dear partner in traffic safety · 2008-09-09 · share the road it belongs to everyone take the...

Share the Road It Belongs to EveryoneTake the High Road

Dear Partner in Traffic SafetyParticipate in the 12th annual Drive Safely Work Week 2008 campaign, October 6-10, to deliver a message to your employees—that safe driving is a top priority for your organization. There are many ways to take part in this annual campaign—we urge all organizations to get involved to make our roads safer for everyone.

The Network of Employers for Traffic Safety (NETS) sponsors this lifesaving campaign each year to keep employees safe on the road by promoting safe driving practices. Join with thousands of public and private sector employers, health and safety organizations, local, state and federal agencies who are demonstrating their commitment to reducing traffic-related deaths and injuries in the nation’s workforce.

Driving is something that almost every employee does --- whether it’s business-related travel during the workday, commuting to and from work, or during off-duty hours. But regardless of when, where, or why an employee is behind the wheel---when an injury occurs, there is a devastating impact on their place of business.

The purpose of this year’s campaign, Take the High Road Share the Road. It Belongs to Everyone is to heighten motorists’ awareness of the special needs and considerations of all roadway users. As motorists, we share the road with drivers of various ages, skill levels, personalities and habits. We also share the road with pedestrians, bicyclists, motorcyclists, and vehicles of varying sizes. While we may be alone in our vehicles, we are never alone on the road. Understanding the unique limitations and challenges for the various road users we encounter every day will enable us to be more respectful and considerate of our roadway companions.

The DSWW e-Tool Kit provides employers with easy-to-use campaign materials at no cost. Visit the NETS website at www.trafficsafety.org to register and download the campaign materials. For those who prefer printed materials, purchase the 2008 DSWW Employer Tool Kit and receive color copies of the campaign materials, 2 campaign posters, and a CD containing all of the campaign materials for easy reproduction and distribution.

On behalf of the millions of employees on our roadways, NETS thanks you for your interest and participation in this year’s campaign. For questions, contact the NETS team at: 888-221-0045.

Drive Safely Work Week 2008 SponsorsAmeriFleet Corporation

Anheuser-Busch CompaniesChubb Group of Insurance Companies

General Motors CorporationJohnson & Johnson

Liberty Mutual Insurance GroupMonsanto

National Highway Traffic Safety AdministrationNational Institute for Occupational Safety & Health

Nationwide InsuranceUPS


Show Your Organization’s Support for Drive Safely Work Week

The Network of Employers for Traffic Safety (NETS) invites your organization to be a 2008 Drive Safely Work Week (DSWW) Supporter. As the campaign celebrates its 12th year, join with supporters that are public and private sector employers, health and safety organizations, local, state and federal agencies committed to reducing traffic-related deaths and injuries in the nation’s workforce.

Each year, the Drive Safely Work Week Campaign has grown with thousands of employers across the country now actively involved in promoting the campaign within their place of business.

NETS is proud to work in partnership with the national corporations and organizations who sponsor the workplace campaign each year.

The DSWW 2008 National Sponsors extend their sincere thanks to all the businesses and organizations that support DSWW through their participation each year. To be listed as a Supporter, please complete the form below so that NETS can recognize your organization for its lifesaving efforts to keep employees safe on road.







Fax Back FormName (please print)__________________________________________________________Title _________________________________________________________________________Organization ________________________________________________________________Address _____________________________________________________________________E-Mail _______________________________________________________________________

Please fax this to NETS at 703-891-6010. Thank you.


What is Drive Safely Work Week (DSWW)?

• It is an annual week devoted to improving the safety and health of the nation’s workforce by promoting safe driving practices at their place of business. The campaign week is always the first full week in October. During the campaign week, October 6-10 in 2008, the Network of Employers for Traffic Safety (NETS) celebrates the 12th year of the life-saving campaign.

• Each year, campaign participation increases as thousands of employers from the public and private sectors and from all size organizations and industry types take part in this lifesaving campaign by promoting the DSWW safe driving messages to all of their employees.

• One of the best ways to keep employees safe on the road is to educate them about safety and promote safe driving practices. And what is most compelling about the DSWW campaign is that employees tend to share what they have learned with their families and friends, greatly expanding the scope of the campaign with the potential to improve the attitudes and behaviors of a great many drivers.

• By taking advantage of this opportunity and participating in the campaign, employers are working to improve the safety and health of their employees by preventing traffic- related deaths and injuries in their workforce. The main reasons for implementing the campaign in your workplace are to:

1. Save lives: your employees, their families and members of your community. 2. Protect your organization from the human, economic and liability costs associated with motor vehicle crashes. 3. Demonstrate good corporate citizenship by making the roadways safer for everyone.

• The most dangerous part of the workday for any employee is the time they spend in their vehicle.

• Every 5 seconds a crash occurs. • Every 7 seconds a property damage crash occurs. • Every 10 seconds there is a traffic-related injury. • Every 2 minutes there is an alcohol-related injury. • Every 12 minutes someone dies in a roadway crash. • Every 31 minutes an alcohol-related fatality occurs.

Every 5 seconds a crash occurs; many of these incidents occur during the workday. In fact, one in four work-related deaths are due to a traffic-related trauma.

• With 91 percent of employees commuting to and from work and 18 percent of all motor vehicle trips being work-related, employers have an opportunity to make a difference on our nation’s roadways by improving the safety in their own communities and neighborhoods.

Campaign Backgrounder


What issues are addressed in the 2008 Drive Safely Work Week Campaign?

