december 2014 mom presentation
TRANSCRIPT
WELCOME TO
MEMBER ORIENTATION
WELCOMEATLANTA CONVENTION & VISITORS BUREAU
MEMBERSHIP DEPARTMENT
Amy PattersonVice President, Business Development &
Corporate Events
Kim JordanManager, Membership Services
Janine DouglasAdministrative Assistant,
Corporate Development, Events,
Community Affairs
Chris HendleyDirector, Membership
Angeliqué AlvarezCoordinator, Membership,
Corporate Events & Visitor Services
Andy HaskellAccount Executive
Kristen ChildersIntern
UPCOMING EVENTS IN 2015
Connect Events - held 6 times per year at various member locations. These
events are an opportunity for members to network with others in the
hospitality industry.
ACVB Industry Briefing – held 3-4 times per year at various member locations
FMO Hands on Training – new in 2015
ACVB Annual Meeting – April 30, 2015 at Georgia World Congress Center
Atlanta Hospitality Hall of Fame – November 18, 2015 at Georgia Aquarium
2015 Calendar of Events will be available in early January
PRESENTING ATLANTA
RICHARD JONES
Membership Activities
MANAGER, MEMBERSHIP SERVICES
KIM JORDAN
Member Introductions
UPDATE
CONVENTION SALES
DIRECTOR OF SALES
AMY CLARK
Sales
ATLANTA AMONG TOP 10
Nightly Inventory1. Orlando 120,633
2. New York 111,109
3. Chicago 109,489
4. Washington 106,557
5. Los Angeles 97,336
6. Atlanta 93,577
7. Dallas 78,456
8. Houston 75,674
9. Phoenix 61,866
10. San Diego 59,457
Source: STR June 2014
Nightly Demand1. New York 94,594
2. Orlando 89,503
3. Los Angeles 78,409
4. Chicago 77,703
5. Washington 75,832
6. Atlanta 65,544
7. Houston 55,498
8. Dallas 54,322
9. San Diego 45,617
10. San Francisco 43,874
MEETINGS, CONVENTIONS, TRADE SHOWS
City-Wide Groups (>1500 peak)
Booked as of November 30, 2014
Year # of groups Room Nights
2014 53 928,997
2015 44 784,031
In-House Groups (<1500 peak)
Booked as of November 30, 2014
Year # of groups Room Nights
2014 786 424,020
2015 301 304,916
SALES TRAVEL
FACE-TO-FACE ACTIVITY
Customer Contacts YTD – 3rd Quarter 2014
Trade Shows (outbound) 1,881
Sales Trip Appointments (outbound) 1,120
Site Visits (inbound; one-on-one) 605
FAM's (inbound) 229
Update trips (direct sales) 282
Totals 4,117
SALES & SERVICES DIVISION
Tradeshows & National AccountsEight team members led by Mark Sussman
– City wide groups using 1201+ sleeping rooms peak (per night). Typically require meeting or exhibit space, which exceeds hotel capacity and utilizes Metro Area convention centers
National Sales & Small MeetingsSeven team members led by Amy Clark
– Hotel groups (1 – 2 hotels) using up to 1200 peak (per night). Occasionally works with accounts that require space at metro area convention centers.
– Motor coach and tour operator requests for any size hotel space
Satellite offices – Washington DC and Chicago
Convention ServicesFive team members led by Kristin Delahunt
– Services groups greater than 250 sleeping rooms on peak. Provides detailed assistance to meeting planners in all areas of preparation to include city promotion, information gathering and linking to ACVB members and services.
MANAGER, CONVENTION SERVICES
MONICA COLEMAN
Convention Services
Kristin Delahunt
CONVENTION SERVICESTEAM MEMBERS
Andrea McCullough Monica Coleman
Kolby DavisJenna Bornschein
STANDARD SERVICESOffered to all Conventions and Meetings 250 – 3,499 room nights on peak
ENHANCED SERVICESOffered to Atlanta’s Top 35-40 Conventions3,500 room nights or more on peak
ACVB SERVICES
Site inspections of hotels and off-site venues
Assistance with overflow housing needs
Distribute RFP’s to ACVB member suppliers on behalf of the meeting planner
Assist with options for entertainment, attractions, cultural venues, tours, dining and shopping
PERSONALIZED ASSISTANCE
City Décor/Welcome Package – Airport, City, MARTA, Hotels
Marketing Support
Pre-Show Promotion
Public Relations Assistance
ENHANCED SERVICES
DIRECTOR, DIGITAL MARKETING
LILY LEIVA
MARKETING
MARKETING
- Web site and Mobile
- Social Media
- Print Publications
- Marketing Campaigns
PROMOTE ATLANTA FOR MEETINGS AND TOURISM
NEW: ATLANTA.NET
- 350K - 400K visits per month
- 1.1 – 1.4 million page views per month
- 55% Georgia audience, followed by Southeast
- 70% Search engine referrals
- 50% traffic from mobile devices
- Up to 20% click though rates on Ads
Highly targeted, relevant site for Atlanta travel
KEY FEATURES
The new site aims to inspire Atlanta travel and help with trip planning.
