day break presentation andrew
DESCRIPTION
We are the leader in lead generation services.TRANSCRIPT
ww
w.d
aybr
eakd
irect
.com
1
Slide Title
text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text
Welcome to DaybreakCONTACTS, STRATEGIES, IMPLEMENTATION = REVENUES
ww
w.d
aybr
eakd
irect
.com
ww
w.d
aybr
eakd
irect
.com
2
About Daybreak 03
eMarketing services 04
What sets us apart 05
How we are better than competition 06
Tune your search 07
Target by company size 08
Target by industry 09
Target by geo locale 10
Target by job title 11
Fortune 500, Fortune 1000 12
Process 13
Writing a custom e-letter 14
Dazzling marketing 15
Custom research 16
Lead qualification & scoring 17
Lead distribution & routing 18
Contact concierge service 19
Outbount lead prospecting 20
Channel support programs 21
Salesforce integration 22
Creative services 23
Licensing of contact list 24
Contact us 25
Content
ww
w.d
aybr
eakd
irect
.com
3
About Daybreak
Daybreak Direct is a full service sales and marketing agency focused on providing resultsdriven and measurable marketing solutions to business-to-business, business-to-consumer,Government and non-profit organizations worldwide across various industry verticals.
Daybreak fills your sales pipeline with qualified leads and scheduled appointments. Ourprocess and methodology are proven. There is no product or service that is too complex for ourteam to work with. Our team is totally committed to represent your business and your brand.Daybreak opens the door to opportunities for your business growth.
Daybreak offers integrated, multichannel marketing services including:
Results driven and measurable
marketing solutions
Lead generationDemand creationLead managementList AnalysisList ResearcheMarketing
AdvertisingDirect MailCreative ServicesCopywritingSalesforce integrationSaleforce customization
ww
w.d
aybr
eakd
irect
.com
4
Daybreak provides a complete aray of marketing services to fuel your business growth. Key tothe success of Daybreak program is the Daybreak Key Decision Maker Database.
The Key Decision Maker Database offers the largest, most comprehensive and highly qualifiedcontact list of databases available today. We provide one of the best B2B contact leadsdatabases which contains over fifteen million contacts across four million organizations.
Our contacts are up-to-date and continuously being updated using automated spiders. Thescope of Daybreak’s world-class contact directory is unrivalled. Daybreak helps companies findand reach decision makers. We provide the ultimate tools for getting in touch with businessleaders throughout the world. We leverage our contact list to raise your company profile to newand existing clients, introduce new products/services/technologies to the market and generateleads to meet your goals.
Unique to Daybreak is the fact we have website and email addresses for everyone of our keydecision makers. Our email addresses have the astounding delivery rate of 97%.
eMarketing services
Daybreak directory is over fifteen million business contacts
15M+
Daybreak database contains contacts across four million organizations
4M+
Marketing fuel for your business growth
ww
w.d
aybr
eakd
irect
.com
5
What sets us apart
We deliver a custom e-letters to every recepient
Proven 97% email delivery rate
Unlimited email viewing
97%
<3¢36K
Over 36K downloads per year Less than 3 cents per contact and that includes their email !
We provide a variety of outsourced sales and marketing services
500K
Advanced, proprietary technology thatcontinuously “spiders” the web, usingmeta-data searching that allows to us
to validate emails
About 500,000 contacts updated daily in order to maintain information
up-to-date
We are updating our contact database constantly - 24/7
24/7
ww
w.d
aybr
eakd
irect
.com
6
How we are better than competition
Single user license $999/year N/A Free
Cost per lead < $0.03 $1/email $1
Emails Phone numbers Deep contact data Email delivery rate 97% 60% 60%
Contacts updated daily Ideal Contact Profile Downloadable contact lists Automated research service Direct eMarketing campaign Capability to monitor campaigns Lead qualification Dedicated representatives Custom saved profile searches Direct phone contact Custom eLetter and copy Custom marketing campaign brochure Custom campaign identity Channel support programs
7
ww
w.d
aybr
eakd
irect
.com
7
Tune your search
Daybreak is the only contact list provider that offers an Ideal Contact Profile (ICP). The ICP is a unique way for you to specify the exact type of contacts youneed. We have over four hundred different vertical markets in our thirteen million strong decision maker database. We leverage Daybreak’s Ideal Contact Profilein order to best identify those most likely interested in your solutions. Daybreak’s Ideal Contact Profile provides your organization with the vehicle to selectcontacts by the following criteria. You can choose contacts by job title, industry, number of employees at each respective location, total number of employees,revenue, revenue range, city, state, county, zip code and area code.
