dave balter presentation, fall 2009
DESCRIPTION
Dave Balter, CEO of BzzAgent, November 2009 slides for speaking gigs...TRANSCRIPT
The Socializing of Word of Mouth
Tweet what?
Man Groomer
WOM Evolution
The last decade…A long, long, long time…
Bait
(617) 555-3938
Bait
(617) 555-3938
Astro Turfing
Real Time Connections
To your Community (and others!)
At Massive Scale
Social Media has overtaken porn as the #1 media on the Web
X
X
X
July 2008
FAILFAIL
delete 10 of your Facebook friends and get a free Whopper
Scale JackingScale Jacking
The Social Media Guru
Updated Guides concerning endorsements and testimonials in advertising
Bloggers and other reviewers must disclose any payments or free products they receive from advertisers
Mary Engle
The Guides Explained
Mary Engle
The $11,000 Question
You cannot use customer testimonials or endorsements that are atypical
How good are you at monitoring and enforcing the FTC’s Guidelines?
Mary Engle Video
Mary Engle Video
Compliance Assurance Team
Advocate submits Word of Mouth
content
Up to 200 trained experts on staff to read and
review
Data is bucketed and content is scored. Individual discussions are developed
Approved Content: Distributed via social media
1 2
4b
3
Database of Agent Reports
Reports Analyzed:Themes, opinions, actions taken
4a
Mini intermission
Celebrity
1
Value
2
Scarcity
3
Exclusivity
4
4 key social media tools for generating word of mouth
Mary Engle Video
Social Media Tool #1:Generate Celebrity
“I just looked at my followers number and said to myself‘where did all these people come from?’”
Celebrity of Knowledge: “BzzAgent Girl”
Mary Engle Video
Social Media Tool #2: Offer Incredible Value
Mary Engle Video
Social Media Tool #3: Make it Scarce
Mary Engle VideoScarcity: Google Wave
Mary Engle Video
Social Media Tool #4: Provide Exclusivity
My tummyaches…
Ty’s Ten (WOM) Tips
1. Reasonable Price
2. Keep it Secretive
3. Surprise People
4. Limit Production
5. Avoid Large Chains
6. Simplicity
7. Personification
8. Variety
9. Retirements
10. Risk
Ty’s Ten (WOM) Tips
1. Reasonable Price
2. Keep it Secretive
3. Surprise People
4. Limit Production
5. Avoid Large Chains
6. Simplicity
7. Personification
8. Variety
9. Retirements
10. Risk
Thanks!