AT A GLANCE

Delivering Big Gains to Medical Providers with AnalyticsTaking a Look at the Numbers of Healthcare Financial Analytics Established in 2002, MediGain is a full-service revenue cycle management company, providing IT solutions and professional services to medical practices, clinics, hospitals and other specialty providers to help them navigate an increasingly complex reimbursement environment. With more than 1,000 employees, three quarters of which provide services including medical billing, coding, collections, financial analysis, and more--MediGain knows their way around numbers. So, in 2012, after a recent acquisition had prompted the company to evaluate their lines of business, they took a hard look at the numbers in their BI department--and immediately knew it was time to make some changes. Hobbled with a legacy on-premise analytics system, MediGain’s 18 person BI team was struggling to produce reports for clients that kept pace with company and client expectations. Without the ability to automate reporting, team members were limited to producing ad hoc manual reports on a monthly basis--leaving them prone to error and slowing clients’ ability to take action on the data. The numbers didn’t lie, their current model wasn’t scalable or sustainable.

Ian Maurer, who had recently been brought on as Director of IT and Business Intelligence, saw the opportunity to innovate. Said Maurer, “MediGain doesn’t just provide revenue management services, we provide domain expertise in healthcare information technology. We recognized that re-engineering the way we deliver financial analytics wouldn’t just improve satisfaction, it would allow us to pioneer new ways in which providers can utilize billing data to drive financial growth.”

Marrying Form with Function in One Beautiful, High-Performing PackageMaurer began investigating cloud-based business intelligence solutions that could solve their current need, and scale with their business as they developed new categories of financial analytics products and services. Power and usability were paramount to his evaluation. Said Maurer, “We wanted a solution that was not just robust enough to process data from dozens of online and and offline systems, but intuitive enough to be accessible and useful to people with different levels of technical proficiency--from our in-house team to users on the client-side.” He needed it to be easy to implement, without bringing on a slew of developers. Beyond that, he didn’t want to manage a bunch of point solution vendors. Maurer explained, “GoodData has it all: an end-to-end platform, a hyper-intuitive interface, rapid deployability, and it’s secure. Not to mention, an incredible services team that serves as an extension of our development group.”

MediGain signed with GoodData. Thirty days later, they signed up their first customer for their new, advanced analytics package--delivering on-demand access for the first time to branded client data portals, in combination with new advisory services from MediGain’s client service management team to assist providers with interpreting and taking action on the data. “We went from telling clients what happened, to telling them what’s happening,

1© 2015 GoodData Corporation. All rights reserved.

Company: MediGain, 1,000 employees

Customer Since: 2014

Solution: Powered by GoodData

Use Case: Revenue Management Analytics

Favorite Metric: Month to Date Goals

Best Feature: Geocharts to Evaluate Patient Concentration

Results: ► Successfully routed in data from >300 different systems, combining it with CRM data for a complete view of customers’ revenue pipeline

► Onboarded their first customers within 30 days, with a new system ramped every 60 days.

► Captured operational efficiencies by automating BI, while increasing reporting accuracy and customer satisfaction

► Created opportunities to launch additional product offerings, including predictive cash flow analytics

► Recognized as a strategic source of financial macro indicators related to the medical practice industry

G O O D DATA C U S TO M ER S TO R Y | MEDIGAIN

“GoodData has it all: an end-to-end platform, a hyper-intuitive interface, rapid deployability, and it’s secure. Not to mention, an incredible services team that serves as an extension of our development group.”

Ian MauerDirector of IT and BI, Medigain

team@gooddata.com 415-200-0186 @gooddataGet in touch.

G O O D D ATA C U S T O M E R S T O R Y | M E D I G A I N

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Medigain Dashboard.All data has been genericized.

why, and what they should do about it. It’s night and day, the level of services we are able to deliver to customers with enhanced financial analytics delivered via GoodData’s business intelligence platform.” Clients quickly onboarded, at a rate of one every 15 days--driving additional sales growth for MediGain and increasing satisfaction for customers. The biggest challenge they had was navigating the complexity of adding many data sources with different models, while still maintaining HIPAA compliance--a concern MediGain solved with a double ETL process that involves de-identifying patient data from more than 350 practice management systems instances before loading it into GoodData’s secure system.

Driving Top-Line Revenue Growth Internally, and for CustomersImplementing GoodData has completely changed the way in which MediGain and its clients integrate financial data into company performance planning. MediGain’s BI and client service management teams spend less time gathering the data, and more time using it to drive client growth. “We have a whole new value prop for customers now in terms of analytics,” Maurer went on to say, “With full insight into billing and CRM data in near real time, we’re able to tell clients where they are in relation to goals and help them adjust their course accordingly.” Beyond billing, data is being used to help clients better negotiate payment rates and terms with insurance providers; reallocate resources based on the performance of unique diagnosis codes; keep track of patient acquisition trends; and evaluate new business locations and opportunities. And MediGain isn’t stopping there. Next on the radar? Predictive cash flow analytics.

Maurer concluded, “Implementing GoodData has moved us into a new category as an RCM provider. It’s a key differentiator for us in the market, and a major part of our forward-looking strategy to continue to build our reputation as an innovator in the space.”