This year’s campaign theme, Take the High Road Share the Road. It Belongs to Everyone, addresses the special needs and considerations of all roadway users. As motorists, we share the road with drivers of various ages, skill levels, personalities and habits. We also share the road with pedestrians, bicyclists, motorcyclists, and vehicles of varying sizes. While we may be alone in our vehicles, we are never alone on the road. Understanding the unique limitations and challenges for the various road users we encounter every day will enable us to be more respectful and considerate of our roadway companions.

How can organizations get involved in the campaign?

• The DSWW e-Tool Kit provides employers with an affordable method to access campaign materials. Employers can register on the NETS website and download all of the campaign materials at no cost to their organization.

For those who prefer campaign materials in a printed version, a DSWW Employer Tool Kit is available for a nominal fee, and includes color copies of the campaign materials, 2 campaign posters and a CD containing all of the campaign materials for easy reproduction and distribution.

• Although the campaign week and national launch of the campaign take place the first week of October, the materials are purposely not dated. Therefore, employers may continue to stress these traffic safety messages and promote safe driving practices within their organization throughout the year.

Who is involved in coordinating the week?

• As a partnership of America’s corporate and governmental leaders, the Network of Employers for Traffic Safety (NETS) sponsors Drive Safely Work Week each year for employers to raise awareness about safe driving practices an d to address roadway safety issues within their place of business.

• NETS is a 501(c)3 employer-led nonprofit partnership dedicated to improving the safety and health of employees, their families, and members of the communities in which they live and work, by preventing traffic crashes that occur both on and off the job. NETS, the only organization dedicated exclusively to traffic safety in the workplace, provides employers with effective programs, policies, best practices, and activities that help companies reduce crashes and the associated human, financial, and liability costs.

Campaign Backgrounder cont’d


Campaign Backgrounder cont’d

• The core of the NETS program is a 10-Step System developed in 2004 to improve driver safety, minimize crash risk, and reduce liabilities for businesses of all sizes and industry-types. The 10-Step System is a fundamental resource for employers seeking to develop, establish, or improve driver safety. The annual DSWW campaign complements the 10-Step System as it demonstrates an organization’s commitment to Safe Driving (Step One).

• NETS is supported nationally by private and public sector organizations that support the DSWW campaign each year through their participation and with their financial contributions.








Corporate Plan of Action

How can your company plan a successful Drive Safely Work Week (DSWW)?

Use the Corporate Plan of Action designed to help you prepare a memorable DSWW campaign. Here you will find examples for how to use the many campaign materials and tools available in the 2008 campaign tool kit. Although, the campaign week is officially October 6-10 in 2008, the campaign materials are not dated so that you can use them any time you chose.

Establish a DSWW planning committee.

Recruit a small team of employees representing various aspects and departments of the organization who will be responsible for planning and implementing the campaign. The planning committee should secure senior level commitment and management support for the campaign. Each team member should be assigned specific tasks before and throughout the duration of the campaign. Together they should review the campaign materials and use this plan of action as a guide to plan the week’s events.

Promote the campaign in advance.

Let your employees know about your participation in Drive Safely Work Week. To help raise awareness before the week of the campaign:

• Send the DSWW Introductory Letter to employees. You may want to personalize the letter to address issues specific to your organization’s crash experience.

* Publish the campaign’s Newsletter Article in your organization’s newsletter or other interoffice publication. Or, make copies of the newsletter and distribute to all employees.

• Display the Campaign Poster in central, high-traffic locations such as entrance areas, the lobby or cafeteria. This is a quick and easy way to get involved in the campaign.

• Enlist your company’s CEO to officially designate October 6-10, 2008 as Drive Safely Work Week using the DSWW Proclamation.

Drive the share the road message home.

Demonstrate your concern for the safety of your employees’ families and friends while on the road. Extend the campaign by sending the daily materials home so that all drivers in the family can benefit from the share the road safely practices.

Make the Safe Cycling Tips for Children bookmark available to your-employee parents. Remember the NETS Novice Driver’s Road Map: A Guide for Parents, designed to provide the missing link in a novice driver’s education - practice.

Think big and get the community involved in sharing the road.

Use the Press Release to alert local media about your organization’s efforts to promote safe driving within the community. Personalize it with staff quotes and company information. Be sure and send the Campaign Backgrounder to the media for information relevant to this year’s campaign.


Corporate Plan of Action cont’d

Make every day count.

Use the DSWW Study Guide to bring practical information on sharing the road to your employees each day of the campaign. Disseminate the appointed “course materials” Monday through Thursday. On Friday, have your employees Take the Pledge using the downloadable form and reward their commitment to sharing the road by distributing the campaign’s “Reduce YOUR Crash Risk” gourmet candy.

Order the campaign Share the Road Bookmarks as a long-term reminder to employees to engage in safe diving practices. Purchase from the DSWW Resource Guide.

Utilize all of your communication outlets to get the word out.

The campaign’s Share the Road Study Guide and Newsletter can be tailored to different messaging outlets, including voicemail, e-mail, the company’s intranet, and company newsletter. Incorporate the various DSWW materials during each day of the work week.

Schedule a presentation for your employees.

Use the DSWW Employee PowerPoint Presentation to explain DSWW to your employees and why their safety behind the wheel is important to you.

Tell us about your campaign.

We enjoy hearing how different organizations created and implemented their DSWW campaign. With different resources and tools available each year, organizations are sure to find even more creative ways to impress their employees, while promoting safe driving practices on and off the job. Tell us about your DSWW campaign at [email protected].

Keep up the good work.

