David Andrew LarsenSenior Art Director/Designer

email: dalphoto@rogers.com

cell: 416-624-1253

website: www.wix.com/dalarsen/David-Andrew-Larsen

Address: 711- 25 Wood St. Toronto, Ontario. M4Y 2P9

Before you can think outside the box,

you need to understand what box you’re in.

Thinking outside the box is what all creative people

strive to do in their career. However, coming up with

great ideas without insight doesn’t always lead to

the most successful campaigns. By studying the

competitive market we can create an advantage for our

clients so that the message we deliver to them is not

only unique, but strategically thought out, allowing them

to be seen as a leader in their category. To create the

most impactful campaign, I spend time researching the

market that they are in, so I can come up with the best

strategic solution for their product.

PROGRAMS Proficient in Adobe InDesign, Illustrator and Photoshop

PRODUCTION ARTIST Able to produce final production files

CONCEPTUAL THINKER Proficient in producing conceptual ideas

WEB DESIGNER Excellent in web design and web navigation

BROADCASTTV spots can be viewed at: www.youtube.com/user/dalphotos

PHOTOGRAPHERI have used my photography skills to shoot product and images for most of my clients

RE-TOUCHERExcellent at retouching hi-rez image files

COPY WRITERI am capable of writing headlines

SK

ILLS

APRIL 2015- PRESENT - FREELANCE SENIOR ART DIRECTOR

Clients include: Agency 59, Stonemill Bakery, PureFacts Financial Solutions, Fish Out of Water Design, Interface Biologics

OCTOBER 2014 - APRIL 2015 @ FISH OUT OF WATER DESIGN (6 month Contract position)Clients include: Sobeys / OLG / Safeway / Burnbrae Farms

MARCH 2014 - OCTOBER 2014 - FREELANCE SENIOR ART DIRECTORClients include: CHI Partners N.Y. / Agency 59 / Stonemill Bakery / Bob’s Your Uncle Ad Agency

JULY 2012 - MARCH 2014 @ PERENNIAL DESIGN (Full-time contract position)Accounts: Coca Cola Canada (Lead designer of all Coca Cola promotional packaging for Canada)

APRIL 2008 - JULY 2012 - FREELANCE SENIOR ART DIRECTORClients include: Perennial Design / Inspire / Stonemill Bakery / BBDO / Padulo / Yield Advertising ISTCL / Wunderman / Scotiabank / CBC / Giants & Gentlemen Advertising / Brainstorm Group Rosetta / Disney / Armstrong Group / Digital Cement / KIA Canada

NOV. 2007 - APRIL 2008 @ HELLIN MARKETING - ASSOCIATE CREATIVE DIRECTOR (Full-time position)Accounts: Scotiabank International

APRIL 2003 - NOV. 2007 @ PROXIMITY CANADA BBDO - SENIOR ART DIRECTOR (Full-time position)Accounts: RBC / Sears / Ernest & Julio Gallo Wines / Ministry of Economic and Trade Wrigleys / Campbell's / Ministry of Health / Cara Foods / Effem / Porter Airlines / Kids Help Phone

OCTOBER 2000 - APRIL 2003 - FREELANCE SENIOR ART DIRECTORClients include: Perennial Inc. / The Marketing Store / TBWA Chiat Day Direct / Roundtable Northern Response Inc. / ISTCL Technology / Agensky and Co. / Axmith Mcintyre Wicht / The Wolf Group R

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ME OCTOBER 1999 - OCTOBER 2000 @ DRAFT/FCB (Full-time position)

Accounts: Quaker / Tetley / Hong Kong Tourism / Nabisco / SC Johnson / CP Hotels / Taco Bell Burnbrae Farms / Payless Shoesource / Life Network / Alberto Culver / Schering Plough

JUNE 1998 - OCTOBER 1999 @ BOZELL WORLDWIDE (Full-time position)Accounts: Alberto Culver / Schering Plough / Cottonelle / Hershey / Jackson-Triggs Winery Labatts / Taco Bell / Town Shoes Also worked for partner company Stein Rogan in New York City

MARCH 1997 - JUNE 1998 @ BATES CANADA (Full-time position)Accounts: One 2 One Dating Service / Warner Lambert / Teledyne WaterPik Carter Horner / The Royal Ontario Museum

MARCH 1995 - MARCH 1997 @ VICKERS & BENSON (Full-time position)Accounts: McDonald’s / Bank of Montreal / British Airways / IQ Media / Royal Dalton

