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Effective Invention & Knowledge Diffusion: A View from the Ground. PP 190/290-009 Ed Lazowska & Steve Maurer. Dean A. Richard Newton. October 21st, 2004. Outline. My Background—A Context for my Comments “Berkeley’s” Credentials People  Impact  Reputation Brand ValuePeople - PowerPoint PPT Presentation

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Page 1: Dean A. Richard Newton

Dean A. Richard NewtonDean A. Richard Newton

Page 2: Dean A. Richard Newton

OutlineOutline My Background—A Context for my CommentsMy Background—A Context for my Comments ““Berkeley’s” CredentialsBerkeley’s” Credentials

PeoplePeopleImpactImpactReputationReputationBrand ValueBrand ValuePeoplePeople Why is this Topic Increasingly Important Today?Why is this Topic Increasingly Important Today?

The Evolving (Critical?) Role of the Modern Research UniversityThe Evolving (Critical?) Role of the Modern Research University Diffusing Knowledge & UnderstandingDiffusing Knowledge & Understanding

An Example: Electronic Design Automation (EDA)An Example: Electronic Design Automation (EDA) Transfer what?Transfer what?

Facilitating Invention & DiffusionFacilitating Invention & Diffusion The Moon Shot Principle—Use-inspired basic researchThe Moon Shot Principle—Use-inspired basic research The Priests versus the ShamansThe Priests versus the Shamans

Impeding Collaboration & DiffusionImpeding Collaboration & Diffusion Example: Faculty consulting in the UC system todayExample: Faculty consulting in the UC system today

Page 3: Dean A. Richard Newton

Grew up in Melbourne, Australia, 1951-1975 Left because I met UCB Prof. Don Pederson in Melb.

and helped him with SPICE—Open Source

Ph.D. Student, UC Berkeley, 1975-78 Continued work on SPICE at UCB Observed problems arising from student consulting

Professor, UC Berkeley, 1979-present Worked with Sematech, MCC, Bell Labs, Xerox PARC,

Interval Research, many high-tech co’s. Chair, Department of Electrical Engineering and

Computer Sciences, 1999-2000 Dean of Engineering, 2001-present

Page 4: Dean A. Richard Newton

Founder, Cadence Design Systems, 1982Founder & Director, Synopsys, 1987

Together, these companies represent:

9,000 jobs, $2.5B revenues, $8B market cap.

Represent over half of the industry revenues and this is an industry that the US dominates

Page 5: Dean A. Richard Newton

Venture Partner, The Mayfield Fund, 1988-2002Helped found 20+ high technology companiesAttended partner’s meetings

Venture Partner, Tallwood Venture Capital, 2002-present

Founded in 1969 $1.5B of capital under management > 300 companies funded Market value > $100B

Page 6: Dean A. Richard Newton

Founding Director, The Gigascale Systems Founding Director, The Gigascale Systems Research CenterResearch Center ( (www.gigascale.orgwww.gigascale.org), 1998-2002), 1998-2002 Established in 1998 to address the challenges of the Established in 1998 to address the challenges of the

growing chip design productivity gapgrowing chip design productivity gap Cosponsored by government (DARPA) and industry (SIA) Cosponsored by government (DARPA) and industry (SIA) One of six MARCO national research centersOne of six MARCO national research centers Annual research budget of around $8MAnnual research budget of around $8M In 2000 had grown to 24 faculty at 11 universities, 11 In 2000 had grown to 24 faculty at 11 universities, 11

postdocs, 56 PhD students, many industrial fellowspostdocs, 56 PhD students, many industrial fellows

Page 7: Dean A. Richard Newton

Acting CEO, Silicon Light Machines, Jan-Aug 1994

Director, Simplex Solutions, Tensilica, Crossbow

Member, Technical Advisory Board, Microsoft Research Laboratories (with Ed Lazowska)

Page 8: Dean A. Richard Newton

OutlineOutline My Background—A Context for my CommentsMy Background—A Context for my Comments ““Berkeley’s” CredentialsBerkeley’s” Credentials

PeoplePeopleImpactImpactReputationReputationBrand ValueBrand ValuePeoplePeople

Why is this Topic Increasingly Important Today?Why is this Topic Increasingly Important Today? The Evolving (Critical?) Role of the Modern Research UniversityThe Evolving (Critical?) Role of the Modern Research University

Diffusing Knowledge & UnderstandingDiffusing Knowledge & Understanding An Example: Electronic Design Automation (EDA)An Example: Electronic Design Automation (EDA) Transfer what?Transfer what?