Continue to promote safe driving practices to your employees. This year’s annual Drive Safely Work Week will be over October 10th, but safe driving is an every trip, every time practice. Make it your “best practice” to continually promote safe driving practices.

Visit NETS for the resources you need to keep your employees safe on the road. In May, NETS launched the Bicycle Safety Resource Center for Employers, an online source of information to raise awareness and advance bicycle safety through the workplace. A similar Motorcycle Safety Resource Center for Employers will be launched mid-summer. Both of these centers funded by the National Highway Traffic Safety Administration were developed to further share the road practices.

Consider a NETS membership to link you to your peers and leading traffic safety experts to keep your workforce safe on the nation’s roadways. Learn more about NETS membership opportunities at www.trafficsafety.org.


While, you may be alone in your car, you’re never alone on the road. Motorists share the road with a wide array of vehicles--cars, bicycles, vans, commercial vehicles, motorcycles, SUVs, pickup trucks, and buses. Motorists also share the road with a legion of fellow travelers with a wide range of driving skills, experiences, personalities, habits and idiosyncrasies. Regardless of their mode of transportation on any given day: some forgot their glasses and can’t see well, others had six or seven beers at the bar and are riding under the influence, others were up studying all night before they got behind the wheel. You just never know. Maybe the man next to you just lost his job this evening, and the woman in front of you just fought with her husband. The teen driver in the car on your right has been driving for only two weeks, while the 85-year-old man behind you has been driving for 70 years.

All of these people are out there on the road whether they’re traveling on four wheels or 16, two wheels or two feet. Their ability to walk, bike, ride or drive safely is affected by numerous factors, physical and emotional. Understanding the unique limitations and challenges for the various road users we encounter every day enable us to be more respectful and considerate of our roadway companions.

Let’s take a closer look at some of your roadway companions:

• Pedestrians - Pedestrians are the highway users most at risk in traffic. While in most cases, the pedestrian is found to be at fault, there is an important responsibility for drivers to be vigilant particularly in residential or commercial areas where there is more pedestrian activity.

• Bicyclists –Like pedestrians, these roadway users are often difficult to notice in traffic, and have little protection from a traffic crash. When driving a car, be sure to check “blind spots” before you parallel park, or open a driver’s side door, or leave a curb. Bicyclists must obey the rules of the road, just as vehicle drivers do.

• Motorcyclists - Motorcycles are the smallest motorized vehicles on the road. Unfortunately, they provide virtually no protection in a crash, giving them a great element of risk. Motorcyclists are about 37 times as likely as car occupants to die in a crash and 8 times as likely to be injured. Safe riding takes balance, coordination and good judgment.

• Truck Drivers - In more than 60 percent of all fatal crashes involving cars and big trucks, the driver of the car contributed to the cause of the crash. Many of these crashes could be avoided if motorists gave trucks a “wide berth” and knew a trucker driver’s “blind spots.”

Newsletter ArticleShare the Road with Your Roadway Companions


• Older Drivers – These drivers may face challenges brought about by losses in vision, hearing, attentiveness, decision-making ability, or reaction time. Frequently reported mistakes by older drivers include inattention, failure to drive in the proper lane, failure to signal or to observe “Stop” signs and signals and unreasonably slow driving on busy highways.

• Teen Drivers - A young driver’s understanding and judgment may not be as well developed as an experienced driver’s. More than any other age group, teen drivers are likely to be distracted by music, friends, eating, and drinking in their vehicle. They are also more likely to engage in dangerous behaviors like speeding, weaving, and frequent lane changing.

All road users have their own unique needs and considerations and pose special problems for car and truck drivers. We should all know how to safely deal with these problems and understand the special rules that apply to other roadway users. This year’s annual Drive Safely Work Week sponsored by the Network of Employers for Traffic Safety was designed to increase awareness of the shared responsibility for road safety among all users of the roadway.

This week and every week, we encourage everyone to be fully prepared when they get behind the wheel.

Newsletter Article cont’dShare the Road with Your Roadway Companions


There are materials for your employees each day of the campaign week. For this year’s campaign, NETS has created a Share the Road Study Guide for Motorists to increase awareness of the shared responsibility for road safety among users of our roadways that include: pedestrians, bicyclists, motorcyclists, truck drivers, older drivers and teen drivers.

The message is applicable for all employees and their families whether driving for work or for personal purposes.

Monday -- Understand the Special Needs and Limitations of Other Road Users

Motorists share the road with drivers of various ages, skill levels, personalities and habits. They also share the road with pedestrians, bicyclists, motorcyclists, and vehicles of varying sizes. Sharing the road safely requires understanding and mutual respect by all road users.

Tuesday – Driving Tips for Sharing the Road with Other Road Users

While motorists may be alone in their vehicles, they’re never alone on the road. So, “study” today’s tips so that you’re fully informed and ready to share the road with everyone.

Wednesday – 10 Steps to Responsible Driving for All Motorists

Since motorists cannot control the actions of others on the road, they must rely on their own driving skills and experience to be safe on the road. Following these ten steps ensures that drivers are doing their part in keeping the road safe for all road users.

Thursday – Safe Driving Saves More than Gas Money

Escalating gas prices, increasing traffic congestion, concern for the environment and physical fitness are all factors in the increasing number of pedestrians, bicyclists and motorcyclists sharing the road today. For motorists seeking some relief at the gas pumps, the good news is that the safe driving practices that are integral in sharing the road can improve your fuel economy. So you may save more than gas money. Use the checklist to see if you can reduce your fuel costs?

