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2.2 NEEDSOFTHE STUDY

The study is necessary to find out :

The reaction of the customers to pizza provided by the U.S PIZZA. The study is also necessary to find out how much market share of U.S PIZZA is having in the

market.

It is also necessary to find out and analyze the factors which influence a customer to buypizza.

The study is helpful to the company for taking decisions.

SAMPLING PROCEDURE

Sampling procedure is a total procedure of selecting the sample size and following the stepsis involved in sampling:

Defining the population Identifying the sampling frame Specify the sampling method Determining the sample size Specify the sampling unit Specify the sampling plan Select the sample.

Sample is a small portion of the total, which can be taken to study the characteristic of

the total. The total is called the entire population or universe and the representative is called

sample. For example, if we have to study characteristic of two wheeler purchase among college

student in Bangalore, the total population or universe could be approximately 50,000. The

sample could be 100 or 150 student, we are going to interact are called sample. When we will

interview them they will show some characteristic. These can be assumed as characteristic of

total.


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METHODSOF SAMPLING :

Generally sampling can be of two broad categories that are probability and non-probabilitysampling.

1.PROBABILITY SAMPLING :Probability sample is chosen in such a way that each member of universe have known

chances of being selected for a sample. Frequently techniques are Simple Random sampling,

Systematic sampling, Stratified Random Sampling, Cluster sampling.

SIMPLE RANDOMSAMPLING- In this each member of the population has a known and equalchance of being selected. For example, if we have to select 20 brands of any products out of

100 then we can put 100 chits in a box and pick up 20.

SYSTEMATIC SAMPLING- In this method the numbers are chosen in a systematic way suchthat each person has a known chance being selected. For example, if we want to select 25

customers of pizza out of 75 in Bangalore, then every 5th

customer can be selected. This

method is simple to select the sample size .

STRATIFIED SAMPLING - A stratified sampling is used when required certain group with inthe total population. This could be age, income, education etc. Each group is collected strata. For

example, we can pick up all people with in the age group 20 to 30 are education grouped in

Graduate, Post Graduate etc.


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2.NON PROBABILITY SAMPLING

In no-probability sampling the chance of a particular unit being selected is unknown, that

means the probability of selection is not clear. There are three types of non-probability sampling.

JUDGMENT SAMPLING - The main characteristics of judgment sampling are those units orelements in the population are purposively selected. It is because of this that judgment

samples.

CONVENIENCE SAMPLING - In this method the sample units are chosen on the basis ofconvenience to the investigator.

QUOTA SAMPLING - In this method the universe is divide into various strata and thesampling unit are chosen.

2.10 OVERVIEWOFREPORT

Chapter 1 consists of general introduction and theoretical background of the study.

Chapter 2 consists of research methodology i.e., need for the study, statement of the

problem, objective of the study, limitations, research design, sampling procedure,

data collection technique, sources of data etc.

Chapter 3 consists of organizational profile and industrial background of the study.

Chapter 4 consists of data analysis and interpretation.

Chapter 5 consists of summary of the study i.e., findings, suggestions and conclusion.

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