients loyalty • Inspire more re-ferralsEffective weight management has be-come a crucial health issue for a growing
New Dawn for the Dental Industry!Important Growth Opportunity—Strong Revenue and Profit Margins—Arlington Dental Associates to ShareTAKE SHAPE FOR LIFE® SuccessStories at 2012 GNYDM
Sunday, November 25, 2012 • 1st Edition 13
Earl O. Bergersen DDS,MSD will be presentingon the most efficient andcost effective techniquesto straighten teeth with-out braces.
Q: What makes Ortho-Tain Appliances so unique?
A: The Ortho-T technique is the superior,most effective choice of adult orthodontictreatment without braces. Ortho-T’sunique design allows permanent dentitionto be guided into a perfect class I occlu-sion with only one appliance worn 1-2hours per day. The Ortho-T techniquetakes 1/5 the time of fixed treatment.
Q: What benefits does the Ortho-T tech-nique for adult treatment without braceshave over other adult treatment tech-niques?• As previously stated, Ortho-T is worn1-2 hours per day; treatment time is 2-12months which is approximately ⅓ thetime of most other procedures.• Ortho-T’s cost is ¼ to ½ that of fixedtreatment.• Ortho-T corrects overbite, overjet,crowding, spacing and TMJ.
• Ortho-T requires only one appliancewhich is worn for both active treatmentas well as retention. If relapse occurs10 years later, the same appliance canbe used.• No interruptions or changing of ap-pliance if dental work is done. Anytype of treatment - bridgework, extrac-tions, implants; do not affect the fit ofthe appliance.
Q: How difficult is it for a dentist tounderstand and implement the Ortho-T technique?
A: Attending a one-day course or view-ing our seminar on DVD will provide thenecessary knowledge. Ortho-T is the eas-iest appliance to use on the market.
Q: How many patients have beentreated with the Ortho-T?
A: Over 3 million.
Q: Ortho-Tain also has an orthodontictreatment procedure for teenagers andyoung children? • Occlus-o-Guide can be used for almost
owner of R&F, which includes a profes-sional architect, interior designer, custombuilders and cabinetmakers to address allyour design and interior needs. Theircomprehensive plans can build upon thedesign from your supply company and in-corporate all the necessary elements tomeet local and state building codes aswell as accessibility and ADA require-ments. With their design, you will easilyobtain municipal permits and avoid costlychange orders, extra charges and last-minute code violations. They can alsomake suggestions for cost savings, aes-thetics and structural and safety concerns.
R&F provides their clients with con-tracts that spell out every detail of the de-sign/build process, specifying work to beperformed according to a schedule ofvalue, so that you can anticipate exactlywhat the project will cost. Their contracts
have start and finishing dates and meetthe requirements of the State of Connecti-cut Department of Consumer Protection.
With a dedication to providing aproduct that is second to none, their teamof qualified licensed trades people:• Keeps strict deadlines• Provides quality, first-rate service• Listens to clients with respect• Communicates with clients every stepof the way• Keeps a clean and safe project site• Provides exceptional project man-agement
Discover the difference their professionaldesign/build firm can make for your prac-tice.
It will be their pleasure to work withyou every step of the way!
For more information, come bytheir Booth #2929, call 855-GORANDor 855-467-2633 or visit www.rfbuil-dremodel.com.
R&F(continued from page 1)
practitioners. Some benefits to the pa-tients are obvious – a separate surgicalprocedure does not have to be done sincethe implant is placed at the same timewith tooth extraction and the timeframefrom the tooth extraction to the finalrestoration, which is typically 10months, is greatly shortened, to fourmonths. Other benefits are not as obvi-ous and need to be pointed out to the pa-tient. For example, the horizontal boneloss or the sinus expansion with verticalbone loss during the socket healing mayalter the ideal implant placement in buc-cal-lingual direction or necessitate acostly sinus elevation/ grafting proce-dure. Implants placed in healed sites areoften placed lingually/palatally from theideal position due to buccal bone resorp-tion and final restorations exhibit unnat-ural emergence profiles that are notesthetically pleasing.
Conventional wide diameter im-plants have 5.0–6.0 millimeter diameter
that makes the immediate implant place-ment into the extraction socket less pre-dictable due to a large gap between theimplant and the surrounding bone thatneeds to be filled with grafting material.Due to a large diameter, up to 8 millime-ter, Really Wide Implants minimize theimplant/bone gap which leads to a fasterimplant integration.
Integration of Really Wide Implantsinto the KAT Implants System, accordingto Vitali Bondar, DDS who is the Presi-dent and Founder of KAT Implants, wasrelatively easy since the implants sharethe same platform with all other KAT im-plants. Dentists can use the same instru-mentation and abutments on 3.0millimeter small diameter implants aswell as on 8.0 millimeter Really WideImplants! In fact, KAT Implants suppliesonly one Surgical and Restorative Kit toplace and restore all KAT implants.