Friday – Take the Pledge to Share the Road Well done! Your employees have been exceptional students and have mastered the “course content.” As the week concludes, have employees Take the Pledge to demonstrate their understanding of the limitations and challenges the various road users have and to acknowledge that it is everyone’s responsibility to share the road. This activity is an effective way for you to remind each and every employee that safety is your organization’s number one concern. To reward their commitment to safe driving, provide a campaign incentive (individually packaged “Reduce YOUR Crash” Risk fruit candies or a campaign litter bag) purchased from the DSWW Resource Guide.

Campaign Week Activities:Share the Road Study Guide for Motorists


Dear Employee:Welcome to Drive Safely Work Week, October 6-10, 2008, a national campaign sponsored by the Network of Employers for Traffic Safety (NETS) annually to promote safe driving practices. Our organization joins thousands of other employers across the nation in support of this lifesaving campaign to protect you and members of your family while on the roadway.

Traffic crashes cause over 42,000 deaths and over 3 million injuries annually. Many of these incidents are preventable and by participating in the campaign, we are demonstrating our commitment to safe driving and ask you to make the commitment, too.

Whether you’re traveling on four wheels or 16, two wheels or two feet, we all have something in common; we are on this road together. We are participating in the campaign to learn more about how to drive safely around pedestrians, bicycles, motorcycles or large trucks.

Next week, you will receive daily road safety materials from the Share the Road Study Guide to promote awareness of the shared responsibility for road safety among all users of the roadway.

We commit to safe driving and ask you to do the same. Safe driving is up to you.


Study Guide:Understand the Special Needs and Limitations of Other Road Users

Sharing the road safely requires mutual respect by all road users. You share the road with drivers of various ages, skill levels, personalities and habits. You also share the road with pedestrians, bicyclists, motorcyclists, and vehicles of varying sizes. Be aware of and accommodate the special needs and limitations of all road users.

Pedestrians Without a vehicle or protective equipment, pedestrians are the roadway users most at risk. Poor visibility puts them at a major disadvantage when crossing streets, intersections and standing on corners. Most pedestrian fatalities occur in urban areas, at non-intersection locations and at night.

Bicyclists

On most roadways, bicyclists share the same rights and responsibilities as other drivers. Intersections and driveways are where three-fourths of crashes occur. Cyclists are solely at-fault in half of the crashes. Contributing factors include: failure to yield, riding against traffic and stop sign violations.

Motorcyclists

Motorcycling is increasingly popular, even though riders face unusual dangers because they are hard to see and have no protection in a crash. Motorcyclists are vulnerable to the hazards of weather, traffic and road conditions that can require a rider to change speed or lane position abruptly.

Trucks

Large trucks have blind spots, around the front, back and sides of the truck so that smaller vehicles can momentarily “disappear” from the truck driver’s sight. Because of their size and weight, trucks need more distance to stop and require additional lanes when making wide turns at intersections.

Older Drivers

Older drivers have years of experience on the road, but as people age, specific functions related to their driving skills may be affected. These challenges include: losses in vision and hearing, physical impairments, and cognitive motor abilities. Driving reaction time decreases by almost 40 percent from age 35 to 65.

Young Drivers

Roadway crashes are the leading cause of death among teens. These crashes often involve speed, run off the road incidents, and rollovers. Beginning drivers are more likely to make mistakes, use poor judgment, or have trouble reacting to sudden.


Study Guide:Driving Tips for Sharing the Road Safely with Other Road Users

You may be alone in your vehicle, but you’re never alone on the road. Be respectful of your roadway companions.

Pedestrians

Always yield the right-of-way to people walking, jogging and running Be attentive at crosswalks, intersections, bus stops, school zones, playgrounds, parks and schools.

Reduce speed in these areas Allow older pedestrians time to cross the street Watch in neighborhoods for children to dart into the street

Bicyclists

Scan for bicycles on roadways and at intersections When following a bicyclist, leave plenty of room and be prepared to stop quickly When passing a bike, drivers

should do so slowly leaving at least three feet of passing space Children on bikes are unpredictable—expect the unexpected, and slow down

Motorcyclists

Watch out! Motorcycles are hard to see. It’s difficult to judge their distance and speed Drivers turning left in front of oncoming motorcycles cause a large number of crashes

Allow motorcycles to occupy the full lane on the road Be aware that bad weather and wet roads are dangerous for riders. Make allowances for them Leave plenty of space between your vehicle and a motorcycle

Trucks

Be cautious when driving near large trucks Pass trucks quickly. Blind spots around the front, back and sides of the truck make you invisible to the driver Pay attention to truck signals. Leave room for them to maneuver Keep a safety cushion around trucks. Leave

10 car lengths in front of a truck and 20-25 car lengths behind a truck Following a truck too closely obscures your view.

Older Drivers

Many older drivers reduce their driving at night, in bad weather and in heavy traffic to avoid what they consider to be high risk periods Be aware that older drivers can have difficulty at intersections and in performing complex traffic maneuvers such as making left turns due to range of motion limitations and in judging other vehicles’ speed and

distance. Give them time and space to maneuver.

Young Drivers

Recognize that teen drivers are inexperienced in dealing with emergency situations In-vehicle distractions from music, friends, eating, drinking are common Be alert to risky driving behaviors like speeding and aggressive maneuvers such as weaving,

ignoring traffic signals, and frequent lane changing without checking blind spots Give these new drivers extra space.


Study Guide:10 Steps to Responsible Driving for All Motorists

Since you cannot control the actions of other road users, you must rely on your own driving skills and experience. Following these ten rules ensures that your driving is safe and courteous to all who share the road with you.

