DEC. 2012

The Official PublicationOf The Florida Pharmacy Association

H I P A A C H E C K U P

The concrete bricks are 4x8 and can be engraved with up to 14 characters per line, three lines available, spaces and punctuation count as one character. Please fi nd enclosed my check for $_________ for _________ bricks.

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Contributions to the Florida Pharmacy Foundation are tax deductible as a charitable contribution for federal income tax purposes. Consult your CPA for complete details. Fed Emp. I.D. #59-2190074

A COPY OF THE OFFICIAL REGISTRATION AND FINANCIAL INFORMATION MAY BE OBTAINED FROM THE DIVISION OF CONSUMER SERVICES BY CALLING TOLL-FREE 1-800-435-7352 WITHIN THE STATE. REGISTRATION DOES NOT IMPLY ENDORSEMENT, APPROVAL OR RECOMMENDATION BY THE STATE.

The Walkway of Recognition

❑ YES, I want to order _______ concrete brick/s at $250.00 each. (Please copy form for additional inscriptions).

Have you been searching for just the right gift or thought of placing your name in perpetuity? If so, then consider purchasing an engraved brick for you or someone else.

The main sidewalk at the Florida Pharmacy Association needs replacing. The Florida Pharmacy Foundation has undertaken the project to repair and beautify the sidewalk with engraved personal bricks purchased by pharmacists or friends of pharmacy.

Engraved 4x8 bricks can be purchased for $250.00 each with the donor’s name engraved (3 lines available) or you could also purchase an engraved brick for someone you feel should be honored or remembered.

The monies earned from this project will be used to fulfi ll the goals and future of the Foundation. There are a limited number of bricks available – so, it is fi rst come fi rst served.

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D E C E M B E R 2 0 1 2 | 3

VOL. 75 | NO. 12DECEMBER 2012thE OffiCiaL puBLiCatiON Of thEfLORiDa phaRMaCy assOCiatiONP H A R M A C Y T O D A Y

florida

Departments 4 Calendar

4 advertisers

5 president’s Viewpoint

7 Executive insight

18 Buyer’s Guide

FeaturesCoping with stress

university of florida pharmacy Dean to step Down in 2013

hipaa Check-up

111213

4 | f L O R i D a p h a R M a C y t O D a y

E-mail your suggEstions/iDEas to

dave@fiorecommunications.com

Mission Statements:of the florida pharmacy today JournalThe Florida Pharmacy Today Journal is a peer reviewed journal which serves as a medium through which the Florida Phar-macy Association can communicate with the profession on advances in the sciences of pharmacy, socio-economic issues bearing on pharmacy and newsworthy items of interest to the profession. As a self-supported journal, it solicits and accepts advertising congruent with its expressed mission.

of the florida pharmacy today Board of Directors The mission of the Florida Pharmacy Today Board of Directors is to serve in an advisory capacity to the managing editor and execu-tive editor of the Florida Pharmacy Today Journal in the establishment and interpreta-tion of the Journal’s policies and the manage-ment of the Journal’s fiscal responsibilities. The Board of Directors also serves to motivate the Florida Pharmacy Association members to secure appropriate advertising to assist the Journal in its goal of self-support.

AdvertisersEPC ..................................................................... 10FRIED ................................................................... 9THE HEALTH LAW FIRM ............................. 10HEALTHCARE ConsuLTAnTs .................... 3KAHAn sHIR, P.L. ........................................... 9PPsC ................................................................... 10Rx RELIEF ............................................................ 9

2012-13

FPA Calendar DECEmBEr

24-25 Christmas Holiday, FPA Office Closed

January

1 new Year’s Day FPA Office Closed

16 Journal Board Meeting (Conference Call)

26-27 FPA Clinical Consultant Conference

24 Advisory Council on Pharmacy PracticeOrlando

31 Election Ballots Due

FEBruary

6-7 Board of Pharmacy Meeting St. Augustine

15 Deadline for submitting awards nominations

marCH

1-4 APhA Annual Meeting Los Angeles, California

5 Legislative session begins

12-13 Legislative Days and Health Fair

15 Deadline to submit resolutions

23-24 FPA Committee and Council Meetings Orlando

aPril

20-21 FPA Law and Regulatory Conference (Tampa)

28-30 nAsPA Leadership Retreat for president elects

may

3 Legislative session ends

7-8 nCPA Legislative Meeting

14-17 AsCP spring Meeting (orlando)

18 FPA Law Conference (Jacksonville)

CE CrEDits (CE cycle)The Florida Board of Pharmacy requires 10 hours LIVE Continuing Education as part

of the required 30 hours general education needed every license renewal period.Pharmacists should have satisfied all continuing education requirements for this

biennial period by september 30, 2013 or prior to licensure renewal. Technicians will need to renew their registration by December 31, 2012.

*For Pharmacy Technician Certification Board Application, Exam Information and Study materials, please contact the FPA office.

