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  • 8/8/2019 Day 2 1110 Dhiraj Dolwani

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    www.niit.com www.niit-tech.com www.niitsmartserve.comGlobal Learning Solutions

    Insurance BPO:the way forward

    Dhiraj Dolwani

    NIIT SmartServe

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    Business Process Outsourcing

    The delegation of one or

    more IT-and-labor-

    intensive business

    processes

    (such as accounts

    payable, call center-based

    customer service, or

    claims processing)to an external provider

    that owns, administers,

    and manages the

    selected processes basedon defined and

    measurable performance

    metrics

    Forrester

    The final word!

    Work where it makes economic sense

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    Three essential elements to BPO delivery

    Labor

    arbitrageProcess

    improvement

    Technology platform

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    BPO provides real benefits

    Capture significant savings

    Use mix of process efficiencies and low-cost labor

    Avoid IT capital investments

    Outsourcing allows companies to escape the upgrade

    treadmill -- especially in non differentiating processes like

    HR or accounting.

    Move to variable pricing

    CFOs like the idea of paying per policy for claims

    processing, per headcount supported in HR, or perinvoice in accounts receivable or accounts payable.

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    Changing nature of BPO work

    Example: Low end data entry Medical transcription

    Low end(simple &

    standardizedactivities)

    Example:

    Billing services Document management Policy servicing

    Advanced technicalskill and some

    judgment required

    Example: Strategic planning and

    forecasting Research & KnowledgeManagement

    Critical work-typesExtensive

    judgment andanalytical skillsrequired

    Commodityfunctions, notdifferentiators;

    with littlevalue add for

    Insurers

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    Lines of Business

    Business Processes

    Life

    HealthAnnuities

    Retirement

    PlansAuto

    Liability Property

    Marine

    C H A N N E L S

    Distributors Independent

    AgentsThird Party

    AdministratorsKiosks Call Centers Branches

    Infrastru

    ctureLayer

    (HardwarePlatfo

    rm,SecurityLayer)

    Financial

    Markets

    Regulators

    Banks

    Internal

    Communication

    Channels

    Call Centers

    Distributors

    Third Party

    Administrators

    ProductDevelopment

    ClaimsMgmt

    PolicyAdmin

    ReinsuranceMktng. &Sales

    E N A B L I N G P R O C E S S E SRisk

    ManagementLegal &

    ComplianceAgency

    Management

    Finance &

    AccountingInvestment

    ManagementSupport

    Systems

    E

    XTE

    R

    N

    A

    L

    IN

    TE

    R

    F

    A

    C

    E

    S

    Life Non Life

    W

    OR

    KFLOW

    Customer Management

    Regulatory & Tax Environment

    Insurance Spectrum

    Underwriting

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    Insurance BPO:

    Management of closed books of business Life policies are particularly well suited

    These are old mainframe applications thatcan be expensive to maintain

    Most choose to maintain the old applications

    themselves or outsource them Offshore outsourcers are particularly well

    placed for this

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    UK Life & Pensions policy admin services

    InsuranceInsurance

    CompanyCompanyUKUK

    OutsourcerOutsourcer

    OffshoreOffshorePartnerPartner

    10 year

    contract

    Offshore BPOOperations for Life& Pensions

    7yearco

    n

    tract

    Tiger Business Process Outsourcer (BPO) UKs leading BPO for life andpensions work Maintains 4 million policies

    Scope

    All aspects of life andpension policy processing general servicing

    amendments payments in payments out new business

    US HQ36,000 employees100 countries

    Whollyownedinsurancesubsidiary

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    Case1:

    L&P closed book policy admin services

    17th Nov2003

    1st Dec 2003

    26th Jan 2004

    29th March 2004

    Address change

    Client change &

    Quotes

    Agent change

    27th Sept 2004

    25th Oct 2004

    28th Feb 2005

    28th June 2004

    Pension Enquiries,

    PensPolAlt & CeasePremium

    Transfers, IncAddBen

    & NewBusApps

    Indexing

    SP (legacy

    platform)