Facilitating Invention & DiffusionFacilitating Invention & Diffusion The Moon Shot Principle—Use-inspired basic researchThe Moon Shot Principle—Use-inspired basic research The Priests versus the ShamansThe Priests versus the Shamans

Impeding Collaboration & DiffusionImpeding Collaboration & Diffusion Example: Faculty consulting in the UC system todayExample: Faculty consulting in the UC system today

Page 9: Dean A. Richard Newton

Berkeley Engineering: A Tradition of Impact in ResearchBerkeley Engineering: A Tradition of Impact in Research Pre-stressed ConcretePre-stressed Concrete Ground Fault InterrupterGround Fault Interrupter Berkeley UnixBerkeley Unix Relational Database Technology (following IBM)Relational Database Technology (following IBM) Electronic Design Automation: SPICE to SynopsysElectronic Design Automation: SPICE to Synopsys RISC (with Stanford), RAIDRISC (with Stanford), RAID CyberCut online manufacturing systemsCyberCut online manufacturing systems NOW (Networks of Workstations)NOW (Networks of Workstations) Salmon with antifreeze (grapes next?)Salmon with antifreeze (grapes next?) IEEE Floating PointIEEE Floating Point Infopad (now called WebPad, TabletPC,…)Infopad (now called WebPad, TabletPC,…) Semiconductor Devices & ModelingSemiconductor Devices & Modeling MEMS, Smart Dust, …MEMS, Smart Dust, …

Berkeley faculty are fundamentallyBerkeley faculty are fundamentally motivated by high- motivated by high-potential-impact, long-range researchpotential-impact, long-range research

Page 10: Dean A. Richard Newton

0

1000

2000

3000

4000

5000

6000

7000

1990 1992 1994 1996 1998 2000 2002 2004

Applications

Admits

Page 11: Dean A. Richard Newton

OutlineOutline My Background—A Context for my CommentsMy Background—A Context for my Comments ““Berkeley’s” CredentialsBerkeley’s” Credentials

PeoplePeopleImpactImpactReputationReputationBrand ValueBrand ValuePeoplePeople

Why is this Topic Increasingly Important Today?Why is this Topic Increasingly Important Today? The Evolving (Critical?) Role of the Modern Research UniversityThe Evolving (Critical?) Role of the Modern Research University

Diffusing Knowledge & UnderstandingDiffusing Knowledge & Understanding An Example: Electronic Design Automation (EDA)An Example: Electronic Design Automation (EDA) Transfer what?Transfer what?

Facilitating Invention & DiffusionFacilitating Invention & Diffusion The Moon Shot Principle—Use-inspired basic researchThe Moon Shot Principle—Use-inspired basic research The Priests versus the ShamansThe Priests versus the Shamans

Impeding Collaboration & DiffusionImpeding Collaboration & Diffusion Example: Faculty consulting in the UC system todayExample: Faculty consulting in the UC system today

Page 12: Dean A. Richard Newton

Aerial view of Bell Labs, Murray Hill, New Jersey:

A shadow of its former self…

The Xerox Palo Alto Research Center (PARC):The end of a critical institution!

Such approaches must be globalSuch approaches must be globaland should include partnershipsand should include partnershipsamong universities, industries,among universities, industries,

and governmentsand governments

We must find new approachesWe must find new approachesto effective collaborativeto effective collaborative

research management in anresearch management in anera of hyper-developmentera of hyper-development

Page 13: Dean A. Richard Newton

PrinciplesPrinciples We must all take a truly global viewWe must all take a truly global view

Berkeley/Bay Area has a unique and differentiated role to playBerkeley/Bay Area has a unique and differentiated role to play

Major research universities are becoming the “DMZ” of researchMajor research universities are becoming the “DMZ” of research It’s all about leverageIt’s all about leverage Tackle projects of a scale otherwise not possible by a single companyTackle projects of a scale otherwise not possible by a single company Build informal connections to other companies—established and start-upBuild informal connections to other companies—established and start-up Opportunity to really be in touch with latest developments, at the University Opportunity to really be in touch with latest developments, at the University

but also in the start-up environment—globally but also in the start-up environment—globally