For More Information on CE Programs or Events:Contact the Florida Pharmacy Association at (850) 222-2400 or visit our Web site at

www.pharmview.com

ContaCtsFPA — Michael Jackson (850) 222-2400FsHP — Michael McQuone (850) 906-9333u/F — Dan Robinson (352) 273-6240FAMu — Leola Cleveland (850) 599-3301nsu — Carsten Evans (954) 262-1300

DisClaimEr Articles in this publication are designed to provide accurate and authoritative information with respect to the subject matter covered. This information is provided with the under-standing that neither Florida Pharmacy Today nor the Florida Pharmacy Association are engaged in rendering legal or other professional services through this publication. If expert assistance or legal advice is required, the services of a competent professional should be sought. The use of all medications or other pharmaceutical products should be used according to the recommendations of the manufacturers. Information provided by the maker of the product should always be consulted before use.

For a complete calendar of events go to www.pharmview.com

D E C E M B E R 2 0 1 2 | 5

The need to increase FPA mem-bership is profound. Compared to other professions, pharmacy

membership (and its contribution to the profession) is well below the aver-age - and this is disturbing. It warrants exploration to identify barriers and de-velop new solutions to the membership deficit. Member involvement and mem-bership dues make up the spine that hold an organization together. They are key factors to a solidified and respected voice for the pharmacy profession.

I believe that FPA provides for many needs and wants of pharmacists. How-ever, I also believe that many phar-macists are unaware and therefore do not see the value of becoming a mem-ber. Membership improvement is a tricky concept; people join organiza-tions for pride of profession, benefits such as networking and involvement, and support the organization. I can see that different generations join for dif-ferent reasons, but I think it’s based on what stage of their profession they are in more so than what generation they are part of.

The youngest generation, generation Y, is joining to learn the ways of the profession. They want to network, find advantageous job opportunities, and learn how to be safe, knowledgeable, and successful new practitioners. out-side of the profession they are starting families and paying off outrageous stu-dent loans. Generation Y needs include investing their funds into what is re-quired and will benefit them most. The current economy and the rapidly sat-urating job market are their frontline issues. They will be receptive to FPA advocating for job security and com-petitive salaries, for restriction of larger

size classes and development of addi-tional pharmacy schools. For this gen-eration to invest into FPA, they need to see the value of FPA to invest, as their funds are limited during this challeng-ing starting point of their profession.

“Gen xers,” the middle generation, is the most diverse group. Many are in different stages - some may have ex-plored different types of pharmacy and found their niche, some have advanced

to upper management in mainstream pharmacy, and others became masters in their line of work. This group has “learned to swim” in the profession and they are now ready to further their careers. In their home life, they have growing families and are planning for retirement. I can speculate that this

generation’s needs and wants have to do with expansion of their practice as well as job security. At this stage they are ready to undertake more challeng-es and network to share their ideas to grow from others’ successes and fail-ures.

The Baby Boomers generation of pharmacists includes our well-sea-soned veterans who have been phar-macists for a greater part of their lives. They are ready to share their knowl-edge and experience to generations x and Y. They are grateful for what the pharmacy profession has done for them and their families, and want to pass the “tricks of the trade” to the up-and-comers. At this stage they are able to lead and leave a legacy if they choose.

In the end, everyone has different needs, and FPA has a great challenge before them to address the needs of all pharmacists in all stages of their car-

Value of Membership and the needs and Wants of the x and Y Generations

Membership improvement is a tricky concept; people

join organizations for pride of profession, benefits

such as networking and involvement, and support the organization. I can see that different generations

join for different reasons, but I think it’s based on what

stage of their profession they are in more so than what

generation they are part of.

The President’s Viewpointolga WyDnEr, guEst Columnist

E-mail your suggEstions/iDEas to

dave@fiorecommunications.com

Olga Wydner, Member of the FPA Professional Affairs Council

6 | f L O R i D a p h a R M a C y t O D a y

riers. In order to increase member-ship and showcase the value that FPA brings to our profession, all efforts must be made to have proper market-ing styles to advertise member bene-fits, have an updated FPA website to be more user friendly, develop a mo-bile app, distribute continuing educa-tion and member events in a broader fashion, and more. Different strate-gies should be used for students, new practitioners, experts, and seasoned pharmacists for a well-rounded mem-bership of Florida pharmacists.

I believe that my retention with FPA as a pharmacist is directly corre-lated to my involvement in the organi-zation as a student. During pharmacy school my participation with legisla-tive and professional affairs commit-tees, “Legislative Days,” and atten-dance of every annual meeting has opened my eyes to how invaluable FPA is to our profession and my ca-reer opportunities. Those experiences have given me the drive to keep stay-ing involved and serving the organi-zation.

Regardless of whether you start as a student or a pharmacist, staying involved and attending the events are the best ways to see the progress made by FPA for the profession. How-ever, if you are pressed for time, at the very least become a paid member and renew each year, as your money through membership will be convert-ed to ammunition to be used to pro-tect and advance your profession even when you are not able to be directly involved.