    Gone Away

    8th Dec 2003

    Contract (MSA & WPA) signed on 30th Sep 2003

    14th Mar 2005

    Suspense &

    Refunds

    Retirements

    Simple work types

    (contract amendments)

    Indexing

    (vital to onshore work

    mgmt also)

    Complex work types

    (enquiries, payments-in

    & payments-out)

    OUTBASKET QUALITY

    100% 100% 100% 100%

    98.29%

    98.86%

    100%

    96%

    97%

    98%

    99%

    100%

    101%

    Feb-06 Mar-06 Apr-06 May-06 Jun-06 Jul-06 Aug-06

    Outbasket Quality Target

    INDEXING QUALITY

    97.3% 97.94% 96.82% 97.26%97.63% 96.84% 97.18%

    65%

    70%

    75%

    80%

    85%

    90%

    95%

    100%

    F eb-0 6 Mar- 06 A pr- 06 May -06 J un- 06 J ul-06 A ug-0 6

    Indexing Quality Target

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    Case 2: US variable annuity POS

    Contract Set Up

    1035 Exchange

    Projects

    Training

    Production Logging

    by SR's

    38a-1 Reporting by

    SR's

    PRD - ServiceRequest

    Reviewing reports

    UpdatingProcedures

    Sox Document

    Maintenance

    Weekly and Monthly

    Production ReportingOMR Survey

    Maintenance of

    IIRWin Skill sets

    System

    Enhancement

    Process (RITS)

    Monitoring Daily

    Production Queues

    Merrill Lynch

    Quarterly Reporting

    Breakage Tracking

    Address Change

    Beneficiary

    Changes

    Agent Changes

    Ownership Changes

    Name Changes

    Power of AttorneyTelephone

    Authorizations

    SSN ChangesClient Numbers

    CIP Checks

    Cost Basis

    Account Values

    ContractAcknowledgments

    Trusts

    BD Mergers

    DOB Changes

    SA Renewal

    Options

    Correspondence

    Reallocations

    Block Reallocations

    Regulation 60

    Advisory Fees

    Cash Surrender

    IRA Withdrawals

    Partial 1035

    Partial Withdrawals

    Telephone Partialwithdrawal/surrender

    Trustee to Trustee

    TransfersTSA Loan

    Processing

    Approving ATR's

    Free Looks

    Check RegisterStop Pay and

    Reissues

    72T/Q Withdrawal

    Automatic

    Rebalancing

    Dollar Cost

    Averaging

    Pre-Authorized

    Checking

    Systematic

    Withdrawals

    Death Claims

    Scanning

    Indexing

    Cash Processing

    QA of Service

    Requests

    QA of Financial

    Transactions

    Initial Payments

    Rollovers

    Pay-Ins

    New

    BusinessPayments

    Imaging

    and Admin

    Services

    Service

    Requests

    and

    Reallocations

    FinancialsMngmt

    AdminQA

    Death Claims

    Monitor Disb/Systematic Email box

    Non-Financials

    Systematics

    Disbursements

    Admin

    Processing lifecycle

    Monitoring NF/Reall

    E-mail box

    Reallocations

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    The BPO market in the near future

    Outsourcing simple tasks will continue to lead the market Check processing, Credit card processing

    Shared services will ramp further Processes like finance and administration, and HR which are highlycommon across industries but require more interpretation than simplebulk transactions. Lend well to using self-service portals.

    High-volume vertical processes will grow as a segment policy administration, claims processing

    Specialized complex vertical processes (KPO) will gather more momentum: compliance support, environmental data

    analysis & reporting

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    Knowledge based services

    A major area for growth for offshore BPO is emerging inthe form of knowledge-based services, sometimes knownas knowledge process outsourcing (KPO).

    KPO services are diverse, but are not typically amenable toa cut-and-dried rules-based approach. Instead, theyprovide higher value addition in which subjective analysis

    or judgment is required (often using staff having higherlevel of educational qualification)

    Examples include research & analytics, equity research

    support, legal support and judgment-based aspects ofmortgage and insurance claims processing.