- Responsive design
- Attractive, visual content
- CMS platform for “storytelling”
- Revamped advertising program
1 - DESKTOP
3 - MOBILE
2 - TABLET
ONE SITE, THREE DEVICES
#1 TRAVEL, THINGS TO DO
50 FUN THINGS
CALENDAR OF EVENTS
EVENT PAGE
WHERE TO STAY
WHERE TO EAT - LISTINGS
MEMBER PAGE
ATL INSIDER BLOG
GET & STAY ENGAGED WITH ACVB MARKETING
5 WAYS TO ACTIVATE
SHAREYOUR IMAGES& CONTENT
1
• The more we know, the more we can share
• Engage with PR and Marketing
• Keep your content relevant and up-to-date
ATLANTA.NET
ACVB VISITOR PUBLICATIONS
ACVB GENERAL COLLATERAL
SHARE YOUR IMAGESAND CONTENT1
ENEWSLETTERS
SHARE YOUR IMAGESAND CONTENT1
SHERETHA BELLDIRECTOR, CONTENT & CREATIVE
AND
SHARE YOUR IMAGESAND CONTENT1
SHAREYOUR IMAGES& CONTENT
OPTIMIZEMEMBERPAGE
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2
• Engage PR and Marketing
• Keep your content fresh, relevant
and timely
• The more we know, the more
we can share – add us to your
distribution and media lists!
• Current descriptions (SEO)
• Images / Video
• Link back to Atlanta.net
ATLANTA.NET/FMO
Your Content
YOUR MEMBER PAGE ACVB COLLATERAL & PUBLICATIONS
DIGITAL CHANNELS ATLANTA.NET YOUR BUSINESS
YOUR CONTENT
YOUR CONTENT’S JOURNEY
ENGAGE INCONVERSATION
ADVERTISEW/ ACVB
3
4• Highly qualified traffic to site
driven by SEO
• Compelling offers in context
deliver significant ROI
• 115K eNews subscribers
• 200K+ followers between FB, Twitter
Foursquare, & Pinterest
• Tag @DiscoverAtlanta
5SUMMER, HALLOWEEN & HOLIDAYS
CAMPAIGNS
DIRECTOR, TECHNOLOGY
PHOLETA SANDERS ALEXANDER
FOR MEMBERS ONLY (FMO)
MEMBER LISTINGS
Link to member page
MEMBER PAGE
Member Atlanta.net Copy
Links
Video and Image Gallery
ATCOMM PUBLISHING
JENNIFER CHANABERRY
ACVB PUBLICATIONS
ATCOMM PublishingPartnership Overview
A joint venture with Atlanta Business Chronicle & ACVB
publishing partner for more than 26 years.
ATCOMM produces six print publications and represents advertising
opportunities on Atlanta.net.
ATCOMM is the official publisher of Atlanta Convention & Visitors Bureau.
ACVB Print Consumer Publications
Atlanta NOW MagazineMarket: Convention
& Leisure Visitors
100,000 distributed per issue
Publishes bi-monthly
Peachtree Connects GuideMarket: Visitors Staying in
Buckhead/Midtown/Downtown
100,000 distributed annually
Publishes every November
Atlanta International GuideMarket: International Visitors
75,000 distributed over 2-3 years
Translated into six languages
Publishes every two years
Atlanta Heritage &
Family Reunion GuideMarket: Multicultural Visitors
and Family Reunions
150,000 distributed annually
Publishes every May
The ACVB’s consumer publications are distributed via a network of sites, including official Atlanta Visitor
Information Centers, hotels, attractions, shopping centers, the Georgia World Congress Center and in
convention welcome packages.
ACVB Print Industry Publications
Atlanta Tour ManualMarket: Tour Operators
& Travel Planners
10,000 distributed annually
Publishes every October
Atlanta Meeting & Event PlannerMarket: Meeting Planners
12,000 distributed annually
Publishes every April
Industry publications serve two purposes. They are distributed directly by the ACVB via Familiarization (FAM)
Trips, 1:1 Sales Meetings, Tradeshows and Update Atlanta presentations as a marketing piece for the city of
Atlanta. Once the Planner has selected Atlanta as the destination for their group,
these publications become their go-to resource.
New sizes and positioning are available on the newly re-designed Atlanta.net - we’ll be happy to create a custom campaign that fits your needs.
Atlanta.net
Atlanta.net
Lisa Werneck
(404) 249-1031
Jennifer Chanaberry
(404) 249-1752
Annice Parker
(404) 249-1037
We’ll work with you to develop a print + digital campaign
that aligns with your goals and your budget.
To learn more, contact us:
Attractions, Arts & Culture,
Events & Facilities,
Transportation and Services
Restaurants, Caterers,
Retailers and Sports
Resorts, Hotels and
Motels
DIRECTOR, PUBLIC RELATIONS
RACHEL PEAVY
PUBLIC RELATIONS
ACT LIKE REPORTERS
MAKE THE RESEARCH EASY
LAY THE GROUNDWORK
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CHANGE PERCEPTIONS
BUILD ATTENDANCE
• Promote attendance-building programs to show Atlanta as the city to do business with
• Communicate the relevance of attending convention in Atlanta
•
• Research current travel trends• Communicate Atlanta’s “new news”
• Work with the media to put Atlanta at the
forefront
• Position ACVB as an on-the-ground resource for the meeting industry
• Position Atlanta as a top U.S. destination
•
• Generate impactful news coverage
• Give consumers and meeting attendees an
“aha” moment
HOW WE TELL THE STORY
NEWS.ATLANTA.NET
NEWS.ATLANTA.NET
ENGAGE OUR TEAM
SEND US YOUR PRESS RELEASES
BOOKMARK THE MEDIA ROOM
1
2
3
• Stay updated on the stories we pitch about Atlanta
• Download press releases from our press kit
• Find research about Atlanta’s visitors
• Keep your organization top-of-mind
when we pitch
• ACVB newsletters, brochures and
press releases
• Media work on lead times, so communicate with us early and often
• Let us experience your product first hand at grand openings and special events
•
MAXIMIZE YOUR MEMBERSHIP
CONTACT US
THANK YOU!