If the medical profession can see the value in the Florida Medical Asso-ciation and the nursing profession can see the value in the Florida nursing Association, and both are able to raise tremendous funds to fight for their professions, then pharmacists should also become a united front though FPA membership to make sure our profession is promoted in the health-care community, our voices are heard by lawmakers and political leaders, and our jobs are safe and sound. n

Executive Vice President/CEOMichael Jackson

(850) 222-2400, ext. 200Director of Continuing Education

Tian Merren-Owens, ext. 120Controller

Wanda Hall, ext. 211 Educational Services Office Assistant

Stacey Brooks, ext. 210Coordinator of Membership

Christopher Heil, ext. 110

FloriDa PHarmaCy toDay BoarDChair............................................. Jennifer Pytlarz, BrandonVice Chair ..................Don Bergemann, Tarpon SpringsTreasurer ..............................Stephen Grabowski, TampaSecretary ........................Stuart Ulrich, Boynton BeachMember .................................... Joseph Koptowsky, MiamiMember .............................Rebecca Poston, TallahasseeMember ............................. Carol Motycka, St. AugustineMember ...................................Cristina Medina, HollywoodMember ................................Norman Tomaka, MelbourneMember .............................Verender Gail Brown, OrlandoExecutive Editor ........Michael Jackson, TallahasseeManaging Editor ........................Dave Fiore, Tallahassee

This is a peer reviewed publication. ©2012, FLORIDA PHARMACY JOURNAL, INC.ARTICLE ACCEPTANCE: The Florida Phar-macy Today is a publication that welcomes articles that have a direct pertinence to the current practice of pharmacy. All articles are subject to review by the Publication Review Committee, editors and other outside referees. Submitted articles are received with the understanding that they are not being considered by another publication. All articles become the property of the Florida Pharmacy Today and may not be published without written permission from both the author and the Florida Pharmacy Today. The Florida Pharmacy Association assumes no responsibility for the statements and opinions made by the authors to the Florida Pharmacy Today.

The Journal of the Florida Pharmacy Association does not accept for publication articles or letters concerning religion, politics or any other subject the editors/publishers deem unsuitable for the readership of this journal. In addition, The Journal does not accept advertising material from persons who are running for office in the association. The editors reserve the right to edit all materials submitted for publication. Letters and materials submitted for consideration for publication may be subject to review by the Editorial Review Board.

FLORIDA PHARMACY TODAY, Annual sub-scription - United States and foreign, Indi-vidual $36; Institution $70/year; $5.00 single copies. Florida residents add 7% sales tax.

Florida Pharmacy association

610 N. Adams St. • Tallahassee, FL 32301850/222-2400 • FAX 850/561-6758

Web Address: http://www.pharmview.com

FPA STAFF

D E C E M B E R 2 0 1 2 | 7

Each day when I wake up (if I ever managed

to fall asleep), I get a jolt of anticipation knowing that I have been granted another

wonderful opportunity to service our profession, our association and our

members.

In my message each month, I share with you issues related to pharmacy that our members and stakeholders

need to be aware of. some of the things that we put to print may give a feeling of overwhelming challenges that are difficult to overcome given our current economy and the competitive nature of what we do as health care providers. For this month, I think it appropriate to put things in perspective and take in-ventory of what we have now and what our opportunities could be if given a chance.

Each day when I wake up (if I ever managed to fall asleep), I get a jolt of anticipation knowing that I have been granted another wonderful opportu-nity to service our profession, our as-sociation and our members. To me, it has been an honor to have been cho-sen to be a resource these past 16 years for our community of passionate pa-tient care advocates. It is interesting that when the telephone rings and the caller asks for me by name and I answer with,

“You have indeed reached that person,” and there is surprise over having a di-rect connection with an association manager. I am asked why am I answer-ing the telephone in the FPA office and my response is always, “Because I get to answer the phone!”

When you call the FPA office, the phone never rings more that two or three times. In some cases, the staff is so fast with picking up an incoming call that I have to place my hand on the receiver and grab it on the first ping of the telephone bell ringer. (no com-plaints with unanswered calls in this office!) Many times, the calls are picked up on the first ring. Each call is a pre-cious opportunity to try our very best to help someone with a problem or pro-

vide a member service. It is why the FPA staff is here, and if we ever forget that then clearly it is time for a change.

We had an interesting year in 2012. The Florida Legislature met in Janu-ary and February rather than March

through April. It was the first time in over 10 years that there was an oppor-tunity to experience what spring is like in Tallahassee. Most of the time, I am sitting in legislative committee meet-ings or pounding out stat news mes-sages to the membership and don’t re-alize the spring season has changed until summer-like temperatures begin in May at the end of the session. Per-haps someone should advocate for a change in the Florida constitution that requires the Legislature to meet in Jan-uary. I have not met a single lobbyist or state association government affairs

consultant that would object to that.With our busy year, let’s take inven-

tory of the key things that we got done: n Advocated for and supported legis-

lation that expanded immunization services that pharmacists could pro-vide

n Partnered with the Florida Medical Association and the Florida Retail Federation on a pharmacist immu-nization recertification program

n During the 2012 legislative session, over 100 FPA advocates sent 344 messages to members of the Florida Legislature on various policy issues

n since January of this year, the FPA delivered over 72,000 advocacy mes-sages to our legislative network in-cluding action alerts and informa-tional blogs.

n Facilitated one of the most success-ful legislative day campaigns and health fair events, with over 400 par-ticipants

n supported the Million Hearts Cam-paign

We Can Count our Blessings

Executive InsightBy miCHaEl JaCkson, rPHmiCHaEl JaCkson, BPHarm, EVP & CEo, FloriDa PHarmaCy assoCiation

Michael Jackson, B.Pharm

8 | f L O R i D a p h a R M a C y t O D a y

The Florida Pharmacy Association gratefully acknowledges the hard work and dedication of the following members of the FPA leadership who work deligently all year long on behalf of our members.

