Evaluating The Big Tree portfolio

Research and Planning

• Our group’s idea was influenced by French Dub

• For example Daft Punk• This enabled me to think about how a star

image is used to represent a dance youth culture:

My Research• As a group we researched into the art of

Travi$ Scott who is a trap/Rap artist. His music video upper Echelon was a great inspiration behind the Big Tree’s video. http://youtu.be/X4MSlFq8bNI

• Individually I did extensive research into other genre types just in case we were going to use a different type of song instead of a French-dub song. I looked at reggae, trap and dubstep.

• After we came up with our ideas and decided which one we were going to do, the group and I sat together and developed our storyboard and timeline for the Big Tree. We did this so as to simplify our work for the shoot day. This enabled us to visualise all the shots we had in mind and in actuality it helped us when the day came.

Research into my target audience

Teenagers and Young Adults

We needed research into Conventions and real media texts

• The video is expected to show elements of darkness with the street goth costume outfits for each of our characters playing this role.

This is a clip from Upper Echelon by Travi$ Scott

In summary what did I learn about the research of music video. How did this

inform the concept that I designed• I was able to learn from my research new techniques in getting the

desired target audience. I learnt what ways to design our set and style our characters. Also more importantly I learnt about the effectiveness of different shots and how essential shots can be in videos depending on the part of the song. I used all the knowledge gained to help create a successful performance/narrative video which possessed a well designed set and well costumed actors/performers.

What Research into Location, Props, Costume & set design

• The group and I spent several days/weeks researching on the internet, trying to find places that we could use for our music video as we needed somewhere outdoors and surrounded by trees. We found a place on the internet and decided to go and check it out!

• The group and I were pleased with the location and decided it would be perfectly ideal for us to use the venue on our shoot day sow e spoke to the owners and discussed the availability of their resources and any restrictions we would have on the day.

• The group and I also developed a props list consisting of every single item we would require on the day of the shoot. We realised we would be able to get some at the location for example the chairs, however we needed to get chains, baseball bats, fake money and bottles.

This is the sort of set we wanted for the video and so we were going to design our set with the props we had in order to achieve this, which we did.

Storyboarding/ Animatic

• The storyboard was to some extent what we wanted our video to look like however cutting it into different pieces to form an animatic that can be played along with the track made everything easier for the group. Below is the link to the animatic

• https://www.youtube.com/watch?v=9BH5CABfykQ

Recording our plans

• It enables me to create a prototype so that I can envisage the final product prior to when the production begins, also it enables me to make more informed decisions during production. Also we could make changes along the way so we need to keep a record of this.

Provide two examples of planning which was important to your shoot

All of the characters involved in the Big Tree music video had to be present throughout the day since we were filming on location and most our shots had more than one of them in it so basically each of them had a whole day scheduled for shooting.

The cast list and roles can be seen on the right

• Romany: main performer• Etienne: background actor• Damini: Boxing trainer• Ali.D: Background actor• Ali.V: Boxer• Luke: Background actor• Joe: Walks through intro• James : Guard• Jackie: Walks through intro• Gabriel: Background actor

Cast members

Evaluation

• Surprisingly, everything we planned on putting together in place for the shoot day worked out fine. All of the characters were available although we made a few changes a few days before the day due to minor misunderstandings between the group and some of the characters. The shoot would’ve been better if we had more time on our hands to film more shots but we still had a sufficient amount regardless. The group was a bit short on more ideas for shots so that would be an area for development.