1. Plan Your Route: Know where you’re going ahead of time. Tune into a local media source to be well-informed about weather and road conditions or traffic activity on your route. Then you can avoid delays or allow extra drive time. For longer trips, include a rest stop every two hours. Stop sooner if you are tired.

2. Maintain Your Vehicle: Read your vehicle’s owner’s manual and follow the recommended schedule for maintenance service. Conduct your own routine check-ups on: tires, brakes, lights, wipers, and fluid levels. For good visibility make sure your mirrors, windows and outside lights are clean. Secure any loose items or cargo that could become a hazard.

3. Focus Your Attention: Being a safe driver means being both physically and mentally prepared to drive. Being well rested, alert and attentive enables you to respond quickly when other drivers do not make that choice. Take a break if you have difficulty focusing. Remain calm—don’t let your temper or frustration cause you to act recklessly.

4. Minimize Your Distractions: Taking your hands off the wheel, your eyes off the road or your mind off of the driving task puts you and others at risk. People, objects, or events inside and outside your vehicle can distract you. Driving demands total concentration. Any activities that interfere with your driving are more than you can safely manage.

5. Know Your Surroundings: Look out for trouble. Scan the roadway continually for hazards. Keep your eyes moving, looking from one side to the other. Know what is happening well ahead of you, watch for taillights. Know what is to the rear and sides of your vehicle. Use the mirrors to keep an eye on traffic behind you.

6. Share Your Space: Many crashes could be prevented if drivers behaved courteously to other road users. You share the road with drivers of various ages and skill levels. You also share the road with pedestrians, bicyclists, motorcyclists, and vehicles of varying sizes. Be aware of special needs and limitations of other drivers and roadway users. 7. Watch Your Speed: Posted maximum speeds are for ideal driving conditions. Adjust your speed for traffic, road and visibility conditions or when not operating at your best. Higher speeds magnify your errors and provide less time to identify and react to a hazard, stopping distances are longer and crashes are more severe. 8. Keep Your Distance: Give yourself room to maneuver. You’ll need it in a crisis. To protect yourself, keep a large “safety cushion” around your vehicle. This will enable you to change lanes safely and give you room to take evasive action in emergencies. Keeping a safe distance between vehicles increases your ability to see and to be seen by other drivers.

9. Signal YOUR Intentions: Driving can be a stressful business. Be courteous and signal your intentions so other road users know what you plan to do next. Be predictable. Don’t hesitate to use your horn or headlights to establish eye contact, when needed. Remember to express your thanks, by a wave of the hand or a flash of your lights.

10. Always Wear YOUR Seat Belt: Seat belts are your best defense in a crash. Being properly secured keeps you in control of your vehicle and ready to react to a hazardous situation. So buckle up ... and that includes your children and other passengers in front and rear seats.


Study Guide:Safe Driving Saves More than Gas Money

Escalating gas prices, increasing traffic congestion, concern for the environment and physical fitness are all factors in the increasing number of pedestrians, bicyclists and motorcyclists sharing the road today. For motorists seeking some relief at the gas pumps, the good news is that the safe driving practices that are integral in sharing the road can improve your fuel economy. So you may save more than gas money. Use the suggestions below to see if you can reduce your fuel costs.

Drive Safely & Efficiently

• Avoid Aggressive Driving: Speeding, rapid acceleration and braking wastes gas. Think “slow and steady” around town to lower your gas mileage by 5%. On the highway, every 5 mph you drive over 65 mph represents a 7% decrease in fuel economy.

• Remove Unnecessary Weight: Avoid keeping heavy items in your vehicle. An extra 100 pounds in could reduce your miles per gallon (MPG) by up to 2%.

• Avoid Excessive Idling: Cars with larger engines waste more gas when idling than cars with smaller engines. It is more efficient to turn the engine off while waiting and then restart the car.

• Keep windows closed when traveling at highway speeds: Open windows cause drag, reducing your mileage by 10%.

• Use Cruise Control, Selectively: Using cruise control on a flat roadway can improve your gas mileage by maintaining a steady speed but when driving in hilly terrain your vehicle tends to speed up faster than if you were operating the accelerator.

• Use the Highest Gear Possible: When you are cruising at a steady speed, use the highest gear possible to save gas and reduce engine wear.

Keep Your Vehicle Well-Maintained

• Keep Your Engine Properly Tuned: Fixing a car that is noticeably out of tune can improve its gas mileage by an average of 4%.

• Check & Replace Air Filters Regularly: Replacing a clogged air filter can improve your car’s gas mileage by as much as 10 percent.

• Keep Tires Properly Inflated: You can improve your gas mileage by about 3.3% by keeping your tires inflated to the proper pressure.

• Use the Recommended Grade of Motor Oil: You can improve your gas mileage by 1-2% by using the manufacturer’s recommended grade of motor oil.

Plan Your Trips Carefully

• Combining errands into one trip can saves time and money. Cold engines use more fuel so several short trips can use twice as much fuel as a longer multipurpose trip covering the same distance.

• If possible, stagger your work hours to avoid peak rush hours, you’ll spend less time sitting in traffic and consume less fuel.

• A loaded roof rack can decrease fuel economy by 5%. Reduce the aerodynamic drag by placing items inside the trunk whenever possible. Source: U.S. Department of Energy


This year’s campaign theme, Take the High Road. Share the Road...It Belongs to Everyone, addresses the special needs and considerations of all roadway users. As motorists, we share the road with drivers of various ages, skill levels, personalities and habits. We also share the road with pedestrians, bicyclists, motorcyclists, and vehicles of varying sizes. While we may be alone in our vehicles, we are never alone on the road. Understanding the unique limitations and challenges of the various road users we encounter every day will enable us to be more respectful and considerate of our roadway companions.

