I WISH I’D MADE THAT

A brief insight into the designs that make me tick.

By Ellis Thynne

things i cant do

3D Sculptural piece by Luca Ionescu

‘Steady As She Goes’ - There Goes the Neighbourhood Exhibition.

‘There Goes The Neighbourhood’ is an invitation to the creative community to take back ownership of the once-bohemian inner west suburb Glebe.

Dimensions: 339mm X 492mmMedium : SLS Duraform PA ( Nylon ) Modeling: Cinema 4DXLProduction: 3dsystems.com.au

Christian LacroixHaute Couture Invitations

invitation défilé 33

Boolean Taxidermy

‘Smart Dust’ - Shapes of Shapes

Intelligent particles, the size of dust grains, are programmed to fill nonexistent shapes (the mathematical problem of geometry packing). The “know” their relative position

inside the imaginary form (i.e. distance from hull or center) and take on a color relative to it.

Mark Mawson

Aqueous

Mark specialises in shooting fashion & people underwater and his latest personal series ‘Aqueous Fluoreau’ has gone viral.

He is represented by several galleries and his personal work is in many private collections around the world.

Blur Studios

The Girl With The Dragon Tattoo Opening Titles

Gold’s Gym Burn

2012 New York Festivals

Advertising Agency: BleublancrougeCreative Director: Gaetan NamouricArt Director: Sebastien DelandClient Services: Anne Gouin

Photographer: Alain DesjeanRetouchers: Claude Lafrance, Gabriel CarbonneauPublished: March 2011

Cioccolato - Savvy Studio.

Cioccolato, pastry boutique specialises in custom deserts for special events.

The Bake & Decor descriptive is used to communicate the new attributes of the company’s work towards the rebranding project, without confusing Cioccolato´s current customer base. “We developed a

sweet and festive visual identity that uses brightly colored elements and memorable phrases, which go well with any kind of special event.”

Personal Fest ‘11 Print Campaign One of the top companies in the Argentina cell phones industries, “Personal”, organise a Rock & Pop music festival every year with international bands and also some up and coming local bands.

Santo Agency and Nacho Ricci worked on the global image and promotional campaign of the festival under the slogan “Which elements can’t be miss in a party”

Kinetic Background: TransparencyTechnics: 3D1 type size: 250x250mm (300dpi)

Twin

A4 Paper Festival

135 sheets80gsm

SIMPLICITY

Finding The Right Moment - Annabell Ritschel

On a total of 160 pages, the work “Finding the right moment” exhaustively deals with

the behavioural pattern of procrastination and examines typical conduct, different causes and potential consequences. Among other issues, investigation includes the question of whether procrastination is

always a vicious symptom that - according to numerous guide books - has to be treated and cured, or whether the postponement of tasks and projects may as well have beneficial effects.

GFSmith Stock Selector Presented as “the ultimate toolkit for design and print professionals,” here is GFSmith’s brand new stock selector. The updated version, according to GFSmith, “is indicative of the company’s commitment

to continually serve and inspire its market, and secures their position at the forefront of paper innovation.”

Minimalist Effect in the Maximalist Market

Antrepo’s last project is about simplicity and we try to find alternate simple versions for some package samples of

the international brands. We think almost every product needs some review for minimal feeling.

What is your choice in these 3 different variations?1. Original variation2. Simple variation3. More simple variation

Siwa - Naoto Fukasawa

Collection of paper products for the japanese paper company onao. The collection uses the company’s new

‘noaton’ paper in different ways. most of the collection uses disposable archetypes and transforms them into more durable products.

The special paper can be used in these applications because it is tear resistant. fukasawa’s aim was to develop products, which can be used everyday and update the company’s image for the modern day.

Identity for Swarm by Alana McCann

A designer and artist working with reclaimed and repurposed objects.

