SNEAK BOOTS

Presented by:Debjyoti Bandyopadhyay

Roll : 11Session : 2010-2012

Indian Institute Of Social Welfare And Business Management

About the outlet

• Name of the store – SNEAK BOOTS

• Size- 2000 sq.ft.

• Speciality: Sneakers and boots

• Location- South City Mall, Prince Anwar Shah Road

The Idea

Classic natural materials, such as leather, wood and marble, work well with the pastel colored background. The basic idea was to create a comfortable thematic environment in which the customer can find exactly the product that interests him.

• The store fronts are the first chance you have to make an impression on your customers. They can draw shoppers in or drive them away.

• A store with open window is more customer-friendly than closed. Customers appreciate being able to see the shoes arranged in front of the store.

• As for signage, it should be lighted, simple and easy to read from a distance with no obstructions, and have colors that attract potential customers eyes to it.

Inviting Exterior

• Window displays are like billboards for our store. They are the make-or-break factor in whether a customer enters our store or walks on by.

• Window display, if used effectively, can bring you new clients, can enhance the image/brand of your business, can create customer loyalty, can promote certain lines of products and, above all, can be a major tool in increasing your sales.

Display Window Design

By using creative in store displays, we are making a certain

visual connection with potential buyers of our product, one

that is long lasting. Visual merchandising helps showcase

the product and educate our customers about its features

in a memorable way. In turn, this makes them more apt to

make a purchase.

In-Store Displays

Ample Seating

• If a shopper inside the store cannot find a comfortable

place to sit and try the shoes, she/he may give up and leave

the store in frustration.

• In addition, comfortable seating helps customers feel

welcome and will always be appreciated by the shopper's

disinterested spouse.

Good Lighting

Lighting is an important tool in retail marketing. Good

retail store lighting can be used to target and attract new

customers, build store image and subtly persuade the

customers to purchase your merchandise. Research has

proved that strategically placed retail store lighting can

increase sales and consequently increase profits.

Plenty of Mirrors

• Using a mix of full-length and knee-length mirrors, so

consumers can view both the small and big picture.

• Luxury consumers may want to match the shoe with their

jeans or trousers or any other kind of clothes.

Product

Female Sneakers Knee high boots Flip-flops Sandals Trainers

Male

Sneakers Athletic Shoes Boots Patent Leathers Sandals

Who?

• Who is using the offering?

Urban Male & Female Age 18-55

• How much influence does others have on the customer?

• Who does not use our product but uses competitor’s?

Upper Class Those who are not ready to

experience the different one.

• Who are the other segment may use our product?

Upper class people

• Why do we don’t identify new prospects?

Rural people

What?

• What does the customer experience when he uses the offerings?

High comfort and unique design

• What does the customer expects from me?

Satisfaction, Comfort and Unique design

• What concerns do they have with my offerings?

Long lasting

• What other related problems I can solve for the customer?

Perfect size ,More customize product

• What else do the customer expect while using my product?

More Shine

When & Where?

• When do the customer use my offerings?

Depends on the product categories

• What other times they might use it?

Occasions like marriage, Tour etc

• Where do our customers use the offerings?

Office, Party, Tour etc

• Where else they might use it?

Own Wedding

How?

• How do our customers learn using our offerings?

Website and Through customer service associate (CSA)

• How do they make trade- offs between my solution and deploying some other solution to this problem?

Our brand is quite affordable, much more comfort

• How do the customers know when to use this product and when not to use it?

User guide on every products, CSA advise

Customer Categories

Customer Categories

( By Gender)

Purchase amount per shopping

Present Market size

Future Market size

Women1200/- and

above 44% 48% by 2014

Men800/-and

above56% 58% by 2016

Customer CategoriesMarket

SegmentsPurchase

amount per shopping

Present Market size

2012

Future Market size

2014

Daily wear Sandals

Party Sandals

Daily wear

shoes

Formal Shoes

Casuals

W M W M W M

295/- 245/- 12% 09% 14.5% 11%

595/- 495/- 03% 02% 4% 2.5%

975/- 1295/- 06% 09%

599/- 1899/- 05% 19.5%

695/- 1395- 12% 17% 14% 19%

Consumption Chain

• Desire to buy – How do customers be aware?

Ads &Promotions

• Search -How do customers identify?

Marketing ,Market research

• Selection – Why does a customer pick one solution over other?

better quality better Service

• Order & Purchase – What must a customer do to buy from me?

Store and Website visit

• Payment – How does the customer pay?

Using of cash ,plastic money

• Receipt – What do the customers do after they get it?

They end their shopping & sometimes wear that product instantly

• Service & Repair – What happens when the offering requires service or repair.

Customer call on helpline They come to the store with the

product

Thank You