debasish chatterjee_latest resume_apr_2015_12-apr-15_09-17-26

+91 – 9657717125. [email protected] Star Gaze Society, Flat No D-402, Dhanori-Lohegaon Link Road, Dhanori, Pune-411015. (Maharashtra).

DEBASISH CHATTERJEE

A result focused professional with over 16 years of distin-guished experience in organized retail sector, FMCG, Oil & Gas and Automobile sectors across store management, sales & business development and stock merchandising with P&L ac-countability.

Equipped with the analytical skills for a systematic stores management

Well versed in implementing process improvements and quality initiatives for desired performance levels & resolving performance bottlenecks

Proficient in managing business operations to maximize footfalls and realize desired growth and profitability objectives

Professional Highlights

Work ExperienceSince Mar 2013 with Trent Hypermarket Limited (Star Bazaar) (A Tata-Tesco Enterprise), Pune, Maharashtra, India As Store ManagerStar Bazaar is a 50-50 joint venture between Trent Hypermarket Limited and Tesco Plc, U.K which is the leading retailer in the United Kingdom and the third largest worldwide. Responsible for managing a 50,000 sq. /ft. Hypermarket with overall accountability of the day-to-day operations with a team of 150 sales associates, 12 department managers and 3 assistant store managers excluding contractual staff.

Responsible for managing and ensuring optimum utilisation of internal procedures and resources to ensure maximum productivity.

Responsible for achievement of short and long term department goals and objectives which in turn ensures achievement of overall store objectives.

Responsible for the P&L of the store and ensuring that store operating cost are within the prescribed budget with overall accountability of achieving store sales target and department-wise target.

Professional Profile

MANAGER OPERATIONS – Retail Stores

Skills PyramidSkills Pyramid

Highlights /Key Roles

2 Ensuring double digit LFL growth for the store in all departments while adhering to planograms and store

merchandising standards as per company policy. Controlling dump & shrink complying with organizational standards and procedures, ensuring to achieve optimal cost

savings. Implementing quality measures while complying with FSSAI standards along with loss prevention and health & safety

within the food production areas especially live bakery, Deli, Butchery and Fruits and Vegetables sections within the store.

Providing in-house training and development of subordinates and staff according to a prescribed training calendar and tracking the progress of the same, establishing high standards of integrity and quality and efficiency of work by example.

Controlling payroll cost within the budgeted norms and at the same time ensuring that the attrition percentage is within acceptable norms.

Conducting in-store marketing activities according to prescribed guidelines. Key achievements:

Successfully achieved 10% sales growth compared to last year by streamlining the operations and facilitating various skill based trainings to the team.

Significantly reduced overall operating expenses by 10% compared to LY and decreased overall stock losses of the store compared to LY by 17%.

Received certificate of Recognition from the company in 2014 as a champion in innovation in work procedures in order to reduce wastage/shrink.

May 2012 to Mar 2013 with Bharti Retail Limited (Easyday), Nasik As Manager (Asset Protection)

Worked as a Manager (Asset Protection) in Bharti Retail Limited a company having technical collaboration with Wal-Mart International, USA for profit enhancement, risk control & mitigation and integrity investigations, inventory management, training & teaching, liaison, shoplifter apprehension and conducting inventory stock take to achieve operational excellence.

Implemented strategic measures for asset protection on internal and external areas that resulted in achieving operational success across total loss of profit including in shrinkage, waste, and price changes.

Maintained and managed physical security, access control, personal protection, procedural security, supply chain security, security awareness, crisis management planning and training, and information security.

Worked on corporate investigative strategies to prevent violations of criminal, regulatory, and/or administrative laws/policies, plus investigations of ethics and integrity issues.

Responsible for oversight of life safety standards in all of the operating facilities along with safety programs that involve customer safety, associate safety and fire protection standards.

Conducted audits at periodic intervals complying with standard procedures and ensured the safety and security of the employees along with store assets while assessing and managing external as well as internal risk factors.

Ensuring adherence to all SOP’s of the company including – receiving, cash, floor, warehouse, safety and security, customer service and store safety and security.

Reporting any deviations to the store management and relevant H.O manager and ensuring corrective action and rectification measures. Adopting best practices for shrink control to achieve inventory excellence.

Key achievements: Received certificate from Walmart India for successfully completing Fire and Safety training programme. Received certificate for successful completion of training on Executive safety and

security.Jun 2011 to Apr 2012 with Future Value Retail Limited (Big Bazaar), Nasik Road As Manager (Store Operations) Oversaw 40, 000 sq. /ft. size hyper store with overall accountability of day to day operations and complete store operations while reporting to the Area Manager – Operations for various products including Food, Apparels, Home Furnishings, Furniture, Electronics, Toys and Sports Goods, Stationery, Footwear, Luggage, Mobiles and Communications.

Managed a team of over 100 people on a daily basis including 1 ASM, 6 Department Managers, Warehouse, Cash De -partment, Maintenance, Admin, Security and HR.

Ensured achievement of department wise weekly targets and YoY growth, weekly and quarterly sales targets and bot-tom-line targets to achieve P&L objectives of the store, ensuring recurring costs are controlled within prescribed norms.

Conducted and successfully executed in-store marketing activities, including Pehli Tarikh, Monthly Bachat Bazaar, Wed-nesday Bazaar, and Sabse Saste Paanch Din, etc.