Sort of Coal

For centuries, the Japanese have produced active, handcrafted charcoal commonly known as “White Charcoal”. This material

has long been cherished for its unique ability to naturally purify materials by attracting, adsorbing and encapsulating harmful substances to its surface.

Sort of Coal is a Danish company with White Charcoal as a central element in all of their design, they combine traditional Japanese craftsmanship with functional Danish design.

Re-public

The culinary expression of Grønbech & Churchill comes from the idea of

delicately refining raw produce with simple intervention. This mission is reflected in the menu with quality paper, gold leaf and restrained typography. The restaurant

wordmark combining sans and serif puts a quirky spin on the classic, preparing the guest for a transformational experience.

Here Design

Heimtextil – Tactile Trends BookHeimtextil Trend Show 2010/11 in Frankfurt.

Heimtextil showcases the trends in home fabrics for the forthcoming season, and our book captures the four dominant themes, presenting them in colour-coded sections. Corresponding ribbons and an exposed

spine reference the tactile nature of the textile industry, while foldout pages and perforated Pantone swatches display the colour palettes of each trend theme.

Un-staged

The Real Estate company Marope asked us to create two brands for two different luxury buildings: Villa Montevideu and

Montevideu Gardens, by the sea, at the river Douro´s mouth in Oporto.

The final design blends the initials “V” from Villa and “J” from “jardins” with these last

mentioned elements from the ocean and the gardens, as an attempt to turn these brands more personal and keep a certain coherence between the space where the buildings are, and their own identity.

Anthropologie Stationary System by Alana McCann

Designed in collaboration with Kathryn Fabrizio

clever adj. (-er, est) quick to understand, learn and devise or apply new ideas.

Conceptual Logo Design

Kohberg Fighting Breast Cancer by Envision

The brief given to the agency was that we were to come up with a packaging idea

for the rye bread rolls that could attract people’s attention and, consequently, increase the general awareness of cancer.

As the slogan of the campaign was “support the breasts”, the visual image was a given: put the rolls in a bra!

You Eat What You Touch - Unilever’s Lifebuoy

The agency Lowe Indonesia had a good time with the war on germs messaging.

Here are three print ads doing their best to illustrate the lasting germs that may still be on your hands if you touch your cat (or hamster, etc.) and then don’t wash your hands before eating.

Eichborn - Flyvertising

To promote their exhibition stand at the Franfurt Book Fair, Eichborn the publisher with the fly prepared 200 flies with an

ultra light banner. The banner was attached with natural wax. After a short time the banner dropped off by itself and the flies were not harmed.

Life’s Too Short For The Wrong Job

Series of creative ads reminds people that life is too short for the wrong job.

Memorable ads were created by Scholz & Friends advertising agency for Jobsintown.de, one of the largest job search websites in Germany.

Creative Business Cards

Butter! Better! by Yeongkeun Jeong The idea here is to package butter in a very convenient single-serve way. Since single serves are usually consumed during travel or picnics, this package includes a wooden spoon lid.

The solid spoon is used to spread the butter and does away the need to carry additional cutlery. The idea seems neat and can be extended to yogurts and ice creams too.

Tivibu

Advertising the feature from Tivibu to pause live TV.

Light hearted adverts highlighting the annoyance when a phone interrupts TV.

Smirnoff Caipiroska by JWT

“To launch the new formula of the flavors of Smirnoff Caipiroska, the Brazilian drink that is popular worldwide, we created

bottles with the texture of the fruit for the flavors lemon, passion fruit and berries and a diagonal perforation, so that consumers could feel the unique experience of peeling a drink made of fruit. And we even

sent the bottles in wooden crates to a select mailing list, just like the fruits are transported in large produce markets in Brazil.”

Folding Wood

Dutch digital manufacturing company snijlab has developed new possibilities of working with wood. using laser cutting

technique they make tiny cuts in wooden sheets that allow it to be flexible. once processed the wood can be fully bent in both directions without breaking. snijlab makes wooden booklets with the

bendable wood technique. the cover is a single sheet of wood cut from a beautiful birch plywood and finished with a clear varnish. cuts in the middle allow the cover to be flexed open.