Bob Parrado ............................................................................. Chairman of the BoardGoar Alvarez ...............................................................................................FPA PresidentTerry Gubbins ........................................................................................... President ElectBetty Harris ............................................................................................................TreasurerEric Alvarez ................................................Speaker of the House of DelegatesGary Koesten ................................Vice Speaker of the House of DelegatesPreston McDonald, Director ...........................................................................Region 1Michael Hebb, Director ......................................................................................Region 2Eva Sunell, Director .............................................................................................Region 3 Raul N. Correa, Director ...................................................................................Region 4 Jeffery Parrado, Director ..............................................................................Region 5 Scott Tomerlin, Director ....................................................................................Region 6Paul Rohrbaugh, Director ................................................................................. Region 7Raul Gallo, Director ................................................................................................Region 8Paul Elias, Director ................................................................................................Region 9Constance Hogrefe ................................................................President Elect FSHPMichael Jackson .......................................Executive Vice President and CEO

Florida Pharmacy today Journal Board

Chair......................................................Jennifer Pytlarz, jlc_rxdoc@hotmail.comVice Chair ........................................................ Don Bergemann, don@bceinfo.comTreasurer ...................Stephen Grabowski, sgrabowski@seniormmc.comSecretary ..................................................................Stuart Ulrich, Stuarx@aol.comMember ................................................Joseph Koptowsky, docjik1215@aol.comMember .......................Rebecca Poston, rebecca_poston@doh.state.fl.usMember ...................................................... Carol Motycka, motycka@cop.ufl.eduMember .......................................................Cristina Medina, cmmedina@cvs.com Member ...............................................................Norman Tomaka, FLRX9@aol.comMember ..................Verender Gail Brown, brownvgrx4304@hotmail.comExecutive Editor ...............Michael Jackson, mjackson@pharmview.comManaging Editor ..................Dave Fiore, dave@fiorecommunications.com

2012 FPa Board of Directors n Continued to publish monthly issues of Florida Pharmacy Today

n Reconstructed the FPA member web-site with significant new enhance-ments and ecommerce options as well as downloadable CE certificates

n FPA staff and leadership were pres-ent and in many cases commented at nearly every Florida Board of Phar-macy meeting.

n Facilitated two trade show educa-tional conferences and five regional continuing education meetings and a midyear clinical conference

n successful advocacy of the 40-hour rule for community pharmacies

n Worked with the Pharmacy Quality Alliance on the rollout of the EQuIPP performance information manage-ment platform for Florida

n Filed a complaint against the Agency for Health Care Administration for allowing Medicaid pharmacy net-works to close, restricting patient ac-cess

n Signed a member benefit agreement with CEBroker

n Brought to the FPA membership a new member rewards program

n Began efforts to seat past FPA presi-dents in the House of Delegates

n Approved our 2013 legislative advo-cacy program

n Provided written and oral comments to the Board of Pharmacy on com-pounding issues

n Visited various pharmacy school campuses, unit associations and na-tional meetings on behalf of the FPA

n AnD THE WoRK ConTInuEsIt seems like each year we get more

things into the work plan that have to be done, and to our amazement many of the wish lists created have been checked off as completed. This is because we are fortunate to have an army of lead-ers, members, students and staff who are goal driven to show success and out-comes. Indeed, there are a lot of things that need to be done, but that is the exact reason why we have organizations like the FPA.

We had fun and excitement during 2012 and we will be looking forward to a great 2013. season’s greetings and a Happy new Year to all. n

D E C E M B E R 2 0 1 2 | 9

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strong emotions like fear, sadness, or other symptoms of depression are normal, as long as they are temporary and don’t interfere with daily activities. If these emotions last too long or cause other problems, it’s a different story.

symptoms of stressCommon reactions to a stressful event include:

n Physical or emotional tension are often signs of stress. They can be reactions to a situation that causes you to feel threatened or anxious. stress can be positive (such as planning your wedding) or negative (such as dealing with the effects of a natural disaster).

n Disbelief and shock n Tension and irritability n Fear and anxiety about the future n Difficulty making decisions n Being numb to one’s feelings n Loss of interest in normal activities n Loss of appetite n nightmares and recurring thoughts about the event n Anger n Increased use of alcohol and drugs n sadness and other symptoms of depression n Feeling powerless n Crying n sleep problems n Headaches, back pains, and stomach problems n Trouble concentrating

tips for self-CareThe best ways to manage stress in hard times are through

self-care: n Avoid drugs and alcohol. They may seem to be a tempo-

rary fix to feel better, but in the long run they can create more problems and add to your stress—instead of take it away.

n Find support. seek help from a partner, family member, friend, counselor, doctor, or clergyperson. Having a sym-pathetic, listening ear and sharing about your problems and stress really can lighten the burden.

n Connect socially. After a stressful event, it is easy iso-late yourself. Make sure that you are spending time with loved ones. Consider planning fun activities with your partner, children, or friends.

n Take care of yourself. • Eat a healthy, well-balanced diet• Exercise regularly• Get plenty of sleep• Give yourself a break if you feel stressed out—for ex-

ample, treat yourself to a therapeutic massage• Maintain a normal routine

n stay active. You can take your mind off your problems by giving—helping a neighbor, volunteering in the com-munity, even taking the dog on a long walk. These can be positive ways to channel your feelings.

