demand for video will double in next 4 years
DESCRIPTION
The popularity of videos on social media will lead to a significant shortage of quality content development in less than four years. Those who prepare now for the impending talent gap will be well positioned for the surge in demand.TRANSCRIPT
93% of marketers used video for online marketing in 2013 Emarketer 2013
Professionally produced video optimized for eCommerce outperforms user-generated video (UGC video) by 30%, delivering a 24.7% lift as compared with an 18.7% lift for the UGC video Comscore 2012
Retail site visitors who view video stay two minutes longer on average Comscore 2010
Visitors who view product videos are 85% more likely to buy than visitors who do not Internet Retailer 2010
US digital video ad spending will nearly double in only four years, climbing from $4.14 billion this year to $8.04 billion in 2016 Emarketer 2013
One out of four marketers use video in email campaigns. 43% of marketers cite lack of available video content as their reason for not using video in email campaigns, making it the top barrier to the practice Emarketer 2013
Video views grew more than 50% from May through July of 2014 Facebook for Business
More than 1 billion video views on Facebook each day Facebook for Business
More than 65% of Facebook’s video views are on mobile Facebook for Business
U.S. marketers’ spending on mobile advertising (tablets and smartphones) in 2014 will increase 83%, or by $8.04 billionFacebook for Business