HORIZON 2020 Coordination and support actions

Development of a multi-stakeholder dialogue platform and Think tank to

promote innovation with Nature-based Solutions

WP8 – Dissemination and Communication

Deliverable 8.12

The ThinkNature Dissemination Videos

Authors: S. Marrone (BOT), A. Reed (BOT), E. Cianchi (BOT), D. Struik (ISOCARP), F. Aili (ISOCARP)

July 2019

This project has received funding from the European Union’s Horizon 2020 research and innovation programme, Call H2020-SC5-2016-2017 Greening the economy, under grant agreement No 730338

Ref. Ares(2019)5206239 - 12/08/2019

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Executive summary

This document describes the dissemination videos created in the framework of Work

Package 8 and the methodology for their development. These videos serve to

introduce ThinkNature, communicate the principles of the project, and encourage

the viewer to participate in the platform activities and in the development of nature-

based solutions in general. They will be used as communication and dissemination

materials and are expected to raise awareness of NBS and the ThinkNature project,

and to encourage involvement in the community.

The originally planned development of a single video was revised into the

development of two short videos, both either wholly or partially animated. These

two videos were initially scheduled for delivery near the end of the project;

however, it was then requested that the first video be created ready for the Tallinn

conference in October 2017, with the second video remaining for delivery near the

end of the project as previously scheduled.

The first video is a 90-second wholly animated introduction to nature-based

solutions; it explains what they are, why they’re needed, how they can help, and

where the ThinkNature project comes in.

The second video is a two-minute compilation of animation, interview footage, and

case study images. It tells the story of where the ThinkNature platform has got to

during the project and functions as a call for participation in the platform in order

to continue the great work of the ThinkNature project.

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Version history Version Comment

1.1 First release to all partners

1.2 Submission of deliverable

Distribution

Name Organization

Nikolaos P. Nikolaidis TUC

Denia Kolokotsa TUC

Maria Lilli TUC

Dionissis Efstathiou TUC

Katerina Lilli TUC

Kostas Gobakis TUC

Sonia Stamatoulaki TUC

Georgia Douloufaki TUC

Steven A. Banwart UNIVLEEDS

Natasha Mortimer UNIVLEEDS

Sarah Dennis UNIVLEEDS

Susanna Lehvävirta UH

Marja Mesimäki UH

Elina Laurén UH

Nektarios Chrysoulakis FORTH

Zina Mitraka FORTH

Giorgos Somarakis FORTH

Stavros Stagakis FORTH

Papatheodorou Zinovia FORTH

Adriana Bernardi CNR-ISAC

Francesca Becherini CNR-ISAC

Silvia Enzi CNR-ISAC

Katharina Schneider-Roos GIB

Juraj Jurik GIB

Sylvie Corrado ECTP

Anne-Claire Streck ECTP

Sara Van Rompaey E²ARC

Eleni Gkoni E²ARC

Pier Domenico Baccalario BOT

Emma Cianchi BOT

Stefano Marrone BOT

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Lorenzo Rulfo BOT

Martina Sala BOT

Didier Vancutsem ISOCARP

David Struik ISOCARP

Emeline Bailly CSTB

Dorothée Marchand CSTB

Paris Sansoglou EuDA

Isabelle Gourdin EuDA

Shelly Dewhurst WENP

Heather Elgar WENP

Lucy Rogers WENP

Jon Brookes WENP

Eleni Hatziyanni KRITI

Jonathan Porter OPPLA

Jemma Simpson OPPLA

James Atkinson OPPLA

Xavier Le Roux FRB

Claire Blery FRB

Frédéric Lemaitre FRB

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Table of Contents

Executive summary 2

Version history 3

Distribution 3

1. Introduction 6

1. Methodology 7

2.1 Video 1 7

2.2 Video 2 7

3. ThinkNature Final Dissemination Video 9

3.1 Video 1 9

3.2 Video 2 12

References 20

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1. Introduction

As part of WP8, BOT took on the creation of two short dissemination videos for

ThinkNature.

