day3 youtubepdf
TRANSCRIPT
Doing YouTube in a Web 2.0 Video World
TODAY’S GAMEPLAN 1. YouTube Overview 2. Copyright issues & YouTube 3. SeIng up a YouTube Channel: How-‐to 4. Short Interviews of classmates with Flip Cams 5. Uploading Video Content to YouTube Channel 6. Embed YouTube Interview of classmate in Wordpress entry and post live to web
YouTube: A brief overview
2005 (February) -- Founded by Chad Hurley, Steve Chen, Jawid Karim
2006 (November) -- Google pays $1.76 billion for YouTube (pays in Google stock)
- 2 billion video views per day
- 24 hours worth of video content uploaded every minute
Some YouTube Stats and Figures
-‐ April 23, 2205: First YouTube video en1tled Me at the zoo, shows founder Karim at the San Diego Zoo. -‐ May 2010: YouTube’s viewership exceeds that of all three TV networks combined during their prime1me evening 1me slot, with more than 2 billion views per day -‐ May 2010: YouTube dominant provider of online video in United States, with a market share of around 43% and more than 14 billion videos viewed in May 2010. -‐ Average user spends 15 minutes a day on the site. -‐ YouTube interface available in 29 different languages. -‐ Turkey and Morocco among countries which have blocked access to YouTube. 2009 UK Guardian descrip1on of users' comments on YouTube àJuvenile, aggressive, misspelled, sexist, homophobic, swinging from raging at the contents of a video to providing a pointlessly detailed descrip1on followed by a LOL, YouTube comments are a hotbed of infan1le debate and unashamed ignorance – with the occasional burst of wit shining through.
Most Viewed YouTube Videos of All Time
(as of Jan. 9, 2011)
h[p://www.readwriteweb.com/archives/top_10_youtube_videos_of_all_^me.php
YouTube and Copyright Issues Digital Millenium Copyright Act (1998) (DMCA’s) safe-‐harbor protec^on for online companies
-‐ Copyright holder’s responsibility to track viola^ons, not online company’s -‐ Online company must respond expedi^ously (or risk losing safe harbor status) -‐ Poster/user right to counter-‐no^fica^on -‐ Too many indiscriminate takedown no^ces? -‐ Impossible for copyright holders to be specific (total numbers of uploads, etc.) -‐ Over the last five years, recording industry has filed more than 30,000 lawsuits against individuals who allegedly shared copyrighted songs on peer-‐to-‐peer networks; s^ll, file-‐sharing remains a major problem. -‐ Lenz v. Universal Music Corp.
KEY ONGOING LEGAL BATTLE: Viacom v. YouTube – Viacom says it will appeal June 2010 ruling in favor of YouTube “safe-‐harbor” provisions of DMCA as currently defined.
SOPA – Stop Online Piracy Act ü Under current practice, copyright owners such as TV networks and Hollywood studios reach out to websites to request that pirated videos be taken down. Under [SOPA], they could ask banks, Internet service providers and domain name registrars to stop doing business with websites that they believed were devoted to piracy. They could, for instance, go straight to YouTube's domain registration company and demand that the entire YouTube website be taken down. And if the registrar resisted, the copyright owners would have the legal ability to take the registrar to court. ü The bill would also allow the Department of Justice, acting on behalf of aggrieved copyright holders, to perform domain name system filtering -- essentially, blocking entire websites in the name of preventing piracy. FOR SOPA: - Bose, CBS, Ford, MLB, NBA, NFL, Nike, Gibson, Peavey, Sony, Time Warner, Viacom, Wal-Mart, Warner Music Group AGAINST SOPA: - Google, Facebook, ebay, Yahoo, Twitter, AOL
Some Quotes on Ongoing Copyright Ba[le “The entertainment industry wants to change the law to protect their exis1ng business models. rather than change their business models to adapt to new technology.” -‐ Jonathan Band, a Washington, D.C., a=orney for NetCoaliBon, an advocacy group for major Internet companies, including Google, Yahoo and CNet. “There’s a recurrent paVern whenever a new technology crops up. Exis1ng content industries insist that the new technology must play by the old copyright rules ... The new companies say that the old rules fit your technology and business models, but they don’t fit our technology and business models. Some1mes the older companies impose restric1ons that try to stop the new technology, but in the end, the old and new companies reach some compromise.” -‐-‐ Jessica Litman, Instructor in Copyright Law, University of Michigan Law School. “History tells us that unless the [copyright] rules will accommodate their interests, there will be no stability. If the public does not see the rules as legi1mate, they won’t obey them.” -‐-‐ Jessica Litman, Instructor in Copyright Law, University of Michigan Law School.
Broadcast Yourself: Crea1ng YourOwn YouTube Channel
Homework READ: -‐ Foust, J. Online Journalism, Chapters 8, 9 & 10 WRITTEN ASSIGNMENT -‐ Draf due of Issue story No. 1 – Bring an e-‐copy with at least a couple of pictures on Wed., Jan 18!