For more information, visitwww.katimplants.com, call 877-528-778or stop by Booth #4804. To place anorder contact KAT Implants at 877-528-7979 or [email protected].
KAT IMPLANTS(continued from page 4)
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James Archer Sr. has been serving the den-tal profession since 1963. As one of the lastof the original family owned Independentdealers, Archer Dental believes its recordof providing their customers quality-per-formance- and value oriented products haskept it a mainstay in today’s challengingeconomic times. Archer Dental was one ofthe pioneers of the full service, discountdental equipment companies.
Archer Dental specializes in large andsmall equipment as well as office designthroughout the United States and Canada.From 3-D Digital Cone Beam X-Rays toFull office turn key installs or just needinga new prophy handpiece, Archer Dental
has what you need. Archer dental has alarge network of sales and service associ-ates throughout the U.S, as well as theirown top notch service and handpiece repairtechnicians that take pride in knowing theproducts they sell inside and out.
Archer Sr. states “We feel extremelyfortunate to represent product lines likeJ.MORITA digital X-rays, with the re-lease of their new 3-D R100, it truly is agame changer when you think about ConeBeam machines, not only is it priced sig-nificantly less then most full Cone Beams,it features a full arch view of up to 100 by80 milimeter, far more realistic and easier
Archer Dental, Providing Customers Quality Performance andValue Oriented Products Since 1963
continued on page 25
An Interview with Dr. Bergersen, Inventor
1st Edition • Sunday, November 25, 201216
Until now, choosing a narrowdiameter implant often meanta sacrifice in attachment per-formance and ultimately pa-tient satisfaction. Introducingthe LOCATOR OverdentureImplant System (LODI) fea-turing narrow diameter im-plants with the world’sleading overdenture attach-ment from the originators ofthe trusted LOCATOR At-tachment, Zest Anchors. De-signed with the best in classLOCATOR Attachment, LODI offers aless invasive, predictable and durableimplant retained overdenture for pa-
tients requiring an effective,cost conscious technique forsecuring their denture.
The unique two-piececoronal design of LODI, notfound with O-ball mini im-plants, is a critical feature thatoptimizes patient satisfaction.LODI is used to restore masti-catory function for the patientand may be suitable for imme-diate function if sufficient pri-mary stability of the implant isachieved at the time of place-ment. The LODI System is
comprised of 2.4 millimeter and 2.9 mil-limeter diameter endosseous dental im-
plants (available in 10, 12 and 14 mil-limeter lengths) with a detachable LOCA-TOR Attachment (abutment) that isavailable in a 2.5 milimeters and 4 mil-limeters cuff height. The LOCATOR At-tachment is seated after implantplacement making case planning, implantsurgery and the restorative process easier.LODI demonstrates remarkable re-siliency and exceptional durability, whileallowing for easy replacement of the at-tachment should wear occur throughouttime. In addition, LODI is manufacturedfrom Grade 5 Ti Alloy for strength andfeatures a proven RBM roughened sur-face. The system also features uniquelydesigned, intuitive placement instrumen-tation, and may be used with a flaplesstechnique for better patient comfort.
Included with LODI, the LOCATORAttachment provides all of the superiorbenefits known worldwide including itspatented pivot technology, customizablelevels of retention, and draw correction
No More Compromise! Zest Anchors Introduces the LOCATOROverdenture Implant System
of divergent implants up to 40 degrees.All of this while having a dramatically re-duced vertical height compared to O-ballmini implants.
The LODI system now allows you totreat patients with the minimum standardof care* of an implant supported overden-ture, at a reduced cost and with greatersatisfaction. LODI will be available in thewinter of 2012.
For more information contact Zest An-chors, call 800-262-2310, visit www.zes-tanchors.com.
*The McGill consensus statement onoverdentures. Mandibular two-implantoverdentures as first choice standard ofcare for edentulous patients. Montreal,Quebec, May 24-25, 2002.
Feine JS, Carlsson GE, Awad MA,Chehade A, Duncan WJ, Gizani S, HeadT, Lund JP, MacEntee M, Mericske-SternR, et al. Int J Oral Maxillofac Implants.2002 Jul-Aug; 17(4):601-2.
For nearly 100 years theprocess for making dentureshas not changed very much ...until now. Now, AvaDentbrings the precision, speedand profitability ofCAD/CAM process automa-tion to removable dentistry.Developed by an interna-tional team of leaders in the digital den-tistry field, AvaDent makes it possible fordentists to offer their patients a precisefitting, aesthetic denture in as little as twoappointments.
AvaDent, whose name is derivedfrom Ava meaning rebirth and Dentmeaning dentition, allows dentists tooffer a digital denture based on acceptedclinical protocols, using standard clinical
procedures, with no computerskills or capital investment re-quired.
Unique to AvaDent is theall-important digital record thatallows the dentist to offer theirpatients a new degree of con-venience and security never be-fore possible. If an AvaDent is
broken or lost an identical AvaDent canbe fabricated without patient involvementand sent directly to the dentist.
