delivering the audience · 5% f 12% business north west vital statistics 5,500 quality visitors...

Delivering the AudiencePost Show Report 2009

www.businessnorthwest.co.uk

Manager

with staff

12%


BUSINESS NORTH WEST VITAL STATISTICS 5,500 quality visitors over two days

180 exhibitors Over 60 different industry sectors attended with a focus on finding HR, Finance, Marketing and IT solutions

Exhibitors were exposed to £185,000 worth of PR in Trade and National Press 40% of exhibitors have already pre-booked a prime position at BUSINESS NORTH WEST 2011

89% of visitors will attend the next edition of Business North West

VISITORS AT BUSINESS NORTH WEST ARE FROM THE FOLLOWING SECTORS ...

“ The Business North West Show was a fantastic event to raise our brand profile and be in front of thousands of real, influential decision makers in an environment that encouraged business growth rather than negativity. We’re seeing a ‘BounceBack’ in several industries at present and it’s great to see ourselves and the many other exhibitors presenting their services in a very positive manner.”

Director, HR Recruitment Solutions Group

AccountAncy

Advertising Agencies

A.v.

BAnking / finAnce

Building & construction

Business Advice

Business consultAncy

Business services

cAr sAles / leAsing

construction / engineering

designers - grAphics

e-commerce

educAtion sectors

educAtion / trAining

energy / utilities

engineering

events / exhiBitions

fAcilities

film studios & production

services

government / locAl Authorities

heAlth sectors

hr consultAnts

insurAnce / pensions

it

it services / computing /

softwAre / technology

JournAlists

legAl services

leisure

leisure / hospitAlity / hotels

mAnufActuring

mArketing / Advertising /

pr / design

mArketing consultAnts

& services

mArketing industry

mediA / new mediA

motor services

office services

pr consultAnts

printing / puBlishing

professionAl services

proJect mAnAgement

property

puBlic services

puBlishing & mediA

rAdio & television stAtions

recruitment

retAil sector

retAil / wholesAles / sAles

security

services

solicitors

telecommunicAtion consultAnts

telecommunicAtions

telecommunicAtions equipment

& systems

trAining/coAching

trAining centres

trAining consultAnts

trAnsport

trAnsportAtion / storAge

trAvel / AccommodAtion

weB site design

wholesAle & distriBution

VISITOR By JOB FUNCTION

Owner/ PrOPrieter27% Partner

10%

Manager without

staff

9%

Managing

Director

13%

Consultant

8%

ExEcutivE 7%Manager

2%

CEO

2%

AssistAnt

5%Other DirectOr 6%


WHO VISITS BUSINESS NORTHWEST?

Key Decision Makers

of visitors make the final decision on purchasing decisions

Buyers with BudgetsBUSINESS NORTHWEST visitors have

a combined average turnover of

“ I very much enjoyed attending the exhibition. Business North West was a very useful experience and I would definitely encourage people to go – there was something for everyone however big or small an organisation.” Ann Walter, JMF Solicitors

“ Congratulations on Business North West. I met a good number of new contacts and generated some new ideas for infrastructure improvements & cost savings within our business.” Steve Wells, Hi-Tech Steel Services Limited

63%£4,912,500,000

Big name Buyers:


REACHING yOUR TARGET MARKETBUSINESS NORTH WEST generated a huge amount of media coverage, from full editorial articles to diary dates and event listings. A dedicated and focused campaign reached across all media to deliver our target audience.

Here is just a small sample of the media that we have reached so far in 2010 in trade publications and national press through to magazines, targeted local press and online.

“ Business North West by far exceeded our expectations, not only did the exhibition provide a fantastic mix of seminars, exhibitors and networking opportunities, but as an actual exhibitor it proved to be an extremely busy two days with a vast amount of delegates visiting our stand. We couldn’t have asked for or expected such a large quantity of good quality leads! As a result we re-booked the same stand for next year whilst at the event and are looking forward to the next show.”

