decentralized advertising marketplace
TRANSCRIPT
1
Brandvertisor is a display advertising marketplace
helping brands and publishers
to build long term partnerships.
Market Validation
Ad Fraud: $6.5B - 2017
3
$6.5B Ad Fraud in 2017 into
Display Advertising ANA.net
AdBlockers / Bots TrafficWhite listed Publishers
Ads.txt initiativeiAB Tech Lab
Market Opportunity
US Display Traffic
24 % per year growth
Trends: #Blockchain into Adtech,
White listing publishers Ads.txt,
AdBlockers, Header Bidding
$37.5B - 2017
$27B - 2015
3
The Problem
How to place ads on a specific website directly?
2
Arbitrage
Mark up 70 %
Ad Network
Agency
Domain.com
Unknown Publishers
Bot/Fake Traffic
The Solution
2
Display Advertising Marketplace
with matching filters, detailed publisher profiles
and Open Source Adtech delivery infrastructure.
Header Bidding: 10 % commission
Filters Sorting Profiles
Domain.com
DSPs Synchronization: 1 % commission
5
Product Demo: Search
Search & Filters
5
Product Demo: Filters
Publishers list
5
Product Demo: Profile
Browse Profile
5
Product Demo: Header Bidding / DSP
Premium Ads
8
Competitive Advantages
White listed Ads.txt
Premium Publishers
Contextual/Category
Machine Learning Filters
DSP/ DMP Synchronization
Self-managed
Traffic Sales Infrastructure
Header Bidding
SSP / DMP Access
Fixed 10 %
Commission
Advertisers
Publishers
11
Landscape
B2B
Publishing
Advertising
B2C
6
Business Model
Machine Learning
Marketplace
Transparent
Commission 10 %White Label
Partnerships
Commission based: Fixed 10 %.
Breakeven: 80 paying users per month.
Growth Strategy
Customer Acquisition Channels:
Lead Nurturing
> Direct Sales
Content Marketing
Media Buying
B2B Partnerships
Agencies / Startups
Traction
Platform + DSP
B2B / eCommerce
Startup partnerships.
$20k+ in budgets ads
management
10k daily
impressions in
Google.
5000 Indexed
profile pages.
Digital Ocean $100k Credits
Funding Needs
Seeking: € 275k for 12 % equity
Build in-house open source
DSP and Header Bidding
Infrastructures
Connect Adtech to #Blockchain- Industry Open Source Standards
- Single Publisher ID /Ads.txt
- Transparent Transactions Fees
- ROI Tracking/ Feedback
- Cross API/Data Integrations
Sustainable Team 12 months
Our Team
Nedko NedkovCEOPPC Network Founder
Growth & Media Buying
Petar TelbiyskiCTOFront-end
Senior Node.js Developer
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Advisory board
Radoy StoyanovMarketing ManagerSociete Generale Bulgaria
Eran EyalCEO at SpringleapTechstars, TEDx, NYC
Dragomir TomchevCMOBrand Marketing
UI/UX, HR
Konstantin PeychevSenior DevPPC Network Founder
Angular, CSS, PHP Developer