#MarketingMinuteMonthly #MarketingMinute Highlights Recent Food and Beverage Marketing Trends and Tips

NOVEMBER 22, 2013

Content Sources

2

Restaurant News

Food & Beverage Packaging

News

Food Manufacturin

g

Huffington Post

The National Provisioner

Food Navigator USA

Progressive Grocer

Beverage World

Supermarket News

25 Insights from 25 Years in the Restaurant Industry

3

Insights cover:

- Perception vs. reality- What media formats are

bringing in customers- Health trends and more

Read more: http:/goo.gl/O8lqfo

Five Consumer Trends Shaking Up the Packaging Industry

4

Trends cover:

- Sustainability- Healthy living- Convenience - Authenticity and trust- Cost-effective shopping

Read more: http://goo.gl/gYNg2i

Study: Gold Star Ratings Shift Buying Behavior

5

Study covers:

- How a nutritional rating system steered shoppers away from items with no stars toward healthier foods

Read more: http://goo.gl/GkEfIa

Calorie Labels at Fast Food Restaurants

Don’t Make a Difference, Study

Suggests

6

Article talks about:

- How many patrons, on average, notice the calorie counts on menus

- Random phone surveys on frequency of fast-food restaurant visits

- Percentage of respondents that noted the calorie labels at fast-food chains resulted in them choosing fewer calories

Read more: http://goo.gl/UP5m5Q

2014 Consumer Trends Report

7

Trends highlight:

- Health and price concerns at retail level

- The top reason consumers are eating less meat in 2013

- Why 65 percent of consumers eat or used to eat gluten-free foods

Read more: http://goo.gl/26H5nf

ConAgra Foods on Social Listening: ‘It

Takes a Village’

8

Highlights:

- How ConAgra uses social for insights for marketing, R & D and advertising

- How ConAgra engages fans in the decision-making process

Read more: http://goo.gl/h0Ibwb

PG Aisle Chatter: The Privacy Paradox

9

Talks about:

- Shoppers concerned about the privacy of their personal information

- Do loyalty programs translate to genuine loyalty?

Read more: http://goo.gl/KedkrQ

Hitting a Moving Consumer

10

Features:

- Where do brands rank among the top 5,000 YouTube publishers?

- Did organic or paid methods help these brands make the list?

Read more: http://goo.gl/Kp2vty

Spartan Uses Facebook for Targeted

Marketing

11

Talks about:

- How to leverage shopper data and target Facebook ads to different shopper segments based on purchase behavior

- How Spartan is transforming to “relationship marketing”

Read more: http://goo.gl/nYy5qd

Speaker: The Emotional Side of

Shopper Behavior

12

Talks about:

- The role emotion plays in decision making- How industry needs to get past consumers’ and shoppers’ conscious

explanations to understand their real motivators

Read more: http://goo.gl/LlXb60

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Sweeteners

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