Luxury

Personal Identity for Sommelier Markov Anatoly

The wooden case-organizer is stylized as a wine box and it is marked suitably (a quantity of bottles, alcohol by volume, bottle volume, number of batch and IPPC mark). Set of the seals for independent

manufacturing of business cards completes this kit (with date of manufacturing, like the date of pouring of wine) on textured paper and business cards holder, also executed from a tree.

Heydays Identity

Our own iden tity reflects our own design prin ci ples. A devel op ment from the start in 2008, the iden tity is based on dividing lines

half way through every sur face, empha-siz ing a new period in time and a more con fi dent stu dio. Paper stock, mate ri als and print meth ods are care fully selected to make every sur face a crafted pro duc tion,

with a feel ing of qual ity and time less ness. Beneath it, our logo type remains the same, accom pa nied by the sin gle ‘H’.

Range of Coca Cola Identities

Jack Ickx Limited Edition

Presenting the 24 defining moments of Ickx’ career, written by Pierre Van Vliet.

Every box contains 10 unique bottles with certified souvenirs from the places where Ickx wrote history as a racing driver : real pieces of original bodywork of a Porsche 935, tyre rubber of the 12 Hours of

Sebring, original kerbstone of the Circuit of Monaco, gravel of the Nürburgring.

Jack Ickx Limited Edition

Presenting the 24 defining moments of Ickx’ career, written by Pierre Van Vliet.

Every box contains 10 unique bottles with certified souvenirs from the places where Ickx wrote history as a racing driver : real pieces of original bodywork of a Porsche 935, tyre rubber of the 12 Hours of

Sebring, original kerbstone of the Circuit of Monaco, gravel of the Nürburgring.

Courvoisier Slipcases

This gloss perspex slipcase was designed by Stefi Orazi for Courvoisier.

It was screen-printed gold to the front and laser etched also to create a diamond pattern effect.

The inner tray was made from grey board which was covered and lined in a gold effect paper, to match the outer print.

Sugarillos - First Place Die Line Awards

Mono-dose sugar sachets, are practical but rarely does someone buy them to decorate their table or coffee/tea cup. The

design objective was to create a sachet that apart from practical it also looks good. This work is a conscious attempt to literally interpret the pack content: ‘One spoonful of sugar’ - visually and

verbally stated. Each sachet presents an illustration of a classical spoon (with floral or ornamental figures), straightforward and simple, the packing invites the user to a more decorative daily cupper.

Loffle Mich!

‘löffle mich!’ means ‘enjoy me with a spoon!’, and is the message of a savory cake collection made in Austria. The idea

was to create a cake label that puts you in good humour with its bright colours and exhilarating design. Unlike other pre-prepared cakes, löffle mich! contains only fresh and natural ingredients and

no artificial flavourings. The hand-crafted cakes are kept in glass jars to maintain the freshness of the product. A wooden spoon, fixed by the banderole,enables you to enjoy the cake immediately.

Hatziyiannakis pebbles

“Our product is strange and unique. We want to make this clear”.

In ‘outer-inner’ game of illusions is played here. The paradox of a sweet, eddible, even appetizing pebble, the beauty of an open crop, with its shockingly realistic flesh, fake cherries which can fool birds

into coming to nibble at them like in the ancient paintings of Zeuxis, rocky-tasty formations: all these are mind treats we prepared for the consumer within a heightened - reality design environment.

Jennifer Behr Brand Book Luxury hair accessory designer, Jennifer Behr, approached RoAndCo to design her 2011 brand book. The brand places a strong emphasis on handmade, high quality designs. We created a large canvas

box that encases four books: one for each of her collections and an overview. Behind each book is a headpiece from the collections, to emphasize the hand made quality of attention to detail in every item.