day two how to make passive income on the internet
TRANSCRIPT
Day Two
How to make passive income on the internet
Agenda
• How to quickly, cheaply and easily build info products
• How to write a winning sales letter
• How to drive traffic to your website
• How to use social media to drive traffic
• Workshop dinner
Session #1
How to quickly, easily and cheaply build info products
Product formats
• Text
• Audio
• Video
• Software
Advantages of text:
• easy to produce
• easy for people to download
• low tech
Disadvantages of text:
• can be time consuming to prepare
• can look bland or be perceived as lower value
Advantages of audio:
• quick to make
• equipment / software is simple and cheap
Disadvantages of audio:
• can be hard to get quality just right
• clients may not be able to access it so need to provide support
Advantages of video:
• relays your message in an easy-to-learn way
• can look impressive
• high perceived value
• can use the video to produce audio and text
• once it’s set up you can produce large amounts of content quickly (eg event)
Disadvantages of video:
• can be expensive
• can be a hassle and time consuming to set up at the start
• requires some specialist knowledge
• post-shoot editing can be time consuming
• requires more equipment
• harder to deliver due to file size, so may need more customer support
You or someone else?
• Build it yourself
• Get experts
• Get a freelancer
Building text products
How to build text products:
• Write it yourself
• Use www.rentacoder.com
• Use Debbie Dragon ([email protected])
• Transcribe your audio or video
Building audio products
How to build audio products:
• Record yourself talking about a topic
• Read out your text, or get a voice-over artist
• Interview experts
• Run teleseminars
Methods and equipment to record audio:
• Digital recorders
• Acoustica
• TRX recorder
• Teleconference service
• Skype
Editing audio:
• Acoustica
Adding royalty free music:
• www.royaltyfreemusic.com
Building video products
How to build video products:
• Video yourself talking to camera
• Video experts
• Run an event
• Camtasia of a powerpoint
• Webinar
Annette video goes in here………………………………
The voices in my head are saying…
Write down 2 things you got out of this
session and how they will impact your life
Session 2
How to write a winning sales letter
Bret Thomson
The voices in my head are saying…
Write down 2 things you got out of this
session and how they will impact your life
Session 3
How to drive traffic to your website
Not all traffic is equal
Effective marketing is about both QUANTITY and QUALITY of traffic
We find that conversion rate depends greatly on
the source of the traffic…
Warmer leads mean higher conversions
Our conversion rates for different traffic sources
• 1-1 face-to-face 80-100%
• Stage presentation 40-50%
• Teleseminar 20-30%
• Email series to JV list 10%
• Google adwords 1-2%
• SEO / Web 2.0 traffic <1%
Our traffic driving methods
Driving Traffic
● Google adwords
● Email marketing to lists in your niche
● Teleseminars for lists in your niche
● Speaking opportunities
Driving Traffic
● Referrals
● Free publicity in targeted media
● TV and radio interviews
● Articles / interviews on key blogs in your niche
Driving Traffic
● Youtube videos
● Other Web 2.0 strategies (Facebook, Twitter, social bookmarking sites)
● Blog and forum commenting
Driving Traffic
● Submit free articles to article directories or PRWeb
● Submit powerpoint presentations to www.slideshare.com
● Podcasting / iTunes
Andrej and Karen video goes in here……………
The voices in my head are saying…
Write down 2 things you got out of this
session and how they will impact your life
Session 4
Using Social Media to Drive Traffic
Mike Koenigs
The voices in my head are saying…
Write down 2 things you got out of this
session and how they will impact your life
What we’re doing tomorrow• How to build the website and monitor and
fine tune
• How to take your info business to the next level – dominating your niche
• Membership sites
• Other ways to dominate your niche – Free publicity, speaking from stage, best seller