Tim Dickson, Director, Adxba Ltd

Online

Inserts

Direct Mail

E-Newsletters

Magazines

Adverts

Websites

Radio

MEDIA REACH


KEy FEATURES AT BUSINESS NORTH WEST

INNOVATION LOUNGE

HOW TO THEATRE

As well as being the regions premier business-to-business exhibition and conference, Business North West has a growing reputation for providing invaluable keynote seminars, networking, and pitching opportunities for all business sectors. In 2009, BUSINESS NORTH WEST provided an exciting business environment where visitors discovered cutting edge business techniques, listened to inspiring keynote speakers, networked with like-minded individuals to help sustain and develop business as well as sourcing products and services from a diverse exhibition.

The Innovation Lounge has a 400 capacity theatre that hosts a plethora of keynote speakers from the world of business. Leading entrepreneurs deliver advice and inspiration whilst business leaders present relevant educational keynotes about the economy and many other relevant business subjects.

In 2009 the Innovation Lounge was proud to present top name speakers:

Business North West 2011 sees the return of the How To Seminar Theatre. With interesting and inspiring seminars and workshops taking place over the two days, visitors are guaranteed to find all the answers to their burning business questions!

Within the How To Theatre, visitors can hear from successful managing directors, top financial advisors and switched on computer specialists. As always the How To seminars are free to attend and visitors can dip in and out of any seminar that they wish.

• Michelle Mone, Founder and Co-owner of Ultimo Lingerie

• Michelle Dewberry, Founder, Chiconomise

• Mark Howe, Country Director, Agency, Google UK

• Richard Hayes, Marketing Director, Warburtons

• Tom Vosa, Chief Economist, Yorkshire Bank

• Kell Ryan, Founding Member, Ryanair

• Carl Hopkins, Secret Millionaire

• Brad Burton, Founder, 4networking

• Imran Hakim, Inventor of iTeddy

“ It was an interesting and enjoyable event and definitely something I will add to my diary for next year.” Elanor Swan, Project Management Consultant

“ There was a real buzz about the hall and the speakers were excellent. Thank you for giving me the opportunity to attend.” Jeff Johnson, Johnson Retail Associates

The Innovation

Lounge


SPEED NETWORKING

We’ve all heard of speed dating! Well Business North West brings excitement to the event with “speed networking” – a faster and more reliable way to meet new contacts and to form stronger business relationships with local and national businesses.

What better way for visitors to meet new contacts and increase their customer base. Not for the faint-hearted, this feature is for visitors who are serious about making new contacts and growing their client base. Visitors can expect to meet up to 60 other delegates, leaving the session with a selection of business contacts.

87% of visitors attended for over 2 hours and 28% attended on both days of the exhibition

77% of visitors say they will develop new relationships as a result of visiting Business North West

ANGELS DEN

Funding for SME’s is harder to gain than ever before and looking for funding is proving to be a daunting, expensive and time-consuming task for many entrepreneurs. Business North West offers the solution to these problems by playing host to Angels Den.

Angels Den gives visitors the opportunity to take giant steps towards getting their business off the ground. The Angels Den is a day full of fun, facts and funding, where visitors gain not only a wealth of priceless insider knowledge, but also get the opportunity to pitch brilliant business ideas to a group of serious Business Angels through Angels Den’s innovative and groundbreaking ‘Speedpitching’ sessions.

“ I presented to as many willing angels in one hour as I would normally have managed in one month, with a lot less effort, a lot faster feedback and no telephone tag. Can’t recommend it highly enough.”

GOOGLE UNIVERSITy

In the downturn, opportunities are everywhere. The trick is knowing where to look and moving fast. With marketing budgets squeezed now more than ever, the web represents a cost-effective way to attract new customers. What’s more, many of the tools from Google that allow businesses to get the most out of their websites are free!

At the Google University Theatre we share insights on how online marketing can help businesses speed up growth. Product experts uncover how to learn more about customers from websites and Google Analytics, along with tips and tricks on how to get the most from online advertising with Google AdWords.


SUPPORTERS & PARTNERS

“ Congratulations, this was our second year of attending the Business North West exhibition and we were just as busy this year as last. Recession? what recession? The whole atmosphere of the event was optimistic and bustling. We will definitely be there again next year.”

Membership manager, Chamber of Commerce East Lancashire

The BUSINESS NORTH WEST team would like to thank the following leading associations for their invaluable support as an integral part of the show’s success. Plans are in place to further strengthen working relationships for 2011.

Media and show partners played a key role in our exhibition with excellent coverage to generate both anticipation and excitement.