Most important aspect is extracting maximum, bilateral value Most important aspect is extracting maximum, bilateral value through synergythrough synergy Requires focused, sustained investment on both sidesRequires focused, sustained investment on both sides Tech transfer in IT happens via peopleTech transfer in IT happens via people True collaboration requires ability to influence research agenda through True collaboration requires ability to influence research agenda through

dialogdialog

Page 14: Dean A. Richard Newton

Why Universities?Why Universities? Major corporate research laboratories of significance have mostly Major corporate research laboratories of significance have mostly

faded away (a few exceptions!), so who is going to do the work?faded away (a few exceptions!), so who is going to do the work? Consortia take too long to assemble and often have very high Consortia take too long to assemble and often have very high

infrastructure investment costsinfrastructure investment costs Universities can be seen as the “choice of last resort”Universities can be seen as the “choice of last resort”

Universities are attractive to very smart people from around the Universities are attractive to very smart people from around the world—at all agesworld—at all ages

Universities usually have a broad range of human capital Universities usually have a broad range of human capital representing many different disciplinesrepresenting many different disciplines

If they do it right, universities can form the neutral, research If they do it right, universities can form the neutral, research commons—the “DMZ of Research”commons—the “DMZ of Research”

Ideally, a global network of universities, inspired by a common set Ideally, a global network of universities, inspired by a common set of grand-challenge “uses” (e.g. energy, education, communicable of grand-challenge “uses” (e.g. energy, education, communicable diseases), could “hold” the global community needed to address diseases), could “hold” the global community needed to address such Great Works of the 21such Great Works of the 21stst Century—but that’s another talk! Century—but that’s another talk!

Page 15: Dean A. Richard Newton

(1) People(1) People

(2) Markets(2) Markets

(3) Products(3) Products

Page 16: Dean A. Richard Newton

(1) People(1) People(2) Innovation (Science & Engineering)(2) Innovation (Science & Engineering)(3) Relevant Application Context(3) Relevant Application Context

Page 17: Dean A. Richard Newton

ObservationsObservations Almost all projects involve Almost all projects involve multiple sponsorsmultiple sponsors (federal, (federal,

state, and corporate) and overlapping research agendasstate, and corporate) and overlapping research agendas In all cases, the In all cases, the specific research artifactsspecific research artifacts developed developed

during the projects could have been circumvented during the projects could have been circumvented relatively easilyrelatively easily

In all cases, In all cases, many millions of dollars have flowed to the many millions of dollars have flowed to the campuscampus during and since the projects in support of during and since the projects in support of faculty in their research—a tradition of supportfaculty in their research—a tradition of support

Conversely, in almost all software & embedded systems Conversely, in almost all software & embedded systems cases cases where technology was protectedwhere technology was protected and licensed, the and licensed, the financial return has not been highfinancial return has not been high and the and the full potential full potential of the research has been (arguably) compromisedof the research has been (arguably) compromised

“Seed Billion $ Industries not Kilo $ Licensing”

Page 18: Dean A. Richard Newton

SummarySummary Berkeley Engineering faculty are primarily motivated by Berkeley Engineering faculty are primarily motivated by

the the IMPACTIMPACT of their work of their work In ICT, impact is usually maximized by making the work widely In ICT, impact is usually maximized by making the work widely

available—ACE available—ACE In other disciplines (e.g. Biological sciences), impact may be In other disciplines (e.g. Biological sciences), impact may be

maximized by exclusive licensing for royalties—ADC maximized by exclusive licensing for royalties—ADC

Corporate sponsors that collaborate with Berkeley are Corporate sponsors that collaborate with Berkeley are primarily concerned aboutprimarily concerned about ACCESSACCESS to research resultsto research results In certain areas, access is actually maximized by making work In certain areas, access is actually maximized by making work

open and availableopen and available Access clearly includes consideration of background rights and Access clearly includes consideration of background rights and

shared rightsshared rights

Page 19: Dean A. Richard Newton

OutlineOutline My Background—A Context for my CommentsMy Background—A Context for my Comments ““Berkeley’s” CredentialsBerkeley’s” Credentials

PeoplePeopleImpactImpactReputationReputationBrand ValueBrand ValuePeoplePeople Why is this Topic Increasingly Important Today?Why is this Topic Increasingly Important Today?