Annualrevenue
Employeesnumber
Industry Geographiclocale
Organizationname
Keywords Job title
ww
w.d
aybr
eakd
irect
.com
8
Target by company size
• 0 - 25 2M
• 25 - 100 1.6M
• 100 - 250 1.3M
• 250 - 1000 1.5M
• 1000 - 10,000 2.4M
• 10,000 - 50,000 1.1M
• 50,000 - 100,000 448K
• 100,000 + 571K
By number of employees:
ww
w.d
aybr
eakd
irect
.com
9
Target by industry
Individual industry categories
400+
• Agriculture & Mining 130K
• Business Services 845K
• Education 2.5M
• Energy & Utilities 279K
• Government 537K
• Hospitality 72K
• Manufacturing 97K
• Marketing 372K
• Medical Services 554K
• Technology 1.2M
• Military & Navy 38K
• Real Estate & Construction 666K
• Sales 554K
• Others 5.1M
ww
w.d
aybr
eakd
irect
.com
10
Target by geographic locale
Daybreak contacts by U.S. states
Alabama 100KAlaska 36KArizona 160KArkansas 66KCalifornia 1,300KColorado 197KConnecticut 159KDelaware 31KFlorida 459KGeorgia 322KHawaii 29KIdaho 46KIllinois 516K
Indiana 177KIowa 141KKansas 92KKentucky 101KLouisiana 80KMaine 43KMaryland 253KMassachusetts 333KMichigan 267KMinnesota 266KMississippi 43KMissouri 185KMontana 22K
Nebraska 64KNevada 55KNew Hampshire 57KNew Jersey 301KNew Mexico 38KNew York 742KNorth Carolina 265KNorth Dakota 27KOhio 363KOklahoma 81KOregon 166KPennsylvania 420kRhode Island 36K
South Carolina 88KSouth Dakota 28KTennessee 171KTexas 680KUtah 77KVermont 32KVirginia 277KWashington 247KWest Virginia 26KWisconsin 269KWyoming 16K
United States of America
15M
Canada
875K
United Kingdom
765K
Australia
198K
ww
w.d
aybr
eakd
irect
.com
11
Target by job titles
Directors >1M
Managers >1M
Executive Vice President 128K
Senior Vice President 235K
Senior Managers 146K
Chairman 98K
Senior Directors 85K
Vice President >1M
Staff >1M
5K 10K 15K 20K 25K 30K 35K 40K 100K50K 200K 500K300K 600K 800K400K 700K 900K >
ww
w.d
aybr
eakd
irect
.com
12
Fortune 500, Fortune 1000
We have them all !
ww
w.d
aybr
eakd
irect
.com
13
Process
Ideal Contact Profile - flow of leads established
Domain registered Introductory letter written and approved
Marketing materials created and approved
Assigning a dedicated rep
Month 1
Proactive promotion of products and services
Identifying and forwarding Hot and Referral Lead
Unsubscribes and removes are managed
Leads continue to be forwarded
Month 5-6Month 2-4
Six month comprehensive program
If you wish to continue campaign we will continue the program for an additional ninety day period, with the program automatically renewing thirty days prior to the end of each campaign. Throughout the campaigns, there are no limits to the number of changes you can make to your e-Letters or your markeing campaigns.
ww
w.d
aybr
eakd
irect
.com
14
Daybreak works with your marketing department to craft anintroductory letter that is designed to generate significantinterest. The letter is typically no more than three paragraphslong and provide a concise introduction to your value addproposition. Based upon the titles and responsibilities of thecontacts that meet your Ideal Contact Profile, we can createa number of different letters. For example, the letter broad innature for the Chief Executive Officers; sales oriented letter fora Vice President of Sales and Marketing.