NOVEMBER 1994 - MARCH 1995 @ OGILVY & MATHER DIRECT (Full-time position)Accounts: IBM / American Express / Dupont

EDUCATION: GRADUATED FROM ONTARIO COLLEGE OF ART AND DESIGN - 1992 MAJORED IN COMMUNICATION & DESIGN

AW

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DS CANNES FINALIST EG Gallo Wineology Game Board

GOLD SUMMIT AWARD Sears Spring Appliance 30 Sec. TV

SILVER SUMMIT AWARD Sears Spring Appliance 30 Sec. TV

GOLD CMA AWARD EG Gallo Wineology Game Board

GOLD ECHO AWARD EG Gallo Wineology Game Board

GOLD CMA AWARD EG Gallo Wineology Game Board

GOLD CMA AWARD EG Gallo Wineology Game Board (Creative Budget over $100,000)

GOLD CMA AWARD EG Gallo Wineology Game Board (Consumer Products & Services)

GOLD SUMMIT AWARD EG Gallo Wineology Game Board

GOLD SUMMIT AWARD Campbell’s Asian Broth DM Campaign

GOLD CMA AWARD Campbell’s Power 2 Cook Program

GOLD AWARD Canada Post Retail Store of the year award Chain Store Age’s Design competition

2007

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2006

DIRECT MARKETING

Wine Tasting Game Promotion

BRIEFSales for Gallo Turning Leaf Wines had dropped in Canada. They wanted to lift sales by 12% through non-traditional advertising.

SOLUTIONDistributed through online fulfillment and wine fairs, the “Wineology Wine Tasting Game” allowed consumers to learn more about their wines by playing a fun and interactive wine game. In order to play the game, consumers had to purchase all 5 varieties, resulting in more sales.

RESULTS• 21% lift in sales, exceeding objective by 75%

• 69% of game owners purchased these wines

• 71% of those said they would buy them again

BRIEFCampbell’s wanted to create a program focused on easy cooking methods.

SOLUTIONWe created a sub branded multi-channel program which featured various Direct Marketing executions that were accompanied by 9 TV spots with a strong call to action to their website.

RESULTS• Website increased by 52%

• Registrations went up 222%

• email subscriptions tripled

DM SlideReveal Mailer

TV Spots 9 different spots were created to help promote the program

Website

CAMPBELLS ASIAN BROTHSI was the lead design advisor for Campbell’s Asian Broths promotion including designing the direct marketing tools.

HOW DO YOU CREATE INTEREST ABOUT A BANKS COMPETITIVE BORROWING RATE?YOU TELL THE CONSUMER THAT OTHER PEOPLE ARE BORROWING MORE MONEY FOR LESS.

As a result we proposed to put the message on fake bank receipts and place them around ATM machines for people to discover. People are always leaving bank receipts at the ATM peeking peoples curiosity about other peoples finances. We used this to our advantage.

JACKSON TRIGGS WINE PROMOTION We created a stunning visual image to reflect the one distinctive “tasting note” of each Jackson Triggs Proprietors’ Selection Wines. Floral, Oak, Velvet and Pear images poured out of each distinct variety creating an intriguing identity for the brand. 4 Distinct music compilation CD’s were made to compliment the mood while enjoying these wines.

PROMOTIONAL ADVERTISING

PEPSI “BREAK THE ICE” PROMOTION CONCEPTUAL CONCEPT

In the heat of the summer, a huge 10’x 10’ ice block would be placed in popular city areas throughout Canada. Frozen within this ice block would be a number of plastic Pepsi bottles containing a variety of prizes inside (ie: Free cases of Pepsi, concert tickets, movie passes etc...). As the ice block melts, the exposed bottles would be taken by the public. Coupons printed on the back of each bottle lable would allow the consumer to redeem their prize.

CongratsYou now deserve a break!You’ve won a free 24 pack of Pepsi

Inside message

“THE NEW WORLD” MOVIE PROMOTION

How do you promote a movie based in the year 1595? You re-create that era in the current world. In order to promote this movie we pitched ideas that included converting a traditional billboard into a billowing sail as well as placing suction cupped (URL stamped) arrows onto car windshields in shopping mall parking lots.As a result of our ideas BBDO won the business pitch.

We created a on-line contest for people to find one the 13 lost Crystal Head Vodkas. This was a promotional creative pitch for the client which was delivered in a treasure box.I created this in 5 hrs given the urgent timeline.