Since you cannot control the actions of other road users, you have to take responsibility for the impact of your own driving decisions. Safe driving is up to you. Recognize the risks you face and the risks other road users face—and do all you can to ensure your own safety and the safety of others.

Make the Commitment“I pledge to SHARE THE ROAD with all road users each time I get behind the

wheel. I commit to communicate this safe driving message to my colleagues, family members and friends – because lives are at stake.

Sharing the road is the responsibility of each individual road user.”

Name ______________________________________

Date _______________________________________


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Resource Guide

Name:Older Driver

Vital Stats:Older drivers have years of experience on the road, butas people age, specific functionsrelated to their driving skills maybe affected. These challengesinclude: losses in vision andhearing, physical impairments,and cognitive motor abilities.Driving reaction time decreasesby almost 40 percent from age35 to 65.

Name:Younger Driver

Vital Stats:Roadway crashes are theleading cause of death amongteens. These crashes ofteninvolve speed, run off the roadincidents, and rollovers. Beginningdrivers are more likely to makemistakes, use poor judgment,or have trouble reacting tosudden changes on the road.

Name:Bicyclist

Vital Stats:On most roadways, bicyclistsshare the same rights andresponsibilities as other drivers.Intersections and drivewaysare where three-fourths of crashes occur. Cyclists are solelyat-fault in half of the crashes.Contributing factors include:failure to yield, riding againsttraffic and stop sign violations.

Name:Motorcyclist

Vital Stats:Motorcycling is increasinglypopular, even though ridersface unusual dangers becausethey are hard to see and have no protection in a crash. Motorcyclists are vulnerable to the hazards of weather, trafficand road conditions that canrequire a rider to changespeed or lane position abruptly.

Name:Pedestrian

Vital Stats:Without a vehicle or protectiveequipment, pedestrians arethe roadway users most atrisk. Poor visibility puts them at a major disadvantage whencrossing streets, intersectionsand standing on corners.Most pedestrian fatalitiesoccur in urban areas, at non-intersection locations and at night.

Name:Large Truck

Vital Stats:Large trucks have blind spots,around the front, back andsides of the truck so that smallervehicles can momentarily"disappear" from the truckdriver’s sight. Because oftheir size and weight, trucksneed more distance to stopand require additional laneswhen making wide turnsat intersections.

Sharing the road safely requires mutual respect by all road users. You share the road with drivers of various ages, skill levels, personalities and habits. You also share the road with pedestrians, bicyclists, motorcyclists, and vehicles of varying sizes. Be aware of and accommodate the special needs and limitations of all road users.


Campaign Poster

Encourage your employees to Share the Road with all road users by dis-playing this 18” X 24” poster in your workplace.

$5.00


Campaign Banner

Remind your employees to Share the Road …It Belongs to Everyone with a 7ft X 3ft vinyl banner.

$350.00Customize with your organization’s logo

$375.00

Campaign Tool Kit

This tool kit has everything you need to launch a successful DSWW campaign including color copies of the campaign materials, 2 campaign posters, and a CD containing all of the campaign materials for easy reproduction and distribution to your employees.

$35.00

Campaign Share the Road…It Belongs to Everyone Bookmarks

Remind your employees to Share the Road with all road users with one of each of the bookmarks that feature safe driving tips.

$7.50 / package of 25

Motorists Share the Road with Cyclists

Cyclists are vehicle operators and have the same rights and responsibilities as motorists. When sharing the road with cyclists, be aware of their special needs and limitations. Bicycles are less visible and quieter than other road users and more vulnerable.

• Scan for cyclists on roadways and at intersections.

• When approaching cyclists, reduce your speed. Don’tblast your horn—you could startle them and cause a crash.

• Recognize hazards cyclists may face during bad weather or when road conditions are poor and give them space.

• When following cyclists, don’t tailgate and be prepared to stop quickly.

• When passing a bicycle, do so slowly leaving at least 3feet of passing space between your vehicle and the cyclist. Check over your shoulder before returning to your lane.

• Watch for approaching cyclists before opening your vehicle doors.

• Children on bicycles are often unpredictable—expect the unexpected, and slow down.


Cyclists Share the Road with Motorists

Cyclists have the same rights and responsibilities as motorists and must follow the same rules of the road. Keep in mind that laws pertaining to the operation of a bicycle vary by state and locality. Know the laws in your jurisdiction.

• Wear a properly fitted bicycle helmet on every ride.

• Ride in the same direction as traffic in a straight line. Don’t swerve in the road or between vehicles.

• Obey all traffic signs, signals and road markings. Use hand signals to indicate stops and turns. Look over your left shoulder for traffic before you make a move.

• Ride as far to the right as is safe and practical.

• Ride defensively. If you're not certain if motorists see you, assume they don’t.

• Be predictable so that motorists will know exactly what to expect from you.

• Avoid road hazards such as potholes, grates, gravel, glass and debris. Stay at least a foot away from curbs.

• Be visible to motorists. Wear brightly colored reflective clothing. Have lights and reflectors on your bicycle.


Safe Cycling Tips for Children

A bicycle is your child’s first roadway vehicle. Ride together and model safe riding behavior to instill bicycle safety at an early age. Learning to make safe choices now can lead to a lifetime of safe roadway habits.

• Set a good example. Everyone should wear a properly fitted bicycle helmet.

• Establish your own rules about when and where your child can ride. Children less than nine years of age should not ride in the street unsupervised. To ride without supervision,

children should be able to follow the “rules of the road.”