Your Daybreak CSM works with you to craft a letter designedto be pertinent and relevant to the job title and responsibilitiesof the recipient. Your CSM is also responsible for receiving awritten sign-off approval from your organization prior to theletter being delivered.
Our e-Letter campaigns can deliver millions of e-Letters toqualified B2B contacts throughout the 90 day campaign. Oursystems provide your organization with an unprecedentedcapability to reach the right contacts, at the right time.
Writing a custom e-letter
February 1, 2012
John SmithSenior Vice PresidentXYZ ServicesEnglewood, CO
Dear John,
I’d like to speak with you about mobile apps and how they can impact your organization. We create high-end, extremely functional mobile apps for the iPhone, iPad and Android platform. Over the past five years we have developed hundreds of mobile apps. We specialize in leveraging the functionality provided by mobile devices in order to replicate functions previously performed by desktop computers. Our team will work with stakeholders within your organization to create specialized apps that deliver immediate and significant return-on-investment.
Mobilezapp is a premiere provider of B2B, B2C and B2E mobile apps. Unique to Mobilezapp is our Prototype program. This allows us to identify the features, advantages and benefits of mobile apps for a wide variety of key decision makes within organizations. Our apps can assist nearly all departments including human resources, marketing, sales, manufacturing, logistics, finance and executive teams. We have the ability to create a custom app for far less investment and much faster than most mobile application developers due to our large mobile code library.
Our engineers are amongst the brightest and most accomplished mobile app developers in the world. We can discuss your mobile strategy and get you a free quote within a week.
Let me know the date and time you are available for this conference call and web-ex style presentation. I look forward to speaking with you soon.
Sincerely,
Mike WickhamEVP of Business DevelopmentMobilezapp Apps, Inc.Houston, [email protected]: 281 716 5606
If you’ve received this letter in error, simply respond to the letter and put remove in the subject or click on the following link http://unsubscribe.mzapp.com/The information contained in this message and any accompanying attachments may contain privileged, private and/or confidential information protected by state and federal law. Penalties may be assessed for unauthorized use and/or disclosure. This message and any attachments are intended for the designated recipient only. If you have received this information in error, please notify the sender immediately and return or destroy the information.
This e-mail transmission and any attachments are believed to have been sent free of any virus or other defect that might affect any computer system into which it is received and opened. It is, however, the recipient’s responsibility to ensure that the e-mail transmission and any attachments are virus free, and the sender accepts no responsibility for any damage that may in any way arise from their use.
Conference Call with XYZ Services
John_presentation.pdf
ww
w.d
aybr
eakd
irect
.com
15
Another step toward assisting your organization with generating qualified sales leads is to create marketing materials we can deliver via our e-Letter campaigns. These marketing materilas - PDF files are generally two or three pages in length and provide general information regarding your solutions.
Your Daybreak CSM works with your marketing department to receive logos, usage guidelines, power point presentations, and other marketing materials representative of the goods, products, services and solutions you wish to promote and also aid our efforts to create an excellent marketing piece. We distribute this information to our marketing department and graphic designers whose responsibility is to craft a PDF presentation in an 8.5 x 11 format. The PDF we present will follow your guidelines, as well as resemble other marketing pieces provided to us - unless you wish for us to design a new “look and feel” for your marketing materials.