PROMOTIONAL PITCH FOR CRYSTAL HEAD VODKA

RBC created an Olympic Tour Event which traveled across Canada to help promote the Vancouver 2010 Olympic Games. We designed the tent graphics as well as the interior displays for the event.

RBC OLYMPIC FLAG 2010 CANADIAN TOUR EVENT

WRITEFORRIGHTSDECEMBER 10TH

AMNESTY WRITE FOR RIGHTS CAMPAIGNWWW.WRITEATHON.CA

For this project I helped create the storyboard, designed the T-shirts and was involved in the actual shoot for the viral on-line video that was produced.

Digital and web design

The Stonemill Bakery website was refreshed to help bring a new look for the brand.

STONEMILL BAKERY WEBSITE

For this Pro-Bono account, I developed both the logo and the website for this charity event.

EAST COAST CHARITY BALL WEBSITE

Through ISTCL, we developed the website for Saudi Arabia’s Food & Drug Information Center

SAUDI ARABIA FOOD & DRUG WEBSITE

Website designed for Inspire Group

INSPIRE GROUP WEBSITE

TELUS BUSINESS COMMUNICATIONSFor the past 6 months I have been developing all the business communications for TELUS from print materials to on-line banners.

POP DESIGN

I designed the POP display for a new line of breads for Stonemill Bakery called “Panifica”. I also shot the final image for the display stand.

PANIFICA POP STAND

An in-store display stand was designed for Stonemill Bakery.

STONEMILL DISPLAY STAND

STONEMILL / DISNEY PROMO

A cross-promotion was created for Stonemill Bakery featuring the Disney movie “The Odd Life of Timothy Green”.

JAMIE OLIVER IN-STORE NUTRITION PROGRAMS

I designed some of the Jamie Oliver In-store promotions at Sobeys.

SOBEYS AIRMILES LAUNCH

I was involved with the launch of the AIR MILES program for Sobeys throughout their stores.

STORE DESIGN

Canada Post needed to update it’s retail store design to give consumers a better overall brand experience. This store had all the high tech amenities available for a great in-store experience. The design of this store needed to communicate the change that Canada Post was making to be more relevant to their customers.

CANADA POST STORE DESIGN

Stonemill Bakery wanted to re-design their flagship store located in St. Lawrence Market. This conceptual design was created for that store.

STONEMILL BAKERY STORE DESIGN

SOBEYS URBAN FRESH - Re-designI was involved with the re-branding of the Sobeys Urban Fresh stores.

PACKAGING

We redesigned the Coke King cans to make them more appealing and unique.

COKE KING CANS REDESIGN

We designed the signature bottle for Holt Renfrew’s 175th Anniversary party which was sold in stores and given away at the opening launch party. For a few of the celebrity’s invite to the party we packaged a gift bag with a personalized bedazzled bottle using Swarovski Crystals.

DIET COKE / HOLT RENFREW’S 175TH ANNIVERSARY BOTTLE

Coca Cola wanted to welcome back the NHL players back from the 2012 strike. We designed team jersey cans for the Canadian NHL 2013 season.

NHL 2013 CAN PROMOTION

Feeding off the success of the NHL jersey cans, we designed a tall can jersey for the Toronto Blue Jays.

TORONTO BLUE JAYS PROMOTION

Back In 1996, McDonald’s wanted to compete in the coffee market, which, at that time was dominated by Starbucks and Tim Hortons. We created a brand new design for their cups and developed the POP for the new launch. It was a huge success for their business.

MCDONALD’S COFFEE LAUNCH

I created a series of personalized tote bag designs using my own photography.

DAVID ANDREW LARSEN TOTE BAG DESIGNS

ADVERTISING

TORONTO ACT BILLBOARD

TORONTO ACT POSTER

GUESS JEANS NIPPLE POSTERTo help promote a new line for Guess jeans, 2 embossed jean rivets, resembling erected nipples, were used to arouse curiosity for the brand.

whose new line of jeans are about to excite you?

BARBERIAN’S STEAK HOUSE POSTER

LIFE NETWORK POSTER

YMCA PROMOTo help promote the health benefits of the YMCA gym program, we printed their logo and contact info on the bottom of a Häagen-Dazs ice cream product.

GRAVOL BILLBOARD

LOGO DESIGN

Tuscan Extra Virgin Olive Oil

Our exquisite 100% extra virgin olive oil has been pressed from hand-picked olives grown

in the beautiful Lucca region of Tuscany, Italy.

Product of Italy 1 Litre

Huile d’olive extra vierge pure à 100%