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    Case3:

    Knowledge based Compliance Support

    ClientClient

    IFAIFA(Independent(Independent

    FinancialFinancial

    Adviser)Adviser)

    SesameSesamewww.sesame.co.uk

    ProductProductProvidersProviders

    RegulatorRegulator

    FSAFSA(Financial(Financial

    ServicesServicesAuthority)Authority)

    - Compliance Help-desk

    - Commissions

    - Compliance Services

    - System Tools

    - Product research

    - Indemnity

    Compliance Support for UK IFAsPost Sale Compliance Service(suitability of advice) for businesswritten for: Designated Investments(S&I, Pension, Protection), GeneralInsurance, Mortgage

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    Compliance support: process overview

    Deficienciesareidentified

    India

    QC

    Feedbackto IFA

    Case

    Review

    Case

    Closed

    ReReview

    UK

    QC

    UK

    QC

    IFAErrorLog

    IFA responds withclarifications / data

    Check if allpoints

    resolvedand / orany furtherdeficiencies

    After all pointsare resolved

    CaseSelection,

    CaseRequest, etc

    QualitySampling

    UK Process India Process

    Customer serviceover telephone

    Calling Members:

    -To send in overdue

    documents / cases

    -Pro-actively Resolve

    deficiencies if resolvable

    over telephone

    Receive Calls:

    Addressing Advisers

    concerns on

    - reviews / approvals,- Financial Services

    Authority based

    guidelines / regulations,

    Providing pre-sales

    guidance

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    Future of BPO Delivery

    An SOA formula lies at the heart of BPO delivery success Allow providers to build BPO-enabling extensions across multiple

    customers

    Ease the integration challenge for customers and suppliers Minimize implementation costs in the context of one-to-many

    engagements

    Longer-term, BPO blends with SOA to foster independentbusiness process services. Pursue a unified IT/business process approach to BPO

    Take an active role in shaping BPO delivery

    Organize for business process and SOA

    IT enablement will not be an afterthought in BPO delivery:BPO is the beginning of the process-focused IT era.

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    Some insurance market implications

    Insurers are redefining and reengineering their businessprocesses (such as policy and claims management) toattain greater operational efficiency and improve

    financial performance. This will force integration andoptimization of business processes across multiplefunction areas.

    Insurers' focus will return to their core competencies of

    assigning and assuming risk, as well as underwriting.Internal investment for business process operationalexpertise will be reduced as insurers buy these servicesfrom BPO providers.

    BPO providers' penetration into the core insurancebusiness will take different forms for different segments.

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    BPO key success factors

    Process Transitioning Capability: proven methodology forbusiness process migration management

    CAP-D

    SOL-D

    Transition

    Service Delivery Robust technology & telecommunication infrastructure

    Not necessarily bleeding edge!

    Ramp-up and skill management

    Ability to hire talent & train for skills

    Cost control and productivity management

    Six-sigma for continuous improvement & Reengineering for

    radical benefits Trust and confidence

    Ongoing long-term relationships

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    Case 4: Reimbursement process

    Doctor entersproceduredetails on PDAat point-of-care

    Claims Rules Engineintegrated at the back endcatches coding errors and

    omissions and results in

    cleaner claims & significantlyreduced denials

    Further rules added based onclaims experience/denials

    Registration/Schedulingapplication helps reducepatient wait times andcaptures all necessarypatient information

    Image & Workflowsystem to manageelectronic access tocorrespondence,appeals, paper etc

    Web based dashboard giveswindow to operations -status of claims batchessubmitted and ports topatient financial ledger

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    Summary

    Changing nature of Insurance BPO work

    Simple Rule-based Knowledge based

    The way beyond could be to map the

    customer view innovatively

    BPO: US modelUK-Europe model

    Australian modelInnovative/hybrid?

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    Questions?

    NIIT Technologies Pty. LtdLevel 1, 51 Walker Street,North Sydney, NSW 2060

    Stewart EvansSales DirectorTel : +61-2-9963-0098Mobile: [email protected]

    NIIT SmartServe Ltd223-224, Udyog Vihar Ph-I, GurgaonHaryana 122002, INDIA.

    Dhiraj DolwaniAssociate Vice President OperationsTel : +91-124-4002701Mobile: [email protected]