3 Key achievements:

Awarded a certificate of Retail Mentor of the Year 2011 at the Trrain Retail Awards 2011.Mar 2009 to May 2011 with Avenue Supermarts (Pvt.) Limited – D Mart, Kolhapur, Maharashtra As Manager (Store Operations)Managed Top line Growth & P&L of Store and accountable for Budget control and Expenses of Store along with Store Processes and Monthly and Quarterly Audit for a 32, 000 sq./ft. size hyper store. Maintained adequate inventory and replenishing it based on demand/supply forecasts and ensured the brand uniformity and integrity is maintained

Managed the products, including food, toiletries and beauty products, garments, kitchenware, bed and bath linen, footwear, electrical appliances and other home utility.

Successfully managed a team of over 100 reports from Warehouse, GRN, Accounts, Purchase department, Shop floor, Cash and Customer Service, Housekeeping and Security,

Managed day to day store functions, including goods receiving, goods inward, purchases, cashiering and customer service shop floor along with visual merchandizing.

Achieved Category wise Sales targets as designated by the company on a monthly basis. Responsible for keeping control on operations costs for plastic carry bags consumption, electricity, staff salaries and wages and other recurring expenses.

Instrumental in managing the store since inception in 2009 with a record growth in sales of over 60% YOY. Key achievements:

Awarded incentive for attaining the rating of Far Exceeds Expectations in Pilferage control in 2011 Awarded additional bonus incentive for achieving Exceeding Expectations in overall performance for the

year 2011 and was nominated as best upcoming storeJan 2007 to Feb 2009 with Reliance Fresh Limited, Pune, Maharashtra

As Manager (Business Operations) - Processed Foods and Beverages

Worked for the Processed Foods and Beverages Category to manage overall “Reliance Fresh Stores” in Pune, Nasik, Aurangabad and Nagpur cities, to include 20 operational stores in Pune, 8 in Nashik, 4 in Aurangabad and 8 in Nagpur city with a total base of 40 stores with overall accountability of category management, backend operations and visual merchandising.

Managed backend category operating out of the SHQ in Pune along with 1500+ SKU’s of various brands pertaining to more than 100 different vendors.

Instrumentally analyzed the historical sales data for that catchment store to determine the store-wise MBQ with accountability of preparation and implementation of Planograms for all stores on a monthly basis.

Generating Stock Transfer Orders and purchase orders in SAP for pushing stocks to the stores in times of special promos, and also for KVI's as and when required.

Responsible for payment release of all the vendors including Coca-Cola India and PepsiCo. Led the new product launches like Private label brands including Reliance Select Tea, Noodles, Sauces, Jams, Honey etc.

May 2004 to Dec 2006 with Reliance Petro Marketing Private Limited, Shimla, Himachal Pradesh As Cluster Manager (Retail Operations)

Accountable for managing pre and post sales operations for the organization right from conducting extensive feasibility surveys with regard to expected volumes and business on a town wise basis before appointment of franchisee while identifying the site for Petro Retail Outlets at various locations in H.P., thereafter was responsible for their performance. Appointed and established 7 franchisee outlets in various towns in Himachal Pradesh.

Successfully developed actions plans with Dealers to achieve the targets, monitored sales targets and fuel & lube targets for all the Retail Outlets in the area, including obtaining buy-in of Dealers on the targets set.

Audited the retail outlets to measure and assess the various aspects of Customer service, facility management, and stock losses at the Retail Outlet according to a pre-determined schedule.

Developed various incentive programs for Dealers as well as Sales professional to boost the performance and compiled and forwarded all Retail Outlet and sales related MIS of my area to TM/Regions/HQ as required.

Coordinated with various Role holders outside the territory and ensure effective and speedy resolution of all Customer complaints and monitored stocks while ensuring that RO’s were not dry.




4 Liaised with S&D and Regional Logistics Coordinator as necessary and assessed the training needs of the various RO

staff.Preceding AssignmentsSep 1999 to Apr 2004 with Bridgestone India Private Limited, Chandigarh As Deputy District Sales Manager (Replacement Sales)Managed over 38 dealers based in over 20 different towns and successfully achieved monthly sales and collection targets for the territory of Himachal Pradesh for “Bridgestone” range of automobile tyres.

Achieved monthly sales and collection targets for the territory of Himachal Pradesh for “Bridgestone” range of automobile tyres

Spearheaded territory coverage and dealer management activities; handled over 38 dealers based in over 20 different towns of Himachal Pradesh

Supervised sales promotion of existing range as well as new products Key role in strengthening existing dealers in key towns and developing and appointing new dealers in key as well as

interior towns Developed monthly sales reports and other related reports with variance analysis for the management review/action Key achievements:

Received Technical Certification from the company to attend product/customer complaints and dealing with them independently.

Served as Depot In-Charge at the new location in Parwanoo (H.P.)Dec 1998 to Aug 1999 with Henkel Spic India Limited, Kolkata, West BengalAs Territory Sales RepresentativeManaged a large territory of Salt Lake City within Kolkata Metro consisting of 12 beats and 480 retail outlets and successfully managed two distributors independently while achieved primary and secondary sales targets.Education & Credentials 1998 PG Honors Diploma in Sales and Marketing Management, NIS, Calcutta 1995 Honors Diploma in Application Programming, Brilliant’s Compute 1995 Bachelor’s Degree in Commerce, Calcutta University Technical Skills Dos, Windows-XP, MS Office Suite (Ms-Office, Ms-Word, Ms-Excel, PowerPoint)

Personal DetailsDate of Birth : 23.11.1974.Languages : English, Hindi, Bengali, Marathi. Permanent Address : Flat No.A-3/10/39, Calcutta Greens Housing Complex, 1050/2, Survey Park, Kolkata 700075, West

Bengal


debasish chatterjee_latest resume_apr_2015_12-apr-15_09-17-26

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