The AvaDent digital record also al-lows the dentist to create a removable“treatment plan,” that offers their patientsthe promise of uncompromised qualityand on-going, oral care, while increasingpatient retention for the practice. Now
AvaDent ... the Digital Platform that is Changing Removable Dentistry Forever! By Dr. David Ahearn
Time and time again we hearfrom practitioners that tell usthat they would love the ulti-mate high tech practice but thatthey just can’t afford to make ithappen.
Quite simply—that isn’t so.When we meet a practi-
tioner that perceives this difficulty, wegenerally uncover one or more of the fol-lowing problems:
1. The practitioner believes that hisor her productive capacity, and thereforeincome, is quite a bit lower than what iseasily achieved through relatively simpleworkplace modifications.
2. The practitioner believes that his or herrequired treatment room layout, and
therefore equipment costs, is farin excess of that actually needed.
3. The doctor has been unable todesign enough treatment capac-ity into the office space available,because of a misperception abouttreatment room size require-ments.
Operatory productivity is a function ofoperatory organization, practitioner skilllevel and office design. Our studies indi-cate most motivated practitioners possessan adequate understanding of the proce-dure techniques necessary to providegreat customer satisfaction. Therefore, ithas been our experience that the remain-ing elements (design & organization) arethe keys to unlocking heightened office
Equipping a No Compromise Practice for Less
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At NSK it’s all in-house: researching,developing, manufacturing, testing
NSK uses more than 17,000 precisionparts to build high-speed rotary cutting in-struments and accessories, including hand-pieces and tips that dental professionalsuse in restorations, prosthetics, endodon-tics, oral hygiene, lab work and surgery.
Considering the market’s demandfor ever-more precise, strong and com-pact instruments, that’s not so surprising.
The surprising part is this: Of those17,000-plus parts, NSK manufacturesmore than 85 percent in-house. The com-pany even designs and builds the equip-ment it uses to manufacture and test those
parts — so it can ensure micron-order ac-curacy. It’s all part of an obsessive focuson quality control that dates to the com-pany’s founding in Japan in 1930.
Today, NSK products have proventheir worth in more than 130 countries —including the United States. and Canada,which are served by NSK America, nowcalled NSK Dental LLC.
The philosophy of building the ma-chines to build the parts to build the prod-uct has followed the company into everymarket it enters. Additionally, the organi-zation’s management structure puts controlat regional levels to ensure prompt productdelivery and responsive after-sales servic-ing. Just as important, it’s within the vari-
ous regions that the company constantlysolicits feedback from users of its products.The goal is to be able to swiftly respond tolocal needs.
It’s all about the handControl of all aspects of the develop-ment process helps NSK ensure timelyregulatory compliance, improve reliabil-ity and shorten development time. Buteven more critical to NSK is the directchannel its processes create betweenproduct users and developers. With itsdental instruments in particular, much ofthe focus goes directly to the hand of theend user. “Handpieces and the HumanHand — Powerful Partners” is the com-pany’s core branding message. The goalis an ergonomic design that becomes anextension of the dental professional’shand, transmitting intentions of delicatehand movements promptly and precisely
Quality Control Achieved by Controlling Everything
to the target.
A tradition of innovationRecent NSK advancements include an ul-trasonic scaler and tooth polisher; bone-cut-ting instruments that employ ultrasonictechnologies; a mass- produced all-titaniumhandpiece body; air turbines with a unifiedinner race and rotor shaft to achieve vibra-tion-free and silent operation; and the S-Max pico, an ultra-miniature-neck/headhandpiece (the world’s smallest) for betteraccess and patient comfort.
It adds up to a strong reputation forreliability, responsiveness and high-valuecontributions to advancements in patientcare across all dental sectors, includingimplant treatment, laboratory techniques,general dentistry and endodontics.
For more information, visitwww.usa.nsk-dental.com.
Article is courtesy of Dental Tribune
continued on page 37
Sunday, November 25, 2012 • 1st Edition 25
to have been in this Industry and to havethe knowledge to move forward withSunn Pharmaceuticals. The SK-800 hasbeen in my mind for a long time and I’mvery excited to finally have it all come tofruition. My next kit will be called the“Milo kit.”
This is in honor of an Autistic boy who Ilove and care for very much, a portion ofthe proceeds goes to the Milo Gray Guildfor Seattle Children’s. This guild is so nochild is ever turned away for medicalneeds regardless of the family’s ability topay. I will let you know when we launchthis. It is a very exciting time at Sunn and
I enjoy every day!
Q: Please tell us about your company.
A: I’m very excited to tell you aboutSunn Pharmaceuticals. We will be pro-viding Dentists with the latest emergencydrugs in a dental emergency kit called theSK-800. Sunn Pharmaceuticals offersthis kit with a complimentary ‘renewalmanagement’ service.
