debbie ferguson cv & portfolio

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07866 433 [email protected]

This was the FIRST virtual online march for the right of every child to be safe from bullying. We wanted 100,000 kids to sign the petition, create an avatar and join the online march to Downing Street to stop bullying. We didn’t get 100,000. We got nearly 1,000,000!Kids were encouraged to register against online bullying and create an avatar to add to the virtual park. As the weeks went on, more and more kids entered the park and more event tents were erected! There was even a special concert at the end of the March with celebrity singers including JLS!Plus there was a section dedicated to information as to why this March was happening - the March to No.10 Downing Street to hand over the signed petition to the Prime Minister.Posters were created for the target market (8-16) and as a range, covered all different types of bullying situations.

Art direction, design Arnoldklp

Beat BullyingVirtual Online March


PLEASE NOTE: Out of respect to all the agencies that I’ve worked at, all work shown is confidential. Please do not copy or share. Thank you.

Marcus, 11

This is just one of the thousands of messages created for our Big March against bullying; all of which will be

handed in to 10 Downing Street on the day of our SCREAMathon – 15 November.

To add your voice to our petition or for more information visit www.cybermentors.co.uk/screamathon


Beat BullyingVirtual Online March

Posters




Beat BullyingOnline virtual March

Park area where kids added their own avatar



Everyone loves a photobomb including all the celebs. Fanta wanted to encourage teenagers to be creative with their on-pack designs. Multiple designs were created for maximum fun! LOL!


Design WARL

FantaOn-pack photobomb fun





MIRROR surface


Various POS

Design WARL





Cinema POS

Design WARL


Cancer Research UKPractice Safe Sun


How do you get teenagers to protect themselves from the sun and make it cool? Always use protection…. and if they forget, help is at hand in the form of a trendy rubber UV reactive wrist band. It changes colour when the rays get high - so time to stay looking hot instead of burnt.

Art Direction Arnoldklp



Outdoor awareness - link with Superdrug. Poster advice on how to take precautions and where to find your nearest store to collect your free protection wristband





Outdoor awareness - places, such as the beach, where you need maximum protection. Free giveaways and advice. Plus permanent promotional wristband dispenser.





YouTube video - the question being asked was “When was the last time you got burnt?” But this wasn’t revealed until the end of the ad.





Glossy mag awareness campaign - DPS





On-trade awareness. Beermats in gardens of pubs - a reminder to always Practice Safe Sun.




Cancer Research UKBeating the Big C (Sea)


Ronan and Richard had the challenge of swimming the Irish Sea, with a little help from 5 other friends, to raise money for people who are already on their own extraordinary journey. We wanted to encourage as much support as possible and asked if you could donate an online ‘SMILE’ costing £1 or go the ‘EXTRA MILE’ by buying the Cancer Research pedometer and either swim, cycle, run or even walk that extra bit further to raise money.




Donate a smile for £1 , add it to the online wall together with your encouragement message.





If you didn’t want to donate a smile, you could go the extra mile yourself and purchase the Cancer Research pedometer and get your friends and family to sponsor your own journey.





Gorilla activity - put a big ‘smile’ on your facebook page, on homepages or even projected on buildings. Awareness promotes the website URL to gain extra online support.

Plus, on the day of the swim, a giant, Richard and their friends to keep going that extra mile.




Sainsbury’sStaff ‘Introduce a friend’ campaign


Art Direction NWP Creative

Sainsbury’s wanted an incentive for their staff - so we created a campaign called ‘Colleague Introduce a Friend’. It was to drive online acquisition with a better offer if ‘staff’ introduced a friend. There was also an friendly store v store rivalry and an outright ‘champion’. Huge success was anticipated! Fun posters were added to the staff toilets - where they had a bit of ‘dwell’ time.

