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8/6/2019 David Maina

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PureflowWater Solutions

2009


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Clean & Safe Water for All


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Who Are We?

1. Water International (K) Ltd. is a water solutions company. Our parent company.2. Pureflow is a Water International (K) Ltd. brand handling water treatment.

3. Pureflow Manages Three (3) Brands

TrojanUV (Ultra Violet Light Water Disinfection Systems) 35+ years (World Leader in Municipal UV) H2O International (Water Filtration & Pre-UV Systems) 40+ years (Over 42 Countries) Eureka Forbes International (Reverse Osmosis Systems) 25+ Years (20 Million End Users)

4. We have two retail outlets (Village Market & Nakumatt Mega, Nairobi)

5. We diagnose water challenges, design solutions, install & provide technical support

Trojan Technologies, Canada H2O International, USA Eureka Forbes, Singapore


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Our Core Business

Water Quality ImprovementWater AnalysisWater Quality DiagnosisWater Treatment Solution DesignWater Treatment Equipment Sales & Installation

Poor Quality Water Water Quality Diagnosis(Chemical & Biological Water Tests)

Filtration(Remove Physical Contaminants)

Purification(Neutralize Chemical Pollutants)

Disinfection(Destroy Microbial Pathogens)

Good Quality Water

Water Quality Analysis & Diagnosis Water Treatment Solution Design & Installation


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Small BusinessDevelopment in E. Africa

Opportunities Along The Water Value Chain


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The Bottom of The Pyramid Concept

Reaching The Underserved

Drivedownthepyramid

Build on success of tried and proven models and technology Establish sustainable entities at the top of the pyramid Develop experience and competence to contextualize Gather progressive VOC through ACTION RESEARCH Move from the known to the unknown, down the pyramid

dont start

here

The base of

The pyramid as

a SustainableNew Market

THE BOTTOM OF THE PYRAMID (BOP)The distribution of wealth and the capacity to generate incomes in the world can be captured inthe form of an economic pyramid. At the top of the pyramid are the wealthy, with numerousopportunities for generating high levels of income. More than 4 billion people live at the BOP onless than $2 per day.

The strength of these innovative approaches, as you will come to

appreciate, is that they tend to create opportunities for the poor byoffering them choices and encouraging self-esteem. -C.K. Prahalad.


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65%where majority live

Where we do most of ourbusiness today and majority

of our knowledge transfer

Where we have a

beginningpresence in

middle incomeareas

Where we will movewith sustainable

models to provideclean & safe water

DrivingInnovations

howtoavoidwater-bugging

3 Perspectives on the B.O.P.

As sector development pioneers, everything starts withwhether we clear the hurdleand keep running to the goal!

with apologies to Prahalad

The problems weaddress will appearelsewhere! Innovate

to contextualize

sustainability

!

Get down tobusiness andpresent the

solutions we havetoday.

The poor as

anintractableproblem

The poor asan

active

market

The base ofthe pyramid as a

Sustainable

new market

Active Pilots & Continued Learning Significant cost reduction

Optimize municipal-consumer strategies Strategies for reaching Low Income Pops with HWTS

Integrated technologies New creative channels & sustainable models high volume lower margin business

4%

states of emergency

half the water quality problems are due to poordistribution systems half are due to non-existent distribution systems the consumer accepts responsibility for water qualitymuch earlier than our current markets

globally the base of pyramid is defined as households below$3,000 per annum (72% of the worlds population (5.575bn)) the bottom is not the place for a market-orientation

this is where aid & development play a role BUT 1.2bn people are in the $3,000 - $20,000 range We believe we can reach this segment if we innovate onseveral fronts

22%

9%


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APPENDIX

Kenya Water

The Regulatory Framework Today


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City Water Mains

Areas served by city mains or small local networks

Individual

householdconnection

Households

Lake/Reservoir/Dam

treatment

plant(s)

This model has its own complexity, but atdifferent points than what is faced in most

cities of the world.