The Evolving (Critical?) Role of the Modern Research UniversityThe Evolving (Critical?) Role of the Modern Research University Diffusing Knowledge & UnderstandingDiffusing Knowledge & Understanding

An Example: Electronic Design Automation (EDA)An Example: Electronic Design Automation (EDA) Transferring What?Transferring What?

Facilitating Invention & DiffusionFacilitating Invention & Diffusion The Moon Shot Principle—Use-inspired basic researchThe Moon Shot Principle—Use-inspired basic research The Priests versus the ShamansThe Priests versus the Shamans

Impeding Collaboration & DiffusionImpeding Collaboration & Diffusion Example: Faculty consulting in the UC system todayExample: Faculty consulting in the UC system today

Page 20: Dean A. Richard Newton

DARPA/SIA 12/96 Berkeley Engineering Fund Board, 12/12/02

Impact of DARPA-Sponsored Design Technology Research at

Berkeley

Hawk/Squid (“Framework”)

79 9484 89

Oct/VEM (“Octtools”)

CIFPlot

POP SIS

Timberwolf/Mosaico VIS

Ptolemy

Espresso

SDA Systems (now Cadence)

EDIF

Synopsys

MCC/CFILager

“C”-to-Si

Hyper

Crystal

Magic(“VLSI Tools”)

MIS

Caesar/KIC

Page 21: Dean A. Richard Newton

Transfer What?Transfer What? There is an important difference between Artifacts of There is an important difference between Artifacts of

Collaborative Evolution (ACE) and Artifacts of Discrete Collaborative Evolution (ACE) and Artifacts of Discrete Contribution (ADC)Contribution (ADC) Each may be made by an individual or a groupEach may be made by an individual or a group Each may be comprised of, or influenced by, one or more of Each may be comprised of, or influenced by, one or more of

the otherthe other Both kinds of artifacts are extremely important, but Both kinds of artifacts are extremely important, but

must be managed must be managed entirely differentlyentirely differently to to maximize maximize impactimpact

(Ed, was that “SUN” or “BUN”?)(Ed, was that “SUN” or “BUN”?)

Page 22: Dean A. Richard Newton

Value Creation in Product DevelopmentValue Creation in Product Development

Markets Technologies

ProductProductDefinitionDefinition

FundamentalFundamentalTechnologiesTechnologies

ProductProductImplementationImplementation

... The Way It Used to Be... The Way It Used to Be

Source: Stan Shih, Acer, 1992Source: Stan Shih, Acer, 1992

Page 23: Dean A. Richard Newton

Value Creation in Product DevelopmentValue Creation in Product Development

Markets Technologies

ProductProductDefinitionDefinition

FundamentalFundamentalTechnologiesTechnologies

ProductProductImplementationImplementation

... The Way It Used to Be... The Way It Used to Be

e.g. IBM, Hitachi, Digital, Siemens, Fujitsu

$ ROI$ ROI

Source: Stan Shih, Acer, 1992Source: Stan Shih, Acer, 1992

Page 24: Dean A. Richard Newton

15nm

Value Creation in Product DevelopmentValue Creation in Product Development

ProductDefinition

FundamentalTechnologies

ProductImplementation

Markets Technologies

... The Way It Is Today

e.g. Microsoft, Sony,e.g. Microsoft, Sony,Acer, Cisco, DellAcer, Cisco, Dell e.ge.g. Xilinks,. Xilinks,

Intel, 3MIntel, 3M

$ ROI$ ROI

Source: Stan Shih, Acer, 1992Source: Stan Shih, Acer, 1992

Page 25: Dean A. Richard Newton

15nm

Value Creation in Product DevelopmentValue Creation in Product Development

ProductDefinition

FundamentalTechnologies

ProductImplementation

Markets Technologies

... The Way It Is Today

e.g. Microsoft, Sony,e.g. Microsoft, Sony,Acer, Cisco, DellAcer, Cisco, Dell e.ge.g. Xilinks,. Xilinks,

Intel, 3MIntel, 3MDisruptive

Technology

$ ROI$ ROI

DisruptiveBusiness Model

Source: Stan Shih, Acer, 1992Source: Stan Shih, Acer, 1992

Page 26: Dean A. Richard Newton

The Productivity GapThe Productivity Gap

1Logi

c Tr

ansi

stor

s pe

r Chi

p

(K)

P

rodu

ctiv

ityTr

ans.