Every colleague can collect up to £50 worth of

Sainsbury’s vouchers

Introduce your friends and family to Sainsbury’s online grocery shopping and, for every friend who completes a first time order*, you’ll receive a £5 Sainsbury’s online voucher – up to a maximum of £50.

sainsburys.co.uk/friendsDesigned to work on any device

Find out more at

*When they spend £60 or more. Delivery charges apply. Each recommendation resulting in a first time customer online grocery shop of £60 or more qualifies for a £5 Sainsbury’s online voucher – up to a maximum of £50. See online for full terms.

Feelingflush?

There’s still time to collect up to £50 worth of

Sainsbury’s vouchers

Collect a £5 Sainsbury’s online voucher every time you introduce a friend or family member to Sainsbury’s online grocery shopping – up to a maximum of £50. Plus, both you and your friends receive £20 off your first online grocery shop when you spend £60 or more excluding delivery charge.

sainsburys.co.uk/friendsDesigned to work on any device

Find out more at

Each recommendation resulting in a first time customer online grocery shop of £60 or more qualifies for a £5 Sainsbury’s online voucher – up to a maximum of £50. See online for full terms.

Ends 16 MarchI’ll have to

be quick

Toilet posters


BootsAwareness of Boots Botanics range



Boots Botanics range is made with a little help from Kew Gardens. They extract natural ingredients from many different plants to use in their products. We visited the Royal Botanic Gardens to take some of these beautiful images (for their monthly social posts on Facebook) and combined specific botanics to design intricate backgrounds for their instore POS.


Douwe EgbertsPress/Sampling


Design Arnoldklp

Douwe Egberts pride themselves on their 260 years of coffee craft and knowledge including their unique ‘No Ordinary’ jar. By adding their ‘No ordinary coffee’ to ordinary daily events made ‘coffee time’ that bit more special. Press ads, POS (including online banners) and sampling ideas were created.

Press Press

Sampling


DIAGEOWorld Duty Free at airside. Portfolio showcase, sampling & POS ideas


Art Direction RPM

Cocktails are a big part of the spirit world, especially when on holiday! We combined the idea of ‘spirits’ and ‘cocktails’ and came up with a ‘SpiritLab’ to showcase all the DIAGEO brands sold at the airport. This lab would allow the mixologists to create the perfect mix - a taster of what you can enjoy when the spirits are combined correctly. A digital mixologist was a free giveaway with any 2 purchases of 1 1itre spirits and displayed on shelf and gondola end.


TOTALRewards programme


Art Direction, design Arnoldklp

TOTAL wanted to reward loyal customers - so we design a ‘Reward’ scheme that allowed them to build up points and even enter a monthly prize draw to win, with every £30 they spent on fuel and/or groceries. They could check their points online and exchange them for Rewards. Local businesses around the country participated in the scheme.

UP TO 50% OFF HAVEN HOLIDAYSwith £30 spend at TOTAL plus your chance to win in our prize drawSpend £30 in one transaction on fuel and/or in store (excluding tobacco, E-top up and Lottery products) until 4 January 2011. Partner offers valid until 31 January 2011 with exceptions. Age restrictions apply. See full details in leaflet or at www.total-rewards.co.uk.


TescoToy factory



Tesco were looking to categorise their TOY aisle and wanted to have a bit of fun. The design had to be flexible to go across all stores and be appealing to boys, girls and parents! A navigation device was introduced, categorising the ‘toys’ not only into types of toys but by age too. Fun games and interaction along the aisles was encouraged. The design had to be flexible enough to fit in any ‘seasonal’ theme.


Pepsi250ml Handycan



The new 250ml can was brought out by Pepsi for the kids packed lunch market. There were more cans in a pack - better value and less waste because of the smaller size. Unfortunately, these cans turned out to be a bit of a handful!


BaileysPOS display


Design WARL

Baileys wants to target a younger, more energetic audience and wanted this reflected in their dispay so a fresh look added to their instore POS.


DiageoInstore POS


Design WARL

Whisky POS targeted at a younger 25-35 audience in specialist stores, luxury outlets and supermarkets. Fun and engaging.