Dazzling marketing
ww
w.d
aybr
eakd
irect
.com
16
Daybreak’s search technology allows us to research the internet, magazines, newspapers, press releases and a multitude of digital resources. This technology empowers an army of research assistants. Our custom research service allows you to tell what you are looking for and the requests are automatically added to our global spidering efforts.
Our enhanced custom research service offers a team of research assistants to refine the searches of our spiders, update information directly to your account, and ultimately deliver the best contact list available in the world.
The advanced custom research service includes:
Searching for contacts by industry
Appending email addresses to your contact lists
Eliminating duplicate records from your contact list
Adding additional contacts by company
Receiving business cards from you and entering them
Correcting job titles
Custom research
Our search technology allows us to research the internet,
magazines, newspapers and a multitude of digital resources
ww
w.d
aybr
eakd
irect
.com
17
Daybreak’s lead qualification and scoring process turns leads into ‘sales ready’ prospects foryour business. We work on establishing a consistent, objective lead qualification process forthe marketing campaign and help you get measurable, maximum ROI and business growth.
We develop multi-level lead qualification process and apply behavior model to score, prioritizethe leads ensuring that you get the most qualified ‘sales ready’ leads. We understand that theleads are time sensitive and perishable. With Daybreak’s lead qualification process, each leadis responded to expediently and timely guaranteeing 100% response rate for the leads.
You provide the qualifications for what a “hot lead” is. Based upon these qualifications we canrank these leads into each respective category. The Daybreak team works as an extension ofyour internal sales team. In addition to the ability to telephone each of your “hot leads” we canalso follow-up with “referral leads” ie, those individuals who provide us with another contactwithin their organization to call. We can cultivate each of these “referral leads” to ultimatelyturn them into “hot leads.”
Lead qualification & scoring
With Daybreak lead qualification process, 100% response rate quaranteed
100%
ww
w.d
aybr
eakd
irect
.com
18
At Daybreak, we understand the importance of routing and distributing the leads. Getting leadsto the right person at the right time is a critical component of a successful marketing andlead generation campaign. Upon signing up with our services, you provide us with the emailaddresses and contacts who should be receiving the leads. Our team goes through each of theleads, identifies who they should be forwarded to, and then then sends them at multiple timesthroughout the day to the appropriate sales representative or sales leader.
We can support an unlimited number of regions. Our lead qualification system and staff workshand-in-hand with your team. We maintain contant communication with your team via phone,skype, video-conferencing and email.
Lead distribution & routing
At Daybreak, we guarantee that the right sales person gets the
right leads in right time
ww
w.d
aybr
eakd
irect
.com
19
Daybreak offers Contact Concierge service providing you with an option to completely outsource part of your sales function. While other marketing and contact list providers have a “take it or leave it” approach - our motto is “tell us what you need and we will find it”.
As part of this service Daybreak offers a dedicated team of professional representatives. All Daybreak representatives are college educated and highly trained. Your Contact Concierge works with you to build your personal list, eliminate duplicates, ensure your new list downloads without errors, and confirms all contacts are correctly imported into your CRM system and much more.
Our contact concierge services provide you with someone within Daybreak who can work with you on a regular basis. Our contact concierges get to know you, understand your Ideal Contact Profile, and can keep our research team focused on finding the ultimate contacts to add to your lists.
Your team at Contact Concierge can also follow up with all leads on your behalf. The dedicated representations work in the same way as they would if were employed by your organization and working in your facilities. You are going to have a hard enough time keeping up with only those individuals who wish to speak with you - let alone - having to sift through all of the requests for additional information. As part of the program, the dedicated reps will sift through the avalanche of responses for you. They will forward the HOT LEADS and REFERRAL leads to you throughout each day.
Should you wish, our dedicated representatives can even make outbound telephone calls, send additional literature and further qualify each of your leads.