/Sta

ff - M

onth

10

100

1,000

10,000

100,000

1,000,000

10,000,000

10

100

1,000

10,000

100,000

1,000,000

10,000,000

100,000,000Logic Transistors/Chip

Transistor/Staff Month

58%/Yr. compoundComplexity growth rate

21%/Yr. compoundProductivity growth rate

Source: SEMATECH

1981

1983

1985

1987

1989

1991

1993

1995

1997

1999

2003

2001

2005

2007

2009

xxx

x xx

x

Page 27: Dean A. Richard Newton

The Need for Long-Term ResearchThe Need for Long-Term Research

We cannot “solve” today’s design productivity

crisis

We must change the problem to one we can solve,

and where we can demonstrate efficient solutions!

We have done this before, but it requires a

comprehensive approach to the problem and a

long-term investment

It is a methodology change, not just a technology

change

Page 28: Dean A. Richard Newton

The Gigascale Silicon Research CenterThe Gigascale Silicon Research Centerhttp://www-cad.eecs.berkeley.edu/GSRChttp://www-cad.eecs.berkeley.edu/GSRC

““Empowering designersEmpowering designersto realize the potential of gigascale silicon byto realize the potential of gigascale silicon by

rebuilding the RTL Foundationrebuilding the RTL Foundationand by enablingand by enabling

scaleable, heterogeneous, component-based designscaleable, heterogeneous, component-based design.”.”

Page 29: Dean A. Richard Newton

Artifacts of Discrete ContributionArtifacts of Discrete Contribution All you need to know is in a paper or a patent or a piece of All you need to know is in a paper or a patent or a piece of

codecode The key ideas can usually be exploited quickly via investmentThe key ideas can usually be exploited quickly via investment

The key ideas can be protected and defended efficiently The key ideas can be protected and defended efficiently and effectivelyand effectively

Usually what people have in mind when they speak of Usually what people have in mind when they speak of “technology” in the sense of “technology transfer”“technology” in the sense of “technology transfer”

Nowhere near as common as ACE in terms of contribution Nowhere near as common as ACE in terms of contribution and large-scale impactand large-scale impact

What University Technology Licensing offices usually What University Technology Licensing offices usually imagine life to be likeimagine life to be like

Page 30: Dean A. Richard Newton

Artifacts of Collaborative EvolutionArtifacts of Collaborative Evolution Impact is maximized through a community of smart people Impact is maximized through a community of smart people

adding increments of value (technology, understanding, adding increments of value (technology, understanding, explanation)explanation) The “right answer” usually evolves over a long period of timeThe “right answer” usually evolves over a long period of time Usually a lot of disagreement (people “not getting it”) in the early Usually a lot of disagreement (people “not getting it”) in the early

phases, and a “seems really obvious” attitude after successphases, and a “seems really obvious” attitude after success

Usually a low protection barrier before the community is builtUsually a low protection barrier before the community is built To “get it” early you need to be immersed in the communityTo “get it” early you need to be immersed in the community

Often preserved and taken to scale as a “standard”—formal or Often preserved and taken to scale as a “standard”—formal or informalinformal

Often involves a number of protectable/defensible Artifacts of Often involves a number of protectable/defensible Artifacts of Discrete ContributionDiscrete Contribution

Examples: The Internet & Web, Berkeley UNIX, Window-based Examples: The Internet & Web, Berkeley UNIX, Window-based UI, TiVO, TinyOS, UI, TiVO, TinyOS,

Page 31: Dean A. Richard Newton

OutlineOutline My Background—A Context for my CommentsMy Background—A Context for my Comments ““Berkeley’s” CredentialsBerkeley’s” Credentials

PeoplePeopleImpactImpactReputationReputationBrand ValueBrand ValuePeoplePeople

Why is this Topic Increasingly Important Today?Why is this Topic Increasingly Important Today? The Evolving (Critical?) Role of the Modern Research UniversityThe Evolving (Critical?) Role of the Modern Research University

Diffusing Knowledge & UnderstandingDiffusing Knowledge & Understanding An Example: Electronic Design Automation (EDA)An Example: Electronic Design Automation (EDA)

Facilitating Invention & DiffusionFacilitating Invention & Diffusion Transfer what?Transfer what?