We manage the renewal of all expireddrugs and manage the SK-800 emer-gency kit as if it were a separate business.We ensure that the expired drugs are up-dated and the dentist is ensured the pedi-gree is followed and we manage allre-calls , and we at Sunn Pharmaceuti-
cals have an outstanding partnership withthe manufactures so the dentist never hasto think about being current or compliant,we do it all with the latest cutting edgetechnology and drugs.
Q: Do you have any plans for theshow?
A: We do, I’m thankful you asked. Weask that anyone that would like to enterto win the first SK-800 emergency kit, tostop by and see us at our Booth #1904 fordetails.
Q: What do you think sets you apartfrom your competitors?
A: Sunn Pharmaceuticals is cutting edge,
SUNN PHARMACEUTICALS(continued from page 1)
we have worked extensively with highlyrespected dentists in the industry andworked hard to give them exactly whatthey asked for. The SK-800 is exactlywhat they asked for and more. The drugsare the latest in the industry, the colors inthe kit are vibrant and easy to see in anyemergency, there is no guessing, this kitwill be seen in the dental office and rec-ognized as an emergency kit, the designis modern and sleek.
Q: How can our readers find out moreabout Sunn Pharmaceuticals?
A: Readers can stop by and see us at Booth #1904, call 425-835-0450, [email protected] or visitwww.sunnpharmaceuticals.com.
the DENTIST knows it’s a great invest-ment; does the patient have the sameopinion? Making that idea shine brightlyin the patient’s mind–that dentistry reallyIS hugely important–it isn’t chance orluck, it’s something you can elicit fromevery patient who walks though yourdoor–yes, EVERY patient–if the dentistand team know exactly what to say.
The other block is the lack of team sys-tems in the office. The difference be-tween an office system that works like abeat-up Ford Pinto and one that workslike a smooth Mercedes is about 30 min-utes of attention each week. This alwayssurprises our clients but the transforma-tion is remarkable. Having a team thatworks like a smooth machine is a boostto morale AND marketing at the same
time. That’s when it becomes more funfor everyone to come to work, includingthe dentist!
Q: Those sound familiar, how do yousolve those challenges?
FM: I’m glad you asked. We show den-tists how to make their practice ANDtheir marketing into a predictable system.It’s not about solving a riddle; it’s aboutapplying methods we’ve tested over 20years. Just as there are proven remediesfor gum disease, there are proven reme-dies for overwhelm, low morale and lowcollections.
Q: Could dentists and their teamsmake the changes themselves?
FM: That MAY be possible but for mostdentists and their teams, it’s about as re-alistic as patients doing their own dental
work. X-rays and a comprehensive examis the first step. When it comes to prac-tice management, just as with dentistry,it’s VERY difficult to do it yourself in apainless, effective way.
Q: What would you say makes yourbusiness unique?
FM: We show dentists how they CANdrive more to the bottom line, reducetheir hours AND take extended vacations.Even if when they think it’s impossible.
Q: What are you offering at the show?
FM: I am really excited to be offeringour comprehensive Practice Analysis &Opportunity Assessment for only $395($2500 value). Based on a provenmethodology to comprehensively assessthe practice on 20 performance metricsincluding marketing, overhead, fee
FORTUNE MANAGEMENT(continued from page 1)
schedules, collections, re-care, and more,the Practice Analysis clearly identifies op-portunities for practice improvement, en-suring that doctors have the informationthey need to achieve their goals.
Q: To what do you attribute your com-pany’s success?
FM: We get great results for our clients.Across the country, our clients grew anaverage of 15 percent last year, and somedid much better. Our clients also findmore balance, personal satisfaction andprofessional satisfaction working with us.
Q: How can our readers find out moreabout your company?
FM: Stop by Booth #2438 and mentionthis interview. Or take a look at www.fortuneboston.com. You can also call usat 617-275-2554.
to read then small slice machines. It reallyis hard to beat the quality and value ofMorita X-rays. We also represent XDRSensors, the quality of their images rival
any out there and the ease of use of theirprogram is unmatched. The low cost andcompatibility of these sensors will be aperfect fit for most any office.”
“In 2001 we were approached byVector Research, and we were immedi-ately impressed with their overall value
and performance. The new VX VelocityExtreme models will change the way youthink about how much you need to spendto get a top quality German Handpiece.Vector also offers a wide range from cur-ing lights to scalers, which are always atthe top of the performance and value cat-
ARCHER DENTAL(continued from page 13)
egories. Some Dentists and Hygienistsstill believe you have to spend upward of$1,600.00 to get a quality Ultrasonicscaler, I would put the Vector ‘LiLBeaver ultrasonic scaler’ against any ofthose high priced units from those na-tional brands,” says Archer Sr.
Just released this month, “Under-standing, Assessing & Treating Den-tomandibular Sensorimotor Dysfunction”emphasizes how dysfunction in the den-tomandibular area can be the underlyingcause of many chronic headaches, mi-graines and other painful symptoms.This well-referenced, educational text in-cludes illustrations, easy-to-follow tables,and self-assessment quizzes.