It was originally suggested that only a single video should be developed, however it

was then agreed that two short videos would be more useful. These two videos

were initially scheduled for delivery near the end of the project; however, it was

then requested that the first video be created ready for the Tallinn conference in

October 2017, with the second video keeping the delivery date near the end of the

project. This allowed the videos to function with separate purposes – the first to

introduce nature-based solutions, and the second to highlight the work of the

ThinkNature platform and encourage people to get involved.

The purpose of these dissemination videos is to serve as introductory material for

ThinkNature, communicating the principles of the project and encouraging viewers

to participate in both the platform activities and the development of nature-based

solutions in general. They will be used as communication and dissemination

materials and are expected to raise awareness of NBS and the ThinkNature project,

and to encourage involvement in the community.

The value of the first video lies in its introductory nature and the animation. The

voiceover tells a cohesive story around NBS and where the ThinkNature project

comes in, while the animation style provides a simple explanation of NBS and

clearly highlights how simple changes such as planting more trees can make a

difference to the lives of urban citizens.

The combination of interviews, case study images, and animation is very valuable

in the second video. The interview footage offers an insight into expert’s views and

opinions on NBS, enabling members of the public to hear from the people who are

out there researching and trying to respond to these challenges, and offering a

stamp of authority. The case study images provide concrete evidence of the actual

work taking place around NBS and demonstrate the effectiveness of NBS. The

animation provides an easy to understand depiction of what the interviewees are

talking about, ensuring the video is nice and accessible for the general public,

without seeming too high brow.

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1. Methodology

2.1 Video 1

In order to start work on the first video, BOT studied the market to analyse videos

used by projects and organisations comparable to ThinkNature. ISOCARP provided

some useful NBS material, and BOT carried out further NBS research as well. Based

on all the inspiration drawn from this, BOT proposed multiple scenarios for the

video in terms of concepts, the information or messages that should be included,

and visual style. This involved drafting several colour palette and style options for

the consortium.

After canvassing feedback from the other ThinkNature partners, brainstorming with

ISOCARP, and receiving conceptual and editorial guidance from ISOCARP, BOT

created a storyboard, script, and preliminary character designs and layout. This

initial draft then underwent further feedback and editing, both in terms of the text

and the visual guidance for the animators. The script was then finalised for

animation.

BOT screened a wide range of background music and voice artists for the video. A

shortlist was created, and the other partners made the final selection. After

partner feedback, BOT started work on the animation and recorded the voiceover

and music. BOT gave partners a final chance to request revisions on the rough edit

of the animation, then completed the animation, combining it with the soundtrack

(consisting of the voiceover and the music) that it had produced for the

deliverable, and rendered the animation for dissemination. Upon TUC’s request,

BOT rendered the logo within into a gif to be used on the platform.

Once finalised, the video was published online on the ThinkNature website and

platform. It was promoted through the ThinkNature social media channels and the

ThinkNature newsletter.

2.2 Video 2

Following the completion of the first dissemination video, discussions on the final

video began between ISOCARP, BOT, and other partners. BOT proposed a concept

which was further discussed and then a final concept was settled on. Having agreed

on using a combination of animation and footage from video interviews, BOT went

ahead and created an initial draft of the video.

The draft video was shared with the consortium, who provided detailed feedback

requesting a number of amendments, including: providing more of a storyline; having

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a stronger call to action at the end of the video; including concrete examples of

actual NBS in action, e.g. images from case studies; and reducing the number of

interview clips. It was important for the video to emphasise what the ThinkNature

platform can offer, the need for collaboration between multiple parties, and the

idea that this is not an ending, but the beginning for NBS. The purpose of the video

was defined as promoting NBS, the ThinkNature platform, and the case studies, and

showing potentially interested parties that the ThinkNature platform has everything

they need to understand NBS and work with them going forward.