Impeding Collaboration & DiffusionImpeding Collaboration & Diffusion Example: Faculty consulting in the UC system todayExample: Faculty consulting in the UC system today

Page 32: Dean A. Richard Newton

Berkeley Engineering Fund Board, 12/12/02

N N+1 N+2 N+3 N+4

98 01 04 07 10 13

Inc

rea

sin

g R

isk

Inc

rea

sin

g C

os

t o

f R

es

ea

rch

Industry• Largely company

specific• Product emphasis

SRC• Narrow technology

choices• Identify path to

commercialization• Emphasize technology

transfer• Student emphasis• Customer fee allocation

INDUSTRIAL LABS• Bell Labs• IBM Research• GE Research

SEMATECH & SUPPLIERS

• Largely tool specific• Manufacturing

Efficiency• Industry standards

Product Generation

Semiconductor Research Gap

RESEARCH GAP

Development

Exploratory ResearchApplied Research

Source: Sonny Maynard, MARCO, 1998

Page 33: Dean A. Richard Newton

Berkeley Engineering Fund Board, 12/12/02

N N+1 N+2 N+3 N+4

98 01 04 07 10 13

Inc

rea

sin

g R

isk

Inc

rea

sin

g C

os

t o

f R

es

ea

rch

Industry• Largely company

specific• Product emphasis

SRC• Narrow technology

choices• Identify path to

commercialization• Emphasize technology

transfer• Student emphasis• Customer fee allocation

MARCO• Expand knowledge base• Create new choices• Fund university facilities &

equipment

SEMATECH & SUPPLIERS

• Largely tool specific• Manufacturing

Efficiency• Industry standards

Product Generation

Solution to Research Gap

8 - 12 yr impact

Industry

Industry

SEMATECH

SEMATECH

SRC

SRC

MARCO

MARCOMARCOSRC

Source: Sonny Maynard, MARCO, 1998

Page 34: Dean A. Richard Newton

Corporate ResearchCorporate ResearchLaboratoryLaboratory

DivisionDivision DivisionDivision

GroupGroup GroupGroup GroupGroup GroupGroup

Page 35: Dean A. Richard Newton

Corporate ResearchCorporate ResearchLaboratoryLaboratory

DivisionDivision DivisionDivision

GroupGroup GroupGroup GroupGroup GroupGroup

$$

Page 36: Dean A. Richard Newton

NONO YESYESConsiderations of Use?Considerations of Use?

Quest forQuest forFundamentalFundamental

Understanding?Understanding?

NONO

YESYESPure BasicPure BasicResearchResearch

(Bohr)(Bohr)

Pure AppliedPure AppliedResearchResearch(Edison)(Edison)

Use-InspiredUse-InspiredBasic ResearchBasic Research

(Pasteur)(Pasteur)

Page 37: Dean A. Richard Newton

GroupGroup GroupGroup

ProjectProject ProjectProject ProjectProject ProjectProject

Page 38: Dean A. Richard Newton

Shared Vision:Shared Vision:““The Moon Shot”The Moon Shot”

GroupGroup GroupGroup

ProjectProject ProjectProject ProjectProject ProjectProject

Page 39: Dean A. Richard Newton

Shared Vision:Shared Vision:““The Moon Shot”The Moon Shot”

SponsorSponsor

DARPADARPA

SponsorSponsor GroupGroup GroupGroup

ProjectProject ProjectProject ProjectProject ProjectProject

$$

$$ $$

$$

Page 40: Dean A. Richard Newton

Grand-ChallengeGrand-ChallengeQuality-of-Life ProblemsQuality-of-Life Problems

SponsorSponsor

DARPADARPA

SponsorSponsor GroupGroup GroupGroup

BWRCBWRC GSRCGSRC BITSBITS PATHPATH

$$

$$ $$

$$

Page 41: Dean A. Richard Newton

QB3 Cal-(IT)² CNI

ApplicationsApplicationsCommercial ROICommercial ROI““Seed New Industries,Seed New Industries,Enable New Markets”Enable New Markets”

