Dave MurphyStrategic Alliances Manager

2014

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•What ultimate form or shape it takes remains to be seen, but in the six years since it disrupted the slow-moving beast we know as Retail, it has definitely changed the landscape.

Mobile POS is Here to Stay

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•While you’ve heard it many times, the key driver of much of this was… Apple. •Milestones:– iPhone: 2007– iPad: April 2010– iPhone 4S: October 2011 • Enough horsepower to run mobile POS

The Key Driver: Apple

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•3.6M tablets in Retail by 2017•69.6% Hospitality operators plan to add mPOS

•No more one-trick mPOS Ponies– All merchants, even SMBs, want mPOS solutions to do more

for them than enable card payments

* Sources: IHL Services, Hospitality Technology, PYMNTS.com

Key Trends

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•Tablet POS ISVs are seeking dealers•Domain expertise IS required•There’s money to be made–Networking– Installation – Support

•Accounting is different–Monthly residual vs. monolithic

Key Opportunities

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•Four Stages– Stage 1 – Manager uses tablet instead of back-office PC– Stage 2 – Extended to store associates– Stage 3 – Store mobile POS– Stage 4 – Customer device checkout

How Do Retailers Use Mobile?

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Top Mobility Applications

Source: RIS/IHL Group 2014 Store Systems Study

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Top Choices: iPad and iPhone

Source: IHL Group 2014 Mobile POS Study

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What Me Worry?

Source: IHL Group 2014 Mobile POS Study

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SMB Advances to Stages 3 and 4

• In the small and medium business space, mobile POS is an absolute reality•Over 500 POS Apps– 294 iOS apps– 240 Android apps

* Search Criteria: “point of sale, cash register, POS, mPOS”

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•Cost savings•Zero OS license fees•Elegant interface•Eases employee training•A tool for better customer service•Developer-friendly application environment•Modernizes the operator’s brand

Advantages of Tablet POS

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Epson mPOS Solutions

Epson PrinterOptions

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•DHCP-enabled out of the box

mPOS-Friendly Printers

Introducing OmniLink

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Tablet Printer

Cloud Printer

Peripheral Hub

Print Server

Web Server

S m a r t e r Wa y t o N e x t G e n e r a ti o n P O S

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OmniLink Models

TM-i• TM printer with TM-i intelligent unit• Tablet POS friendly• Smart receipt printing from native and cloud printing applications• Stylish & small footprint design (same size as TM printer)• Supports up to 6 peripherals (4x USB, 1x COM, 1x RJ11)• Web server• Print server

TM-DT• TM printer plus powerful CPU• OS: POSReady 2009, OpenSUSE Linux• HDD for application storage• Support up to 8 Peripherals (6x USB, 1x COM, 1x RJ11) plus display• Optional powered USB support • Web server• Print server

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• Native or Cloud-based Tablet POS Applications– ePOS-Print SDK and API for print commands

TM-i Use Case 1: Tablet POS Printing

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• Device Hub for Tablet POS– Peripheral management and control via ePOS-Device– Reliable/cost-effective connectivity vs. Bluetooth or WiFi

TM-i Use Case 2: Device Management

Cash Drawer Bar Code

Scanner Customer Display

ScalePayment Device

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• Network Epson TM Printer Control– Can control printing on up to 20 network printers

TM-i Use Case 3: Print Server

Kitchen

Bar

Expo

Valet

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• Facilitator for Online Ordering and Remote Requests– ePOS-Print for inbound requests print commands– Server Direct Print for outbound

TM-i Use Case 4: Remote Applications

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• Data Parsing for Cloud Applications– Printer connected to POS terminal– Print stream data is intercepted, parsed and sent to the cloud to be made

actionable

TM-i Use Case 5: Data Parsing

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• Facilitator for Tablet POS– Receipt printing– Device management

• An alternative solution for online ordering applications, replacing:– Fax machines– Desktop printers– Tablets

• A limited-use data gateway for adding functionality to POS and ECR environments

OmniLink TM-i Recap

DigitalReceipts

Analytics

Coupons

Loyalty

DigitalSignage

Device HubData Points

OmniLink

Apps

Mobile POS

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•ePOS-Print and -Device are the keys– An Epson differentiator– Perfect for cloud/tablet ISVs who just want to code in XML

and not have to learn ESC/POS for printing– Ideal solution for tethered peripheral management• Scanner• Scale• MSR• 2x20 Customer Display• Etc.

ePOS Is The Key

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OmniLink Models

TM-DT• TM printer plus powerful CPU• OS: POSReady 2009, OpenSUSE Linux• HDD for application storage• Support up to 8 Peripherals (6x USB, 1x COM, 1x RJ11) plus display• Optional powered USB support • Web server• Print server

TM-i• TM printer with TM-i intelligent unit• Tablet POS friendly• Smart receipt printing from native and cloud printing applications• Stylish & small footprint design (same size as TM printer)• Supports up to 6 peripherals (4x USB, 1x COM, 1x RJ11)• Web server• Print server

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• PC-POS System– OpenSUSE Linux or POSReady 2009– APD or UPOS Device Management and Control

DT Use Case 1: PC-POS Architecture

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• Web or Cloud-based Applications– XML to ESC/POS Translation– ePOS-Device Management and Control

DT Use Case 2: Web Architecture

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OmniLink Comparison

Model Product Number TM-T20II-i TM-88V-i TM-70-i TM-L90-i TM-88V-DT TM-T70II-DT

Specs

CPU ARM9 400 MHz ARM9 400 MHz ARM9 400 MHz ARM9 400 MHz Intel Atom 1.8GHz Intel Atom 1.8GHz

Main Memory 256 MB 256 MB 256 MB 256 MB DDR2 4.0GB DDR2 4.0GB

HardDrive - - - - SSD 16GB, 32GB,

larger SSD availableSSD 16GB, 32GB, larger SSD available

Interface

USB USB2.0 x 2 USB2.0 x 4 USB2.0 x 4 USB2.0 x 4 USB2.0 x 6 USB2.0 x 6

Ethernet10Base-T/100Base-x 1

10Base-T/100Base-x 1

10Base-T/100Base-x 1

10Base-T/100Base-x 1

10Base-T/100Base-x 1

10Base-T/100Base-x 1

Serial D-sub 9 pin x 1 D-sub 9 pin x 1 D-sub 9 pin x 1 D-sub 9 pin x 1 D-sub 9 pin x 1 D-sub 9 pin x 1

Display - VGA x 1 VGA x 1 VGA x 1 VGA x 1 VGA x 1

Software

OSEmbeddedLinux

EmbeddedLinux

EmbeddedLinux

EmbeddedLinux

POSReady 2009 OpenSUSE 11.1

POSReady 2009 OpenSUSE 11.1

Device Drivers

ePOS-Print, ePOS-Device

ePOS-Print, ePOS-Device, Server Direct Print

ePOS-Print, ePOS-Device, Server Direct Print

ePOS-Print, ePOS-Device, Server Direct Print

ePOS-Print, ePOS-Device, Server Direct Print

ePOS-Print, ePOS-Device, Server Direct Print

or or or

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•Mobile for store associates is the single biggest trend since Internet at the store level.•The core POS market is changing, and much faster

than we think.•Apple envy is a very real and very powerful driver.•The mobile trend is being driven by the CEO on down.• It is not going away, and one needs to be mindful of

the potential impacts.

Final Thoughts

Source: Lee Holman, IHL Group