Coping with Stresssource: Centers for Disease Control & Prevention

Having a sympathetic, listening ear and sharing about your problems and stress really can lighten the burden.

12 | f L O R i D a p h a R M a C y t O D a y

The dean of the university of Florida College of Pharmacy has announced plans to step down. William H. Riffee, Ph.D., who has served as dean since 1996, will vacate his position at the end of the 2012-2013 academic year.

“When I first assumed leadership of the college, my goal was for the faculty to have ownership, working together and enjoying good company to build a top program,” Riffee said. “Looking back now, I have the satisfaction of knowing that my vision of ‘There’s no limit to what this college can accom-plish’ was on the mark.”

The sixth dean in the college’s nearly 90-year history, Riffee came to uF after 21 years on the faculty of the Col-lege of Pharmacy at the university of Texas at Austin. His first priority at UF was to strengthen its Pharm.D. curriculum by implementing problem-based learning, based on his belief that what student pharmacists learn through their studies is only the beginning of their professional practice. In addition to preparing students, he strongly supported faculty devel-opment that allowed the college’s educators to expand their teaching methods beyond traditional approaches.

A pioneer in distance learning, Riffee implemented tele-education programs at multiple campuses at uT, then brought similar technologies to uF. That opened uF’s profes-sional and graduate programs to students across the u.s. and the world. such globalized programs include the Working Professional Pharm.D. program — the largest in the nation — and expanded master’s programs in forensic science, health policy, pharmaceutical chemistry, clinical toxicology, medica-tion therapy management and clinical pharmacy. From 2001 to 2006, while dean, Riffee also served as uF associate pro-vost for distance, continuing and executive education.

In 2002, Riffee expanded the reach of the College of Phar-macy by establishing three new campuses in Jacksonville, orlando and st. Petersburg, to serve students in their home communities. In addition to enhancing educational oppor-

tunities for students, he also sought to improve the college’s physical facilities. During his tenure, a five-story pharmacy academic wing, which includes a clinical skills lab, was built in collaboration with the colleges of Public Health and Health Professions and nursing in the shared HPnP Building. A new pharmacy education building also was erected on the st. Petersburg College campus and renovations were made at the shands Jacksonville facility for Pharm.D. students in each of those cities, respectively. Renovations also were made to the seven-story pharmacy research wing of the uF stet-son Medical sciences Building to accommodate graduate re-search activities under way at the uF Health science Center.

uF’s pharmacy research program has been strengthened during Riffee’s tenure as dean. The college’s five research de-partments — medicinal chemistry, pharmaceutical outcomes and policy, pharmaceutics, pharmacodynamics and phar-macotherapy and translational research — have been highly successful in gaining extramural support. Research revenues have grown from $4.9 million in 1997 to $9 million today.

In fall 2010, Riffee joined other uF leaders in breaking ground for the uF Research and Academic Center in orlan-do at Lake Nona, which benefited from $3.5 million in Col-lege of Pharmacy resources. The campus will house the new Research Center for Pharmacometrics and serve as a home campus for uF Pharm.D. students in orlando.

“Dr. Riffee’s service to the uF community in advancing pharmacy education and research is invaluable,” said David s. Guzick, M.D., Ph.D., senior vice president for health affairs and president of the uF&shands Health system. “He has made incomparable investments in the lives of so many stu-dents — even those who have yet to enter the halls of uF — and contributed greatly toward the health and well-being of patients across our nation and, indeed, the world.”

Riffee has served in leadership positions with various na-tional pharmacy associations. This year, he was chosen by the American Pharmacists Association as speaker-elect to its House of Delegates, which is made up of more than 450 elect-ed members from 50 state associations.

He is also a member of the American society of Health system Pharmacists, the American Association of Colleges of Pharmacy, the Florida Pharmaceutical Association, the Flor-ida society of Health-system Pharmacists, the American so-ciety for Pharmacology and Experimental Therapeutics and the society for neuroscience.

Riffee hailed his colleagues and students as partners who helped him as he led the college into the future.

“I could have never asked for a better group of facul-ty, staff, students, alumni and friends of the college,” Riffee said. “You all have done great things and have made me very proud to be associated with you.”