Societal ROISocietal ROI““Address Grand-ChallengeAddress Grand-Challenge

Societal Problems”Societal Problems”

““Bio-”Bio-” ““-Info-”-Info-” ““-Nano”-Nano”Basic Science and TechnologyBasic Science and Technology

Page 42: Dean A. Richard Newton

CITRIS

ApplicationsApplicationsCommercial ROICommercial ROI““Seed New Industries,Seed New Industries,Enable New Markets”Enable New Markets”

Societal ROISocietal ROI““Address Grand-ChallengeAddress Grand-Challenge

Societal Problems”Societal Problems”

““Bio-”Bio-” ““-Info-”-Info-” ““-Nano”-Nano”Basic Science and TechnologyBasic Science and Technology

Page 43: Dean A. Richard Newton

Tissue infected with dengue-2, ~120,000x

Page 44: Dean A. Richard Newton

Tissue infected with dengue-2, ~120,000x

Page 45: Dean A. Richard Newton

Tissue infected with dengue-2, ~120,000x

Bernard Boser, MEMSBernard Boser, MEMS Turgut Aytur, MEMSTurgut Aytur, MEMS Mekhail Anwar, Whitehead Inst.Mekhail Anwar, Whitehead Inst. Tomohiro Ishikawa, Sharp CorporationTomohiro Ishikawa, Sharp Corporation Robert Beatty, MCBRobert Beatty, MCB Eva Harris, Public Health Eva Harris, Public Health National Semiconductor CorporationNational Semiconductor Corporation Acumen FoundationAcumen Foundation

Page 46: Dean A. Richard Newton

Berkeley Engineering Fund Board, 12/12/02

Focus Center Metrics

First Two Focus Centers:– Quality of their Long Range Vision

– Number of ‘Out-of-the-box’ Thinkers on the Team

– Authority & Independence of Center Director

– Nurturing Environment for New Concepts and Radical Alternatives

Focus Center Member Companies– Buy-in to the Long Range Vision

– Patient Expectations for Research Results

– Exploitation of Anticipated Results

Source: Sonny Maynard, MARCO, 1998

Page 47: Dean A. Richard Newton

Berkeley Engineering Fund Board, 12/12/02

Elements of Evaluation Which payoff path will focus centers achieve?

• Patents, Papers, Citations Not Fast Enough • Two-Year Research Products May Be Limited• Metrics Must Assess the Research Process & Goals• Find Indications That the Payoff Curve is Steep

2000 2005 2010

100,000 -

10,000 -

1,000 -

100 -

10 -

1 -

0.1 -

0.01 -

2015

Rel

ati

ve

Res

ear

ch

Met

rics

= metrics at the end of two years

FCRP

Payoff

Zone

Source: Sonny Maynard, MARCO, 1998

Page 48: Dean A. Richard Newton

Berkeley Engineering Fund Board, 12/12/02

University Center Director; FCRP Managing Director; DARPA Program Manager

Member Company Management & Personnel

Blue-Ribbon Evaluation Panel

3 Jobs for 3 Different Groups

Technology Management--Create the Shared Vision and Manage the Project

Technology Diffusion--Member Companies Buy Into the Shared Vision and Exploit the New Concepts

Process Assessment--Evaluate the Focus Center Concept & Execution

Source: Sonny Maynard, MARCO, 1998

Page 49: Dean A. Richard Newton

Essential oils

MentholC-10 Monoterpene

Carotenoids

LycopeneC-40 Tetraterpene

Chemotherapeutics

TaxolC-20 Diterpene

EleutherobinC-20 Diquiterpene

> 50,000 known molecules

OH

Source: Professor Jay KeaslingSource: Professor Jay Keasling

Page 50: Dean A. Richard Newton

Protein kinase C activatorProtein kinase C activatorIsolated from the stems of the small Isolated from the stems of the small

Samoan tree Samoan tree Homalanthus nutansHomalanthus nutans

Inhibits human immunodeficiency Inhibits human immunodeficiency virus type 1 (HIV-1) infection yet virus type 1 (HIV-1) infection yet up-regulates viral expression from up-regulates viral expression from latent proviruses latent proviruses

Source: Professor Jay KeaslingSource: Professor Jay Keasling

Page 51: Dean A. Richard Newton

CITRIS Intellectual Policy PrinciplesCITRIS Intellectual Policy Principles““Patents are expected to be rare, but…”Patents are expected to be rare, but…”

If and where IP protection is indicated and desired:If and where IP protection is indicated and desired: Ownership follows inventorshipOwnership follows inventorship

Except when obligations are imposed by State tax-free bond Except when obligations are imposed by State tax-free bond funding of facilities or by 3rd party agreements, existing and new.funding of facilities or by 3rd party agreements, existing and new.

