decision area r-2

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  • 7/28/2019 Decision Area R-2

    1/4

    Round 2

    Demand

    ( )

    (%)

    USA 16,121 6

    ASIA 32,100 15

    Europe 22,827 5

    Market Share Estimate

    Tech Market Share

    (Last Round)

    Demand Estimate

    USA 1 7(7.2) 1196

    2 6 1025

    ASIA 1 7(9) 2584

    2 2.9 1071

    EUROPE 1 6.3(9.8) 1510

    2 8.5 2037

  • 7/28/2019 Decision Area R-2

    2/4

    Production

    2 ( Planning)

    (Investment)

    Planning

    Capacity = 6,600 Outsource = 2180

    USA ASIA

    Tech 1 2 1 2

    In HouseScrap 4158 2442

    Outsource 499 591 0 1090

    Investment

    Estimate Last This After Next After

    Tech1 5947 5290 5000 4600

    Tech2 4133 4600 5000

  • 7/28/2019 Decision Area R-2

    3/4

    R&D

    Action Tech Feature Cost

    Buy License Tech1 0 0

    Tech2 4 315,000

    In House Tech2 1 56,493

    MK

    Tech1

    USA = 103.8USD

    ASIA = 1,237.3 RMB

    EUROPE = 89.9 EUR

    USA ASIA EUROPE

    Tech1 F6 Tech1 F4 Tech1 F6

    () 259(275) 1,800(1,991) 170(175) (K USD) 500(5,000) 5,000(18,000) 2,500(1,0000)Tech2

    USA = 198.1USD

    ASIA = 1,182.6 RMB

    EUROPE = 169.6 EUR

    USA ASIA EUROPE

    Tech2 F4 Tech2 F1 Tech2 F4

    () 495 2.195 259 (K USD) 8,000 10,000 8,000

  • 7/28/2019 Decision Area R-2

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    Logistics

    Transportation + Tariff

    USA

    Cost per Unit: USA -> ASIA = 27$

    USA -> EUROPE = 12$

    EUROPE->USA ->Asia

    ASIA

    Cost per Unit: ASIA -> USA = 27$

    ASIA -> EUROPE = 8$

    ASIA->EUROPE ->USA

    Finance

    Long Term + 300,000K USD

    No internal Loan

    EUROPE -> USA 300,000K USD