University of Florida Pharmacy Dean to Step Down in 2013 By linda Homewood

D E C E M B E R 2 0 1 2 | 13

Pharmacies have been working with HIPAA for a number of years and have grown accustomed to working within its parame-ters. It is precisely because we have grown accustomed to working with HIPAA that it makes good sense to perform a HIPAA selfassessment.

under HIPAA, pharmacies and oth-er health care professionals must safeguard “protected health in-formation” (PHI) in their pos-session. PHI includes infor-mation about a patient’s health condition, the care and treatment provided and the payment for that care. PHI also includes items like their name, address, birth date or so-cial security number. It is a good time to take a crit-ical look at your everyday environment to see if any PHI is exposed.

one Pharmacists Mutu-al insured recently had such a problem with their univer-sal signature Log. This form also served as their third party confirmation statement .

next to the spot for the pa-tient’s signature, there was a place to put a label generated by the phar-macy’s computer system. This stick-er included the date filled, prescription number, patient name and health/prescrip-tion insurance plan name.

Most, if not all, of this information is consid-ered PHI under HIPAA. one of the patients noticed that her information was going to be visible to everyone who signed the log after her. The patient filed a complaint with the Office of Civ-il Rights (oCR), which is the agency charged with enforcement of HIPAA.

This log was something that everyone in the pharmacy handled every day, but no one stopped to think about what information was available to those who were signing the log. Pharmacists have thought carefully about protecting electronic records, using proper release forms and offering as private of a counseling session as their pharmacy will physically permit. These are all important, but we can’t forget the simple things either. Take a critical look at forms, logs and other documents used in your dispensing process. Also look at your will-call storage and your receipts and bagging.

Do they pass HIPAA standards?

HIPAA Check-up Don mcguire, r.Ph., J.D., general Counselreprinted with permission, Pharmacists mutual

Under HIPAA, pharmacies and other health care professionals must safeguard “protected health information” (PHI) in their possession.

14 | f L O R i D a p h a R M a C y t O D a y

social media provides the opportunity for large groups of people to share information and to expand social and profes-sional contacts. some examples include Facebook,

LinkedIn, Twitter, blogs and forums. Although there are benefits, healthcare providers engaged in the use of social media and networking need to be well aware of the risks that go along with it. It is increasingly easier to violate HIPAA with the use of social media.

What could be gained from incorporating social media into your business?

Advertising: Post current sales specials or anything new that might attract business to the door. Word of mouth: An-other form of advertising that gives the customer an avenue to express their satisfaction.

Information: A great spot to post a weekly health tip or post other health related information.

Increase brand awareness: set yourself apart from com-petitors. “If you’re not online, you don’t exist.” This is BRANDfog’s (a digital branding firm) slogan.

Consumers are more likely to trust a company that is en-gaged in the use of social media according to a recent survey BRAnDfog released.

Don’t get left behind. If your competitors aren’t already us-ing social media to promote business, they likely soon will be.

A recent survey administered by RIMsTM (The Risk Man-agement society) indicated that three quarters of businesses are using some form of social media.

What are some risks associated with social media and your business?

Fines and penalties.Work colleagues discussing private information about pa-

tients amongst themselves is highly inappropriate and vio-lates HIPAA, but it is unlikely to get much attention. If this deed were done on a social networking site, the risk is severe. HITECH, a new provision added to HIPAA, increases these fines up to $1.5 million for all violations of an identical pro-vision.

Business reputation.Word of mouth can go both ways. If the customer is dis-

satisfied, they will be able to post their negative comments for everyone to see. A disgruntled employee may post harm-ful comments that could have a negative impact on the rep-utation of your business or even worse, violate HIPAA laws.

“E – personation.”It is easy to impersonate another online and post damag-

ing comments. only a few states have laws prohibiting this. on the same note, if you don’t have a social network pres-ence, someone might impersonate you and start a site that you would have no control over.

Here are some ways to reduce the risk. n Establish clear policies: n not mixing personal life and professional life. n All patient information is confidential, use only with per-

mission. n Train and test employees on their understanding of risks,

procedures and consequences. n Monitor the networking page regularly. n If a violation does occur, contact the patient and the De-

partment of Health and Human services immediately. n not only is this required, it may save you from further

expenses. n Purchase cyber liability insurance.

Social Media: Is the Potential Gain Worth the Risk? Casey reed, risk management intern, indiana state universityreprinted with permission, Pharmacists mutual

D E C E M B E R 2 0 1 2 | 15

CALL FOR RESOLUTIONS TO THE 2013 HOUSE OF DELEGATES

The House of Delegates Board of Directors will meet in March 2013 to review and approve resolu-tions for the Annual Meeting. The deadline for submitting resolutions is March 15, 2013! PLEAsE noTE THIs DEADLInE.

The following information will be needed when submitting resolutions:

1. name of organization: The name of the organization submitting the resolutions(s);2. Name and telephone number of individuals: A contact in the event clarification or further

information is needed; 3. Problem: A statement of the problem addressed by the resolution;4. Intent: A statement of what passage of the resolution will accomplish;5. Resolution Format: (please type and use double spacing)

TiTlE of REsoluTion

namE of oRganizaTion

WhEREas , and

WhEREas :

ThEREfoRE bE iT

REsolvEd (ThaT ThE fPa oR subdivision of fPa)

ConTaCT namE and PhonE #:

PRoblEm:

inTEnT:

Return this form to: Membership Coordinator, Florida Pharmacy Association, 610 north Adams street, Tallahassee, Florida 32301 or fax (850) 561-6758

16 | f L O R i D a p h a R M a C y t O D a y

aPha Foundation and nasPa Bowl of Hygeia

Awarded to a pharmacist for out-standing community service above and beyond professional duties. The use of the following selection criteria is re-quired:

n The recipient must be a Florida li-censed pharmacist and a member of FPA.

n The recipient must be living. Awards are not presented posthumously.

n The recipient has not previously re-ceived the award.

n The recipient is not currently serving nor has he/she served within the immediate past 2 years on its award committee or an officer of the asso-ciation in other than an ex officio ca-pacity.

n The recipient has compiled an out-standing record of community ser-vice, which, apart from his/her spe-cific identification as a pharmacist, reflects well on the profession.