Licensing: CITRIS corporate participants will all gain non-Licensing: CITRIS corporate participants will all gain non-exclusive, world-wide, royalty-free, access to all IP exclusive, world-wide, royalty-free, access to all IP generated within CITRIS, as will any other companygenerated within CITRIS, as will any other company Exclusive, royalty/fee-bearing license an optionExclusive, royalty/fee-bearing license an option

In effect, we are defining an In effect, we are defining an “Openness Agreement”“Openness Agreement” rather than an rather than an “Ownership Agreement”“Ownership Agreement”

Page 52: Dean A. Richard Newton

OutlineOutline My Background—A Context for my CommentsMy Background—A Context for my Comments ““Berkeley’s” CredentialsBerkeley’s” Credentials

PeoplePeopleImpactImpactReputationReputationBrand ValueBrand ValuePeoplePeople

Why is this Topic Increasingly Important Today?Why is this Topic Increasingly Important Today? The Evolving (Critical?) Role of the Modern Research UniversityThe Evolving (Critical?) Role of the Modern Research University

Diffusing Knowledge & UnderstandingDiffusing Knowledge & Understanding An Example: Electronic Design Automation (EDA)An Example: Electronic Design Automation (EDA)

Facilitating Invention & DiffusionFacilitating Invention & Diffusion Transfer what?Transfer what?

Impeding Collaboration & DiffusionImpeding Collaboration & Diffusion Example: Faculty consulting in the UC system todayExample: Faculty consulting in the UC system today

Page 53: Dean A. Richard Newton

Introduction and PrinciplesIntroduction and PrinciplesAdvantages:Advantages:

Engineering is a discipline of practiceEngineering is a discipline of practiceTechnology diffusion in ICT is via peopleTechnology diffusion in ICT is via peopleEssential for Visibility/Resources/Impact for Essential for Visibility/Resources/Impact for

College and for the UniversityCollege and for the UniversityChallenges:Challenges:

Lost time of key faculty for instruction, research Lost time of key faculty for instruction, research and administrationand administration

Possible conflicts of interest:Possible conflicts of interest:Bias in student researchBias in student placement

Page 54: Dean A. Richard Newton

UC Consulting/Intellectual Property GuidanceUC Consulting/Intellectual Property GuidanceJanuary 15, 2003January 15, 2003

Employees must disclose all inventionsEmployees must disclose all inventions““The University must be able to meet its obligations assumed under The University must be able to meet its obligations assumed under

legally binding contractual obligations with regard to intellectual legally binding contractual obligations with regard to intellectual property rights generated by faculty and other researchers as a property rights generated by faculty and other researchers as a result of sponsored research agreements, material transfer result of sponsored research agreements, material transfer agreements, and other research support agreements entered into agreements, and other research support agreements entered into on behalf of those faculty and research staff. Therefore, on behalf of those faculty and research staff. Therefore, allall inventions made by a University employee must be disclosed to inventions made by a University employee must be disclosed to the University, including inventions made on weekends, on leave, the University, including inventions made on weekends, on leave, at home “in the garage,” or at home “in the garage,” or during paid or unpaid consulting workduring paid or unpaid consulting work. . Disclosure is a legal obligation of employment at the University.” Disclosure is a legal obligation of employment at the University.”

Page 55: Dean A. Richard Newton
Page 56: Dean A. Richard Newton

Other Topics…Other Topics…

Issue of TrustIssue of TrustButterfly in ChinaButterfly in ChinaIncubators in the IT worldIncubators in the IT worldCorporate schizophrenia & IPCorporate schizophrenia & IPSematech vs MCC vs SRC vs MARCOSematech vs MCC vs SRC vs MARCO