Copyright 2008, Datran Media Corp. All Rights Reserved

From email to social networks and mobile phones, consumers visit the Inbox to chat with friends and learn about products and services.

59%59% of online advertising of online advertising

inventory is in or around the Inbox*inventory is in or around the Inbox*-adRelevance, 3/08

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Email marketing will be a $4B industry by 2011 *

In 2007, the email ad spend resulted in $23B in sales **

Inbox Inbox Media

Media

SearchSearch DisplayDisplay

*Source: Forrester Research, US Interactive Marketing Forecast, 2007 To 2012, 10/07

**Source: Direct Marketing Association & Email Experience Council, 2/08

The ROI for email is $50 for every $1 spent **

The Third Piece of theThe Third Piece of the Online Media PuzzleOnline Media Puzzle

Copyright 2008, Datran Media Corp. All Rights Reserved

Copyright 2008, Datran Media Corp. All Rights Reserved

Copyright 2008, Datran Media Corp. All Rights Reserved

90% of consumers will use email to engage in and determine the value of a relationship with a company - JupiterResearch

Consumers ranked email ahead of traditional media like newspapers, magazines and radio as a good way to learn about new products - American Marketing Association, Mplanet

68% of consumers said they were prompted to browse a Web site after receiving an email from a retailer - RightNow Technologies & Harris Interactive

25% of US internet users share content via email (word-of-mouth) on a daily basis; 63% share on a weekly basis - eMarketer, Email and Word-of-Mouth

Is Valuable MediaIs Valuable MediaYour Email Your Email

Copyright 2008, Datran Media Corp. All Rights Reserved

Dedicated Email AdsDedicated Email Ads Banners in NewslettersBanners in Newsletters

Is Valuable MediaIs Valuable MediaInbox InventoryInbox Inventory

Copyright 2008, Datran Media Corp. All Rights Reserved

Stand Alone Email Increases Brand Favorability & Awareness!Stand Alone Email Increases Brand Favorability & Awareness!

2008 Email Branding Study2008 Email Branding Study

Inbox advertising increased consumerbrand favorability by +7.3 percentagepoints

Inbox marketing lifted un-aided brandawareness by +11.5 percentage points Inbox advertising boosted campaign

awareness by 37.7+ percentage points