James H. Beal awardAwarded to the "Pharmacist of the

Year." The criteria established for this award is that the recipient be a Flori-da registered pharmacist and a mem-ber of FPA, who has rendered outstand-ing service to pharmacy within the past five years.Criteria:

n The recipient must be a Florida reg-istered pharmacist and a member of the FPA.

n The recipient has rendered outstand-ing service to pharmacy within the past five years.

technician of the year awardAwarded annually to a Florida phar-

macy technician who is recognized for his/her outstanding performance and achievement during his/her career.

Criteria: n Candidate must be a member of the

Florida Pharmacy Association for at least 2 years.

n Candidate must have demonstrated contributions and dedication to the advancement of pharmacy techni-cian practice.

n Candidate must have demonstrated contributions to the Florida Pharma-cy Association and/or other phar-macy organizations.

n Candidate must have demonstrated commitment to community service.

n Candidate is not a past recipient of this award.

r.Q. richards awardThis award is based on outstanding

achievement in the field of pharmaceu-tical public relations in Florida.Criteria:

n The recipient must be a Florida reg-istered pharmacist and a member of the FPA.

n The recipient has displayed out-standing achievement in the field of pharmaceutical public relations in Florida.

Frank toback/aZo Consultant Pharmacist awardCriteria:

n Candidate must be an FPA member, registered with the Florida Board of Pharmacy as a consultant pharma-cist in good standing.

n Candidate should be selected based on their outstanding achievements in the field of consultant pharmacy.

DCPa sidney simkowitz Pharmacy involvement award

Presented annually to a Florida pharmacist who has been active at the local and state pharmacy association level in advancement of the profession of pharmacy in Florida.Criteria:

n A minimum of five years of active involvement in and contributions to the local association and FPA.

n Candidate must have held office at local level pharmacy association.

n Member in good standing for a pe-riod of at least five years in the FPA and must have served as a member or chairman of a committee of the association.

n Candidate must have been active-ly involved in a project that has or could potentially be of benefit to members of the profession.

Pharmacists mutual Companies Distinguished young Pharmacist award

Awarded to a young pharmacist for their involvement and dedication to the practice of pharmacy.Criteria:

n Licensed to practice for nine (9) years or less.

n Licensed to practice in the state in which selected.

n Participation in national pharmacy association, professional programs, and/or community service.

iPa roman maximo Corrons inspiration & motivation awardInteramerican Pharmacists Associa-tion created this award to honor the memory of Roman M. Corrons who in-spired and motivated countless phar-macists to participate actively and as-pire to take on leadership roles in their profession. Roman was always there with guidance and support that moti-vated pharmacists and encouraged vi-sionary leadership, approachable active membership and succession planning. This award recognizes the motivators among us who inspire others to contin-ue to advance the profession.Criteria:

n The recipient must be a Florida Li-censed Pharmacist and a member of the FPA.

n Candidate should motivate others to excel within the profession by en-couraging them to be leaders.

n Candidate is not necessarily an asso-ciation officer, but guides, supports and/or inspires others.

A brief description on the candidate’s motivational/inspirational skills must accompany the nomination.

the Jean lamberti mentorship award

The Jean Lamberti Mentorship Award was established in 1998 to honor those pharmacists who have taken time to share their knowledge and experi-ence with pharmacist candidates. The award is named in honor of long time FPA member Jean Lamberti for her ef-fort in working with pharmacy stu-

C a L L f O R N O M i N a t i O N s F P a a W a r D s 2 0 1 2 - 2 0 1 3

D E C E M B E R 2 0 1 2 | 17

DEaDlinE For nominations: FEBruary 28, 2013

dents.Criteria

n The recipient must be an FPA mem-ber.

n The recipient must serve as a role model for the profession of pharmacy.

upsher smith Excellence in innovation award

Awarded to honor practicing phar-macists who have demonstrated inno-vation in pharmacy practice that has re-sulted in improved patient care.Criteria:

n The recipient has demonstrated inno-vative pharmacy practice resulting in improved patient care.

n The recipient should be a practic-ing pharmacist within the geograph-ic area represented by the presenting Association.

Qualified Nominee: A pharmacist prac-

ticing within the geographic area repre-sented by the presenting Association.

Cardinal generation rx awardThe Cardinal Health Generation Rx

Champions Award recognizes a phar-macist who has demonstrated excellence in community-based prescription drug abuse prevention. The award is intend-ed to recognize outstanding efforts with-in the pharmacy community to raise awareness of this serious public health problem. It is also intended to encour-age educational prevention efforts aimed at patients, youth and other members of the community.

