dbc consumer brand capabilities
TRANSCRIPT
Dan Baum | 1.888.294.5008 | [email protected]
1027 33rd Street, Suite 250Washington, D.C. 20007
125 Little West 12th StreetNew York, NY 10014
1216 N. La Cienega Blvd.West Hollywood, CA 90069
We hold people accountable. We promote from within. We’re nice.
We worry about every detail so you
don’t have to.
We chase big bold ideas and we care passionately
about our work.
WELCOME TO DBC
BRANDS THAT ARE ALL IN
Consumer ActivationAce® Hardware – A Pop-up Store to Launch Ace’s Newest Paint
CHALLENGEGenerate excitement for Ace Hardware’s newest paint innovation, Clark+Kensington.
SOLUTIONIn just 24-hours DBC transformed a vacant storefront into a branded Ace Hardware pop-up store paint experience. Consumers were invited to stop by, sample new Clark+Kensington paints, get tips from Ace’s home expert Lou Manfredini and leave with a free quart-sized sample for their next at-home project.
RESULTDuring the 8-hour event, more than 3,000 consumers stopped by and 1,200 free samples of Clark+Kensington, sundries and Ace Hardware coupons were given away. The pop-up was so successful that Ace decided to extend the free sample offer to over 3,000 stores across the nation.
Media RelationsAce® Hardware – Tapping the Experts to Help Tell the Story
CHALLENGEKeep Ace Hardware’s Clark+Kensington Paint line in the news beyond launch.
SOLUTIONKnowing that there are limited coverage opportunities for interior paint, DBC enlisted three interior design experts to become the voices for Ace’s Clark+Kensington paint line. DBC worked to position the experts as valuable resources to media, which in turn created opportunities for the designers to deliver meaningful C+K messaging. The designers helped identify newsworthy trends for Ace to focus on while also creating content for Ace to use in-store and on the brand’s social media channels.
RESULTNearly 150 million consumers were reached with Clark+Kensington messaging in 2013 through target outlets such as Better Homes & Gardens, House Beautiful, Family Circle and Real Simple.
OUR WORK
Strategic PartnershipHarry & David™ – Bringing together two nationally recognized brands
CHALLENGEHarry & David was looking for a way to bring a fresh approach to the holiday season, while also attracting a new customer.
SOLUTIONDBC came up with the perfect holiday delivery pairing – Harry & David and The Cheesecake Factory! We brokered a partnership that made Harry & David the exclusive purveyor of The Cheesecake Factory cheesecakes online; offering Harry and David customers the chance to have these iconic cheesecakes delivered right to their doors.
RESULTCustomers took note and the Cheesecake Factory quickly sold out of the Original cheesecake! The partnership was so successful that it will continue in 2014.
Influencer RelationsEFFEN® – Making a design statement
CHALLENGEGenerate brand awareness within the design and fashion community for EFFEN Vodka and communicate its unique differentiators in a way that resonates with its target – the stylishly different.
SOLUTIONDBC aligned the brand with CFDA award-winning fashion designer, Richard Chai. Using the handcrafted, sleek and modern design of the EFFEN Vodka bottle as inspiration, Richard created the first bar/lounge installation for DIFFA’s Dining By Design national tour and continued the collaboration by designing a one-of-a-kind gown.
RESULTEFFEN Vodka has been featured in a variety of fashion-focused publications that it otherwise wouldn't be covered in, including: GQ.com, WWD, Style.com, Nylon Guys, Fashionista.com and Fashion Week Daily.
OUR WORK
IDEASWe create campaigns
people can’t stoptalking about
PRFull service
public relations
SOCIALContent creationand social media
management
WHAT WE DO
54 West 40th Street, Suite 919New York, NY 10018
1216 N. La Cienega Blvd.West Hollywood, CA 90069
1027 33rd Street, Suite 250Washington, D.C. 20007
www.dbcpr.com
1.888.294.5008
@dbcpr