As part of the feedback, there were requests for some additional filming to provide

more content for the final dissemination video. However, having discussed the lack

of budget available for this, it was agreed that this additional filming was not

necessary.

A proposed storyline was also put forward by ISOCARP for ensuring the final

dissemination video delivered on its purpose:

1. Define NBS

2. Explain that making NBS a reality requires cooperation between stakeholders

3. Show that this cooperation is visible through what we do (conferences,

summer schools, online forums etc.)

4. Highlight that the ThinkNature platform is where it happens

5. Call to action: Go to the platform

Based on the feedback from ISOCARP and the other partners, BOT created a new

script for the video, incorporating a selection of case study images to show concrete

examples of actual NBS in action. The script was shared with ISOCARP, who made

some suggestions for amendments. A final script was prepared by BOT and signed off

by ISOCARP.

BOT then researched the permissions for using the chosen case study images and

collected images whose copyright licences enabled their use in the video. Not all the

chosen case study images could be used, so some were exchanged for other similar

case studies. BOT added the case study images into the video and made the other

revisions requested by ISOCARP and the partners. The video was then shared with

ISOCARP, FORTH, and TUC and was signed off.

The video will be disseminated by ISOCARP through a range of channels, including

online and at events.

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3. ThinkNature Dissemination Videos

3.1 Video 1

The first dissemination video was published on the ThinkNature website and

platform: https://platform.think-nature.eu/content/thinknature-project-nature-

based-solutions

Screenshots:

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The initial ThinkNature dissemination video has been used in a number of ways:

• Digital – The video was shared on the ThinkNature platform and in the

ThinkNature newsletter as a useful resource for people who are already

engaging with the project. It was also shared on the ThinkNature YouTube

account and widely disseminated using social media sites.

• Events – The video has been shared at ThinkNature forums including Tallinn

2017 and Paris 2019.

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The final script for the video can be seen below.

Text Visuals

Today we face big environmental challenges. Cities are growing in unsustainable ways, resulting in increased air pollution and heat stress. Ecosystems also suffer, and we are constantly reducing our clean soil and water. We are trying a different approach, using nature itself to tackle these problems. We call these, quite simply, nature-based solutions. Nature based solutions make our environment more resilient to climate change and bring nature back into our cities. It’s about building with nature instead of building in nature. The result? A future-proof natural world, healthier and happier cities, much better use of natural resources, and reduced disaster risk. The ThinkNature project is an online platform with examples of nature based solutions. Here, you can interact and exchange ideas and solutions with other people working on the same challenges. Interested? Then jump on board and join the platform.

Unhappy looking picture of city, shoreline and forest. Flood covering vast shoreline, heat radiating off city at very high degrees. Pop up words in two groups: 1) unsustainable urbanization + 1.6 billion new urban citizens by 2050 2) climate change - degradation of ecosystems - Less clean air, water and soil - increase of natural disaster risks NBS transforming the city, shoreline and forest, with pop-up terms: green corridors and roofs in cities zoom in on cities to show solar panels, energy coming into buildings, air being cleaned by plants artificial sand dunes floodplain restoration city with more people walking and cycling down green corridor, forest with more plants and animals, high waves being broken by sand bank, flood broken by restored plain, greenery reducing heat in city. pop-up words: competitive and greener economy new jobs economic growth improved biodiversity and ecosystems Sequence using ThinkNature logo itself: start with pop-ups on left in green saying ‘case studies’, ‘resources’, ‘knowledge’ and then on right in black pop-ups saying ‘stakeholders’, ‘dialogue’, ‘strategy’. Zoom out and see the two merge together with green and black shapes of ThinkNature logo. Pop-up words fade to leave logo alone. www.think-nature.eu

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3.2 Video 2

The final dissemination video will be published on the ThinkNature website and

platform.