Visit Booth #3302 at the GreaterNew York Dental Meeting and pick upyour copy…a $79.99 value, availableduring the show for the special showprice of $39.99. “Understanding, Assess-ing & Treating Dentomandibular Senso-rimotor Dysfunction” is a must-read fordentists interested in doing more to re-lieve their patient’s pain and stabilize the
TRUDENTA(continued from page 1)
dental foundation before undertakingrestorative dentistry.
The TruDenta System is a completesystem for assessing, treating and man-aging dynamic force imbalances in themouth (see photo above). It incorporatespatented assessment and treatment tech-nology and software, supplemented byclinical training and ongoing practice im-plementation assistance.
TruDenta examination and assess-ment devices objectively measure and vi-sually illustrate causes of patientsymptoms from dentomandibular senso-rimotor dysfunction. The system evalu-ates the amount and balance of forcesduring closure, at closure and whilechewing using digital force measurement(T-Scan) technology. The cervical rangeof motion is measured with the comput-erized TruDentaROM (Range of Motion)tool. A cervical ROM disability correlates
with a mandibular ROM disability and/oran imbalanced dental foundation.
The TruDenta treatment devicesrepresent a proven combination of sportsmedicine rehabilitation and advanceddentistry technologies. They are clearedby the FDA, and the combination isunique and proven to achieve long-last-ing relief.
The examination process includes ahead health, medical, and headache his-tory, and a pharmacological assessment.The physical examination is supple-mented by objective findings, includingmandibular ROM disability, digital cer-vical ROM disability, and digital forceanalysis (TruDentaScan). The ROM por-tion of the assessment provides objectivedata to AMA guidelines. Other compo-nents of the assessment process includethorough dental, periodontal, airway, or-thodontic and occlusal examinations.
Patients undergo therapies using aproprietary combination of low level lasertherapy, therapeutic ultrasound, transcu-taneous electrical stimulation, and intrao-ral orthotics. These modalities wereoriginally developed by MDs to speed thehealing of joints and force related trau-mas. Although the TMJ is the most com-plex joint in the body, it responds totherapies the way ankles, knees, shoul-ders, and other joints do.
TruDenta combines these with ad-vanced dentistry, as appropriate, toachieve predictable and long lasting out-comes. Dentists can therefore use the Tru-Denta system to confidently assess andtreat muscle and force dysfunction, andprovide patients with opportunities to ad-dress their symptoms for long-term healthand dental stability.
For more information, visit www.drsdoctor.com or stop by Booth #3302.
1st Edition • Sunday, November 25, 201228
the handpiece category since its inception,enabling it to assemble the broadest prod-uct line in the United States Johnson-Pro-mident’s long-standing success has beenfueled by the company’s superior cus-tomer service, wide-ranging product avail-ability, global manufacturing capabilitiesand products that provide excellent value.
2012 has been an exciting year atJohnson-Promident. Late last year thecompany announced that it had joined to-gether with Deldent of Israel. When itcomes to dental polishing, etching, blast-ing, and cleaning, Johnson-Promident’shigh quality Deldent equipment and sup-plies provide the most attractive featuresat the best prices anywhere. Deldent air-polishers feature the patented Homoge-nous Stream Technology, which virtuallyeliminates the nozzle clogging that iscommon in many other airpolishing sys-tems and also creates a more efficient yet
gentler polishing action. Deldent polish-ers are the ONLY polishers cleared by theFDA for use around titanium implants(for cleaning around implants under den-tures). The addition of Deldent’s cutting-edge scaling and polishing products hasallowed Johnson-Promident to become aone-stop shop for all small dental equip-ment and related accessories, includingoperatory and lab handpieces, ultrasonicand sonic scalers and inserts, curinglights, air polishers, sand blasters, andmany other essential related accessories.
Now Johnson-Promident is proud toannounce the introduction of their newcomprehensive lines of Diamond Bursand Finishing and Polishing Instruments.These new lines will complement John-son-Promident’s existing award-winningline of carbide burs (Dental ProductShopper magazine Best Product of 2012)and allow the company to also be a one-stop shop for all rotary instruments. Withthese additions to the Johnson-Promidentproduct line, the company now offers
more than 1,000 products!Johnson-Promident’s rotary instru-
ments are designed and manufactured toconsistently deliver the best performanceand durability. In a recent independentevaluation in “Dental Product Shopper”magazine, Johnson-Promident’s CarbideBurs were named a Best Product of 2012,with the highest rating ever given to acarbide bur. Johnson-Promident’s Dia-mond Burs and Finishing and PolishingInstruments offer the same leading qual-ity performance, including head-to-headcomparable products to the industry lead-ers, like 3M’s Sof-Lex discs and strips,Dentsply’s Pogo and Enhance polishers,and Brasseler’s multi-use diamonds.And, as with all of their products, no onecan match Johnson-Promident’s value,not just through the outstanding qualityof the products but also through greatprices, same-day shipping and tiny back-order rate.