Contact concierge service
Our motto is “Tell us what you need
and we will find it”
ww
w.d
aybr
eakd
irect
.com
20
A typical sales team spends upto 70% of the their time prospecting. Daybreak’s professionalteam does the heavy lifting on the front end of your sales process. So your sales team canspend 100% of their time closing new business with qualified decision makers.
We have designed Daybreak services so that our professional team can make outboundphone calls with qualified leads, provide additional product or service literature and setupappointments on your behalf with the interested decision makers.
All of our outbound lead qualification experts are college educated, experienced salesrepresentatives and can greatly assist your efforts to close deals. You have the opportunity totrain each of our representatives on your products and they function as your own sales team.They will follow-up with our e-Letter campaigns by sending your organization’s literature,further qualifying each of the leads, and working with your internal CRM systems. Each of ourrepresentatives are salesforce.com qualified.
Outbound lead prospecting
A typical sales team spends upto 70% of the their time prospecting
70%
We do the heavy lifting on the front end of your sales process so you 100% focus on closing deals
100%
ww
w.d
aybr
eakd
irect
.com
21
At Daybreak, we understand the importance of channel effectiveness and optimization as well as partner accountability. We have developed a highly successful channel support program that keep your channel partners engaged and highly productive.
We develop customized joint marketing channel programs that combine co-branded creative services, marketing, custom partner lead generation programs, lead qualification, lead distribution that drive maximum channel revenue. Our channel-focused eMarketing campaigns are engineered to optimize partner performance and energize sales.
We have extensive channel experience dealing with manufacturers and solutions providers and understand how to deliver your message to qualify and create interest in your program. Our dedicated reps can also work to ensure your goods, products and services are included on the Approved Vendor Lists (APL). We can fill out the extensive paperwork on your behalf.
Channel support programs
Program that keep your channel partners engaged
and highly productive
ww
w.d
aybr
eakd
irect
.com
22
Daybreak’s Key Decision Maker Database seamlessly integrates with Salesforce’s businesscloud computing customer relation management (CRM) software. This enable customers tofully utilize the built-in CRM functions of Salesforce software and the power of Daybreak’s KeyDecision Maker Database.
Salesforce CRM is an easy to use cloud based service and importing Daybreak’s data intoSalesforce requires minimal setup. The marketing campaigns can be customized easily.There are multiple built in analytics and metrics which can be used to measure the campaignperformance. The Daybreak contact list management, the lead management, lead qualification,lead distribution can all be done from within Salesforce.
We employ a large team of SFDC certified administrators to assist your efforts to integrateDaybreak’s key decision maker database. In addition to working with you toward importing thecontacts, we also offer services to assist your efforts to create new layouts to manage yoursales and customer service efforts.
Salesforce integration
Seamless integration with Salesforce’s business cloud
computing CRM software
ww
w.d
aybr
eakd
irect
.com
23
Daybreak takes a 360-degree approach to storytelling, analyzing product, service insights and strategic thinking to develop messaging that leaves an indelible mark on your target.
Creative Services offered:
Brand + Program identity Campaign ideationCreative copyMarketing collateral designPrint, packaging designSocial media campaign designInteractive + Website developmentMobile channel advertisingMobile application design and development
Creative services
A 360-degree approachthat leaves an indelible mark
on your target
ww
w.d
aybr
eakd
irect
.com
24
Daybreak provides access to its Daybreak Key Decision Maker Database for an annual license fee of $999 for single users. Organizations in need of multiple licenses greater than five can receive a multi-user license discount. This license is a non-exclusive, non-transferable license to use Daybreak’s contacts.
Unique to our solution is the fact we offer not only website information, but email information for all contacts. If you compare our offering to others within this space you will see we offer much more information at a far less investment.
Licensing of contact list
Multiple licenses, greater than five, can receive a multi-user license discount
%OFF
Annual license fee for single users
$999
ww
w.d
aybr
eakd
irect
.com
25
Senior Vice President, Business Development
ww
w.d
aybr
eakd
irect
.com