• Teach your child about defensive bicycle riding:

o Look left-right-left when exiting a driveway and at all intersections, before proceeding.

o Use proper hand signals.

o Obey traffic signs and signals. Travel in the same direction as motor vehicles, staying close to the right side of the road.

o Look for and avoid hazards on the ground (toys, rocks, potholes, etc.).

o Wear brightly colored clothes and reflective gear.

• Check your child’s bicycle for correct fit, properly working parts and reflectors.


BicyclesMotorists Share the Road with CyclistsCyclists Share the Road with MotoristsSafe Cycling Tips for Children

Motorists Share the Road with Motorcycles

In a crash, a motorcyclist is much more vulnerable and in much greater danger physically than other motorists. Eighty percent of motorcycle crashes injure or kill a rider, while only 20 percent of car crashes injure or kill a vehicle occupant.

• Never try to share a traffic lane with a motorcycle; a rider needs the full lane to maneuver safely.

• Because of their smaller size, motorcycles may be more difficult to see.Always make a visual check for motorcycles by checking mirrors and blind spots before entering or leaving a lane of traffic and at intersections.

• Judging the speed and distance of an approaching motorcycle may be more difficult due to their smaller size.

• Always signal your intentions before changing lanes or merging with traffic. This allows the motorcyclist to anticipate traffic flow and find a safe lane position.

• Don’t be fooled by a flashing turn signal on a motorcycle – motorcyclesignals usually are not self-cancelling and riders sometimes forget to

turn them off.

• Motorcyclists may slow down by downshifting which does not activate the brake light and provide a visual warning.

• Allow extra following distance behind motorcycles because riders mayneed additional time and space to react to road and weather conditionssuch as potholes, gravel, slippery surfaces, and grooved pavement that

pose major hazards to motorcycles.


Riders Share the Road Safely with Motorists

While riding can be fun and exhilarating, motorcycling has a greater element of risk than operating a passenger car.. Motorcyclists are about 37 times as likely as car occupants to die in a traffic crash and 8 times as likely to be injured. Safe riding takes balance, coordination and good judgment.

Be properly trained and licensed - More than 90% of riders involved in crashes had no formal training and about one-fourth of motorcycle fatalities are not properly licensed. Completing a rider education course can provide the basic skills required to start riding on the street, or help sharpen skills for a more experienced rider.. While licensing regulations vary, all states require a motorcycle endorsement in addition to a regular driver’s license.

Know your bike and practice riding skills – A new rider should take the skills learned in class and practice them in a controlled area prior to riding in traffic. All riders should get familiar with a new bike or riding with a passenger before riding in traffic.

Conduct a safety check before each ride – Faulty equipment affects the safety of your ride.

Wear gear for comfort and protection – Never ride without a DOT-compliant helmet and eye protection. Be prepared for an unexpected fall with full-fingered gloves, sturdy pants, a long-sleeved jacket and sturdy, over-the-ankle footware that protects the feet and ankles while providing a good grip of the road when you stop. Increase your visibility to other road users by wearing bright clothing and use retro-reflective material on both riding gear and the motorcycle.

Be alcohol and drug free - It takes less than you think to affect your riding. Impairment reduces your alertness, judgment and reaction time.

Ride responsibly – Riding responsibly includes knowing your limits, the limits of your machine, the environment, the law, and accepting the responsibility foroperating within those limits. On a motorcycle, you may not get a second chance to make a first mistake.


MotorcyclesMotorist Share the Road with RidersRiders Share the Road with Motorists

PedestriansMotorists Share the Road with Pedestrians

TrucksMotorists Share the Road with Trucks

Sharing the Road Safely with Trucks











Sharing the Road Safely with Pedestrians












No. Item Quantity Unit Price Total Price1 Campaign Tool Kit $35.002 Campaign Poster $5.003 Share the Road Bookmarks

Bicycle

Motorists Share the Road with Cyclists $7.50 for 25 Cyclists Share the Road with Motorists $7.50 for 25 Safe Cycling Tips for Children $7.50 for 25 Motorcycle Motorist Share the Road with Riders $7.50 for 25 Riders Share the Road with Motorists $7.50 for 25 Pedestrian Motorists Share the Road with Pedestrians $7.50 for 25 Trucks

Motorists Share the Road with Trucks $7.50 for 254 Campaign Banner $350.00

Customize with your company logo $375.00

5 High-Risk Driving Bookmarks Being Inattentive $7.50 for 25 Following Too Closely $7.50 for 25

Traveling At Improper Speeds $7.50 for 25

Ignoring Traffic Signs & Signals $7.50 for 25

Backing Up Unsafely $7.50 for 25

6 Litterbags $20.00 for 257 Assorted Fruit Candies $12.00 for 100

$110.00 for 1,000

NETS Order FormOrder Drive Safely Work Week Campaign materials and incentives:

Phone: 1.888.221.0045Fax: 703.891.6010Online: www.trafficsafety.org/products.asp o Visa o MC o AmEx

Payment Method

Check/Money Orders

Credit Card____________________________________Credit Card Number_______________________________________Expiration Date

Name: ___________________________________________________________________________________

Company: _______________________________________________________________________________

Address: _________________________________________________________________________________

City: _________________________________________ State: ____________ Zip: ____________________

Phone: (___________________) _____________________________________________________________

Email: ____________________________________________________________________________________


No. Item Quantity Unit Price Total Price8 “10 Steps” Static Cling $0.759 “10 Steps” Key Chain $0.7510 “10 Steps” Stickers $20.00 -10 sheets of 16