Johnson-Promident is part of a largerorganization that includes a sister com-
JOHNSON-PROMIDENT(continued from page 1)
pany in the dental industry, JP Solutions,a leading private label and brandedprovider of infection control, evacuation,and disposable products. JP Solution’sbrands include the environmentally-sen-sitive line of Ecotex products, which pro-vide all of the form and function requiredin disposable products but also integratethe responsible application of the threeR’s (Reduce, Reuse, Recycle).
For more information, stop byBooth #2907, call Johnson-Promident at800-210-8945 or visit the completelynew and improved www.johnsonpromi-dent.com, which not only provides de-tailed information about all of thecompany’s products but is also a terrificresource for learning about all hand-pieces and rotary instruments, includinghelpful guidance on selecting the appro-priate products. All of Johnson-Promi-dent’s products are sold through a widenetwork of dealers nationwide. Dentistscan contact their preferred dealer forpricing or to order the products.
FERENCE you’ll notice is the small size ofyour bill! By purchasing factory direct fromLares you will typically spend less than$400 for each state of the art highspeedhandpieces with push button bur changing,360 degree swivel, fiber optics and ceramicbearings — made in the U.S.A. Comparedto the other leading brands that will leave
you with an extra $400 to $800 per hand-piece left in your wallet!
A few short days later you’ll receiveyour Lares handpieces and that’s whenyou will notice the third DIFFERENCE.Lares highspeeds are manufactured in theU.S.A. to exacting standards with toler-ances of as little as 20 millionths of aninch. You will feel the light weight, bal-ance and quality of cut that their preci-sion ensures. Your $400 Lares highspeed
will perform better than many highspeedscosting hundreds more.
Many months or years later yourLares highspeeds will finally need repair.That’s when you will notice the fourthDIFFERENCE. For as little as $129,you’ll be able to restore your Lares high-speed to like-new performance with agenuine Lares factory replacement tur-bine, or their friendly and knowledgeabletechnical services staff will install it for
LARES DENTAL(continued from page 1)
you at their factory and ship it back FASTwith free shipping BOTH WAYS. Com-pared to the other leading brand’s genuinereplacement turbines, you’ll save $100 to$300 per turbine cartridge.
Since its founding in 1956, Lares Re-search dares to be different and you willbenefit from our differences.
For more information, call 888-333-840 ext. 1, visit www.laresdental.com orstop by Booth #2900.
nology in Italy.
Q: That sounds very exciting! Howcan you prove that Piezosurgery is re-ally safe to use around delicateanatomy such as nerves, membranesor arteries?
A: Great question!
First, Piezosurgery uses a multi-wave fre-quency that cuts bone, cleans it away, anddigs a little deeper by moving the cuttingtips the thickness of a human hair atabout 30,000 times per second. The softtissue basically jiggles with the tip andthe bone doesn’t. Therefore Piezosurgeryeasily cuts through bone without harmingthe softer, more delicate adjacentanatomy.
Second, the electronic monitoring systemswithin the internal computers of Piezo-surgery devices will not allow a loose orsignificantly damaged Piezosurgery surgi-cal tip to harm a patient. The operator isalerted immediately and must take correc-tive action to alleviate the situation.
Conversely, I was able to launch a loosecutting tip from a popular catalog com-pany’s unit about 8 feet in the air severaltimes just by pressing the foot pedal! Canyou imagine what would happen if thatcutting tip had been inside someone’ssinus near their brain? Yikes!
Fortunately, as I stated before, the inter-nal computers of Piezosurgery deviceswill not allow a loose or significantlydamaged Piezosurgery surgical tip toharm a patient.
Piezosurgery devices by Mectron have
been designed specifically to cut bonewithout harming the adjacent delicateanatomy. Furthermore, there are nearly200 published articles and several chap-ters in various text books that specificallypresent the safety and efficacy of Piezo-surgery devices by Mectron.
Q: I would think that the higher qual-ity lecturing clinicians would choose touse the very best Piezosurgery devicessince their reputations are obviouslyinvolved as well. Is this a fair assess-ment?
A: Well stated! I am honored to say thatseveral well-known, high-quality lectur-ing clinicians choose to use our Piezo-surgery devices by Mectron. I willmention a few of these doctors in NorthAmerica that you may be familiar with:Michael A. Pikos, Carl Misch, CraigMisch, Paul Fugazzatto, Dan Cullum,
PIEZOSURGERY(continued from page 1)
Yvan Poitras, Sascha Jovanovic, PeterMoy, Ole Jensen, Robert Levine, ScottGanz and, of course, I could mentionmany more.
Q: Wow! Does your company offer anyspecific training on your Piezosurgerydevices?
A: Yes we offer several ‘VIP TrainingCourses’ by leading clinicians, and tuitionis free for our customers.
Q: Where can readers buy a Piezo-surgery device by Mectron?
