defining content with data | digital olympus 2.6.2017
TRANSCRIPT
DEFINING CONTENT WITH DATA:HOW TO IDENTIFY CONTENT GAPS
@CASIEG
ABOUT ME
@CASIEG
• Director of Online Marketing at KoMarketing, a B2B Digital Marketing firm in Boston, MA.
• In the online marketing industry for over 10 years, working on both the agency side and in-house.
• Responsible for developing and implementing strategies for both small businesses and Fortune 500 companies.
• Connect with me on Twitter @casieg.
THE DILEMMA WE ALL FACE…
@CASIEG
THE ANSWER OF COURSE IS…
@CASIEG
¯\_(ツ )_/¯
HOW DO WE FIND THE GAPS?
@CASIEG
YOURDATA
START WITH WHAT YOU KNOW…
@CASIEG
TOP REFERRAL PAGES
@CASIEG
TOP REFERRAL SOURCES
@CASIEG
TOP SHARED CONTENT
@CASIEG
TOP ENGAGED CONTENT
@CASIEG
TOP LINKED CONTENT
@CASIEG
WHAT ARE THEY SAYING?
@CASIEG
ANSWER THE PUBLIC
@CASIEG
FAQ FOX
@CASIEG
KEYWORD.IO
@CASIEG
Q & A SITES
@CASIEG
SEMRUSH
@CASIEG
SEMRUSH
@CASIEG
GOOGLE TRENDS
@CASIEG
BUZZSUMO
@CASIEG
FUNNEL THE INFO…
@CASIEG
RIGHT TIME, RIGHT PLACE
@CASIEG
CONTENT DISCONNECT USE YOUR DATA CREATE ANSWERS
The content being produced isn’t necessarily what buyers want.
Use the data you have to make informed decisions on content direction.
Give customers answers to their questions. Be the source they rely on.
@CASIEG