The Water Network in most Western Cities


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spring

City water mains

well

Areas served by city mains or small local networks

Peri-urban and other areas beyond the pipe

Individual

householdconnection

Illegal

householdconnection

Public

stand-pipe

Private

stand-pipe

Standpipe manager

Hand-carters, bottlers, vendors, truckers

Low income households draw

water from standpipe, kiosk, orneighbour (%?)

Feeds small

network housing,hotels, etc.

Middle and high income

households connected tothe main (%?)

Re-sellers of household

tap water

Some households sell

water from sources they own

Very low income householdswithout access to city water

draw water mostly fromfree sources (%?)

Middle and highincome households

receive door-to-door delivery (%?)

with reference to WSP studies esp. Collignon and Vezina 2000

Locating the issues.and the Opportunities

treatment

plant(s)

UFW

Lake/Reservoir/Dam


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Optimizing a combination of

Centralized treatment at the DWTPs Decentralized treatment at

Household LevelCommunity water Service Provider LevelCommunity Water Points and KiosksCommunity Boreholes, Wells and Springs

be an innovative and cost-saving strategy to provide clean and safe water

If a strictly traditional approach to providing consumer-safe waterthrough centralized water treatment facilities is neither preferable noraffordable, might

And does bringing together the resources and mandates of thepublic and private sectors to find an optimal solution present anopportunity to model a new strategy for water treatment

The Core Hypothesis

1

We must be bold enough to take on the challenge ofdoing things differently than we have done them

before if we expect a different result.one that willsee a brighter, healthier and sustainable future for

future generations

2


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Prepare Small Businesses to Add Value along the Water Value ChainAreas of opportunity are in;

Storage, Supply & DeliveryQuality/Safety and PackagingRelated Services e.g. Tank & Equipment Installation, Tank Cleaning, etc.

Test and Prove Models of Sustainable Business Operations to help SmallBusinesses Increase Success Rates. Develop creative indigenous models of

replicating successful business concepts. (70% of all new businesses failwithin 3 years Vs. 14% of franchises)

Organize water fraternity to build up a body of committed professionals, experts andscientists dedicated devolving the water service provision value chain in a structured

and sustainable driven manner

The Small Business Approach


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Community Water Service ProviderLevel

Household Level

Wholesalers, retailers & DistributorsP.O.U. Solutions for Homes & BusinessesP.O.E. Solutions for Homes & BusinessesInstallationMaintenance & Servicing

Water Treatment PlantsWater Treatment Solutions forSmall WSPs Delivery & Transportation


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Community Water Points andKiosks

Community Boreholes, Wells andSprings

Water KiosksWater Re-fill Stations Water Delivery Water Billing & Client Service

Borehole Drilling & MaintenanceCommunity Water Treatment PlantsCommunity Water Supply Water Delivery Water Billing & Client Service


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Where To Find Us


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Product Sales, Service & Support

Village Market, Gigiri(Next to Water Slides, Near Steers)

Water Shop:

Water Quality DiagnosisWater Treatment Solution DesignWater Purifier SalesProduct SupportTechnical Assistance

Nakumatt Mega, Uhuru Highway(Inside Nakumatt, Next to Bathroom Section)

Water Shop:

Water Quality DiagnosisWater Treatment Solution DesignWater Purifier SalesProduct SupportTechnical Assistance


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Our Offices

PureFlow

Machera Court, Suite A2

Komo Lane, Off Wood Avenue,

Kilimani, Nairobi

T> +254 020 2367055/6 M> +254 722 594 821

E> [email protected] W> www.pureflow.co.ke

PureFlow Water Solutions is a Water International (K) Ltd. brand.


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A Water International (K) Ltd. Brand. Distributors of;

w w w . p u r e f l o w . c o . k e

A Water International (K) Ltd. Brand. Distributors of;

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