demo - using automate services: "data-driven seo"

1 of 23

Data-Driven SEO

Automate by Innoventure Services2nd Quarter 2016

Copyright 2015-2016 Innoventure Advisors and Partners. Do not copy or distribute without express written permission by sender. All rights reserved.

2 of 23

Goals

1. Increase Google search rankings for identified keywords

2. Increase website visitors

3. Increase website registrations from those new visitors

a) Website registrations that would then give us the opportunity tofollow up via our sales team and to get them on our email marketing lists

4. Direct those new visitors to view other content on our website like the blog or to register for a webinar


3 of 23

Support for Your Goals

Our team offer analyses to support your goals

– Audience analysis– Opportunity analysis– SWOT (strengths, weaknesses, opportunities and

threats)– Revenue forecasting– Targeting top prospects


4 of 23

Targeting New Audience

Audience Interests

Chatter

Best Market

Competitive Keyword Research

Your

Stra

tegy

Activate “Fuel”Keyword Strategy

Specific Targeting to Reach Goals


5 of 23

Keyword Research, where most firms begin and end with SEO strategy


6 of 23

Audience Analysis

Sample Audiences/Keywords• Environmental health and

safety– Specialist– Training– Support– Audit– Technician– Jobs– Certification– Books– Consultant

• Eh&s– Training– Jobs– Manager– Meaning– Certifications– Coordinator– Conference– Careers– Technician– Engineer– Experience

Taken from actual real-time data gathered 4/4/2016 to 4/6/2016


7 of 23

Audience Analysis

Sample Audiences/Keywords• Environmental research

– Topics– Paper Topics– Center– Advocates– Jobs– Group– Institute– Journal– Topics– Associates

– Analyst– Public Health– Design– Companies– Consulting– Careers



8 of 23

Where the Automate platform stands outWe provide 4 key data-driven steps

Powered by


9 of 23

Step 1: Determine Share of Voice


10 of 23

Audience Analysis

• Share of voice shows how different keyword groups are generatingtraffic, links and, thus, keyword effectiveness in your market. There is no longer a separation between building a keyword strategy and building up links. Both keywords and link building must be donesynergistically and in parallel in web 3.0 SEO.



11 of 23

Step 2: Review Sources and Target Audience Behaviors


12 of 23

Audience Analysis

• Sample sources of chatter that will generate traffic to your site, in this case for all of the sample keywords, you would want to focus on more “news” generating and “news-like” content to drive your SEO strategy



13 of 23

Audience Analysis

• Sample time of day to indicate audience type – For example in this analysis, you can see that the keyword set around “specialist” are primarily workers who are searching for resources before or after prime work hours while “environmental research” keywords are professionals looking for resources during prime work hours.


1st dot = 12 am to 6 am

2nd dot = 6 am to 12 pm

3rd dot = 12 pm to 6 pm

4th dot = 6 pm to 12 am


14 of 23

Step 3: Build links, community and leads


15 of 23

Opportunity Analysis


• Specialist – Twitter, These social media accounts can be mined to develop relationships with key influencers in your market for a linking strategy based on the keyword “specialist”.


16 of 23



• Environmental Research – Twitter, These social media accounts can be mined to develop relationships with key influencers in your market for a linking strategy based on the keyword phrase “environmental research”.


17 of 23



• “Specialist” keywords – Web This is where you can source new competitors, view keywords of competitor listings, sites and pr and strategize to keep up with competition (create links)


18 of 23



• “Environmental Research” keywords – Web This is where you can source new competitors, view keywords of competitor listings, sites and pr and strategize to keep up with competition (create links)


19 of 23

Step 4: Drive Revenue


20 of 23

SWOT Analysis and Timeline

• Conduct a SWOT on:1. Share of Voice2. Traffic Sources / Attribution3. Linking Strategy4. Community Building Strategy

• Timeline:1. Run 3 multi-variate tests over 90 days2. Determine revenue strategy3. Finalize SEO plan and run campaign launch over 90 days


21 of 23

Revenue Forecasting

• There are several types of revenue forecasting

1. Direct traffic2. Lifetime customer value3. Traffic lift plus conversion funnel4. Direct lead generation5. Multiple funnel strategy


22 of 23

Automate Services Helps You Accomplish All of Your Goals for SEO


23 of 23

Partners in Your Success

Goals – Our process meets your goals and more

1. Increase Google search rankings for identified keywords

2. Increase website visitors

3. Increase website registrations from those new visitors

a) Website registrations that would then give us the opportunity tofollow up via our sales team and to get them on our email marketing lists

4. Direct those new visitors to view other content on our website like the blog or to register for a webinar


demo - using automate services: "data-driven seo"

Marketing