A: Thank you for asking! Piezosurgerydevices by Mectron are exclusively avail-able from Piezosurgery Incorporated. Youcan contact us at www.piezosurgery.us orcall 888-87-PIEZO to order. Stop by ourBooth #3636 to see our exciting showspecials!
productivity potential.1.Our studies have shown that in virtu-ally every practice a higher level of oper-atory organization must occur beforeconsistently high quality and productivitycan be achieved day in day out. 2.We have found that maximal organiza-tion efficiency cannot be achieved withan excessive equipment array. More isclearly not better.
Therefore, equipping for high perform-ance is both less expensive and more pro-ductive than conventional layouts. Yoursavings come in many areas:
1.You will decrease cabinetry expenses.2.A smaller room size is ideal for morecompact and efficient equipping.3.Central resupply of consumable prod-ucts reduces inventory needs.4.A cassette system saves money by re-ducing hand instrument expenses.5.As sterilization efficiency increases,
turn around time decreases.6. Compact, high performance offices areeasier and less expensive to clean.
Consolidating your treatment space suchthat it is truly shared by doctor and assis-tant just makes sense and it saves youmoney.
Dr. David Ahearn is a founding memberof the American Dental Association’s Er-gonomic Advisory Subcommittee andhas held faculty positions at both The
AHEARN(continued from page 16)
University of Michigan and New YorkUniversity. He lectures nationally and isthe founder of Design/Ergonomics(www.desergo.com), a high performancedesign and consulting group.
His private practice is noted for itsproductivity. He can be reached at 800-275-2547 or by email at [email protected]. He has also created a line ofhighly productive and efficient operatoryequipment—which will be showcased onErgonomic Products’ website—www.ergonomic-products.com.
Sunday, November 25, 2012 • 1st Edition 37
to make an entire meal in about 10 min-utes—including a whole-fruit smoothie,a steaming hot soup and a frozendessert—the Vitamix pampers its ownerwith less time spent in the kitchen, andmore time spent enjoying delicious foodand the company of loved ones. Thesehigh-performance blenders also self-clean in 60 seconds or less, sparing thechore of messy kitchen clean-up.
Beyond making food prep faster and
more delicious, Vitamix makes it easierfor you and your clients to eat healthier,more balanced diets. We know that fruits,vegetables and leafy greens are essentialto a healthy lifestyle, but getting all therecommended servings in a single dayhas been nearly impossible. With thepower of a Vitamix and hundreds ofrecipes to choose from, (like the GoingGreen Smoothie, a blend of grapes,pineapple, banana and spinach), eatinghealthy, whole foods is easier than everbefore.
Family physician, nutritional re-
searcher and Vitamix Affiliate, Dr. JoelFuhrman, said, “I have turned thou-sands of my clients and readers intoVitamix users, and between my nutri-tional guidance and the Vitamix, wemay have averted medical tragediesand brought about amazing health ben-efits.”
The Vitamix 5200, a universal toolfor healthy meals and entertaining, willbe available for sale at the show in white,black, red and brushed stainless. Thepackage includes a full, seven-year war-ranty, a cookbook with hundreds of chef-
VITAMIX(continued from page 1)
tested recipes and a tutorial DVD. Exclu-sively at the show, select your choice of afree additional container with every pur-chase. Choose from 32-ounce Standard,48-ounce Standard, or 32-ounce DryGrains containers. Three- and five-monthpayment plans are also available.
Join Vitamix at Booth #3927 for afull product demonstration and a taste ofvarious recipe samples, including asmoothie, soup, sorbet, nut butter andsalsa. For additional product information,visit them at www.vitamix.com or call800-848-2649.
tient-requested veneer. Snap-On Smile,the ultimate provisional, is a recent solu-tion already embraced by thousands ofclinicians and their patients.
As the exclusive distributor ofVELscope, DenMat is now proud to offerthis potentially life-saving diagnostictechnology in support of this importantand revenue-enhancing procedure. TheVELscope Vx helps clinicians to identifya wide variety of oral abnormalities—often before they’re visible to the unas-sisted eye—that can be vital in the fightagainst oral cancer. Because theVELscope Vx assists in early detection,cancer can be caught before it has time tospread.
Duo:PCH Porcelain Composite Hy-
brid is an entirely new esthetics category,combining the convenience of a compos-ite build-up with the finishing beauty ofporcelain…all in a conveniently-de-signed chairside kit. From single-unit re-pairs to smile makeovers, affordably formore patients.
The new SOL Laser delivers trueportability, power and precision, alongwith enhanced ergonomics, a simple in-terface and a high-contrast aiming beamdesigned to make laser dentistry easierthan ever. It also happens to be incredi-bly affordable.
Of course, DenMat offers an out-standing range of exceptional clinicalproducts, including award-winningrestoratives, cements, whitening productsand adhesive materials (Core Paste, Geri-store, Infinity, Tenure, Ultra-Bond andVirtuoso, to name a few). LUMIBrite of-
fers a range of effective and provenwhitening solutions, including Take-Home, and Chairside.