Screenshots:

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The ThinkNature final dissemination video will be used in a number of ways:

• Digital - The final dissemination video will be shared on the ThinkNature

platform and in the ThinkNature newsletter to showcase the work of the

ThinkNature project and to encourage continued engagement with the

platform. It will also be widely disseminated using the ThinkNature social

media sites to encourage people who are unfamiliar with the project to get

involved and participate on the platform.

• Events – The final dissemination video will be shared at the Chania Summer

School in September 2019 and at the Bucharest Conference in October 2019.

The final video script can be seen below.

Voiceover Visual

ThinkNature logo and platform URL

[Kristyna Pelikanova] Cities face increasingly environmental and social pressures that are exacerbated by climate change.

Footage of Kristyna

[Kristyna Pelikanova] Businesses, cities, societies. We are all affected by environment.

Animation footage

[Josefina Enfedaque] Nature Based Solutions is a relatively new concept. Solutions that are inspired and supported by nature, that bring more nature and natural features and processes into landscapes and cities, which provide simultaneously economic, social, and environmental benefits.

Footage of Josefina / Case study images Text: Rotterdam: Waterproof City Example images:

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[Voiceover] The ThinkNature project is an online platform with examples of Nature Based Solutions.

Text and animation. Text: 100+ case studies 200+ resources (articles, reports, presentations, books, videos, webinars)

[Voiceover] Here, you can interact and exchange ideas and solutions with other people working on the same challenges.

Animation:

[Josefina Efedaque] Trying to bring together all the benefits of nature to our lives. And to design together the Nature Based Solutions of the future.

Footage of Josefina / Case study images Text: Medmerry: Sustainable Flood Risk Management

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Example images:

[Peter De Ruiter] The most important thing that we do is we work together.

Footage of Peter

[Anna Levonmaa] The biggest barrier for implementing NBS is still the lack of knowledge.

Footage of Anna

[Dr. Marcus Collier] What’s the good stories about Nature Based Solutions? And can we take these data and bring them to the bank? And say, I know we just want money for this, but in fact look at all the good it does beyond that.

Footage of Marcus / Case study images Text: Evrotas River, Greece: Riparian Forest Restoration and Riverbank Protection Example images:

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[Kristyna Pelikanova] They deal with future costs, of dealing with flats, dealing with health issues. And there’s actually a very powerful economic rationale.

Footage of Kristyna / animation footage

[Dr. Marcus Collier] It’s almost like the holy grail. If we could get this right, we could do a lot of good.

Footage of Marcus / Case study images Text: Basel: Green Roofs Example images:

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[Peter De Ruiter] It’s good for everything. Good for wellbeing because it’s nice to live in, good for biodiversity because it’s clean, it’s good for the climate because it gets carbon in the soil.

Footage of Peter / Case study images Text: Antwerp: Park Spoor Noord Example images:

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[Voiceover] Interested? Then jump on board and join the platform.

ThinkNature logo and platform URL

Text: Be part of the story.

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References

Sources used for inspiration for and creation of Video 1:

https://www.fastcodesign.com/1669244/by-2050-70-of-the-worlds-population-will-

be-urban-is-that-a-good-thing

https://data.worldbank.org/indicator/sp.urb.totl.in.zs

https://www.youtube.com/watch?v=QViCXgkcBRM&t=5s

https://vimeo.com/90856165

Sources used for inspiration for and creation of Video 2:

https://platform.think-nature.eu/case-studies

https://platform.think-nature.eu/content/interview-eu-policy-officer-josefine-

enfedaque-about-nbs

https://platform.think-nature.eu/content/interview-kristyna-pelikanova-

european-investment-bank

https://platform.think-nature.eu/content/interview-anna-levonmaa-landscape-

architect-city-tampere

https://platform.think-nature.eu/content/interview-peter-de-ruiter-nbs-and-

ecology

https://platform.think-nature.eu/content/interview-marcus-collier-about-co-

creation-and-innovation-nbs

https://platform.think-nature.eu/content/thinknature-project-nature-based-

solutions

https://www.youtube.com/watch?v=sODnDWTKkZY&feature=youtu.be