Business Link is an easy to use business support, advice and information service funded by the government and managed in the North West by the Northwest Regional Development Agency.

Business Link are dedicated to helping businesses develop and progress by ensuring access to quick and easy advice, information and skills needed to succeed from the broadest range of private, public and voluntary business support services.

Greater Manchester Chamber is the largest Chamber of Commerce in the UK with over 5,000 members. Providing first-class business support to companies of all shapes and sizes through a range of sector-based membership services and networking opportunities, specifically tailored to meet business needs.

East Lancashire Chamber has 1000 members who benefit from a bespoke range of products and services.

The Chamber provides business support services to the wider business community, with specific emphasis on gaining new markets, increasing sales and reducing costs. Guidance is given by experienced practitioners on how to be more competitive at home and overseas and extensive training is offered.

MEN Business is by far the biggest and most prestigious business related publication in the North West with a minimum three pages of business news every Monday, Wednesday, Thursday and Friday. Each Tuesday, MEN publish a supplement featuring up-to-the minute business news.

The supplement carries reader interactive polls and surveys, such as “Manchester’s Greatest Industrialist,” and regular corporate reviews covering topics such as Employment Law, The Fastest Growing Companies and Corporate Finance.


SUPPORTERS & PARTNERS

St Helens Chamber is one of the largest Chambers in the country, with over 170 staff, based over 3 sites and is seen as a key partner to the public sector, participating fully with St Helens Council, Police, Health Authorities and the voluntary sector.

The St Helens Chamber mission is “to support our members and enhance the economic success of St Helens businesses and people”.

The Institute of Directors is Europe’s largest membership organisation for business leaders. Established in 1903, the IoD has been representing senior level professionals since our Royal Charter in 1906, earning us our trusted reputation as the business network for leadership.

As a leading local authority, it is Manchester City Council’s goal to help local businesses to thrive and prosper.

Manchester has been at the forefront of economic development at many stages in history, and it refuses to accept obstacles to prosperity, instead Manchester City Council apply creative ideas to innovate and regenerate through investing in high quality infrastructure, business support strategies and our local communities.

The Chartered Institute of Marketing (CIM) is the world’s largest professional marketing body. Defining the marketing standards (www.cim.co.uk/standards) that operate in the UK and championing best practice globally, CIM is the voice of marketing with influence felt at the highest levels in industry and government on a national and international level.

“ I just wanted you to know how pleased I was with the recent Business North West event. Business North West was very well attended, the organisation was second to none and this provided a great platform to network with decision makers from local businesses. Having a seminar slot really enhanced our presence at the event and we have booked for the next edition already.” Business Events Manager, Royal Bank of Scotland Mentor Services


BUSINESS NORTH WEST & EASyFAIRSIn September 2010, easyFairs, the leading organiser of time & cost-effective trade shows was proud to acquire two

prestigious business events from the liquidator of Nationwide Publishing Ltd. Business North West, an Business Midlands are now new additions to the ever growing additions to the ever growing easyFairs portfolio of events.

easyFairs® is the world’s leading international organiser of time & cost-effective trade shows. We make it easy for goal-oriented exhibitors and visitors to do business in a focused and professional environment.With headquarters in Brussels and an international network of offices, easyFairs runs shows in Austria, Belgium, Colombia, Denmark, Finland, France, Germany, Ireland, The Netherlands, Norway, Spain, Sweden, Switzerland and the United Kingdom. easyFairs® brings the show to the heart of the market.

More info: www.easyFairs.com

“This is very exciting news for easyFairs” commented Matt Benyon, Managing Director of easyFairs UK, “as these events fit well into our ‘time & cost effective’ model that is taking the events sector by storm.

It’s also great news for the companies signed up to exhibit at this event as easyFairs will, as a goodwill gesture, take into consideration deposit amounts, already paid to the previous owners, on all contracts for the new events in May.

We have some clear ideas where improvements can be made to reshape the shows that will make a difference for the industries they serve.”

easyFairs UK

& ireLaND

www.easyFairs.com

TeL: +44 (0)20 8843 8800

Fax: +44 (0)20 8892 1929

delivering the audience · 5% f 12% business north west vital statistics 5,500 quality visitors...

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