11 “10 Steps” Brochures $25.00 for 50

12 “Who’s Driving” Distracted Driving Tool Kit $90.0013 “Who’s Driving” Brochures $25.00 for 50

14 “Who’s Driving” Car Deodorizer $1.75

15 “Who’s Driving” Static Cling $0.75

16 Policy Jacket $1.0017 Belt America Poster $5.00

18 Parking Lot Signs $25.00

19 Seat Belt Pledge Cards $3.75 for 25

20 “Drive Safely” Bracelets $15.00 for 10

21 “Drive Safely” Lapel Ribbons $7.50 for 10

22 Fatigue Driving Poster (Car) $5.0023 Fatigue Driving Poster (Truck) $5.00

24 Seat Belt Poster $5.0025 Aggressive Driving Poster $5.0026 Impaired Driving Poster $5.0027 “Rules of the Road” Poster $5.00

28 Teens at Risk Prevent Underage Drinking & Driving $75.00

29 Teens at Risk Parent Action Guide $5.00

30 Novice Driver’s Road Map $15.00

31 Traffic Safety Primer A Guidebook for Employers $195.00

32 NETS Membership: iNETS $195.00

Merchandise Total

Shipping and Handling

Grand Total

Shippingand

Handling

$1.00 to $30.00 add $6.50 $100.01 to $150.00 add $16.00$30.01 to $50.00 add $7.50 $150.01 to $300.00 add $19.00$50.01 to $75.00 add $11.00 $300.01 & over, add 6% of total.$75.01 to $100.00 add $12.00

Expedited shipping available at additional cost. Please call (888) 221-0045 for details.


A SAMPLE PROCLAMATIONDRIVE SAFELY WORK WEEK 2008

The week of October 6-10, 2008 has been declared DRIVE SAFELY WORK WEEK by (name of organization, city, county, or state).

WHEREAS, the (organization, city, county, or state) is concerned about the Safety and Health of its employees (the public it serves); and

WHEREAS, work-related roadway crashes are the leading cause of death from traumatic injuries in the U.S. workplace; and

WHEREAS, the Network of Employers for Traffic Safety, an employer-led, public-private partnership dedicated to reducing traffic-related deaths and injuries in the nation’s workforce by working locally, statewide, and nationally to inform employers about the human and economic costs of roadway crashes and to promote safe driving practices to all employees; and

WHEREAS, DRIVE SAFELY WORK WEEK is a traffic safety campaign for the workplace designed to raise awareness about the importance of driving safely on and off the job to eliminate preventable crashes; and

WHEREAS, this year’s campaign, Take the High Road Share the Road. It Belongs to Everyone, heightens motorists’ awareness of the special needs and considerations of all roadway users; and

WHEREAS: It is important that motorists be aware of drivers of various ages, skill levels, personalities and habits and share the road with pedestrians, bicyclists, motorcyclists, and vehicles of varying sizes; and

WHEREAS: Motorists should understand the unique limitations and challenges for all road users and be more respectful and considerate of their roadway companions; and

WHEREAS, with ninety-one percent of employees commuting to and from work and eighteen percent of all motor vehicle trips being work-related, employers have an opportunity to make a difference on the nation’s roadways by improving the safety in their own communities and neighborhoods; and

WHEREAS, each year for the past eleven years, thousands of organizations of all sizes reached millions of employees across the nation with the campaign’s safe driving information; and

NOW, THEREFORE, I, (Name of CEO, Mayor, County Executive, Governor), do hereby proclaim the week of October 6-10, 2008 as DRIVE SAFELY WORK WEEK and call upon all employers to join this lifesaving observance and encourage their employees to, Take the High Road Share the Road. It Belongs to Everyone, by avoiding “high-risk” driving mistakes when they get behind the wheel this week and every week.

Proclamation


Sponsored by the Network of Employers for Traffic Safety (NETS), Drive Safely Work Week is a nationally observed campaign designed to help employers emphasize the importance of driving safely both on and off the job to reduce preventable crashes. This year’s campaign theme, Take the High Road Share the Road. It Belongs to Everyone addresses the special needs and considerations of vulnerable roadway users: pedestrians, bicyclists, motorcyclists, truck drivers, senior and teen drivers.

As motorists, we share the road with drivers of various ages, skill levels, personalities, habits and idiosyncrasies. We also share the road with pedestrians, bicyclists, motorcyclists, and vehicles of varying sizes. Understanding the unique limitations and challenges for the various road users we encounter every day will enable us to be more respectful and considerate of our roadway companions and instill positive attitudes towards those who use various modes of transport.

Every day thousands of drivers make the decision to multi-task, speed, tailgate, run red lights and take their aggression out on other road users, putting themselves and others sharing the road at risk. These and other hazardous driving practices coupled with unsafe driver attitudes make the time employees spend in the car the most dangerous part of their day.

During the 2008 DSWW campaign, we hope that campaign participants will become more aware of and understanding of the limitations and challenges that each road user faces whether they are traveling on four wheels or 16, two feet or two wheels. All road users have something in common: we are on this road together. It’s everyone’s responsibility to take the high road and share the road.

During this special week (Organization Name) will demonstrate its commitment to protecting the health and well being of its most valuable assets—its employees and their families. (Insert a company initiative that will be implemented during the campaign week.)

“(Organization Name) proudly supports this year’s Drive Safely Work Week,” said (Organization Spokesperson). “We recognize that it is important for all of our employees to take a few minutes each day to hear this safety message.

Press Release Template

dear partner in traffic safety · 2008-09-09 · share the road it belongs to everyone take the...

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