It doesn’t stop there. DenMat has re-cently acquired many of Discus Dental’sprofessional products, including the to-tally redesigned FLASHlite Magna 4.0curing light; Splash! super hydrophilicimpression material; Precision moisture-displacing impression material; PER-FECtemp II temporary material;MegaBite, Vanilla Bite and the completeline of Discus bite registration materials;the Gripper and PERFECtray impressiontrays; and, Nuance, the innovative com-posite material and delivery system.
The LUMINEERS Smile DiscoveryProgram (LSDP) is designed to helppractices take maximum advantage ofconsumer brand awareness of productslike LUMINEERS and Snap-On Smile.
DENMAT(continued from page 1)
From targeted patient demand generationto comprehensive practice marketing sup-port and even including monthly freeproduct, this innovative program was con-ceived to drive new patients to memberpractices. Another exclusive benefit is theLUMISmile Program, which gives pa-tients the unique experience of preview-ing their new, perfect smile, instantlyusing state-of-the-art digital technology.
Finally, DenMat remains firmly com-mitted to Continuing Education by sup-porting DenMatEdu, offering a range ofhands-on and lecture-based courses de-signed to empower dentists to immedi-ately implement what they’ve learned.
To learn more, contact DenMat 800-445-0345 or visit their new ecommerce-enabled website, featuring convenienton-line ordering, at www.denmat.com.Don’t forget to stop by Booth #3203.
all malocclusions from 8-12 years of age.• Nite-Guide is used during the eruptionof the upper and lower incisors – onlypassively while sleeping.
Q: Does the Occlus-o-Guide and Nite-Guide work similarly as the Ortho-Tfor adult?
A: Almost the same way, except there is
more room for crowding at the ages of 5-12 due to larger posterior deciduousteeth.
Q: Is the Nite-Guide the only earlytreatment device on the market thatcan straighten the incoming adult den-tition with only nighttime wear?
• Yes. The Nite-Guide allows the teeth toerupt straight. The fiber bundles developin that position so there is minimal or norelapse according to research to date.
• Research also shows that children onlyneed to wear the Nite-Guide for 1-hourof sleeping time and will receive thesame results in most cases as a fullnight’s wear.• Research also shows 93 percent ofevery 5-7 year-old is a candidate.• One practitioner can treat hundreds ofpatients each year.
Q: What type of education can doctorsreceive by stopping by Booth #3807during the GNYDM?
ORTHO-TAIN(continued from page 13)
• Academics of early treatment and or-thodontics for adults• Overview of all techniques• How to get started• How to measure• What to charge• How to code for insurance• Free diagnosis of cases brought tobooth
For more information, call 800-541-6612,visit www.ortho-tain.com or stop byBooth #3807.
number of people- including some ofyour patients who really need help butdon’t know which way to turn. TAKESHAPE FOR LIFE®, a comprehensiveweight-management program that in-cludes nutritional meal replacementsalong with personalized health coaching,will empower your practice to promotehealthy eating habits, and help those pa-tients lose weight with the guidance andsupport of someone they already knowand trust—you.
• Generate more revenue • Realize highprofit margins • NO additional over-headThere’s no better way to grow your prac-tice, than by offering a service that somany are in need of, and by having thosein your care speak highly not only of yourdental skills, but also of the weight lossprogram you provide that worked so wellfor them! This synergy will generate areal buzz about your practice as more andmore people turn to you not only for gooddentistry, but for your help and encour-agement as they lose weight and gain bet-ter health.
• NO inventory • NO advertising • NOmarketing requiredIf you agree that what goes into yourpatient’s mouths is just as important asthe health of their teeth and gums,you’ll be able to play an important rolein caring for both—much to the benefitof your patients, your practice, yourbottom line, and your reputation as adedicated caring dental professional!
For more information on how tobuild & strengthen your practice and helpyour patients “Take Shape for Life,”please visit them in Booth #3501 at theGreater New York Dental Meeting.
TAKE SHAPE FOR LIFE(continued from page 4)
For more information, e-mail:[email protected]
AvaDent patients can receive a remov-able prosthetic with exceptional fit andaesthetics, and upgrade to an implant re-tained AvaDent at a future date.
New at Global Dental ScienceThe AvaDent Advanced Try-In.For those dentists who have asked for atry-in to supplement the standard two ap-pointment protocol, AvaDent now offersan Advanced Try-In option. This however,is no standard try-in. It is built on a strong
milled foundation and the teeth are set ina ridge of wax. This allows the dentist tomake the functional and aesthetic changesnecessary to best serve their patients.
Introducing AvaDent Immediates.In addition to the full over full, single
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arch and implant supported dentures,AvaDent now offers an exclusive, imme-diate protocol for first time denture pa-tients. For information about trainingseminars or AvaDent Digital Dentures, call855-AVADENT (282-3368), go to www.avadent.com or stop by Booth #2538.