The nominee must be a pharmacist who is a member of the state association. self-nominations are allowed. Applica-tions will be evaluated based upon the

following criteria: n Commitment to community-based

educational prevention efforts aimed at prescription drug abuse

n Involvement of other community groups in the planning and imple-mentation of prevention programs

n Innovation and creativity in the cre-ation and implementation of preven-tion activities

n scope/magnitude of prescription drug abuse effortsDemonstrated impact of prescription

drug abuse prevention efforts

I AM PLEASED TO SUBMIT THE FOLLOWING NOMINATION:

Name:

Address:

FOR THE FOLLOWING AWARD:

(Nomination Deadline February 28, 2013)

APhA Foundation and NASPA Bowl of Hygeia

James H. Beal Award

R.Q. Richards Award

Frank Toback/AZO Consultant Pharmacist Award

DCPA Sydney Simkowitz Award

Pharmacists Mutual Co. Distinguished Young Pharmacist Award

Academy of Pharmacy Practice Practitioner Merit Award

The Jean Lamberti Mentorship Award

IPA Roman Maximo Corrons Inspiration & Motivation Award

Upsher Smith Excellence in Innovation Award

Technician of the Year Award

Cardinal Generation Rx Award

NOMINATED BY:

Name:

Date Submitted:

Signature:

Please describe briefly below the nominee's accomplishments, indicating why you feel he or she should receive this award. (Attach additional sheets if necessary.)

C a L L f O R N O M i N a t i O N s F P a a W a r D s 2 0 1 2 - 2 0 1 3

F P a a W a r D s n o m i n a t i o n F o r m

mail nominatons to: annual awards, Florida Pharmacy association, 610 n. adams st., tallahassee, Fl 32301(850) 222-2400 FaX (850) 561-6758 dEadlinE For nominations is FEBrUary 28, 2013

18 | f L O R i D a p h a R M a C y t O D a y

PHarmaCy rEsourCEs

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PPSCRetail Pharmacy Purchasing Program(888) 778-9909

lEgal assistanCE

Kahan ◆ Shir, P.L.Brian A. Kahan, R.Ph., and Attorney at Law(561) 999-5999

Fried Law Office, P.A.Dennis A. Fried, M.D., J.D.(407) 476-1427

The Health Law FirmGeorge F. Indest III, J.D., M.P.A., LL.M. (407) 331-6620

PHarmaCEutiCal WHolEsalEr

McKesson Drug CompanyJim springer(800) 804-4590 FAx: (863) 616-2953

PHarmaCy Consultants

HCC Pharmacy Business SolutionsBob Miller, BPharm, CPH(800) 642-1652

Empire Pharmacy ConsultantsMichael Chen PharmD., CPhPresident/CEo(786) 556-7825 Mobile (305) 374-1029 Office

tEmPorary PHarmaCists –

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HealthCare Consultants Pharmacy StaffingBob Miller(800) 642-1652

Empire Pharmacy ConsultantsMichael Chen PharmD., CPhPresident/CEo(305) 374-1029 Office

Rx Relief(800) RxRELIEF

BuyER’s GuiDEADVERTISERS: This is a special section designed to give your company more exposure and to act as an easy reference for the pharmacist.

P H A R M A C Y T O D A Yflorida

advertising in Florida Pharmacy todayDisplay advertising: please call (850) 264-5111 for a media kit and rate sheet. Buyers’ guide: A signed insertion of at least 3X per year, 1/3 page or larger display ad, earns a placement in the Buyers’ Guide. A screened ad is furnished at additional cost to the advertiser. Professional referral ads: FPA Members: $50 per 50 words; Non-members: $100 per 50 words; No discounts for advertising agencies. All Professional Referral ads must be paid in advance, at the time of ad receipt.

AHCA MEDICAID PHARMACY SERVICES2727 Mahan DriveTallahassee, FL 32308(850) 412-4166www.fdhc.state.fl.us/medicaid/pharmacy

AMERICAN PHARMACISTSASSOCIATION (APhA)Washington, D.C. (800) 237-2742www.pharmacist.com

AMERICAN SOCIETY OF HEALTH SYSTEM PHARMACISTSBethesda, MD (301) 657-3000www.ashp.com/main.htm

DRug INFORMATION CENTERPalm Beach Atlantic university(561) 803-2728druginfocenter@pba.edu

FLORIDA BOARD OF PHARMACY4052 Bald Cypress WayBin #C04Tallahassee, FL 32399-3254(850) 245-4292www.doh.state.fl.us/mqa

FLORIDA POISON INFORMATION CENTER NETWORK(800) 222-1222www.fpicn.org

NATIONAL COMMuNITY PHARMACISTS ASSOCIATION 100 Daingerfield Road Alexandria, VA 22314703.683.8200703.683.3619 faxinfo@ncpanet.org

RECOVERINg PHARMACISTS NETWORK OF FLORIDA(407) 257-6606 “Pharmacists Helping Pharmacists”

FrEQuEntly CallED numBErs