DiageoWorld Duty Free POS


Art Direction RPM

Diageo has a huge range of spirits in their portfolio; they also have a large collection of cocktail recipes too. We wanted to show holiday makers how to prepare a great cocktail (demonstrated a the impressive bar in the WDF area and in our free recipe book) plus give them a chance to win the ultimate trip to Manhattan with their friends. Various piece of POS were up in the airports.


StellaOn trade promotion


Art Direction BD Network

Stella Artois in association with Studio Artois wanted to combine forces with an on trade promotion. The idea was you buy a pint, pick up a ‘prize scratch card’ and see if you won the chance to come face to face with Jaws, get behind the wheel of a mini in Turin or sit at a poker table in Monte Carlo - THE ultimate movie experience.

Advanced fuel for your home

It’s important to find the easiest and most convenient

way of looking after your home, so you have more

free time available to enjoy it. But that’s no reason to

compromise on quality. When only the best will do when

it comes to furnishings, fixtures and fittings, why not

look for the best with the most fundamental thing you

can bring into your home – heat.

Enhanced copper deactivation formula

Copper pipework sometimes causes a chemical

reaction with standard kerosene heating fuels, causing

the fuel to discolour, form lacquers against the inside

of the system and reducing its overall combustive

effectiveness. TOTAL GLOWMAX’s advanced formula

includes a stability enhancer, which helps to prevent this

reaction taking place, meaning that the fuel reaches the

boiler in optimum condition.

Fewer emergency call-outs

Thanks to its stability during storage, reduced soot and

charring and copper deactivation, TOTAL GLOWMAX

is kinder on your central heating system than other

kerosene-based heating fuels. This should help to improve

the reliability of your system, reducing the likelihood of

having to perform non-standard maintenance or call out

expensive system engineers to deal with problems.

Researched and developed by TOTAL

TOTAL GLOWMAX is the product of extensive research

and development by TOTAL’s leading home heating

oil experts. It’s an additive-enhanced kerosene

specifically designed for home use and it’s exclusive

to TOTAL. Our task was to bring a high quality, cleaner

burning, advanced fuel to our customers; a fuel which

remains efficient throughout delivery, storage and

combustion, giving you peace of mind whenever you

need warmth.

Better performance with less soot and charring

Advances in fuel additive technology mean that

TOTAL GLOWMAX has the combustion properties of

the most advanced commercially available kerosene

products. Significant reduction of soot deposits in

your burners means that the fuel ignites more readily,

maximizing its distribution of warmth throughout your

home. Of course, reduced carbon within the sensitive

parts of your system means that your boiler should run

more smoothly too.

Smoother running all round

Designed to provide reliable, responsive warmth

whenever you need it, TOTAL GLOWMAX can also

reduce the need for emergency maintenance.

GLOWMAX’s exclusive formula cares for your boiler and

heating system and ensures that the fuel is stored and

delivered to your boiler in perfect condition. Once ignited,

it also burns more cleanly than domestically available

standard kerosene, offering truly efficient warmth.

TOTAL GLOWMAX

Performance, protection and peace of mind.

Tried, tested and approved by Aga

Half a million people in the UK own an oil burning system

and more owners than ever are being convinced of the

protective, performance value of using TOTAL GLOWMAX.

What’s more, after some of the most rigorous testing in

the business, TOTAL GLOWMAX now carries the official

stamp of approval from Aga itself, meaning whatever

model you have in your home, you simply can’t get

better for your system than TOTAL GLOWMAX.


TOTALBrand Identity



TOTAL not only supply petrol and diesel, but home heating oil in remote areas. They needed a new identity, look and feel and name for their new premium oil. Oh and some lovely warm and glowing photography which we took in Ireland.

DELIVERED TO YOU BY TOTAL BUTLER

To order call: 0845 602 9567www.total.co.uk/glowmax

County House, Bayshill Road,Cheltenham, Gloucestershire GL50 3BA.

Tried, tested and approved by

TPM130916

PERFORMANCE - PROTECTION - PEACE OF MIND

little deb

thank youCONCEPTUAL DESIGNER

debbie ferguson cv & portfolio

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